Learn how our workflow runs every time we have to produce a new episode for a show, tool by tool, while adding some advice that we’ve learned along the way!
A professional podcast is formed by a series of content materials that help to locate each episode on different channels and platforms. Increase your podcast’s exposure and make it more accessible and immersive to new users. This is professional podcast production workflow and tools, step by step.
These suggestions will make it easier to upload a new episode. Prevent potentially catastrophic situations, such as a lost audio file or a publication that was left in the draft without being noticed.
Our podcasting workflow can be broken down into 5 steps:
1 – Pre-Production
Planning an episode series or a season, looking for podcast guests or preparing to record an episode are all examples of activities that fall in this category. A management software is essential to keep track of every new idea and decision that constitutes your pre-production stage. In nodalab we work with Asana. It’s fast, intuitive and enables open and easy collaboration. The interface provides visibility of all your projects plus smart guidance on how to take advantage of the platform’s full capabilities.
The higher quality you achieve in this first step, the easier it will be to understand and master the steps that follow.
2 – Production
For this stage, your phone’s default app for voice recording would be enough. But we’re talking professional. Consider that for this stage it’s also necessary to have quality instruments that allow you to capture the sounds (and images) in detail. By all means, the higher the quality of these recordings, the heavier they will get in the device’s storage.
Avoid relying on a hard drive that can easily get lost. Work with cloud storage services such as Dropbox. In addition to the hosting space in the cloud, it allows you to synchronize each document in a smart way. Each member of your team has access to them instantly and safe from any eventuality.
Remember that professional podcast production is heavy duty! So enjoy the many benefits of the cloud and stop worrying about overloading your computer’s capacity.
3 – Post-Production
This is where you edit your audio content and apply ID3 tags to the audio file. Keep in mind that Show Notes are essential if you want to upgrade a podcast to a professional level. Because then you understand that search engines have to be fed with written data too. But transcription can be hard on podcasts, especially when there are shows that have an-hour-long episodes.
However, technology has made possible some automatic tools like Descript. This tool takes the best out of AI to have a complete transcription in seconds. Descript’s interface allows you to edit both written content and audio tracks through tools that are easy to understand and manipulate.
4 – Publishing
This is the stage in which you upload your episode and either publish it or schedule its future publishing. Professional podcasts have to consider smart sponsorships. Megaphone is a podcast oriented technology software made for this step. Basically, Megaphone provides hosting and ad-insertion capabilities for publishers and targeted ad sales for brand partners. For us, this is the ultimate professional podcast tool that you must have in your workflow. It’s the perfect place to take total control of your podcast and get professional all the way!
This is where you want to let others know about your podcast, share your content with your community and attract new listeners, potential partners and sponsors. The marketing of your podcast, the repurposing of its content into a different form of content and content marketing altogether are the things you’ll work on in this step. To manage all these tasks in a simple way, we currently work with Hootsuite too, as well as some Megaphone capabilities. Creative social media content can boost your podcast exponentially. Hootsuite has a variety of resources that make the creative work an exciting task and a simpler one.
Now that you’ve discovered more about every step of professional podcast production workflow and the tools that are used in each one of them, make sure that you’re optimizing your streamline so clicks won’t end up killing you.
A professional podcast requires commitment. Trust in a team that will commit to making your podcast sound neat and look spectacular on your website. Get in touch with nodalab and take your podcast to the next step!