Tag: PODCASTER

The Best Microphones and Software For Podcasters

nodalab studios

A good microphone and editing software that allows you to craft your podcasts just as you imagine them must be the two most important investments that a podcaster makes. If you’re a complete newbie or you’ve already started a podcast and you want to upgrade its sound quality, consider these tools.

Microphones  

USB options

If you’re always on the run, USB should be best for you, since it just needs to be connected to your computer to start recording. This is perfect for zoom calls with your guests. 
This is a cardioid condenser microphone, which means it’s only sensitive to sound on one side. Capture the best of your voice with this piece from audio-technica.

XLR options

An XLR microphone is designed to transmit sound directly through an electric circuit. Having an XLR mic provides a type of data that is much more dynamic and makes professional work easier. 

This is the right option if you’re having guests locally. Consider you’ll need an interface to make the connection between the mic and the software you’ll be using.

SHURE knows about audio quality. The SM7B is the ultimate tool for voice recording. We actually work with these ones and they are awesome!

Software

Free Options

Garage Band

If you work on an Apple device, don’t miss the chance to explore one of the most impressive apps on iOS. It is very practical for making music, but it also has its podcasting perks. It’s a simple and even fun platform for podcasters.

Take a look at this video guide to learn about Garageband for podcasts.

Audacity

For Windows devices, an open-source digital audio editor like Audacity has all the functions you need to sound neat. Audacity’s UX can make it look complex, but a quick tutorial may be enough to know which are the necessary parts of the software that actually help.

Adobe Audition

The fact that many established content creators rely on Adobe products is due to the UX that every app shares. The whole suite works with similar toolbars and functions. It has long been an essential resource for creative profiles.

Audition is Adobe’s audio editing software. It has an organized library of royalty-free sound effects to add personality or a professional feel to your podcasts. Plus, templates and presets for podcasting.

The company has a short guide on youtube on Audition for podcasts, check it out!

All in One

DaVinci Resolve

Many popular podcasts not only are recorded but filmed and that makes them stand out. DaVinci Resolve is a full audiovisual editing software that is free and some say it’s actually better than Adobe Premiere. Resolve’s sound panel is really good. Check this review from a new user to see why it’s so helpful and intuitive.

The best way to create a professional podcast is to be supported by a group of experts. Get in touch with nodalab and find out everything you need to start your professional podcast today.

Understanding Storytelling Podcasts

Storytelling Is Not The Same As Fiction  

In fact, storytelling becomes an easier task when you rely on actual situations and facts. Podcasts are an influential tool that refreshes our information sources. The podcast universe is mostly made up of a community of open-minded people who seek to share their knowledge and experience. Some truth. A podcast is a thought-provoking alternative recreational activity. The perfect platform for storytellers.

But what is storytelling exactly? When it comes to podcasts, storytelling is all about confidence. So planning and knowing in depth the elements that give texture and rhythm to each episode is key. Storytelling is based on a number of resources and understandings that will keep your listener hooked.

Podcasts & Documentaries: New Spaces For Journalism & Business PR

While major news outlets struggle with misinformation and the trouble of articulating certain topics without risking their credibility, oodcasts and documentaries have become the perfect platform to humanize a relevant issue for a certain niche. A documentary always holds the promise of explaining, of making something clear. But it’s ultimately a piece of entertainment; a good story that comes alive. 

When it has a good sense of storytelling, a podcast should also share those virtues. Plus the possibility of addressing a corporate voice, intended for people close to an organization.

Main Ideas Should Be Solid Arguments

With this in mind, it will be easier to generate your own timestamps. Which is an essential element that your podcast should have to retain new listeners that are looking for the information you’re bringing to the table.

Time stamps segment the episodes into their most relevant topics, just by marking the minute and second in which each new topic starts and placing it in the description. This allows you to jump directly to a part of the conversation that’s most relevant, plus you get a preview of all the topics that the episode will cover.

Reality is Almost Always Numerical

According to a study by Pennsylvania University, people are more perceptive towards stories than they are to statistics and facts. So use storytelling and content marketing to make your audience listen to your content and let it stay on top of their mind. 

Cleverly placing important data in your story will not only boost your credibility. It will also allow the listener to engage with your narrative through logical analysis. Numbers don’t lie.

The Message Beyond Words: Role Playing and Sound Effects

This is where the emotional aspect comes into play at its most. A good podcast is like a good song, it needs to rely on the silences and the variety of sounds it includes to attract the listener and keep him interested, always on the edge of suspense.

Adding other characters to your show provides new sources of self-recognition for the listener and it adds versatility to the tones and styles that you can cover.

How Do We Apply This Principle?

La Historia Jamás Contada, a nodalab original show, the sounds help to create atmosphere and connect with the themes of mysticism, ancestral wisdom and nature that it often addresses. But the sounds also function to transition and imprint motion to the narrative, to establish each stage of the episode and thus give its community of listeners the assurance that each episode follows the same format.

Listen to La Historia Jamás Contada here!

Looking for a creative group of professional writers, producers, and audio engineers? Get in touch with nodalab and take your podcast to the next step!

Growth Hacking for Solo Podcasters

Growth Hacking is all about frameworks that deliver shortcuts. New perspectives on how we produce value. If you want to increase your listeners, it’s time to start thinking exponentially.

If you’re embracing this journey on your own, then you’ll be both the host and the producer of your podcast. But that shouldn’t mean you’re all alone. Learn how to create a community that you can engage with and grow it exponentially from the start. Follow these smart Growth Hacking insights.

Thinking exponentially

Even if you’re working solo, your project has to be considered as an organization since you’re trying to build a community around your podcast. One of the best books to understand Growth Hacking is Exponential Organizations. The author Salim Ismail writes about looking at your project as a social movement. To achieve that goal there’s a concept that he outlined called Massive Transformative Purpose (MTP). An MTP should be narrowed down to a single sentence that settles a measurable achievement. 

In fact, Salim’s very own project, Singularity University, has the mission to impact a billion people in a five-year period. Certainly, that may sound a little exaggerated. But the fact that it seems almost impossible is what actually makes it attractive and powerful.

Elements of a strong MTP: 

Who do you want to impact? – It’s better if you focus this part on your podcast’s niche: Foodies, music nerds, single mothers, residents of a certain region or city, etc.

What will be solved? – This is something that demands you to be active on the solution. It could be achieving visibility, positioning, or being the first to

Huge and aspirational – This makes the journey exciting enough for someone to join. To satisfy that constant desire of making history and becoming the hero of the story.

The community experience

While the final goal for every podcaster is to be heard, it’s important to think about your podcast as an ongoing experience that doesn’t stop when the episode is over. Remember that the progress of your podcast holds a narrative that you can use to your own benefit. Every episode should be a milestone, where you spell out how close you are to the accomplishment of your podcast’s MTP.

A practical example

The fact that many shows use Patreon as an effective tool to capitalize on their content is because it also allows them to compound their audience into a community of subscribers. It’s becoming increasingly common for YouTube content creators to credit their community members by putting their names at the end of the credits. It’s actually a tangible way to be part of the show.

Another simple and popular practice is to set a growth target that will unlock the release of a new piece of content or reward for the entire community. Something like a hook. For example: “If we hit X number of subscribers before the end of the month, I’ll upload the second part of this episode”.

Rely on the virtues of the audio-format

You can also make your followers become part of your show if you give them the chance. Since a podcast is a completely audio-only format, you have a great opportunity to literally listen to your followers and invite them to speak. Adding their recorded opinions to a segment of your show and increasing its potential to be shared by them. 

Now you can overcome the main risk of going solo

Quitting is easy when you’re only letting yourself down by doing so. But when there’s a whole community behind, there are more reasons to move forward. The main risk of going solo is called podfading: the sudden interruption of a podcast series. We have a whole piece on why it happens and how to avoid it.

The best thing about outlining your MTP is that you have a mission to accomplish that serves as motivation for you to finish the job. Consistency is the ultimate hack. Here, the winning horse is the one that finishes the race.

Free from all the production tasks and focus on being the best host of your podcast. Get in touch with nodalab and take the first step into professional podcasting.

What’s The Real Deal With Patreon?

While there are many ways of making money from your podcast, advertizers, campaigns and sponsors are not for everyone. Sometimes you may need to tweak a thing or two about your content to fit advertisers’ requirements and your creative freedom may feel threatened. But don’t worry! There is a whole different framework you can use to monetize your original content while staying true to yourself: Setting up a Patreon page for your podcast.

Patreon is one of podcaster’s favorite platforms and best allies worldwide when it comes to money. This platform allows your audience to become your patrons and make a monthly payment to your project. It can be as little as $3 dollars to even $50 or $100. In return, you can offer your patrons a variety of exclusive access to content, events, chatrooms, etc. When it comes to setting up a Patreon page for your podcast the options are really endless and up to your imagination.

How do Patreon subscriptions work?

Patreon’s subscriptions work a little differently from most services. Here instead of paying money upfront, you’re charged with a percentage of your recurring fan support depending on the plan you choose: Lite, Pro, or Premium. Plus an additional fee for processing your payments. 

Each plan will allow certain things for you and your patrons. From a basic creator page to stats, app integrations, merch, partner managers, etc. There is even an option to create an RSS feed inside your Patreon page exclusively for your supporters. They also provide the management of benefits for each membership and tools to message and engage with your members. Check out Patreon pricing here. 

But watch out! While setting up a Patreon page for your podcast is completely free to get started, you will need to upgrade your plan once your supporters and your needs grow. 

How can I use Patreon for my podcast?

Podcaster’s creative nature has really shined through when coming up with “rewards” for their supporters.

Here is a list of things we’ve seen different shows offer from the most basic thank you to crazy-creative rewards:

  • Mention/shoutout in the podcast
  • Early access to episodes
  • Access to chatrooms and Facebook groups
  • Early access to the episode’s topic
  • HQ or free download of the episode
  • Access to the video recording of the episodes
  • Access to scripts
  • Add-free episodes
  • Weekly AMA (ask me anything) after each episode
  • Bonus exclusive podcasts
  • Pre-sale access to live shows 
  • Show your name on the screen during live sessions or video podcasts
  • Promotion of your website/ socials/ business/ event on the podcast
  • Exclusive mech of the show 
  • Exclusive voting power regarding topics, guests, etc. 
  • Access to live shows/events
  • Access to Meet & Greets
  • Exclusive monthly surprises 

Starter Kit

There are SO many podcasters out there using Patreon to collect support from their audiences, that the platform has even developed a Starter Kit for “Commentary and Comedy”. This kit centers on your potential to become tighter with your trusted community by sharing more about your creative process with your fans. Check out the starting kit here

Perks and benefits

While the benefits of making money out of what you love are almost unimaginable. There are a few other tangible reasons you should definitely set a Patreon page for your podcast:

  • Be independent of advertizers: Patreon allows you to monetize your original content without having to rely on ads or paid sponsorship. Do your thing the way you want!
  • Challenge your creativity: Seek opportunities to make your audience feel appreciated and create new products and spaces to bond with them.
  • Get to know your community: Build your own relationship with your die-hard fans in a fun environment.
  • Have fun while making money!: Be creative on your rewards and choose the most fun and suitable ones for you. It doesn’t have to be perfect, just authentic.
  • Let your listeners thank you: I’m sure many of your listeners would like to support you, let them make a contribution to your amazing content!

There is little to no downside to having a Patreon page for your show. Even if your think your audiences are still small, you can start with a basic Patreon page and build up from there. As stated before, giving people an easy and fun way of supporting you is ALWAYS a good idea.  

Looking for a creative group of professional writers, producers, and audio engineers? Get in touch with nodalab and take your podcast to the next step!

Every Content Creator Should Have a Podcast by Now

One of the greatest virtues of a podcast series is the number of media sources to which it can be adapted. Plus, podcasts are a rising trend that many youtubers and influencers, and other content creators are jumping into. But why?

A podcast can be your content strategy backbone

You can turn every episode of your show into many short videos that highlight the most relevant parts of the conversation. Or even turn it into a blog post. If you’re serious about starting a podcast, make sure you have a camera ready. Because having your podcast recorded in video not only increases your chances of success. It also helps you to have enough material to promote it on social media in a smart way.

The algorithm is leaning towards video content

With the arrival of TikTok and its meteoric rise of users around the world, other social media platforms were forced to adapt. In order to compete, Youtube launched Shorts. Instagram ceased to be picture-focused. And Facebook Watch got improved. Video content is attractive to these platforms because it stretches the time that users spend on them. Also, every video uploaded is a new opportunity to place an ad. So, the best way to make video content without having to be an expert in optics and editing is by starting a podcast.

It’s the perfect way to team up with other content creators

For every kind of content, the quickest way to boost your likes and followers is to get promoted by a bigger account. And what better way to achieve this than by having them actively appear on your show through a nice conversation. If your podcast has enough quality and is following the basic rules, you have a chance to connect with creators you like and admire. They have nothing to lose. This is a quick guide to get a podcast collaboration right. 


Free from all the production tasks and focus on being the best host of your podcast. Get in touch with nodalab and take the first step into professional podcasting.

Planning to do a Remote Interview? Sound the Best you Can

Are you planning to do a remote interview? Here are some tips to sound the best you can.

Whether you’ve been invited to a podcast as a guest or you are the host of your own show, when it comes to recording remote interviews there is A LOT that can go wrong. Glitches, bad connection, and external noises bleeding into your recording are only a few things that can happen. While there are some things outside of your control, here are some useful tips to sound the best you can.

If you are a podcast professional, you probably have the right equipment to help you minimize errors, but some aspects are not merely technical. In this post, you’ll find tips that you might have not considered before to make your remote recording even better! And for those who are new to the podcasting world, welcome. We’ve got your back to make your first-ever remote recording easy, smooth, and as high quality as possible. 

Don’t rely too heavily on editing

Yes, editors are magicians but there is only so much they can do with a glitchy audio, a dog barking in the back, or an almost indecipherable gibberish. Don’t make the common mistake of not doing your prep work and leaving all the hard work to the production of the show. 

If you are looking for more info on each step of the podcasting process visit our post: Tools for Every Step of Professional Podcast Production

Your editing team will much appreciate it if your recording is as clean as possible. Plus, you won’t have to worry (as much) about technical problems and circumstantial issues arising. Instead, you can focus on your topic and give a great interview. I promise everything will go much more smoothly if you consider these next tips to sound the best you can and make time in your agenda to get set and ready. 

Look for a quiet place

This one is pretty obvious but we are not only talking about shutting your bedroom door. There are a lot of things you can do to ensure an uninterrupted hour for your podcast in a place that makes your recording sound as crisp and clear as possible. Check out these tips to sound the best you can:  

When you choose the room you’ll be recording in, make sure it doesn’t produce echo or reverberation when you talk. Usually, rooms that are completely empty will make you sound echoey and affect the recording. You really don’t want to sound as if you were recording in a bathroom or a cave.

Choose a furnished room that’s far from outside noises. It’s also a good idea to avoid rooms with humming appliances like the AC, a washing machine, or the refrigerator. Some people recommend recording in your closet as clothes mitigate echo. But if your podcast interview includes video, we don’t think that’s a good idea. 

Other useful tips to ensure a quiet time are to let your family or roomies know you will be recording. Put up a “Recording. Please don’t knock” sign on your door or even on your doorbell, and of course, turn off your computer and phone’s notifications. You don’t want to be interrupted mid-sentence with a loud “DING!”

Have a local recording

Let’s just get it out there, Zoom recordings are not good enough. I know it might seem easier to use the audio from your Zoom call but it is a way better idea to have both participants record themselves separately. Zoom records both audios in the same channel leaving little room for editors to cut out mistakes and work their magic. While remote audio recording software exists, you’ll probably have to pay for it and the quality won’t be as good. 

Here’s how local recordings work: you have your normal zoom call but each person will have another device or software recording their voices separately. You can use everything from the most basic equipment like your phone, to an easy software like Audacity or Descript and a USB microphone. Of course, the quality can vary, it’s up to you and your budget to choose.

If it’s a one-time thing, use your phone, but if you are thinking about a long-term podcasting project, get yourself some equipment.

Visit our Quick Guide to Podcast Collaboration to learn more tips and practices on collaborating with others!

Local recordings are much easier to clean, edit and mix to create quality audio for your podcast. Plus, your audio engineer will thank you!

Use Headphones and start at the same time

There is a catch to local podcast recordings: always use headphones. It’s not only about the podcaster look (although anyone can look pretty neat in a headphone set), their purpose is to stop the other person’s audio from bleeding into your recording. Remember: You should only be recording your part of the conversation. 

Before you start the interview make sure that everyone has started their local recording, and clap to ensure easy synch when editing. It’s also a good idea to record the Zoom call just to have it as a backup if anything goes wrong. 

Avoid glitches, jumps, and other sounds

There are many reasons why you might get a glitchy recording of your voice, follow these tips to sound the best you can:

Slow internet connection can really ruin any remote recording. There is nothing worse than the robot voice followed by a complete disconnection. Make sure you pick the best spot to have a strong internet connection. If your podcast interview will only use audio, turn your video off for a smoother call. 

Another reason for jumpy audio involves your physical separation from your microphone. If you speak too closely the audio will get distorted, we’ll hear your mouth and breathing noises and your p’s and t’s will pop too loud. To avoid these annoying sounds keep a good fist-length from your microphone.

Also, be sure to position yourself in a way that you won’t knock your microphone over or hit it with your hands or your headphones cord!

Handling files and sending them

Lastly, after your interview is done, you’ll probably want to send the recording to either the host of the podcast or your audio engineer. We recommend you send the file in a .WAV format to make editing easier. If the file is too heavy to email you can use Google Drive, Dropbox, or even some free tools like WeTransfer

We also recommend not getting rid of the file until after the podcast has been released… just in case!

Now you are ready to upgrade your remote interview recordings in an easy way by following these tips to sound the best you can. But if this is still too complex for you, or you just don’t have the time, consider booking a session in a pro studio. 

Visit nodalab.com to know more about our Mexico City-based studio and check out all of our original podcasts. Follow us on Instagram for more content on podcasting!

Quick Guide to Podcast Collaboration

With this podcast collaboration guide, you’ll be ready to to make that crossover episode that can boost your audience numbers to the top!

Start creating your dream list

Make a list of all the podcasters you would be interested in working with. Consider everyone. From those that have a similar level to yours in terms of size of the audience and the amount of time you have put in, to the celebrities on your list.

It’s crucial to not limit yourself to podcasts that are just like yours. Think outside the box. Make sure there’s a good chance that whoever listens to that podcast is also interested in yours.

You have to think about how to convince each person on your list to collaborate with you and think about the best way to get in touch with them. It can be via email, social media, contact on their website, LinkedIn profile, or their Patreon page.

Make it a win-win situation. Your contributor must understand that you are introducing yourself to help their podcast. If they feel like they get more from the deal than they give you, they are much more likely to say yes.

Main ways to make a collaboration

Guest starring

If you’re going to your contributor’s podcast as a guest, make sure you’re asking the following questions:

  • When will you be launching your podcast?
  • When is the anticipated date?
  • How will you promote the podcast?
  • Do you have any expectation from me to promote my appearance on your podcast? If yes, please share what you expect.

If you’re the one that’s hosting the show, make sure to handle the questions or the script to your guest at least two days before you’re planning to record.

Podcast takeover

It means that you place one of your episodes on the other person’s podcast feed and vice versa. This is the cornerstone of cross-promotion strategies, which is effective and well known among podcasters.

There should be a match with the existing format, style and tone of the collaborator’s show. You don’t want to make the experience confusing for listeners. 

As a host, it’s important to record an introduction talking about why you are sharing the episode and then post it in its entirety.

Pre-recorded segment

It can go right in the middle of your collaborator’s episode. If you have access to dynamic insertion technology, via your podcast hosting platform, it could be a self-contained 30 – 45 second promo inserted as a pre-roll, mid-roll or post-roll.

Word of mouth is one of the biggest drivers for podcast discovery, so make sure that you have a script that highlights the qualities of your podcast and, above all, its purpose.

Ready for a professional crossover episode? Make sure you’re adapting these tools to your workflow!

What does it take for a business to create a professional podcast? Visit nodalab.com and let us show you where to start.

What is Podfading? Three Basic Hacks to Beat It

What is podfading? Three basic hacks to beat it

What is podfading? If your podcast has managed to reach its seventh episode, then congratulations! You can feel proud to say that it has overcome podfading, a concept used to describe why many podcasts fail to be consistent.

Podfading is a word to name the sudden interruption of a podcast series. It is frequently used to describe why many podcasts won’t make it to the seventh episode.

The term was created by Scott Fletcher when he tried to describe this event on his podcast ‘Podcheck Review’. Ironically, that podcast doesn’t exist anymore, but that speaks of all things coming to an end at some point, and you can actually take advantage of that from the start. Outlining an entire creative strategy that contemplates the end of its own cycle is actually quite healthy. The most successful podcasts are those that manage to be aware of the limits within their own narratives, allowing them to work on the structure of the content they want to share with the world and work on the lessons that every new episode brings.

In this post we’ll tell you what exactly is podfading and three basic hacks to beat it. We hope that these tips can go beyond what all the other blogs say about scheduling and content priorities that sometimes don’t make up for all the internal concerns and issues that end up bringing down a project full of hopes and dreams. Take this as a pep talk for confident podcasters. If you already know the purpose of your show, then you’re closer than you think to having a successful podcast. As the Korean saying goes: “starting is halfway”, so don’t fear podfading and consider the following rules.

1. Assemble your team!

The fact that making a podcast is pretty simple doesn’t mean that it’s easy. We encourage you to believe that this game can be played just by one player, but the main benefit of assembling a team is that the eventual decision to stop the project will no longer depend on you only but on a group of people who believe in the same ideal. If you have a team they can help you come up with ingenious solutions to turn around whatever the obstacle is that is forcing you to abandon the podcast.

Dividing tasks among a group of people helps you focus on what you want to achieve the most. Keep in mind that to create a podcast it will be very useful to have a copywriter that helps you with the show notes. A designer who’ll provide a visual identity. An audio manager. A community manager, and above all, a captain. The captain must blend the skills of the whole team to ensure that each task is ready to boost the potential of the podcast.

Other roles will depend on the nature of i. But when it comes to this hack, just remember that five people is all you need to arrange a streamline that makes your podcast production easier.

Here’s a useful guide so you can understand the fundamental roles that you need in your podcast team.

2. Identify your first goals and redefine patience

It is true that results take time to come and at this point, that should no longer be an issue. We invite you to categorize your first objectives differently. It will be very useful for you to think that your product is actually a season and not just a show that you want to transmit constantly. A season can be made up of only three chapters, but keep in mind that all of them will have to share the same themes and formats. 

Examine all the ways your audience can react to your content. All of them. Another of your first objectives can be to generate every one of those reactions, no matter if they are a few. It is also important for you to be mindful that patience is not just about waiting but dictates the period of time in which the most important thing you need to do is learn and observe.

Connect with your first listeners and ask them how they would improve what they’re listening to. Remember, this is not about you, it’s about them. Let them know from the beginning that they are the most important piece to make it all work.

Adapt SMART goals to your podcast strategy following these helpful tips to keep moving forward.

3. Trust the algorithm

All viral podcasts start the same way. It is common to see a podcast go from 10 views to 10,000 overnight thanks to the way streaming platforms work. Directory algorithms are always looking for new content. They just need to see that you are consistent, that you have a website, and that your product is complemented by other elements such as show notes and blog posts. When it comes to podcasts growth is almost always exponential, like a snowball effect. 

To make sure that your podcast has everything that the algorithm requires to position it among the first search results, recommend it, and include it in its new releases section, you can take as a reference some of your favorite shows. Pick those that cover the same topics as yours and use the same keywords to benefit their show. Try to think like the algorithm would and keep in mind that every day it is fed with new information that opens the black holes that will allow your podcast to go viral overnight if you just follow these rules.

Algorithms will have a big influence on how new content is presented to you. Still unsure if the algorithm will love your podcast? Check out this amazing guide and stay confident.

Now that you know what is podfading, keep in mind that the basic truth is that a professional podcast requires commitment. Trust in a team that will commit to making your podcast sound neat and look spectacular on your website. Get in touch with nodalab and take your podcast to the next step!

Are Clicks Killing You? Welcome to the World of Podcast Automation

Image by: Andy Kelly on Unsplash.


Have you ever thought about the number of clicks it takes you to produce and publish a podcast episode in a single workday? When we think about the amount of time and energy that is wasted on every repetitive task and how we can do these more efficiently, a word sprouts to mind:

Automation

We want to share with you the precious idea of working in a smarter way with the help of automation. Long shifts are over, despite what some people tell you.

The word automation may seem new to us, but it is as old as Fordism and World War One. Since the dawn of the First Industrial Revolution, we’ve been building devices and mechanisms to perform processes with minimal human assistance. In our current time and space, the efficiency by which we get our work done has accelerated significantly thanks to the latest technological advancements.

Here is some good news about podcast automation as a couple: there are dozens of tools we can use to optimize workflows and delegate tasks to computers. Thanks to automation, we can run our podcast production like an assembly line and get the job done with minimal effort.

Better planning leads to better results. You can implement multiple strategies to streamline your production workflow and increase your productivity. If you plan carefully, you can reduce the number of clicks it takes you to finish all your tasks.

So why are clicks killing you, or at least making you slower?

Shortcuts

Have you ever seen a programmer work on a computer? Then, you must have noticed the power of keyboard shortcuts in any laborious task. It’s amazing to see how quickly you can move around a computer when you avoid using your mouse. And while practice plays a huge role in the development of these skills, learning one keyboard shortcut a day will eventually lead you to walk the path of least resistance. We recommend you to do some research and find out which shortcuts can minimize your effort on producing your podcast.

Organizing yourself better to keep track of all your files and save not only time but, loads of money. According to CEO Buddy, some companies spend from 2,000 to 6,000 dollars each year on reordering files and folders, and this doesn’t include the frustration and constant mess that is generated as time passes. Our advice is to have at least 2 folders for each podcast episode, one where you keep your raw files and one where you keep your files ready for publishing. Trust us on this one; having to search around for every file while uploading to every outlet is simply inefficient.

Templates

Having templates ready for your media and assets (audio files, images, videos), scripts, episode descriptions, as well as social media and blog posts, is an essential tool in any serious production. This provides you with a sense of order and a strong structure for every episode. It is not necessary to produce every episode from scratch, as this task would be very repetitive and time-consuming. Usually, the podcast structure is similar for every episode, so if you need to change or add details to future episodes, you can always make updates on your current templates.

Finally, the last piece of the puzzle is to use automation for every task that doesn’t require human interaction. Think about every time you move a file or a piece of information from one place to another, only so one member of your team can review and approve it, and then save it on a separate hard drive or cloud storage service of their own. Does this feel like a waste of time, space and energy? Well, unfortunately, it is. Thankfully enough, there is a solution to this problem and it will make your life much easier.

Automation can be achieved through online services that link between your applications and your webpage, such as Zapier, or by a dedicated software to handle operations within your Operating System, such as Automator. You can schedule tasks on your computer, move files and send text messages or emails without blinking an eye. And while setting up every procedure may be time-consuming at first, it doesn’t compare to the relief of knowing that you will save so much energy to focus on the things that truly matter!

Looking for a helping hand? Feel free to reach us at hello@nodalab.com  and receive a FREE consultation to guide you on your path to success. We live and breathe podcasts every day, and would love to provide feedback on your project.

Create a Roadmap for your Podcast Launch

Create a roadmap

We know, launching a podcast can feel like too much for a small team or for a single person. However, establishing clear communication lanes with your team members and developing a structured plan will make things easy peasy. To create a roadmap according to your project’s needs, we recommend you to set quantifiable goals and objectives that you want to reach through your podcast.

Your roadmap will be the place to start thinking about your goals

Your roadmap goals should be very specific and achievable, as well as measurable within a time frame. Determine which marketing objectives you would like to achieve and create schemes accordingly.  Some of these goals can be related to Key Performance Indicators (KPI’s), such as the size and engagement of your fan base, monthly sales figures, traffic to your website, and others. Your branding will be based around these objectives and will guide you whilst creating your marketing plan.

Create a marketing strategy

Now, to make your marketing strategy work, you must define how to reach your market, and positioning inside Search Engines is an elemental key to stand out when it comes to inbound marketing. A Unique Selling Position (USP), is commonly a cause presented by a seller (that would be you) reason, arguing that this seller services are different or better than the competition. You can use the USP to attract the perfect audience when it comes to your website’s podcast if you develop the message the right way.

First things first. To develop a business model, you need to be very clear of how this works: A solid business model is a great tool to understand how your business would work before you start running it, and during its course. Using, for example, a business model canvas to understand your own business model, will strongly help you to discover how to monetize your online business in a faster way, and define your accurate target audience, while identifying the best channels for communication as well as key partnerships.

Offer value

A couple of questions you must ask yourself while you create a roadmap are related to marketing and how this huge world works. Building trust by offering value through different services is a great tool to achieve goals. People often call this move an offer ladder. You need to define an offer ladder and proper productization of your services for all of this to work for you and your business.  An offer ladder is also a great way to reach potential customers through freebies while showcasing products that are higher in value.

Roadmaps should help you start, develop, follow and close processes, both in the generation of leads and in the nurturing of them. To change from leads to formal sales, one of your top priorities is that you directly engage with your leads. To complement the sales process we recommend you to use a Customer Relationship Manager (CRM), a very common term used in marketing area and related to the closing and follow up of sales. CRM’s throw relevant situations related to each account or contacts, it helps you manage data through any gadget, and some of them have the possibility of offering reports. With the help of a CRM like Salesforce or Netsuite,  you can do follow up in an easier way, converting leads to legit sales with the correct use of this tool.

Create a kick-ass image

Finally, we’ll talk about a very important thing when it comes to roadmap a project: brand strategy, design, and development. When you start planning your brand, you start building it without noticing. Great projects begin with great ideas, and you want to present the right image when it comes to your project. The accurate visuals to complement development will attract the audience you want to see next to you. Start your brand development process doing a strong investigation to work on the strategy you want to implement and release it to your listeners when it’s ready for the world to see it.

So now you know there is a clear path you need to walk to create a roadmap for a podcast. Create attractive strategies for your potential customers (leads), work the relationship you have with them, to last but not least, close deals and convert those potential leads to your clients.

Here in Nodalab, we can help you produce and launch your podcast series in a successful way to the right audience, it could really improve your income and increase your listeners.