Tag: SOUND QUALITY

Are Clicks Killing You? Welcome to the World of Podcast Automation

Image by: Andy Kelly on Unsplash.


Have you ever thought about the number of clicks it takes you to produce and publish a single podcast episode in a single workday? When we think about the amount of time and energy that is wasted on every repetitive task and how we can do these more efficiently, a word sprouts to mind:

AUTOMATION

We want to share with you the precious idea of working in a smarter way with the help of automation. Long shifts are over, despite what some people tell you.

The word automation may seem new to us, but it is as old as Fordism and World War One. Since the dawn of the First Industrial Revolution, we’ve been building devices and mechanisms to perform processes with minimal human assistance. In our current time and space, the efficiency by which we get our work done has accelerated significantly thanks to the latest technological advancements.

Here is some good news about podcast automation as a couple: there are dozens of tools we can use to optimize workflows and delegate tasks to computers. Thanks to automation, we can run our podcast production like an assembly line and get the job done with minimal effort.

Better planning leads to better results. You can implement multiple strategies to streamline your production workflow and increase your productivity. If you plan carefully, you can reduce the number of clicks it takes you to finish all your tasks.

So why are clicks killing you, or at least making you slower?

Have you ever seen a programmer work on a computer? Then, you must have noticed the power of keyboard shortcuts in any laborious task. It’s amazing to see how quickly you can move around a computer when you avoid using your mouse. And while practice plays a huge role in the development of these skills, learning one keyboard shortcut a day will eventually lead you to walk the path of least resistance. We recommend you to do some research and find out which shortcuts can minimize your effort on producing your podcast.

Organizing yourself better to keep track of all your files and save not only time but, loads of money. According to CEO Buddy, some companies spend from 2,000 to 6,000 dollars each year on reordering files and folders, and this doesn’t include the frustration and constant mess that is generated as time passes. Our advice is to have at least 2 folders for each podcast episode, one where you keep your raw files and one where you keep your files ready for publishing. Trust us on this one; having to search around for every file while uploading to every outlet is simply inefficient.

Having templates ready for your media and assets (audio files, images, videos), scripts, episode descriptions, as well as social media and blog posts, is an essential tool in any serious production. This provides you with a sense of order and a strong structure for every episode. It is not necessary to produce every episode from scratch, as this task would be very repetitive and time-consuming. Usually, the podcast structure is similar for every episode, so if you need to change or add details to future episodes, you can always make updates on your current templates.

Finally, the last piece of the puzzle is to use automation for every task that doesn’t require human interaction. Think about every time you move a file or a piece of information from one place to another, only so one member of your team can review and approve it, and then save it on a separate hard drive or cloud storage service of their own. Does this feel like a waste of time, space and energy? Well, unfortunately, it is. Thankfully enough, there is a solution to this problem and it will make your life much easier.

Automation can be achieved through online services that link between your applications and your webpage, such as Zapier, or by a dedicated software to handle operations within your Operating System, such as Automator. You can schedule tasks on your computer, move files and send text messages or emails without blinking an eye. And while setting up every procedure may be time-consuming at first, it doesn’t compare to the relief of knowing that you will save so much energy to focus on the things that truly matter!

Looking for a helping hand? Feel free to reach us at hello@nodalab.com  and receive a FREE consultation to guide you on your path to success. We live and breathe podcasts every day, and would love to provide feedback on your project.

Workflow Optimization for Podcasters

Image by: Andreas Gucklhorn on Unsplash

Giving your tasks a clear path and running the right methodology for each one will have a huge impact on your podcast workflow. The key to a streamlined operation lies behind workflow optimization and it all takes us back to the one simple word: 

Organization 

Almost 200 years ago, we made huge progress in manufacturing processes: we moved from hand production methods to the use of machines and saw the rise of the industrialized system. In our modern times, we’re talking about how to make our own workflow processes more automatic, saving time and minimizing risks to our business.

In the digital era, the amount of information may be sometimes overwhelming, so it is essential to find simplicity out of all the clutter. Some of the simplest tasks you and your team are constantly doing may not seem like much, but these little hacks go a long way when you add them all together. We have assembled a few tools of the trade that may save you a lot of time and energy when first starting out, or even if you are already experienced.

So what are the hacks any serious production team should be doing?

File management is the first element you should really consider when it comes to teamwork and shared workflows. If you are uploading a podcast per week to every hosting service, you probably have a lot of data around you: Word processors come in handy while doing planification and copywriting, and such files might have to be exchanged with your team for review. Recordings and audio session are heavy when it comes to data storage and they might clutter the space in your hard drive. Having your files in a cloud service like Dropbox or Google Drive, allows everyone on your team to perform cloud collaboration, cutting the need for constant downloads and uploads and making revisions much simpler. With tools like cloud storage services, your team can work with you basically anywhere in the world and you can be sure your data is safe. We can finally leave pen drives behind.

Scheduling your tasks and meetings will not only help you improve your productivity, but it will tell you exactly when each member of your team has free space, avoiding time conflicts. You can use tools like Google Calendar to organize your days better and optimize your podcast creation processes. Applications like Assistant.to or Boomerang calendar work well and are free. Remember that the most important thing to do when it comes to workflow optimization is putting all of your attention to one thing: efficiency. You’ll see the productivity increasing once you have everything in its place.

Automation may sound like you’re planning to build a robot, but it’s a lot simpler than that. As time passes by and our podcast is getting bigger, our schedule gets busier. But there is no need to be worried; we are blessed by amazing tech services like Zapier. This platform can do mundane tasks for us and keep track of events in all of our accounts; is a platform that communicates with all your other applications to synchronize the workflows in your business, so you can focus on the most important work. Tech integration on your workflows can be either free or premium and it takes a big load off you.

Another tool in your podcast workflow is social media management platforms. With services like Hootsuite, you can create publications from all your social networks in one place and schedule them ahead of time. It can also help you track the progress of all your social networks so you never skip a beat on mentions or comments. Making a habit to schedule your posts and keep all your social media accounts active, will let you sleep better at night without wondering if you posted your latest episode on Twitter, or Facebook.

In essence, the best way to use tech to your favor is to integrate these pieces into your workflow’s puzzle and committing to them. Organizing your tasks better will require time and effort to bear fruits, but It won’t take long for you to see the results of automation in processes like project management and handling your social media account.

Take your performance to the next level by integrating tech solutions to your production workflow, and save time in the deliverables of your business by integrating these actions into your schedule. Nodalab  can guide you to optimize your workflows in a successful way, so schedule your free interview and find out how we can streamline your podcast series.

 

How to Launch your Own Podcast Series Successfully

Image by: Felipe Lopez on Unsplash.


Creating a podcast takes a lot of time and effort. If you are completely sure that you want to commit to this project, constantly promote it and treat with love and respect, you will need organization. During the pre-production stage of your podcast, we recommend creating a roadmap.

Roadmapping

Choose the topic you want to talk about on your podcast, the one that you genuinely love. Visualize how your podcast would be like if it already existed, and do not forget to look for references of projects similar to yours. If you ever feel stuck in the creative process, look for inspiration, and make it unique by adding your own personal touch.

There are hundreds of podcast being born every day, so you need to find the niche market that resonates with your concept. Ask yourself if there’s an audience waiting for someone like you to spread your ideas.

Your podcast is and will be like your newborn baby:

It needs an original, unique name (be sure no one else has the same name as your baby does). Choose a title that sounds appealing and illustrates what the show is all about for potential listeners. We recommend you to search for keywords that are related to the topic you’ll be talking about and identify which keywords can help your position in search engines. Make sure you can register a domain with your chosen title, create accounts for social media, etc.

Now let’s move to the shape of your baby, the color of its eyes, the clothes you want it to wear. The possibilities for the structure are endless, so be wise and choose the format that best fits your narrative and your resources. There are several formats to produce a podcast:

There are those that have a single host going through a script. Then there are the interview podcasts, where the host interviews a different person each episode; there are also fiction and non-fiction podcasts, as well as newscasts, which are uploaded every few days or once a week.

So how do I start my podcast? Where do I begin?

Start with a good introduction. Do you remember your favorite radio or TV show? Remember how in between 30 and 60 seconds, it would transport you to another dimension with its music intro, welcoming you to they’re own universe? Well, the same thing has to be done with your podcast. In a very brief time, you can let your audience know what your podcast is about, and get them excited about what’s coming next. Some podcasters use a musical intro, and some don’t. It depends on the topic you are going to talk about, and the mood you want to establish with your audience. Producing a custom jingle, or selecting the right track from a music library will help your audience identify with your show.

Regarding the length of your podcast, some blogs will tell what the average duration of a podcast should be, but it really doesn’t matter as long as the content is engaging throughout and it feels right – it all depends on the nature of the content and the structure of your podcast.

Last but not least, you’ll need to create an ending to your show: closing thoughts, thanking your audience, having a sneak peek of your next episode, and outro music (which can be the same music as the intro) are all common practice. This is your opportunity to promote yourself and persuade your listeners to subscribe to your show, make a donation through Patreon, or leave a review on their favorite podcast app. Including show notes and episode resources are great ways to back up the information you’re sharing and redirecting your listeners back into your website.

What about sound quality and podcast hosting?

Since podcasting is an audio medium, sound quality is crucial to produce and launch a successful product. Yes, you will need to buy and gather the right equipment and recording software or cloud recording service, but editing and mixing your own audio can be a challenging and tedious endeavor. We strongly recommend you to hire a podcast producer, to have the best quality not only in audio but in all of the production process that comes along with podcasting.

Now that your podcast is completed you need to get it out there. Choosing a podcast hosting service really depends on your needs as a podcaster, and most of these servers will make your show available on platforms like Spotify, Apple, and Google podcasts. These services will host your audio files, manage your RSS feed, and even provide insights and listening statistics. You can also host your podcast from within your own WordPress website with plugins like Powerpress, which make publishing your episodes as easy as creating a blog post.

If you’re looking for a podcast expert to help you not only produce but launch successfully your podcast series, Nodalab is the place you’ve been seeking for. We provide world-class audio production, around the clock publishing, and much more!