Tag: PODCASTING

Show Notes are your Podcast Best Friend

Content is king, and so are blogs. No matter what people say about social media, blogs are still in the game, and they’re awesome. When it comes to podcasting, there’s a secret ingredient that will make your podcast shine much more than it is, both on Audio Streaming Platforms and on Google and other research tools: show notes. That’s right, notes for your show. It may sound easy, we’d like to share with you a few steps that we have found very helpful when it comes to writing show notes for multiple shows.

These are nodalab ingredients to make show notes for your podcast best friend: 

1- Say hi to your audience: Like your show intro and making a trailer for your podcast can help you with discoverability, people want to know what your podcast is all about in a few written lines. If you can capture the essence and the voice tone of your show through those lines, we promise you that your show essence will help you get where you want to go.

2- Share some resources: As we become natural-born podcasters, it’s very common on podcasting that as the interview goes by, resources such as books, movies, tv shows or acticles are shared by the host. Did you share a cooking recipe, a product on Amazon, or a promo code to get a discount at some website? Link them all on your show notes. You’ll help your audience find it all in a short period of time! Time is gold.

3- Choose your words carefully: Use popular phrases, keywords to make your content stand out from the competition, and other references that will attract your audience and get hooked with your content.  

4- Add timestamps: We don’t always have time to listen to a whole podcast in one specific moment, that’s why we recommend you to add at least five or six timestamps to help people find the information they’re looking for when they find your show!

Do you have what it takes to write killer show notes for your podcast? 

The audio industry is increasingly competitive, and podcasting must have all the help needed to appear on the first pages of Google Search. Remember that show notes are your podcast best friend.

Follow nodalab to get more tips on how to improve your podcast workflow, or you can also hire us to make all your podcast show notes.

The Magic Checklist to Create your Own Podcast

The magic checklist to create your own podcast

In past blogs, we’ve talked about the qualities you need to become a natural-born podcaster, we’ve talked about the importance of professionally recording your podcast in a recording studio like nodalab’s, and how podcasting can help your brand to improve your marketing strategy… but today we will return to the basics. In this blog post, we will give you our secret to creating your own podcast: nodalab’s magic checklist to create a podcast that has a meaning, a purpose, and, of course, the best possible quality to stand out from the competition!

At the end of this blog post, you will be able to download our Magic Checklist which we’re sure will help you significantly when you decide to hit the gas and become a natural-born podcaster.

Let’s begin!

Concept of your podcast

To create a good podcast concept, you need to ask yourself, what do you want to talk about in it? What are the topics you’ll address? We recommend, as in all research processes, to go from the general to the particular. If you have already thought about what your general topic is, let’s say food, then the next step is to let your imagination fly and create a list of topics that are related to the central theme of your podcast, for example, fruits, desserts, or tacos. Once you have that list, it will be much easier for you to develop that concept. Think of it as the birth of an idea that forms and develops as you feed it with more ideas or thoughts.

Name your new baby podcast

Once you’ve solved the previous questions, you’ll be ready for a name brainstorming. nodalab’s recommendation is that you have at least 15 options for your podcast. It is also crucial to do a search on Spotify or Apple Podcasts to avoid giving your podcast a name that already exists. Remember that the more passion you put into this project, the more difficult it will be to abandon it and fall into the podfade.

Format

Like TV shows or newscasts, podcasts gain dynamism when they have a specific format. This is the time to choose whether your podcast will be scripted, or you will follow a list of bullet points to guide you on the topics you’ll be talking about; you’ll have to choose if you will have sections and if you will draw a narrative arc to keep your audience more entertained. You can decide as part of the format if you’ll have a co-host, regular guests, or if you will shine on your own as the sole host.

Publishing Frequency

The secret to a hit podcast is habit. Plain and simple. You will need to define a day and the frequency of publication in which you are willing and able to publish (once a week, once a month, every day, that depends on you and your project).

Goals to reach

Every project needs goals and objectives in order to get results. It can be to generate brand awareness, position your company or brand as an opinion leader, increase sales, generate leads or traffic on the website or to reinforce the culture in your organization. That’s up to you. However, we recommend that you do this to find the authentic purpose of creating your podcast and that motivates you to move only forward with your show.

The ideal length

After almost 20 years, the podcast format has an almost infinite variety of combinations for the duration. At nodalab, the ideal duration that we recommend to our clients is a maximum of 30 minutes, because the attention span that we have as humans is less and less due to the consumption of content that we experience every day.

Plan your episode book

When you finish creating your concept, we’ll ask you to save your brainstorming for this second exercise. The second secret for a successful podcast is planning (which is also an essential habit for a winning mindset). Planning your first 15 episodes will give you a much clearer idea of ​​the path your podcast can take and if, for example, you plan to publish on a weekly basis, you’ll have a 3-month runway of content ready to be created and released. Planning a schedule of episodes is a common practice for natural-born podcasters and content creators in general. It requires discipline to create content, are you ready to succeed?

Recording setup

If you are determined to turn a space in your home or workspace into your recording studio, we need to recommend the following: Avoid noisy spaces, be near the windows of your house and a place where you do not hear much echo. We recommend doing sound tests, with good headphones and a microphone to start your podcasting journey. If you need specific options, check out this article on software and equipment recommendations for setting up a home studio for podcasting.

Music

The music of your podcast is the hallmark that will generate brand recall from your audiences. We recommend choosing songs that are royalty-free to avoid having trouble with other creators or ultimately, for your show to never hit the surface because of a very commercial song.

Would you like to know more about this topic? Let us know on our Social Media: LinkedIn, Instagram, Twitter, or Tik Tok.

Congratulations, now that you know everything you need to create your podcast, we want to give you a copy of our perfect checklist.

Partner with nodalab with our Affiliate Program

Mike Meyers

Help us find potential podcasters

you to partner with nodalab with our affiliate program. nodalab is a collaborative podcast-as-a-service platform for podcast production, management, marketing and monetization.

What are we looking for?

We want you to be able to do everything in one place: nodalab.

Our affiliate program is incredibly simple!

We’ll tell you all about it in 4 steps:

1- Register in this link and get a code for your referrals.

2- Who could be the correct referred person? Refer people or companies interested in doing a podcast and ask them to request a quote.

3- Earn money: Get profits of up to 4% for each customer who pays and registers with your code.

4- How will you receive your money? At the end of each month, your earnings will be calculated and made available to you via Stripe.

You can refer whoever you want, but we recommend that you pay special attention to:

-That friend who has always wanted a podcast, but has not dared to take the first step

-That marketing specialist friend who works for some company

-An entrepreneur with passion and desire to grow

-An influencer who wants to expand their horizons in the audio industry

Join our community of podcasters and refer that person you know needs a podcast:

How To Make a Successful Livestream at nodalab studios

Mario Bretón en nodalab studios

What’s the secret to making a successful Livestream? Is it a coincidence that the most successful live streamers in the world are gamers? Is there a way to succeed like them in this content creator universe?

At nodalab, we have the right infrastructure and the professional recording studio you’re looking for to record and make the perfect Livestream. If you still don’t know what it takes to avoid technical issues in your live broadcasts, we’ll tell you about it in this new blog post and give you the solution you were looking for to shine with your groups or audience.

The Livestream hype

The pandemic pushed us towards a new model of interaction that, until a few years ago, we only imagined in movies or saw in the acclaimed series Black Mirror. But today, that modality is a reality, is the new normal.

Whether you want to host a webinar, give a live masterclass, or create a virtual fundraiser, hosting a Livestream can be your best digital experience if executed correctly.

In the live-streaming world, anything can happen:

We can lose the quality of the audio or the video, we can create interactive group dynamics that give us a counterproductive signal and we can even lose the live transmission. In the best of cases, we can start over, but what better experience of creating a Livestream than having a team that is there to support you at every single moment?

Ok… so how does a Livestream work?

Just like on TV, live broadcasts are a way to host events online with an established audience. For example, during the COVID pandemic, it was the perfect alternative to generating revenue by selling tickets online for many event companies.

Similarly, a live stream can help you bring together many people within an organization and do some live training. Whether it is to announce a new product or implement a new methodology, it is the best option to expand a message and personalize it. The advantages of this strategy are endless since you can turn that same transmission into a recording that trains future collaborators, or create an info-product to get the most out of the effort you’re making. 

In order to achieve this goal, you’ll need to focus your attention on planning this event as if it was a live event, not a virtual one. We recommend you plan at least one week in advance.

What are the crucial elements to running a successful Livestream?

1- Internet connection: Check that your internet connection is strong enough to receive from 10 to 1000 people connected to the same link. We recommend that you get a cable long enough for the internet to reach your computer wired. (You may need to change your internet capacity to a faster one in order to successfully Livestream.)

2- Where will you host your event? Choose the transmission platform that best suits your needs to carry out your transmission: Zoom, Microsoft Teams, Hangouts, or one of the social media platforms that we already know: Twitter Live, Youtube Live, Instagram Live, Facebook Live. Up to you.

3- Video is king for a reason: It is difficult to achieve perfection with video (but surely not impossible), so make sure your video and camera have the correct settings, the frame size you need to have optimal resolution and the correct bit rate for the data to be uploaded correctly (3000 Kbps, ideally).

4- Audio and microphone: It doesn’t matter how pro your camera is if you don’t have good audio and a good microphone. Make sure you have a good microphone (preferably a lavalier, so you can have body movement capability).

5- An extra Laptop hasn’t hurt anyone: Remember to always have a spare and backup laptop to monitor your transmission from another internet signal. Thus, you will be able to see how the transmission is reaching the general public.

6- Adequate lighting: There is no good video if there is not good lighting. There are very wide price ranges for video lighting lights, it all depends on how much money you want to invest in your setup.

7- Time to rehearse and do tests with internal teams: Carry out audio and internet tests internally with your team to prevent the group you are targeting from experiencing technical problems. People’s time is as valuable as yours, don’t waste it.

The more professional your broadcast looks, sounds, and plays, the better impression you will make on your audience or the team you are about to train.

As you can see, making a successful Livestream takes time, effort, and technical dedication that, although you can get it with practice, you can also facilitate your own processes by delegating them to a dream team like nodalab.

By choosing nodalab to make your Livestream, you have the guarantee of production with the highest quality in the market.

Do you want to book our recording studio? Click here and discover the magic.

Understanding ASMR and audio porn

Understanding ASMR and Audioporn

People have described the ASMR sensation as having a ‘brain orgasm’. While this isn’t necessarily a sexual reaction, some people can experience sexual arousal in response to the right triggers. In this new blog post, we’ll do our best to understand ASMR and audio porn.

What are the benefits of exploring this interesting format? Here is a guide that will answer this and more questions to understand ASMR and Audio porn.

What is ASMR?

Autonomous Sensory Meridian Response (ASMR) refers to the tingling sensation people experience in their bodies in response to audio and visual stimuli. This feeling starts in the head and moves down toward the spine when a person watches or hears particular triggers. It can lead to goosebumps, brain tingles, feelings of relaxation, a lower heart rate, and mild euphoria. 

This sensory experience has been capitalized within the adult entertainment market. In fact, Caroline Spiegel, sister of Snapchat’s founder, created Quinn, an OnlyFans-type app in which creators can earn money by submitting audible stories that turn people on.

Audioporn has been steadily growing on the Internet for years. Just Google the keywords and you’ll find a rich variety of podcasts, YouTube channels and even Reddit threads offering sexy sounds, sometimes crowdsourced from the community.

ASMR provides physical and mental wellbeing

Reduced heart rate and increased skin conductance levels can promote relaxation and better sleep, ultimately benefit our physical health. But not only that, scientific studies have found an interesting connection between people suffering from moderate to severe depression and ASMR. It actually helps them to relieve stress and link different regions of the brain, damaged by this disorder.

These positive outcomes of using ASMR videos may be due to the similarity between ASMR and mindfulness meditation. That’s why ASMR may have therapeutic usage for improving mood and relieving pain.

Audioporn: A new format for female creators and diverse ears

The porn industry has been heavily challenged by the lack of female creators. For a long time, consuming porn on the Internet was an uncomfortable experience, with no independent alternatives or spaces free of abusive content. Now, audioporn has allowed this sensory experience to flow beyond the morbid.

Modern women expect curated experiences that create a sense of wellness. An opportunity for sexual exploration, while feeling safe and empowered. In fact, research shows that 90% of women use “mental framing” (or scenario creation) to get turned on. Yet, most of the innovation and investment in female pleasure has so far been focused on the body rather than the brain… until now.

A healthier way to plug into your sexual energy

One of the biggest problems with mainstream porn is that it can lead to addiction. Or in most cases, a harmful consumer relationship. Exploring an audio version allows your sex drive to flow more calmly, and that starts with consent (now that’s a hot take). It turns on your ability to discover new things that make you horny.

Audio porn lets you invest in the storyline without needing to hold your phone or computer. It has the ability to foster a deep sense of intimacy for your listener. Putting your earbuds in and lying back makes the story seem so much closer to you.

ASMR and Audio porn can help you articulate your needs and desires into your own sex life. It actually makes asking for consent and setting boundaries feel a lot more achievable as the listener can hear it modeled in a really natural way.

Professional mics and software are a must to create good ASMR & Audioporn. Learn more about professional audio-quality and how to do a podcast with nodalab.

Behind the Scenes: nodalab’s take on Sound Design

When you think about podcasting, the image that pops into your head may be fairly simple. Two people chilling in a studio, having influential conversations on the topics they are most passionate about. Sure, that’s the core of podcasting, the sharing of ideas in a structured, fun and easy-to-absorb format. But, there is this whole universe going on behind the scenes that audiences could appreciate a lot more: sound design.

But wait… do ALL podcasts involve sound design?

The short answer is… no. Even when all podcasts require audio editing, processing, mixing, etc., sound design is more of a craft, used to better illustrate ideas, warp the ways we deliver a specific message, move emotions, and so much more. Storytelling driven podcasts are great examples of the usage of sound design, as narrations often need a little extra something to enhance how we share ideas. Ambiences, voice effects, specific sounds (such as explosions, portals, sci-fi guns, etc.), and the way these sounds are incorporated into the narrative, all of these elements are what can really bring a great story to life through the power of sound design. 

Sounds cool, but how can podcasters incorporate this craft into their own projects?

I believe that everyone can learn new skills if they are curious and passionate enough to put some work into it, so I definitely encourage you to start your Sound Designer / Hero’s Journey if it is something you really want to do. So let me break down what you’ll be needing: 

1. A library

A good Sound Effects (SFX) library is essential for any sound designer, as it is the foundation of our craft. Even though there are sound designers that record and edit their own files (I encourage this practice too), in a library you’ll find thousands of SFX that are ready for you to incorporate into your projects. And before anyone panics, there are plenty of libraries out there, for all budgets. Let me recommend some for you, I got you!

For free sounds, you can always rely on FreeSound.org, a compilation of recordings and files that audio enthusiasts willingly share on this platform. All you need is to set up an account and you’re ready to roll!

To amp things up, I’d recommend Zapsplat, which contains a lot of hidden jewels, free SFX, and you can even access their premium library for a small fee. Personally, I’ve used this library for a couple of years and I can say it is worth paying for their membership.

In case you count with the resources, I’ll go ahead and recommend Soundsnap, that’s the one we use here at nodalab, and it is worth every penny. Soundsnap’s search engine is great and their library is so rich you’ll find pretty much anything here!

2. World Building & Criterion

Sound design is much more than just importing SFX into your project, as you have to really sit down and listen to the message you’ll. Always place sounds in order to support ideas and favor the narrative, think of assembling a really special dish, where every element has a purpose. Ambiences to better illustrate a scenery, a distant explosion, or dramatic transition to emphasize an idea, adding reverb, delays, and different equalization to specific words… The possibilities are endless! When you become a sound designer, you can twist, build, warp and manipulate this sonic universe.

3. Creativity & Love

Setting the technical stuff aside, I believe sound design is an extremely emotional and creative process. As sound designers, our ultimate goal is to really bring a story to life, this involves a lot of creativity and heart, so my advice would be to not hold yourself back and allow yourself and your creativity to flow. Dare to experiment and give your project a unique sonic identity.

Where can I find a good reference?

Allow me to flex a little here, as the original shows we produce at nodalab are great examples for you to dive into the marvelous universe of sound design. No project is identical to another, and each show has different needs when it comes to sound. Some may need some voice SFX and you can call it a wrap, while other projects may need close attention to detail and a bunch of sonic elements. Again, it all comes down to the needs of your show and how you want to tell the story. 

At nodalab, we really believe in the impact of great stories, and we’ve created shows that allow all of the parts involved (that is, from writers, to narrators, all the way to audio engineers) to push their creativity a little further, which has lead our team to raise the bar when it comes to storytelling in the podcasting industry. I’d like to invite you to check out our shows, so you can have a clearer picture of what your podcast could end up sounding like.

One of my recent favorites is La Historia Jamás Contada’s latest episode, which was especially fun for me to work on, as I could get a little more creative due to the nature of the topic… witches! Give it a listen, it is so worth it!

If this sound design talk has gotten you excited, don’t hesitate to contact our team if you have questions, we’ll be more than happy to chat with you! Learn how to do a podcast with nodalab.

Transform your Podcast into a Best-selling Book

Transform your podcast into a best-selling book

What makes books drawn from podcasts so special?

Although some people think otherwise, the number of active readers is only increasing. The same happens with podcast listeners. The secret is that the content from books and a podcasts continue to diversify

A book can not only be a container of information. It can also be a collectible or a motivational asset. An interactive experiment or a practical guide to mastering a new skill. An art gallery, perhaps. The limits are beyond the pages.

If you can create a podcast, you can transform it into a best-selling book

We’ve already talked about how useful it is to delimit an outstanding goal that you can share with your audience to highlight what makes it stand out from the rest. 

If this goal translates into the potential creation of a book that follows the show’s content, the ongoing experience of your podcast will become a creative project beyond the audible. In other words, books are super cool (and podcasts are super cool too).

So, if you’ve already ventured into podcasting, why not write a book? Here are some tips and examples of how to overcome the fear of becoming an author and transform your podcast into a best-selling book.

Se Regalan Dudas

Se regalan dudas

Lety Sahagún y Ashley Frangie are the hosts of one of the most popular podcasts in spanish. In this book, they present some simple questions with a minimalistic and beautiful design meant to be aesthetic and instagrammable.

These questions are meant to make you think. So you’ll be able to make more conscious decisions and change limiting beliefs. (Learn more about this book)

Rabbits: A novel

Rabbits: A novel

This is a pseudo-documentary in which Carly Parker is looking for her missing friend Yumiko “Miko” Takata, and she finds herself playing a game. 

Rabbits has been named by The Wall Street Journal as “A Wild ride… impossible to put down”. This book takes place after all the events in the podcast, which makes it even more fun to interact with. (Learn more about this book)

The World of Lore: Monstrous Creatures

The World of Lore

Lore is a podcast about non-fiction horror stories. Each episode examines historical events that show the dark side of human nature. 

It has since spawned a series of books. The first, Monstrous Creatures, is a guide containing the most well-known monsters in popular folklore. (Learn more about this book)

Bored And Brilliant

Bored and Brilliant

A few years ago, Manoush Zomorodi encouraged listeners of his podcast, Note to Self, to unplug and let the resulting boredom drive creativity and, hopefully, change their lives. Bored and Brilliant picks up where that experiment left off, asking us to reconsider our relationship with our devices. (Learn more aabout this book)

Create a podcast with professional help

Our top-performance podcast team can help you grow and take your show to the Featured section. Get in touch with nodalab to create a successful podcast today!

How To Make A Trailer For Your New Podcast

Before uploading the pilot episode, there’s a simple hack that is essential for most professional podcasters and showrunners: a good trailer. 

Wondering how to do a podcast trailer that gets people hyped? When you think of a trailer, it is likely that a movie preview will come to mind. But for podcasts, the purpose of a trailer is slightly different. Learn how to make an effective trailer for your podcast and discover useful ways to improve it.

The trailer should be made after the pilot has been recorded?

More than the summary of the show, an effective trailer is a preview. It’s your podcast, but shorter. The more you give people something to talk about, the better your storytelling strategy will be.

We recommend planning ahead and making the trailer for your podcast once the first three episodes are ready. This will help you to know your show very well and to identify the expectations that are aligned with it. If you include snippets from these episodes, you’re doing it right. 

But remember that less is more. For a podcast trailer, the shorter is the better. The ultimate goal is to get interested people hyped and leave them hungry for more.

Also, If you’re making video content out of your trailer, don’t forget about subtitles!

How soon should the trailer be released before the official launch?

Repetition is essential. Approaching repetition with intelligence is what will separate it from spam. And that is what storytelling is for.

A 10 day window is an excellent time to post your trailer and produce content with a call to action to save the date. 

Just like with movies, it’s best if you create more than one trailer. Or just slightly different versions of the first one. Keep in mind that the day before the official launch is crucial, and you might want to save the most exciting piece of preview for that day.

Looking for a nice place to record your podcast trailer? These are the pros of recording in our professional studio. 

Invite close friends (or seek out licensed sources) to listen to the show before anyone else and record their comments. 

A podcast is very similar to a book. Unlike movies, podcasts and books are hardly consumed in a single sitting.

Let’s talk about book marketing. Before launching a book, the most effective marketing resource to promote it is to share the endorsement (or opinion) of an expert who has already read it. 

Doing the same with your podcast will mean that you are not only calling on people to listen to it. You are also inviting them to be part of a community that is already established, even before the official launch.

And lastly, don’t expect too much for a trailer. If you had fun making your own trailer and discovered something new about your podcast in it, you’ve already won.

Looking for a creative group of professional writers, producers, and audio engineers? Get in touch with nodalab and take your podcast to the next step!

Podcast Advertising – 2021 Review

When it comes to advertising, podcasts hold a big business advantage against other types of media: their conversion rates.

Podcasts maintain audiences captive and segmented making it easier for brands to hit their target audience. Plus, the intimate relationship created between the podcast host and their listeners builds credibility for products and services.

Is Podcasting Ad Revenue rising?

Consumer confidence translates into sales, and ultimately statistics, and numbers. According to The Interactive Advertising Bureau (IAB), podcast ad revenue in the U.S. will hit $2 Billion by 2023. Podcast revenue grew 19% in 2020 to hit $842M, despite the pandemic. Up from $708M in 2019 and $479M in 2018.

It’s no wonder why big companies have been placing big bets on the podcasting world. There’s Amazon’s purchase of Wondery or Spotify acquiring the Australia-based platform Whooshkaa. Plus the hosting and ad company Megaphone, and more recently, the podcast discovery platform Podz.

The efforts to facilitate ad insertion into podcasts have been a top priority inside the industry.

Some winner deals were also made last year. Beginning with Joe Rogan’s exclusive, multiyear deal with Spotify, Michelle Obama’s debut podcast, and Meghan and Harry’s mysterious but exciting show deal.

Diversify your ads the right way

According to the Podsights Benchmark Report, there is a sweet spot when it comes to frequency and exposure to ads from podcast listeners.

According to Matt Drengler, Director of Partnerships at Podsights, ads that run on multiple podcasts get better conversion rates than if used in only one show or network. He suggests that the sweet spot for average frequency (the number of times someone listens to an ad) remain 2 to 3.

This same study shows that mid-rolls (advertising in the middle of episodes) continue to have the best performance.

Advertisers who use a combination of mid-rolls and post-roll ads have the highest conversion rates. 

If you want to know more about Growth Hacking visit our blog post: Growth Hacking for Solo Podcasters

Some big league examples

Podcast listeners really come through when it comes to purchasing. In the New York Times’ 2020 Earnings Conference Call, they stated a $36 million revenue in podcast advertising. A huge increase from the $7 million earned in 2019 after they purchased Serial and the rights to sell advertising against This American Life.

The New York Times digital advertising declined 2% in 2021. But podcasting was the only sector that grew.

Listener Behavior

Even during the pandemic, listener behavior has shown that podcasts are still a preferred medium.

Yes, consumer habits have shifted since a good part of the population doesn’t commute to work or school anymore. But people have found other times to listen to their favorite shows. Plus, ear time is still a far less competitive and crowded arena than screen time. One of the best assets of podcasts is their versatility.

Podcast advertising is definitely not as niche as it was back in 2012. Today, advertising is not only easy to do but also extremely profitable when aimed at the right target audience. It’s all about finding the best alliances for your brand and creating a suitable marketing strategy.

If you are looking to advertise with an expert’s eye, contact nodalab’s amazing growth hackers. Visit https://nodalab.com/es/contact/

The Rise Of The Podcast In Mainstream Media

It’s 2022 and the podcasting revolution is far from dying down. These are a couple of reasons why mainstream media has to watch out for the rise of the podcast this year.

Podcasts are on the highest level they’ve ever been in history

Perhaps the moment that marked the beginning of the major commercial interest in podcasts was back in 2019. Spotify bought the two largest podcast platforms at the time: Anchor and Gimlet Media. 

Since then, podcasting has become more and more popular every day. It’s increasingly attracting the attention of huge tech companies, media companies, and of course, listeners all over the world. While a few years back the word ‘podcast’ was almost unknown, today almost everyone knows what a podcast is and has listened to at least one episode or heard of a show.

If you want to start a podcast check out this blog:  Every Content Creator Should Have a Podcast by Now

And if you still don’t believe that podcasts are at an all-time high, ask Amazon or Netflix why they’ve been investing millions of dollars in launching new podcasts for the past year. 

According to Statista 2021 Podcast Listener Reports, the monthly podcast listener in the US is expected to grow from 75 million in 2020 to nearly 100 million listeners by 2024. Plus, the Dial 2021 survey by Edison Research, shows that the average podcast listener rate has doubled in the last 5 years. It went from 21% in 2016, to 41% of the US population in 2021. 

Read the full Rumble article here.

Big Tech Companies are cutting to the chase

Since the podcasting wars started in 2019, Big Tech brands have been running an insane race to adapt and revolutionize their platforms for podcast listening. 

It’s only recent that Spotify announced they will be launching an Apple-like rating system for podcasts. This move puts them face to face with their competitor, Apple. The famous phrase heard at the end of almost every single podcast episode “leave a review on Apple Podcasts” can now change to “Leave a review on Apple and Spotify”.  

Read the full TechCrunch article here

This feature will better the podcast’s discoverability on Spotify and encourage users to interact with the platform although written reviews are not available yet, only the five-star rating system. 

But this is only the most recent feature adapted by big platforms for podcasts especially. Last year we saw dynamic ad insertion be born, numerous SEO optimizations to favor podcasts. And many media companies betting on original podcasting content. 

Screen time is overbooked – More ear time

One in five people surveyed in the U.K. by Magna Global and Spotify said they were listening to more podcasts during the coronavirus pandemic. 45% said they are spending more time listening to streaming music. The results – which mirror similar U.S. surveys – also shed light on what is behind the gains. “People are turning to digital audio as a tool to combat screen fatigue,” the study says.

The data shows 29% cited screen fatigue as the primary reason they are listening to more digital audio. Another 46% said it was part of the decision-making. One in four attributed other reasons for their bumped-up streaming audio consumption.

Since the pandemic hit, life has not been the same. This change has definitely affected our habits and the ways we consume media. Before March 2020, over 50% of the podcast audience said they listened to podcasts in the car in their commute to school or work. But now, with restrictions and home-office becoming the new normal, users have shifted their listening schedules to their quiet leisure time. 

Working and studying from home has increased screen time tremendously for almost everyone. After an 8 hour shift, we grow tired of being stuck to the computer. Most people use their time off work for other necessary activities like cooking, cleaning, and exercising. This is our opportunity! While screen time is overbooked with work, study, and entertainment streaming platforms, there is another less crowded time and place to connect with an audience, ear time. 

People are steering away from news-related content and listening to more fun and entertaining shows in order to de-stress. According to Resonate’s Connected Flash Study, the audience that increased its listening time the most during the pandemic is young women 18-24. 

Read the full resonate article here.

Podcasts fans take action

There is something organic about podcasts that’s still unbeatable: the listener-host connection. Podcasts feel intimate and close and one of the huge advantages of podcast advertising is that podcast listeners take action. 

The word of mouth-type advertising used in podcast episodes is highly effective. Audiences are very likely to buy a service or a product if their favorite podcast host recommends it. They are also likely to click on links, sign up for newsletters, and buy tickets to live events. The sense of community and trust are huge assets when it comes to looking for your audience’s support through Patreon or any other platform. 

Podcasts like Red Scare make as much as USD$53K a month on Patreon, and podcasts like Kara Swisher and Scott Galloway’s Pivot are charging USD$5,500 per person at their upcoming conference in Miami.

Check out our post: What’s The Real Deal With Patreon?

Audio advertising is incredibly versatile

The way podcast advertising works has radically changed in the last few years. Every day there are more features in streaming and hosting platforms to make it easier for you to add advertising to your audio content and find the best target audience. 

Dynamic ad insertion allows you to insert “commercials” into your episodes without actually having to record them inside the episode. Inserted ads, contrary to “baked in” ads can be part of a campaign and change depending on the location of the audience or even further segmentation (gender, age, interests, etc). 

Now you don’t have to be stuck with one ad forever. You can manage and insert different ads and campaigns to any of your episodes either through your hosting or even through your streaming platform. This new technology opens the door to new business possibilities for content creators and even brands. Creating advertisement campaigns for podcasts has truly never been easier. 

Branded podcasts are very popular

One of the many uses of podcasting is to extend brand awareness and make people feel more familiar with your product or service. But more specifically your company values. Many major companies such as McDonald’s, Best Buy, and Mastercard have found success with branded podcasts that dive deeper into their stories and their fields making them feel familiar. It also helps positions them as experts in their subjects. 

Offering information and entertainment in an authentic way is what makes a branded podcast successful. Remember, podcasts are all about community and authenticity. This is an opportunity for brands to address their audiences directly and in a more human way than traditional advertising. And it’s also a medium that allows you more time to actually talk, explain and engage complex subjects, something you definitely can’t do on a 15 second TV ad.

Plus, brand collaborations with podcasts are more and more common every day. Even if not every company has its own podcast yet, it is undeniable that audio advertising and the podcasting world. It’s a great opportunity to get to new audiences in a refreshing way. 

People are producing podcasts like crazy!

Podcasts are popping everywhere. Even in countries like Mexico, where the medium is not as mainstream just yet, trends are catching up incredibly fast. People all over the world are getting in front of the microphone. There are more creators out there than the media platforms can keep up with.  

This revolution is far from dying down. You are still on time to jump into the audio media movement and start creating. The odds this year are in your favor!

Check out Edison Research’s most recent reports on the podcasting industry here.

If you feel like starting your podcast on the right foot, contact our team of audio engineers, writers, and growth hackers today!