Tag: PODCASTER

Planning to do a Remote Interview? Sound the Best you Can

Are you planning to do a remote interview? Here are some tips to sound the best you can.

Whether you’ve been invited to a podcast as a guest or you are the host of your own show, when it comes to recording remote interviews there is A LOT that can go wrong. Glitches, bad connection, and external noises bleeding into your recording are only a few things that can happen. While there are some things outside of your control, here are some useful tips to sound the best you can.

If you are a podcast professional, you probably have the right equipment to help you minimize errors, but some aspects are not merely technical. In this post, you’ll find tips that you might have not considered before to make your remote recording even better! And for those who are new to the podcasting world, welcome. We’ve got your back to make your first-ever remote recording easy, smooth, and as high quality as possible. 

Don’t rely too heavily on editing

Yes, editors are magicians but there is only so much they can do with a glitchy audio, a dog barking in the back, or an almost indecipherable gibberish. Don’t make the common mistake of not doing your prep work and leaving all the hard work to the production of the show. 

If you are looking for more info on each step of the podcasting process visit our post: Tools for Every Step of Professional Podcast Production

Your editing team will much appreciate it if your recording is as clean as possible. Plus, you won’t have to worry (as much) about technical problems and circumstantial issues arising. Instead, you can focus on your topic and give a great interview. I promise everything will go much more smoothly if you consider these next tips to sound the best you can and make time in your agenda to get set and ready. 

Look for a quiet place

This one is pretty obvious but we are not only talking about shutting your bedroom door. There are a lot of things you can do to ensure an uninterrupted hour for your podcast in a place that makes your recording sound as crisp and clear as possible. Check out these tips to sound the best you can:  

When you choose the room you’ll be recording in, make sure it doesn’t produce echo or reverberation when you talk. Usually, rooms that are completely empty will make you sound echoey and affect the recording. You really don’t want to sound as if you were recording in a bathroom or a cave.

Choose a furnished room that’s far from outside noises. It’s also a good idea to avoid rooms with humming appliances like the AC, a washing machine, or the refrigerator. Some people recommend recording in your closet as clothes mitigate echo. But if your podcast interview includes video, we don’t think that’s a good idea. 

Other useful tips to ensure a quiet time are to let your family or roomies know you will be recording. Put up a “Recording. Please don’t knock” sign on your door or even on your doorbell, and of course, turn off your computer and phone’s notifications. You don’t want to be interrupted mid-sentence with a loud “DING!”

Have a local recording

Let’s just get it out there, Zoom recordings are not good enough. I know it might seem easier to use the audio from your Zoom call but it is a way better idea to have both participants record themselves separately. Zoom records both audios in the same channel leaving little room for editors to cut out mistakes and work their magic. While remote audio recording software exists, you’ll probably have to pay for it and the quality won’t be as good. 

Here’s how local recordings work: you have your normal zoom call but each person will have another device or software recording their voices separately. You can use everything from the most basic equipment like your phone, to an easy software like Audacity or Descript and a USB microphone. Of course, the quality can vary, it’s up to you and your budget to choose.

If it’s a one-time thing, use your phone, but if you are thinking about a long-term podcasting project, get yourself some equipment.

Visit our Quick Guide to Podcast Collaboration to learn more tips and practices on collaborating with others!

Local recordings are much easier to clean, edit and mix to create quality audio for your podcast. Plus, your audio engineer will thank you!

Use Headphones and start at the same time

There is a catch to local podcast recordings: always use headphones. It’s not only about the podcaster look (although anyone can look pretty neat in a headphone set), their purpose is to stop the other person’s audio from bleeding into your recording. Remember: You should only be recording your part of the conversation. 

Before you start the interview make sure that everyone has started their local recording, and clap to ensure easy synch when editing. It’s also a good idea to record the Zoom call just to have it as a backup if anything goes wrong. 

Avoid glitches, jumps, and other sounds

There are many reasons why you might get a glitchy recording of your voice, follow these tips to sound the best you can:

Slow internet connection can really ruin any remote recording. There is nothing worse than the robot voice followed by a complete disconnection. Make sure you pick the best spot to have a strong internet connection. If your podcast interview will only use audio, turn your video off for a smoother call. 

Another reason for jumpy audio involves your physical separation from your microphone. If you speak too closely the audio will get distorted, we’ll hear your mouth and breathing noises and your p’s and t’s will pop too loud. To avoid these annoying sounds keep a good fist-length from your microphone.

Also, be sure to position yourself in a way that you won’t knock your microphone over or hit it with your hands or your headphones cord!

Handling files and sending them

Lastly, after your interview is done, you’ll probably want to send the recording to either the host of the podcast or your audio engineer. We recommend you send the file in a .WAV format to make editing easier. If the file is too heavy to email you can use Google Drive, Dropbox, or even some free tools like WeTransfer

We also recommend not getting rid of the file until after the podcast has been released… just in case!

Now you are ready to upgrade your remote interview recordings in an easy way by following these tips to sound the best you can. But if this is still too complex for you, or you just don’t have the time, consider booking a session in a pro studio. 

Visit nodalab.com to know more about our Mexico City-based studio and check out all of our original podcasts. Follow us on Instagram for more content on podcasting!

Quick Guide to Podcast Collaboration

With this podcast collaboration guide, you’ll be ready to to make that crossover episode that can boost your audience numbers to the top!

Start creating your dream list

Make a list of all the podcasters you would be interested in working with. Consider everyone. From those that have a similar level to yours in terms of size of the audience and the amount of time you have put in, to the celebrities on your list.

It’s crucial to not limit yourself to podcasts that are just like yours. Think outside the box. Make sure there’s a good chance that whoever listens to that podcast is also interested in yours.

You have to think about how to convince each person on your list to collaborate with you and think about the best way to get in touch with them. It can be via email, social media, contact on their website, LinkedIn profile, or their Patreon page.

Make it a win-win situation. Your contributor must understand that you are introducing yourself to help their podcast. If they feel like they get more from the deal than they give you, they are much more likely to say yes.

Main ways to make a collaboration

Guest starring

If you’re going to your contributor’s podcast as a guest, make sure you’re asking the following questions:

  • When will you be launching your podcast?
  • When is the anticipated date?
  • How will you promote the podcast?
  • Do you have any expectation from me to promote my appearance on your podcast? If yes, please share what you expect.

If you’re the one that’s hosting the show, make sure to handle the questions or the script to your guest at least two days before you’re planning to record.

Podcast takeover

It means that you place one of your episodes on the other person’s podcast feed and vice versa. This is the cornerstone of cross-promotion strategies, which is effective and well known among podcasters.

There should be a match with the existing format, style and tone of the collaborator’s show. You don’t want to make the experience confusing for listeners. 

As a host, it’s important to record an introduction talking about why you are sharing the episode and then post it in its entirety.

Pre-recorded segment

It can go right in the middle of your collaborator’s episode. If you have access to dynamic insertion technology, via your podcast hosting platform, it could be a self-contained 30 – 45 second promo inserted as a pre-roll, mid-roll or post-roll.

Word of mouth is one of the biggest drivers for podcast discovery, so make sure that you have a script that highlights the qualities of your podcast and, above all, its purpose.

Ready for a professional crossover episode? Make sure you’re adapting these tools to your workflow!

What does it take for a business to create a professional podcast? Visit nodalab.com and let us show you where to start.

What is Podfading? Three Basic Hacks to Beat It

What is podfading? Three basic hacks to beat it

What is podfading? If your podcast has managed to reach its seventh episode, then congratulations! You can feel proud to say that it has overcome podfading, a concept used to describe why many podcasts fail to be consistent.

Podfading is a word to name the sudden interruption of a podcast series. It is frequently used to describe why many podcasts won’t make it to the seventh episode.

The term was created by Scott Fletcher when he tried to describe this event on his podcast ‘Podcheck Review’. Ironically, that podcast doesn’t exist anymore, but that speaks of all things coming to an end at some point, and you can actually take advantage of that from the start. Outlining an entire creative strategy that contemplates the end of its own cycle is actually quite healthy. The most successful podcasts are those that manage to be aware of the limits within their own narratives, allowing them to work on the structure of the content they want to share with the world and work on the lessons that every new episode brings.

In this post we’ll tell you what exactly is podfading and three basic hacks to beat it. We hope that these tips can go beyond what all the other blogs say about scheduling and content priorities that sometimes don’t make up for all the internal concerns and issues that end up bringing down a project full of hopes and dreams. Take this as a pep talk for confident podcasters. If you already know the purpose of your show, then you’re closer than you think to having a successful podcast. As the Korean saying goes: “starting is halfway”, so don’t fear podfading and consider the following rules.

1. Assemble your team!

The fact that making a podcast is pretty simple doesn’t mean that it’s easy. We encourage you to believe that this game can be played just by one player, but the main benefit of assembling a team is that the eventual decision to stop the project will no longer depend on you only but on a group of people who believe in the same ideal. If you have a team they can help you come up with ingenious solutions to turn around whatever the obstacle is that is forcing you to abandon the podcast.

Dividing tasks among a group of people helps you focus on what you want to achieve the most. Keep in mind that to create a podcast it will be very useful to have a copywriter that helps you with the show notes. A designer who’ll provide a visual identity. An audio manager. A community manager, and above all, a captain. The captain must blend the skills of the whole team to ensure that each task is ready to boost the potential of the podcast.

Other roles will depend on the nature of i. But when it comes to this hack, just remember that five people is all you need to arrange a streamline that makes your podcast production easier.

Here’s a useful guide so you can understand the fundamental roles that you need in your podcast team.

2. Identify your first goals and redefine patience

It is true that results take time to come and at this point, that should no longer be an issue. We invite you to categorize your first objectives differently. It will be very useful for you to think that your product is actually a season and not just a show that you want to transmit constantly. A season can be made up of only three chapters, but keep in mind that all of them will have to share the same themes and formats. 

Examine all the ways your audience can react to your content. All of them. Another of your first objectives can be to generate every one of those reactions, no matter if they are a few. It is also important for you to be mindful that patience is not just about waiting but dictates the period of time in which the most important thing you need to do is learn and observe.

Connect with your first listeners and ask them how they would improve what they’re listening to. Remember, this is not about you, it’s about them. Let them know from the beginning that they are the most important piece to make it all work.

Adapt SMART goals to your podcast strategy following these helpful tips to keep moving forward.

3. Trust the algorithm

All viral podcasts start the same way. It is common to see a podcast go from 10 views to 10,000 overnight thanks to the way streaming platforms work. Directory algorithms are always looking for new content. They just need to see that you are consistent, that you have a website, and that your product is complemented by other elements such as show notes and blog posts. When it comes to podcasts growth is almost always exponential, like a snowball effect. 

To make sure that your podcast has everything that the algorithm requires to position it among the first search results, recommend it, and include it in its new releases section, you can take as a reference some of your favorite shows. Pick those that cover the same topics as yours and use the same keywords to benefit their show. Try to think like the algorithm would and keep in mind that every day it is fed with new information that opens the black holes that will allow your podcast to go viral overnight if you just follow these rules.

Algorithms will have a big influence on how new content is presented to you. Still unsure if the algorithm will love your podcast? Check out this amazing guide and stay confident.

Now that you know what is podfading, keep in mind that the basic truth is that a professional podcast requires commitment. Trust in a team that will commit to making your podcast sound neat and look spectacular on your website. Get in touch with nodalab and take your podcast to the next step!

Networking: How to Grow a Podcast Community pt. II

Image by: Roel Dierckens on Unsplash.

In Nodalab’s past blogposts, we have talked about different ways to build a community around your podcast. We know a podcast is a powerful tool to take your networking skills to the next level and strengthen your community. However, it is always better to choose your battles and keep your tribe close to you. So breath deeply and repeat after us: 

Take Your Time

By living in this accelerated and expeditious world, we have forgotten the elementary pieces of what human relationships are about: they take time, and we need to take care of them. If you have a podcast, and you are doing this only to make money or “living the dream” without caring for building any relationships, we invite you to rethink the purpose of your work. We all need other people in order to survive, and, other people can make a huge difference when it comes to expanding the reach of any professional project.

So what is the best way to connect with others through my podcast?

To create, grow and maintain a community around your podcast, you need to be patient and consistent with the content you are sharing. The universe wasn’t created in a day, and unless you are a famous person or a well known global leader, growing a podcast project will take time and effort from you. The more true connections you create with your audience and your podcast community, the less time it will take you to achieve your goals. 

What strategies can I implement to strengthen the audience around my podcast?

In order for your audience to grow, and stick with you anytime, you must show your listener that you care about them as much as they care about you. Some of the strategies you can put on practice to engage with your audience are:

Create and follow a publishing schedule

Creating a calendar with all the necessary tasks for the production and distribution of your podcast will give a concrete structure to your workflow, and will also guide your audience to be aware of when a new episode is ready for them. If you have a weekly podcast and you have been releasing episodes on Tuesdays for a while, it’s probably for the best to keep it that way. Also, it is important to prepare your audience for release day, so be sure to let them know one day before to stay tuned for every new show.  

Another important move is to respond to comments on your social networks and listen to constructive feedback from other podcasters, such as your audience. This shows you have sensitivity and reflect empathy. Despite what some people tell you, leaving reviews is important for podcasters because it is the clearest way to receive honest feedback from their audience. By adding the task “respond comments and feedback from the audience” to your to-do list and making it a habit, you will be building trust with your audience, and they will know they can count on you at all times.

This is a classic strategy from other podcasters to attract their audience. Whether is at the beginning or at the end of your podcast, don’t forget to invite your listeners to subscribe, and leave a review. You can also engage with your audience by asking questions in your show, request topics for the next episodes, or suggest some others and ask for feedback: this is another KPI for you to consider on your content schedule. After all, you are making a show for them, not for you. 

There are multiple ways to engage with your audience and grow your podcast community. We can help you figure out what is the best move for you. If you want to receive our latest giveaway for nodalab, don’t forget to subscribe to our newsletter below and follow our social media for more podcast tips. 

Looking for podcast experts? We would love to hear from you: hello@nodalab.com

Are Clicks Killing You? Welcome to the World of Podcast Automation

Image by: Andy Kelly on Unsplash.


Have you ever thought about the number of clicks it takes you to produce and publish a podcast episode in a single workday? When we think about the amount of time and energy that is wasted on every repetitive task and how we can do these more efficiently, a word sprouts to mind:

Automation

We want to share with you the precious idea of working in a smarter way with the help of automation. Long shifts are over, despite what some people tell you.

The word automation may seem new to us, but it is as old as Fordism and World War One. Since the dawn of the First Industrial Revolution, we’ve been building devices and mechanisms to perform processes with minimal human assistance. In our current time and space, the efficiency by which we get our work done has accelerated significantly thanks to the latest technological advancements.

Here is some good news about podcast automation as a couple: there are dozens of tools we can use to optimize workflows and delegate tasks to computers. Thanks to automation, we can run our podcast production like an assembly line and get the job done with minimal effort.

Better planning leads to better results. You can implement multiple strategies to streamline your production workflow and increase your productivity. If you plan carefully, you can reduce the number of clicks it takes you to finish all your tasks.

So why are clicks killing you, or at least making you slower?

Shortcuts

Have you ever seen a programmer work on a computer? Then, you must have noticed the power of keyboard shortcuts in any laborious task. It’s amazing to see how quickly you can move around a computer when you avoid using your mouse. And while practice plays a huge role in the development of these skills, learning one keyboard shortcut a day will eventually lead you to walk the path of least resistance. We recommend you to do some research and find out which shortcuts can minimize your effort on producing your podcast.

Organizing yourself better to keep track of all your files and save not only time but, loads of money. According to CEO Buddy, some companies spend from 2,000 to 6,000 dollars each year on reordering files and folders, and this doesn’t include the frustration and constant mess that is generated as time passes. Our advice is to have at least 2 folders for each podcast episode, one where you keep your raw files and one where you keep your files ready for publishing. Trust us on this one; having to search around for every file while uploading to every outlet is simply inefficient.

Templates

Having templates ready for your media and assets (audio files, images, videos), scripts, episode descriptions, as well as social media and blog posts, is an essential tool in any serious production. This provides you with a sense of order and a strong structure for every episode. It is not necessary to produce every episode from scratch, as this task would be very repetitive and time-consuming. Usually, the podcast structure is similar for every episode, so if you need to change or add details to future episodes, you can always make updates on your current templates.

Finally, the last piece of the puzzle is to use automation for every task that doesn’t require human interaction. Think about every time you move a file or a piece of information from one place to another, only so one member of your team can review and approve it, and then save it on a separate hard drive or cloud storage service of their own. Does this feel like a waste of time, space and energy? Well, unfortunately, it is. Thankfully enough, there is a solution to this problem and it will make your life much easier.

Automation can be achieved through online services that link between your applications and your webpage, such as Zapier, or by a dedicated software to handle operations within your Operating System, such as Automator. You can schedule tasks on your computer, move files and send text messages or emails without blinking an eye. And while setting up every procedure may be time-consuming at first, it doesn’t compare to the relief of knowing that you will save so much energy to focus on the things that truly matter!

Looking for a helping hand? Feel free to reach us at hello@nodalab.com  and receive a FREE consultation to guide you on your path to success. We live and breathe podcasts every day, and would love to provide feedback on your project.

Create a Roadmap for your Podcast Launch

Create a roadmap

We know, launching a podcast can feel like too much for a small team or for a single person. However, establishing clear communication lanes with your team members and developing a structured plan will make things easy peasy. To create a roadmap according to your project’s needs, we recommend you to set quantifiable goals and objectives that you want to reach through your podcast.

Your roadmap will be the place to start thinking about your goals

Your roadmap goals should be very specific and achievable, as well as measurable within a time frame. Determine which marketing objectives you would like to achieve and create schemes accordingly.  Some of these goals can be related to Key Performance Indicators (KPI’s), such as the size and engagement of your fan base, monthly sales figures, traffic to your website, and others. Your branding will be based around these objectives and will guide you whilst creating your marketing plan.

Create a marketing strategy

Now, to make your marketing strategy work, you must define how to reach your market, and positioning inside Search Engines is an elemental key to stand out when it comes to inbound marketing. A Unique Selling Position (USP), is commonly a cause presented by a seller (that would be you) reason, arguing that this seller services are different or better than the competition. You can use the USP to attract the perfect audience when it comes to your website’s podcast if you develop the message the right way.

First things first. To develop a business model, you need to be very clear of how this works: A solid business model is a great tool to understand how your business would work before you start running it, and during its course. Using, for example, a business model canvas to understand your own business model, will strongly help you to discover how to monetize your online business in a faster way, and define your accurate target audience, while identifying the best channels for communication as well as key partnerships.

Offer value

A couple of questions you must ask yourself while you create a roadmap are related to marketing and how this huge world works. Building trust by offering value through different services is a great tool to achieve goals. People often call this move an offer ladder. You need to define an offer ladder and proper productization of your services for all of this to work for you and your business.  An offer ladder is also a great way to reach potential customers through freebies while showcasing products that are higher in value.

Roadmaps should help you start, develop, follow and close processes, both in the generation of leads and in the nurturing of them. To change from leads to formal sales, one of your top priorities is that you directly engage with your leads. To complement the sales process we recommend you to use a Customer Relationship Manager (CRM), a very common term used in marketing area and related to the closing and follow up of sales. CRM’s throw relevant situations related to each account or contacts, it helps you manage data through any gadget, and some of them have the possibility of offering reports. With the help of a CRM like Salesforce or Netsuite,  you can do follow up in an easier way, converting leads to legit sales with the correct use of this tool.

Create a kick-ass image

Finally, we’ll talk about a very important thing when it comes to roadmap a project: brand strategy, design, and development. When you start planning your brand, you start building it without noticing. Great projects begin with great ideas, and you want to present the right image when it comes to your project. The accurate visuals to complement development will attract the audience you want to see next to you. Start your brand development process doing a strong investigation to work on the strategy you want to implement and release it to your listeners when it’s ready for the world to see it.

So now you know there is a clear path you need to walk to create a roadmap for a podcast. Create attractive strategies for your potential customers (leads), work the relationship you have with them, to last but not least, close deals and convert those potential leads to your clients.

Here in Nodalab, we can help you produce and launch your podcast series in a successful way to the right audience, it could really improve your income and increase your listeners.

Workflow Optimization for Podcasters

Image by: Andreas Gucklhorn on Unsplash

Giving your tasks a clear path and running the right methodology for each one will have a huge impact on your podcast workflow. The key to a streamlined operation lies behind workflow optimization and it all takes us back to the one simple word: 

Organization 

Almost 200 years ago, we made huge progress in manufacturing processes: we moved from hand production methods to the use of machines and saw the rise of the industrialized system. In our modern times, we’re talking about how to make our own workflow processes more automatic, saving time and minimizing risks to our business.

In the digital era, the amount of information may be sometimes overwhelming, so it is essential to find simplicity out of all the clutter. Some of the simplest tasks you and your team are constantly doing may not seem like much, but these little hacks go a long way when you add them all together. We have assembled a few tools of the trade that may save you a lot of time and energy when first starting out, or even if you are already experienced.

So what are the hacks any serious production team should be doing?

File management is the first element you should really consider when it comes to teamwork and shared workflows. If you are uploading a podcast per week to every hosting service, you probably have a lot of data around you: Word processors come in handy while doing planification and copywriting, and such files might have to be exchanged with your team for review. Recordings and audio session are heavy when it comes to data storage and they might clutter the space in your hard drive. Having your files in a cloud service like Dropbox or Google Drive, allows everyone on your team to perform cloud collaboration, cutting the need for constant downloads and uploads and making revisions much simpler. With tools like cloud storage services, your team can work with you basically anywhere in the world and you can be sure your data is safe. We can finally leave pen drives behind.

Scheduling your tasks and meetings will not only help you improve your productivity, but it will tell you exactly when each member of your team has free space, avoiding time conflicts. You can use tools like Google Calendar to organize your days better and optimize your podcast creation processes. Applications like Assistant.to or Boomerang calendar work well and are free. Remember that the most important thing to do when it comes to workflow optimization is putting all of your attention to one thing: efficiency. You’ll see the productivity increasing once you have everything in its place.

Automation may sound like you’re planning to build a robot, but it’s a lot simpler than that. As time passes by and our podcast is getting bigger, our schedule gets busier. But there is no need to be worried; we are blessed by amazing tech services like Zapier. This platform can do mundane tasks for us and keep track of events in all of our accounts; is a platform that communicates with all your other applications to synchronize the workflows in your business, so you can focus on the most important work. Tech integration on your workflows can be either free or premium and it takes a big load off you.

Another tool in your podcast workflow is social media management platforms. With services like Hootsuite, you can create publications from all your social networks in one place and schedule them ahead of time. It can also help you track the progress of all your social networks so you never skip a beat on mentions or comments. Making a habit to schedule your posts and keep all your social media accounts active, will let you sleep better at night without wondering if you posted your latest episode on Twitter, or Facebook.

In essence, the best way to use tech to your favor is to integrate these pieces into your workflow’s puzzle and committing to them. Organizing your tasks better will require time and effort to bear fruits, but It won’t take long for you to see the results of automation in processes like project management and handling your social media account.

Take your performance to the next level by integrating tech solutions to your production workflow, and save time in the deliverables of your business by integrating these actions into your schedule. Nodalab  can guide you to optimize your workflows in a successful way, so schedule your free interview and find out how we can streamline your podcast series.

 

Networking: How to Build a Community Around your Podcast

Networking: How to Build a Community Around your Podcast

Public relations and marketing are key in any business startup. Getting the word out about yopur new project and refining your sales pitch is a must if you want to become a sucessful entreprenuer. In this post we’ll tell you how to build a community around your podcast.

Don’t fear! Recognize the right opportunities when they present themselves, and take a deep dive into the art of networking.

Networking: Build a safe space

As humans, we all need to be part of a group and we like to feel like we belong somewhere. Just as YouTubers create their own communities , bands have fan clubs, podcasts can create tight bonds with their audience aswell. Encourage your listeners to engage with your content and make them feel part of a group where they feel safe sharing their thoughts.  This is essential when it comes to business development. That’s how networking works.

When it comes to build a community around your podcast, it’s definitely a good idea to get in touch with the people behind the podcasting industry. This move is extremely important (and exciting) for your project! It will provide you with a safe environment to ask specific things in a friendly way and have an honest answer to your questions.

There are a lot of Facebook groups and online forums where you can look out for fellow podcasters and learn from their experience. A worthy example is She Podcast, a support group, and community that was created to help female podcasters and that has evolved into a podcast of its own. Building relationships and gaining access to higher profile people will improve your online presence. And most importantly these people will have your back anytime you are searching for answers.

Take the first step: Creating Brand Loyalty

Growing your own tribe means giving birth to your virtual family. If you’re genuine, follow your heart and act aligned with your core values and ideas, then you probably have a tribe already. Your tribe shares the same values you want to convey through your podcast, they take you seriously and share your content on social media. Did you know that 80% of Instagram users voluntarily connect with a brand on Instagram?

We all like to be told a story. The more personal and moving the story is, the more people will identify with it. Strong relationships are built on honesty and two-way communication. Talk about your life experience, your emotions and your thoughts, this will allow people to grow confident in you and become attached to your vision. Remember, people connect with humans who’s experiences are relatable!

Ultimately, they will feel closer to you and they’ll try to communicate back to you through comments, reviews, letters, and emails. If you take the time to listen to what your fanbase has to say and you respond, the bonds between will tighten making you trustworthy. This is what we call brand loyalty.

Insist on Brand Awareness

Another key element in networking is to build brand awareness around your podcast. Brand awareness is the permanence your brand has inside your client’s thoughts. The trick is quite simple. If the first thing that comes to your listener’s mind when talking about a specific theme is your podcast, then you are doing things right. Creating  business credentials (website, logo, social media accounts), having consistency and clarity in your content, and collaborating with brands and influencers will communicate to your potential customers that you are the real deal. Plus, it’ll help you build a community around your podcast.

Building brand partnerships is another strategy for successful networking. By associating yourself with like-minded individuals and companies, you are increasing your potential for growth and exposure. Collaborate with fellow podcasters and be a guest on their show, or invite them to be a guest in yours. Reach out to potential sponsors and become a brand advocate of your favourite products.

Give an EXTRA!

Adding physical events to your schedule will also help you build a community around your podcast and strengthen your bonds with your audience. If your podcast is educational, organize masterclasses or workshops and become acquainted with your local following. If you have audiences located farther away host virtual events. Webinars or ted talks are great ways some good quality networking.

Now that you have a lot more tools to develop your project online, keep in mind that networking is a common practice in the business world. It is a great opportunity to connect with other sectors and increase your following, meet your supporters through physical events and generate potential deals with brands and sponsors.

Nodalab is here for you. Whether you are looking for expert advice or new ways to grow your community, our team of professionals is passionate about excellence and committed to your success. Get in touch and find out how we can help you with your networking journey.

To read the second part of this blogpost, enter: Networking: How to Grow a Podcast Community pt. II

 

SEO Tips to Position your Podcast

Image by: Paul Zoetemeijer on Unsplash


Have you ever wondered how websites with the most visits manage to rank so highly within search engines? The chances of having a successful podcast increase if you get to know better how search engines work and use it to your advantage. Just as your blog is the workhorse for your website, SEO is the workhorse behind inbound marketing.

To position your podcast in search engines and streaming services, it is necessary to understand how these work:

Keywords

SEO works with us, the humans of the Internet. It depends on what users of the search engine enter, for it to feed its algorithm. The more people search for a word, or a series of words, the more popular it becomes. Thanks to SEO, it gets easier for users to achieve the best results and find their answers faster. It works the same way with Twitter, where keywords become hashtags and trending topics. If your aunt enters a word or a phrase as a search, it will probably stay like that, a common search. However, if you find a meeting point with hundreds, thousands of people around the world and that same common theme (let’s say the release of a new gadget or a political event), then it becomes what we commonly have known as “viral”.

Contrary to popular belief, the best SEO practices derive from written content that is directed towards humans (as opposed to computers). You don’t need to create any fancy algorithms for search engines to realize that your podcast or website exists. However, we do recommend you carry out some specific actions when it comes to SEO, so your potential listeners looking for the knowledge that you have can find you before stumbling into any other content.

So how can SEO help my podcast flourish?

Great SEO copywriting can support your podcast series and your website, but it’s really up to you and your commitment to continuously feed your content. Now, there are multiple ways to optimize your podcast for search engines: When you introduce and incorporate keywords and descriptions within different parts of your posts, search engines will notice right away. They may seem like tiny details, but over time, all these actions will allow your podcast to live up to its fullest potential – and rank highly among other podcasts, blogs or websites.

Another important element to position your podcast in search engines are ID3Tags, which are simply one more type of metadata that lives inside your audio file. That’s right, they’re part of the stored information in your podcast. This allows you to embed the most relevant info, such as the host name, episode title, track number, genre of the podcast, and some words you will also want to be part of your ID3Tags. ID3Tags are compatible with most software media players, so when you upload your podcast, search engines know for sure what the show is all about.

Using keywords, categories and tags for every episode you release will automatically tell search engines where to segment your podcast. If you are concrete about the topics you want to share, it will be easier for you to get along with search engines. The same magic happens when you do a blog post to compliment your podcast. Partnering your podcast with show notes and episode resources is a great tool to redirect listeners back to your website. A visually appealing image always helps to attract new listeners to your podcast, but it’s important for you to add a description and an alternative text for the image you choose. Working in-depth with these tools is essential and if you don’t have a blog for your podcast or vice-versa, you should make space for it now.

What about the numbers?

Blogpost: SEO tips to position your podcast

Image by: Paul Bergmeir on Unsplash

Making your podcast attractive to your audience will be quickly reflected in the stat sheets: Podcasts become popular because people want more of them, and with plays come downloads, ratings, and reviews. This is how restaurants and attractions get trendy at Trip Advisor, for example; it’s also the reason why you should add to your copy a reminder for everyone to subscribe, rate and give a review at the end of each show.

Once you’ve finished adding these elements to your production workflow, don’t forget to share your fresh content on social media platforms, such as Facebook, Instagram, LinkedIn, and Twitter. You can try different approaches through each social network to reach the correct audience (keep in mind what time is rush hour in each network, so your content can be seen and shared).
Now that we have reviewed the strategies for using search engines to your advantage, it’s always gratifying that all the hard work and effort is reflected in results. Keywords, analytics, and SEO are powerful tools to raise your brand, but the top move should be persistence. Giving your listeners epic content and making them feel elemental to your project, will make your podcast bloom like a flower camp in the middle of spring.

The sky is no longer the limit. Nodalab has everything you need to get your podcast out there and work along SEO. Boost your audience and streamline your podcast series with the help of an expert.

How to Launch Your Own Podcast Series Successfully

Image by: Felipe Lopez on Unsplash.


Creating a podcast takes a lot of time and effort, but it’s also a very rewarding and insightful experience. Today there are more listeners than ever before! The power of audio has been rediscovered and everyday more platforms and companies accomodate, monetize and advertise podcasts. If you are ready to want to commit to this project, we are here to guide you throught the whole process. In this post you will find the step-by-step on how to launch your own podcast series sucessfully.

Roadmapping: Building an action plan

During the pre-production stage of your podcast, we recommend creating a roadmap. Choose the topic you want to talk about on your podcast, the one that you genuinely love. Visualize how your podcast would be like if it already existed, and do not forget to look for references of projects similar to yours. If you ever feel stuck in the creative process, look for inspiration, and make it unique by adding your own personal touch. Don’t be afraid to mix and match ideas while your concept stays clear and simple.

There are hundreds of podcast being born every day, so you need to find the niche market that resonates with your concept. If you are struggling to create a concept for your podcast ask yourself this key question:

  • What is my objective?
    • Fun/ hobbie
    • Create leads for my bussiness
    • Pisition myself as an expert in my field
    • Advocacy/ spread an important message

Once you are clear in your main objective, ask yourself if there’s an audience waiting for someone like you to spread your ideas. Here is a list of  questions that might help you move forward:

  • What kind of podcast do you wish existed?
  • Is there an underserved sector in the market?
  • What are you an expert on?
  • Which topic could benefit from a long audio format?

Your podcast is like your newborn baby: Choosing a name for it!

Your new born podcast needs an original and unique name (be sure no one else has the same name as your baby does). Choose a title that sounds appealing and illustrates what the show is all about for potential listeners. Keep it simple but memorable, no long phrases or made up acronyms.

A good tip is to search for keywords that are related to your topic and identify which keywords can help your position in search engines. Make sure you can register a domain with your chosen title, create accounts for social media, etc. Yes, names may seem hard to choose but bear in mind that it’s not all about creativity, it’s also about clarity and convinience. Choose wisely!

Shape it: Choose how to format your show

Now let’s move to the shape of your show. How is it going to sound like? The possibilities for the structure are endless. To launch your own podcast series successfully, you need to be realistic and choose the format that best fits your narrative and your resources. There are several formats to produce a podcast:

There are those that have a single host going through a script. Then there are the interview podcasts, where the host interviews a different person each episode; there are also fiction and non-fiction podcasts, as well as newscasts, which are uploaded every few days or once a week.

If you are runing on a low production budget or you have little time and no fancy equipment you might want to start simple and build up from there. Bear in mind that a narrative podcast will probably be more time consuming in the editing process than a simple monologue or an interview.

So how do I start my podcast? Where do I begin?

Start with a good introduction. Do you remember your favorite radio or TV show? Remember how in 30 to 60 seconds, the music intro and the first phrases would transport you into another world? Well, the same thing has to be done with your podcast.

In the first few minutes let your audience know what your podcast is about, and get them excited about what’s coming next. Some podcasters use a musical intro, and some don’t. It depends on the topic you are going to talk about, and the mood you want to establish with your audience. Producing a custom jingle, or selecting the right track from a music library will help your audience identify with your show.

But how long is long?

Regarding the length of your podcast, some blogs will tell what the average duration of a podcast should be, but it really doesn’t matter as long as the content is engaging throughout and it feels right – it all depends on the nature of the content and the structure of your podcast.

Last but not least, you’ll need to create an ending to your show. Closing thoughts, thanking your audience, having a sneak peek of your next episode, and outro music are all common practice. This is your opportunity to promote yourself and ask your listeners to subscribe to your show, donate on Patreon, or leave a review on their favorite platform. Including show notes and episode resources are great ways to back up the information you’re sharing and redirecting your listeners back into your website.

What about sound quality and podcast hosting?

Since podcasting is an audio medium, sound quality is crucial to produce and launch a successful product. Yes, you will need to get the right equipment and recording software or cloud recording service.  Editing and mixing your own audio can be a challenging and tedious endeavor. We strongly recommend you to hire a podcast producer, that way you’ll have the best quality in audio and in all of the production process that comes along with podcasting.

Now that your podcast is completed you need to get it out there. To launch your own podcast series successfully you need to know a thing or two about hosting. But don’t worry, it’s actually very simple.

Choosing a podcast hosting service really depends on your needs as a podcaster, and most of these servers will make your show available on platforms like Spotify, Apple, and Google podcasts. These services will host your audio files, manage your RSS feed, and even provide insights and listening statistics. You can also host your podcast from within your own WordPress website with plugins like Powerpress, which make publishing your episodes as easy as creating a blog post.

Lastley…

If you’re looking for a podcast expert to help you not only produce but launch successfully your podcast series, Nodalab is the place you’ve been seeking for. We provide world-class audio production, around the clock publishing, and much more!