Creating a podcast takes a lot of time and effort, but it’s also a very rewarding and insightful experience. Today there are more listeners than ever before! The power of audio has been rediscovered and everyday more platforms and companies accomodate, monetize and advertise podcasts. If you are ready to want to commit to this project, we are here to guide you throught the whole process. In this post you will find the step-by-step on how to launch your own podcast series sucessfully.
Roadmapping: Building an action plan
During the pre-production stage of your podcast, we recommend creating a roadmap. Choose the topic you want to talk about on your podcast, the one that you genuinely love. Visualize how your podcast would be like if it already existed, and do not forget to look for references of projects similar to yours. If you ever feel stuck in the creative process, look for inspiration, and make it unique by adding your own personal touch. Don’t be afraid to mix and match ideas while your concept stays clear and simple.
There are hundreds of podcast being born every day, so you need to find the niche market that resonates with your concept. If you are struggling to create a concept for your podcast ask yourself this key question:
- What is my objective?
- Fun/ hobbie
- Create leads for my bussiness
- Pisition myself as an expert in my field
- Advocacy/ spread an important message
Once you are clear in your main objective, ask yourself if there’s an audience waiting for someone like you to spread your ideas. Here is a list of questions that might help you move forward:
- What kind of podcast do you wish existed?
- Is there an underserved sector in the market?
- What are you an expert on?
- Which topic could benefit from a long audio format?
Your podcast is like your newborn baby: Choosing a name for it!
Your new born podcast needs an original and unique name (be sure no one else has the same name as your baby does). Choose a title that sounds appealing and illustrates what the show is all about for potential listeners. Keep it simple but memorable, no long phrases or made up acronyms.
A good tip is to search for keywords that are related to your topic and identify which keywords can help your position in search engines. Make sure you can register a domain with your chosen title, create accounts for social media, etc. Yes, names may seem hard to choose but bear in mind that it’s not all about creativity, it’s also about clarity and convinience. Choose wisely!
Shape it: Choose how to format your show
Now let’s move to the shape of your show. How is it going to sound like? The possibilities for the structure are endless. To launch your own podcast series successfully, you need to be realistic and choose the format that best fits your narrative and your resources. There are several formats to produce a podcast:
There are those that have a single host going through a script. Then there are the interview podcasts, where the host interviews a different person each episode; there are also fiction and non-fiction podcasts, as well as newscasts, which are uploaded every few days or once a week.
If you are runing on a low production budget or you have little time and no fancy equipment you might want to start simple and build up from there. Bear in mind that a narrative podcast will probably be more time consuming in the editing process than a simple monologue or an interview.
So how do I start my podcast? Where do I begin?
Start with a good introduction. Do you remember your favorite radio or TV show? Remember how in 30 to 60 seconds, the music intro and the first phrases would transport you into another world? Well, the same thing has to be done with your podcast.
In the first few minutes let your audience know what your podcast is about, and get them excited about what’s coming next. Some podcasters use a musical intro, and some don’t. It depends on the topic you are going to talk about, and the mood you want to establish with your audience. Producing a custom jingle, or selecting the right track from a music library will help your audience identify with your show.
But how long is long?
Regarding the length of your podcast, some blogs will tell what the average duration of a podcast should be, but it really doesn’t matter as long as the content is engaging throughout and it feels right – it all depends on the nature of the content and the structure of your podcast.
Last but not least, you’ll need to create an ending to your show. Closing thoughts, thanking your audience, having a sneak peek of your next episode, and outro music are all common practice. This is your opportunity to promote yourself and ask your listeners to subscribe to your show, donate on Patreon, or leave a review on their favorite platform. Including show notes and episode resources are great ways to back up the information you’re sharing and redirecting your listeners back into your website.
What about sound quality and podcast hosting?
Since podcasting is an audio medium, sound quality is crucial to produce and launch a successful product. Yes, you will need to get the right equipment and recording software or cloud recording service. Editing and mixing your own audio can be a challenging and tedious endeavor. We strongly recommend you to hire a podcast producer, that way you’ll have the best quality in audio and in all of the production process that comes along with podcasting.
Now that your podcast is completed you need to get it out there. To launch your own podcast series successfully you need to know a thing or two about hosting. But don’t worry, it’s actually very simple.
Choosing a podcast hosting service really depends on your needs as a podcaster, and most of these servers will make your show available on platforms like Spotify, Apple, and Google podcasts. These services will host your audio files, manage your RSS feed, and even provide insights and listening statistics. You can also host your podcast from within your own WordPress website with plugins like Powerpress, which make publishing your episodes as easy as creating a blog post.
If you’re looking for a podcast expert to help you not only produce but launch successfully your podcast series, Nodalab is the place you’ve been seeking for. We provide world-class audio production, around the clock publishing, and much more!