Tag: PODCAST

Podcast Advertising – 2021 Review

When it comes to advertising, podcasts hold a big business advantage against other types of media: their conversion rates.

Podcasts maintain audiences captive and segmented making it easier for brands to hit their target audience. Plus, the intimate relationship created between the podcast host and their listeners builds credibility for products and services.

Is Podcasting Ad Revenue rising?

Consumer confidence translates into sales, and ultimately statistics, and numbers. According to The Interactive Advertising Bureau (IAB), podcast ad revenue in the U.S. will hit $2 Billion by 2023. Podcast revenue grew 19% in 2020 to hit $842M, despite the pandemic. Up from $708M in 2019 and $479M in 2018.

It’s no wonder why big companies have been placing big bets on the podcasting world. There’s Amazon’s purchase of Wondery or Spotify acquiring the Australia-based platform Whooshkaa. Plus the hosting and ad company Megaphone, and more recently, the podcast discovery platform Podz.

The efforts to facilitate ad insertion into podcasts have been a top priority inside the industry.

Some winner deals were also made last year. Beginning with Joe Rogan’s exclusive, multiyear deal with Spotify, Michelle Obama’s debut podcast, and Meghan and Harry’s mysterious but exciting show deal.

Diversify your ads the right way

According to the Podsights Benchmark Report, there is a sweet spot when it comes to frequency and exposure to ads from podcast listeners.

According to Matt Drengler, Director of Partnerships at Podsights, ads that run on multiple podcasts get better conversion rates than if used in only one show or network. He suggests that the sweet spot for average frequency (the number of times someone listens to an ad) remain 2 to 3.

This same study shows that mid-rolls (advertising in the middle of episodes) continue to have the best performance.

Advertisers who use a combination of mid-rolls and post-roll ads have the highest conversion rates. 

If you want to know more about Growth Hacking visit our blog post: Growth Hacking for Solo Podcasters

Some big league examples

Podcast listeners really come through when it comes to purchasing. In the New York Times’ 2020 Earnings Conference Call, they stated a $36 million revenue in podcast advertising. A huge increase from the $7 million earned in 2019 after they purchased Serial and the rights to sell advertising against This American Life.

The New York Times digital advertising declined 2% in 2021. But podcasting was the only sector that grew.

Listener Behavior

Even during the pandemic, listener behavior has shown that podcasts are still a preferred medium.

Yes, consumer habits have shifted since a good part of the population doesn’t commute to work or school anymore. But people have found other times to listen to their favorite shows. Plus, ear time is still a far less competitive and crowded arena than screen time. One of the best assets of podcasts is their versatility.

Podcast advertising is definitely not as niche as it was back in 2012. Today, advertising is not only easy to do but also extremely profitable when aimed at the right target audience. It’s all about finding the best alliances for your brand and creating a suitable marketing strategy.

If you are looking to advertise with an expert’s eye, contact nodalab’s amazing growth hackers. Visit https://nodalab.com/es/contact/

The Rise Of The Podcast In Mainstream Media

It’s 2022 and the podcasting revolution is far from dying down. These are a couple of reasons why mainstream media has to watch out for the rise of the podcast this year.

Podcasts are on the highest level they’ve ever been in history

Perhaps the moment that marked the beginning of the major commercial interest in podcasts was back in 2019. Spotify bought the two largest podcast platforms at the time: Anchor and Gimlet Media. 

Since then, podcasting has become more and more popular every day. It’s increasingly attracting the attention of huge tech companies, media companies, and of course, listeners all over the world. While a few years back the word ‘podcast’ was almost unknown, today almost everyone knows what a podcast is and has listened to at least one episode or heard of a show.

If you want to start a podcast check out this blog:  Every Content Creator Should Have a Podcast by Now

And if you still don’t believe that podcasts are at an all-time high, ask Amazon or Netflix why they’ve been investing millions of dollars in launching new podcasts for the past year. 

According to Statista 2021 Podcast Listener Reports, the monthly podcast listener in the US is expected to grow from 75 million in 2020 to nearly 100 million listeners by 2024. Plus, the Dial 2021 survey by Edison Research, shows that the average podcast listener rate has doubled in the last 5 years. It went from 21% in 2016, to 41% of the US population in 2021. 

Read the full Rumble article here.

Big Tech Companies are cutting to the chase

Since the podcasting wars started in 2019, Big Tech brands have been running an insane race to adapt and revolutionize their platforms for podcast listening. 

It’s only recent that Spotify announced they will be launching an Apple-like rating system for podcasts. This move puts them face to face with their competitor, Apple. The famous phrase heard at the end of almost every single podcast episode “leave a review on Apple Podcasts” can now change to “Leave a review on Apple and Spotify”.  

Read the full TechCrunch article here

This feature will better the podcast’s discoverability on Spotify and encourage users to interact with the platform although written reviews are not available yet, only the five-star rating system. 

But this is only the most recent feature adapted by big platforms for podcasts especially. Last year we saw dynamic ad insertion be born, numerous SEO optimizations to favor podcasts. And many media companies betting on original podcasting content. 

Screen time is overbooked – More ear time

One in five people surveyed in the U.K. by Magna Global and Spotify said they were listening to more podcasts during the coronavirus pandemic. 45% said they are spending more time listening to streaming music. The results – which mirror similar U.S. surveys – also shed light on what is behind the gains. “People are turning to digital audio as a tool to combat screen fatigue,” the study says.

The data shows 29% cited screen fatigue as the primary reason they are listening to more digital audio. Another 46% said it was part of the decision-making. One in four attributed other reasons for their bumped-up streaming audio consumption.

Since the pandemic hit, life has not been the same. This change has definitely affected our habits and the ways we consume media. Before March 2020, over 50% of the podcast audience said they listened to podcasts in the car in their commute to school or work. But now, with restrictions and home-office becoming the new normal, users have shifted their listening schedules to their quiet leisure time. 

Working and studying from home has increased screen time tremendously for almost everyone. After an 8 hour shift, we grow tired of being stuck to the computer. Most people use their time off work for other necessary activities like cooking, cleaning, and exercising. This is our opportunity! While screen time is overbooked with work, study, and entertainment streaming platforms, there is another less crowded time and place to connect with an audience, ear time. 

People are steering away from news-related content and listening to more fun and entertaining shows in order to de-stress. According to Resonate’s Connected Flash Study, the audience that increased its listening time the most during the pandemic is young women 18-24. 

Read the full resonate article here.

Podcasts fans take action

There is something organic about podcasts that’s still unbeatable: the listener-host connection. Podcasts feel intimate and close and one of the huge advantages of podcast advertising is that podcast listeners take action. 

The word of mouth-type advertising used in podcast episodes is highly effective. Audiences are very likely to buy a service or a product if their favorite podcast host recommends it. They are also likely to click on links, sign up for newsletters, and buy tickets to live events. The sense of community and trust are huge assets when it comes to looking for your audience’s support through Patreon or any other platform. 

Podcasts like Red Scare make as much as USD$53K a month on Patreon, and podcasts like Kara Swisher and Scott Galloway’s Pivot are charging USD$5,500 per person at their upcoming conference in Miami.

Check out our post: What’s The Real Deal With Patreon?

Audio advertising is incredibly versatile

The way podcast advertising works has radically changed in the last few years. Every day there are more features in streaming and hosting platforms to make it easier for you to add advertising to your audio content and find the best target audience. 

Dynamic ad insertion allows you to insert “commercials” into your episodes without actually having to record them inside the episode. Inserted ads, contrary to “baked in” ads can be part of a campaign and change depending on the location of the audience or even further segmentation (gender, age, interests, etc). 

Now you don’t have to be stuck with one ad forever. You can manage and insert different ads and campaigns to any of your episodes either through your hosting or even through your streaming platform. This new technology opens the door to new business possibilities for content creators and even brands. Creating advertisement campaigns for podcasts has truly never been easier. 

Branded podcasts are very popular

One of the many uses of podcasting is to extend brand awareness and make people feel more familiar with your product or service. But more specifically your company values. Many major companies such as McDonald’s, Best Buy, and Mastercard have found success with branded podcasts that dive deeper into their stories and their fields making them feel familiar. It also helps positions them as experts in their subjects. 

Offering information and entertainment in an authentic way is what makes a branded podcast successful. Remember, podcasts are all about community and authenticity. This is an opportunity for brands to address their audiences directly and in a more human way than traditional advertising. And it’s also a medium that allows you more time to actually talk, explain and engage complex subjects, something you definitely can’t do on a 15 second TV ad.

Plus, brand collaborations with podcasts are more and more common every day. Even if not every company has its own podcast yet, it is undeniable that audio advertising and the podcasting world. It’s a great opportunity to get to new audiences in a refreshing way. 

People are producing podcasts like crazy!

Podcasts are popping everywhere. Even in countries like Mexico, where the medium is not as mainstream just yet, trends are catching up incredibly fast. People all over the world are getting in front of the microphone. There are more creators out there than the media platforms can keep up with.  

This revolution is far from dying down. You are still on time to jump into the audio media movement and start creating. The odds this year are in your favor!

Check out Edison Research’s most recent reports on the podcasting industry here.

If you feel like starting your podcast on the right foot, contact our team of audio engineers, writers, and growth hackers today!

Pros of Recording your Podcast at nodalab Studios

podcast studio in mexico city

At nodalab, we have top performance studios so you can record your podcast with the highest quality. Here are only a few pros of recording your podcast at nodalab studios, or in a professional recording studio, and what can you expect of the experience:

  1. A qualified sound engineer will be available to ensure that your podcast has flawless sound quality.

  1. Lights, camera, action! We also master the full range of visual components to make your video podcast look spectacular.

  1. Soundcheck is essential for a high-quality recording. Our experts are ready to assist you in every part of the production process and will check every detail from the control room.

  1. You’ll have more time to focus on the creative elements of the podcast. All you have to do is get your content ready, practice, and show up on time for your recording. 

  1. When you visit the recording studio, you will be in a space designed and fitted with acoustic panels and soundproofing that will prevent external noise, echoes and reverb from leaking in.

  1. You won’t have to worry about setting the recording equipment or learning how to use it.
  2. It allows you to have a balance between work and personal life.

  1. When you’re at the studio you’ll have personalized comfort and attention. It will allow you to focus and give yourself a break from the daily routine.

  1. By recording at nodalab studios, you are guaranteed to produce a podcast to the highest quality standard.

Want to schedule your recording session at nodalab? Just click here.  

record your podcast in mexico city

DISCOVER THE MAGIC OF RECORDING YOUR POD
IN A PROFESIONAL WAY:

The Best Microphones and Software For Podcasters

nodalab studios

A good microphone and editing software that allows you to craft your podcasts just as you imagine them must be the two most important investments that a podcaster makes. If you’re a complete newbie or you’ve already started a podcast and you want to upgrade its sound quality, consider these tools.

Microphones  

USB options

If you’re always on the run, USB should be best for you, since it just needs to be connected to your computer to start recording. This is perfect for zoom calls with your guests. 
This is a cardioid condenser microphone, which means it’s only sensitive to sound on one side. Capture the best of your voice with this piece from audio-technica.

XLR options

An XLR microphone is designed to transmit sound directly through an electric circuit. Having an XLR mic provides a type of data that is much more dynamic and makes professional work easier. 

This is the right option if you’re having guests locally. Consider you’ll need an interface to make the connection between the mic and the software you’ll be using.

SHURE knows about audio quality. The SM7B is the ultimate tool for voice recording. We actually work with these ones and they are awesome!

Software

Free Options

Garage Band

If you work on an Apple device, don’t miss the chance to explore one of the most impressive apps on iOS. It is very practical for making music, but it also has its podcasting perks. It’s a simple and even fun platform for podcasters.

Take a look at this video guide to learn about Garageband for podcasts.

Audacity

For Windows devices, an open-source digital audio editor like Audacity has all the functions you need to sound neat. Audacity’s UX can make it look complex, but a quick tutorial may be enough to know which are the necessary parts of the software that actually help.

Adobe Audition

The fact that many established content creators rely on Adobe products is due to the UX that every app shares. The whole suite works with similar toolbars and functions. It has long been an essential resource for creative profiles.

Audition is Adobe’s audio editing software. It has an organized library of royalty-free sound effects to add personality or a professional feel to your podcasts. Plus, templates and presets for podcasting.

The company has a short guide on youtube on Audition for podcasts, check it out!

All in One

DaVinci Resolve

Many popular podcasts not only are recorded but filmed and that makes them stand out. DaVinci Resolve is a full audiovisual editing software that is free and some say it’s actually better than Adobe Premiere. Resolve’s sound panel is really good. Check this review from a new user to see why it’s so helpful and intuitive.

The best way to create a professional podcast is to be supported by a group of experts. Get in touch with nodalab and find out everything you need to start your professional podcast today.

Understanding Storytelling Podcasts

Storytelling Is Not The Same As Fiction  

In fact, storytelling becomes an easier task when you rely on actual situations and facts. Podcasts are an influential tool that refreshes our information sources. The podcast universe is mostly made up of a community of open-minded people who seek to share their knowledge and experience. Some truth. A podcast is a thought-provoking alternative recreational activity. The perfect platform for storytellers.

But what is storytelling exactly? When it comes to podcasts, storytelling is all about confidence. So planning and knowing in depth the elements that give texture and rhythm to each episode is key. Storytelling is based on a number of resources and understandings that will keep your listener hooked.

Podcasts & Documentaries: New Spaces For Journalism & Business PR

While major news outlets struggle with misinformation and the trouble of articulating certain topics without risking their credibility, oodcasts and documentaries have become the perfect platform to humanize a relevant issue for a certain niche. A documentary always holds the promise of explaining, of making something clear. But it’s ultimately a piece of entertainment; a good story that comes alive. 

When it has a good sense of storytelling, a podcast should also share those virtues. Plus the possibility of addressing a corporate voice, intended for people close to an organization.

Main Ideas Should Be Solid Arguments

With this in mind, it will be easier to generate your own timestamps. Which is an essential element that your podcast should have to retain new listeners that are looking for the information you’re bringing to the table.

Time stamps segment the episodes into their most relevant topics, just by marking the minute and second in which each new topic starts and placing it in the description. This allows you to jump directly to a part of the conversation that’s most relevant, plus you get a preview of all the topics that the episode will cover.

Reality is Almost Always Numerical

According to a study by Pennsylvania University, people are more perceptive towards stories than they are to statistics and facts. So use storytelling and content marketing to make your audience listen to your content and let it stay on top of their mind. 

Cleverly placing important data in your story will not only boost your credibility. It will also allow the listener to engage with your narrative through logical analysis. Numbers don’t lie.

The Message Beyond Words: Role Playing and Sound Effects

This is where the emotional aspect comes into play at its most. A good podcast is like a good song, it needs to rely on the silences and the variety of sounds it includes to attract the listener and keep him interested, always on the edge of suspense.

Adding other characters to your show provides new sources of self-recognition for the listener and it adds versatility to the tones and styles that you can cover.

How Do We Apply This Principle?

La Historia Jamás Contada, a nodalab original show, the sounds help to create atmosphere and connect with the themes of mysticism, ancestral wisdom and nature that it often addresses. But the sounds also function to transition and imprint motion to the narrative, to establish each stage of the episode and thus give its community of listeners the assurance that each episode follows the same format.

Listen to La Historia Jamás Contada here!

Looking for a creative group of professional writers, producers, and audio engineers? Get in touch with nodalab and take your podcast to the next step!

Growth Hacking for Solo Podcasters

Growth Hacking is all about frameworks that deliver shortcuts. New perspectives on how we produce value. If you want to increase your listeners, it’s time to start thinking exponentially.

If you’re embracing this journey on your own, then you’ll be both the host and the producer of your podcast. But that shouldn’t mean you’re all alone. Learn how to create a community that you can engage with and grow it exponentially from the start. Follow these smart Growth Hacking insights.

Thinking exponentially

Even if you’re working solo, your project has to be considered as an organization since you’re trying to build a community around your podcast. One of the best books to understand Growth Hacking is Exponential Organizations. The author Salim Ismail writes about looking at your project as a social movement. To achieve that goal there’s a concept that he outlined called Massive Transformative Purpose (MTP). An MTP should be narrowed down to a single sentence that settles a measurable achievement. 

In fact, Salim’s very own project, Singularity University, has the mission to impact a billion people in a five-year period. Certainly, that may sound a little exaggerated. But the fact that it seems almost impossible is what actually makes it attractive and powerful.

Elements of a strong MTP: 

Who do you want to impact? – It’s better if you focus this part on your podcast’s niche: Foodies, music nerds, single mothers, residents of a certain region or city, etc.

What will be solved? – This is something that demands you to be active on the solution. It could be achieving visibility, positioning, or being the first to

Huge and aspirational – This makes the journey exciting enough for someone to join. To satisfy that constant desire of making history and becoming the hero of the story.

The community experience

While the final goal for every podcaster is to be heard, it’s important to think about your podcast as an ongoing experience that doesn’t stop when the episode is over. Remember that the progress of your podcast holds a narrative that you can use to your own benefit. Every episode should be a milestone, where you spell out how close you are to the accomplishment of your podcast’s MTP.

A practical example

The fact that many shows use Patreon as an effective tool to capitalize on their content is because it also allows them to compound their audience into a community of subscribers. It’s becoming increasingly common for YouTube content creators to credit their community members by putting their names at the end of the credits. It’s actually a tangible way to be part of the show.

Another simple and popular practice is to set a growth target that will unlock the release of a new piece of content or reward for the entire community. Something like a hook. For example: “If we hit X number of subscribers before the end of the month, I’ll upload the second part of this episode”.

Rely on the virtues of the audio-format

You can also make your followers become part of your show if you give them the chance. Since a podcast is a completely audio-only format, you have a great opportunity to literally listen to your followers and invite them to speak. Adding their recorded opinions to a segment of your show and increasing its potential to be shared by them. 

Now you can overcome the main risk of going solo

Quitting is easy when you’re only letting yourself down by doing so. But when there’s a whole community behind, there are more reasons to move forward. The main risk of going solo is called podfading: the sudden interruption of a podcast series. We have a whole piece on why it happens and how to avoid it.

The best thing about outlining your MTP is that you have a mission to accomplish that serves as motivation for you to finish the job. Consistency is the ultimate hack. Here, the winning horse is the one that finishes the race.

Free from all the production tasks and focus on being the best host of your podcast. Get in touch with nodalab and take the first step into professional podcasting.

What’s The Real Deal With Patreon?

While there are many ways of making money from your podcast, advertizers, campaigns and sponsors are not for everyone. Sometimes you may need to tweak a thing or two about your content to fit advertisers’ requirements and your creative freedom may feel threatened. But don’t worry! There is a whole different framework you can use to monetize your original content while staying true to yourself: Setting up a Patreon page for your podcast.

Patreon is one of podcaster’s favorite platforms and best allies worldwide when it comes to money. This platform allows your audience to become your patrons and make a monthly payment to your project. It can be as little as $3 dollars to even $50 or $100. In return, you can offer your patrons a variety of exclusive access to content, events, chatrooms, etc. When it comes to setting up a Patreon page for your podcast the options are really endless and up to your imagination.

How do Patreon subscriptions work?

Patreon’s subscriptions work a little differently from most services. Here instead of paying money upfront, you’re charged with a percentage of your recurring fan support depending on the plan you choose: Lite, Pro, or Premium. Plus an additional fee for processing your payments. 

Each plan will allow certain things for you and your patrons. From a basic creator page to stats, app integrations, merch, partner managers, etc. There is even an option to create an RSS feed inside your Patreon page exclusively for your supporters. They also provide the management of benefits for each membership and tools to message and engage with your members. Check out Patreon pricing here. 

But watch out! While setting up a Patreon page for your podcast is completely free to get started, you will need to upgrade your plan once your supporters and your needs grow. 

How can I use Patreon for my podcast?

Podcaster’s creative nature has really shined through when coming up with “rewards” for their supporters.

Here is a list of things we’ve seen different shows offer from the most basic thank you to crazy-creative rewards:

  • Mention/shoutout in the podcast
  • Early access to episodes
  • Access to chatrooms and Facebook groups
  • Early access to the episode’s topic
  • HQ or free download of the episode
  • Access to the video recording of the episodes
  • Access to scripts
  • Add-free episodes
  • Weekly AMA (ask me anything) after each episode
  • Bonus exclusive podcasts
  • Pre-sale access to live shows 
  • Show your name on the screen during live sessions or video podcasts
  • Promotion of your website/ socials/ business/ event on the podcast
  • Exclusive mech of the show 
  • Exclusive voting power regarding topics, guests, etc. 
  • Access to live shows/events
  • Access to Meet & Greets
  • Exclusive monthly surprises 

Starter Kit

There are SO many podcasters out there using Patreon to collect support from their audiences, that the platform has even developed a Starter Kit for “Commentary and Comedy”. This kit centers on your potential to become tighter with your trusted community by sharing more about your creative process with your fans. Check out the starting kit here

Perks and benefits

While the benefits of making money out of what you love are almost unimaginable. There are a few other tangible reasons you should definitely set a Patreon page for your podcast:

  • Be independent of advertizers: Patreon allows you to monetize your original content without having to rely on ads or paid sponsorship. Do your thing the way you want!
  • Challenge your creativity: Seek opportunities to make your audience feel appreciated and create new products and spaces to bond with them.
  • Get to know your community: Build your own relationship with your die-hard fans in a fun environment.
  • Have fun while making money!: Be creative on your rewards and choose the most fun and suitable ones for you. It doesn’t have to be perfect, just authentic.
  • Let your listeners thank you: I’m sure many of your listeners would like to support you, let them make a contribution to your amazing content!

There is little to no downside to having a Patreon page for your show. Even if your think your audiences are still small, you can start with a basic Patreon page and build up from there. As stated before, giving people an easy and fun way of supporting you is ALWAYS a good idea.  

Looking for a creative group of professional writers, producers, and audio engineers? Get in touch with nodalab and take your podcast to the next step!

Every Content Creator Should Have a Podcast by Now

One of the greatest virtues of a podcast series is the number of media sources to which it can be adapted. Plus, podcasts are a rising trend that many youtubers and influencers, and other content creators are jumping into. But why?

A podcast can be your content strategy backbone

You can turn every episode of your show into many short videos that highlight the most relevant parts of the conversation. Or even turn it into a blog post. If you’re serious about starting a podcast, make sure you have a camera ready. Because having your podcast recorded in video not only increases your chances of success. It also helps you to have enough material to promote it on social media in a smart way.

The algorithm is leaning towards video content

With the arrival of TikTok and its meteoric rise of users around the world, other social media platforms were forced to adapt. In order to compete, Youtube launched Shorts. Instagram ceased to be picture-focused. And Facebook Watch got improved. Video content is attractive to these platforms because it stretches the time that users spend on them. Also, every video uploaded is a new opportunity to place an ad. So, the best way to make video content without having to be an expert in optics and editing is by starting a podcast.

It’s the perfect way to team up with other content creators

For every kind of content, the quickest way to boost your likes and followers is to get promoted by a bigger account. And what better way to achieve this than by having them actively appear on your show through a nice conversation. If your podcast has enough quality and is following the basic rules, you have a chance to connect with creators you like and admire. They have nothing to lose. This is a quick guide to get a podcast collaboration right. 


Free from all the production tasks and focus on being the best host of your podcast. Get in touch with nodalab and take the first step into professional podcasting.

Planning to do a Remote Interview? Sound the Best you Can

Are you planning to do a remote interview? Here are some tips to sound the best you can.

Whether you’ve been invited to a podcast as a guest or you are the host of your own show, when it comes to recording remote interviews there is A LOT that can go wrong. Glitches, bad connection, and external noises bleeding into your recording are only a few things that can happen. While there are some things outside of your control, here are some useful tips to sound the best you can.

If you are a podcast professional, you probably have the right equipment to help you minimize errors, but some aspects are not merely technical. In this post, you’ll find tips that you might have not considered before to make your remote recording even better! And for those who are new to the podcasting world, welcome. We’ve got your back to make your first-ever remote recording easy, smooth, and as high quality as possible. 

Don’t rely too heavily on editing

Yes, editors are magicians but there is only so much they can do with a glitchy audio, a dog barking in the back, or an almost indecipherable gibberish. Don’t make the common mistake of not doing your prep work and leaving all the hard work to the production of the show. 

If you are looking for more info on each step of the podcasting process visit our post: Tools for Every Step of Professional Podcast Production

Your editing team will much appreciate it if your recording is as clean as possible. Plus, you won’t have to worry (as much) about technical problems and circumstantial issues arising. Instead, you can focus on your topic and give a great interview. I promise everything will go much more smoothly if you consider these next tips to sound the best you can and make time in your agenda to get set and ready. 

Look for a quiet place

This one is pretty obvious but we are not only talking about shutting your bedroom door. There are a lot of things you can do to ensure an uninterrupted hour for your podcast in a place that makes your recording sound as crisp and clear as possible. Check out these tips to sound the best you can:  

When you choose the room you’ll be recording in, make sure it doesn’t produce echo or reverberation when you talk. Usually, rooms that are completely empty will make you sound echoey and affect the recording. You really don’t want to sound as if you were recording in a bathroom or a cave.

Choose a furnished room that’s far from outside noises. It’s also a good idea to avoid rooms with humming appliances like the AC, a washing machine, or the refrigerator. Some people recommend recording in your closet as clothes mitigate echo. But if your podcast interview includes video, we don’t think that’s a good idea. 

Other useful tips to ensure a quiet time are to let your family or roomies know you will be recording. Put up a “Recording. Please don’t knock” sign on your door or even on your doorbell, and of course, turn off your computer and phone’s notifications. You don’t want to be interrupted mid-sentence with a loud “DING!”

Have a local recording

Let’s just get it out there, Zoom recordings are not good enough. I know it might seem easier to use the audio from your Zoom call but it is a way better idea to have both participants record themselves separately. Zoom records both audios in the same channel leaving little room for editors to cut out mistakes and work their magic. While remote audio recording software exists, you’ll probably have to pay for it and the quality won’t be as good. 

Here’s how local recordings work: you have your normal zoom call but each person will have another device or software recording their voices separately. You can use everything from the most basic equipment like your phone, to an easy software like Audacity or Descript and a USB microphone. Of course, the quality can vary, it’s up to you and your budget to choose.

If it’s a one-time thing, use your phone, but if you are thinking about a long-term podcasting project, get yourself some equipment.

Visit our Quick Guide to Podcast Collaboration to learn more tips and practices on collaborating with others!

Local recordings are much easier to clean, edit and mix to create quality audio for your podcast. Plus, your audio engineer will thank you!

Use Headphones and start at the same time

There is a catch to local podcast recordings: always use headphones. It’s not only about the podcaster look (although anyone can look pretty neat in a headphone set), their purpose is to stop the other person’s audio from bleeding into your recording. Remember: You should only be recording your part of the conversation. 

Before you start the interview make sure that everyone has started their local recording, and clap to ensure easy synch when editing. It’s also a good idea to record the Zoom call just to have it as a backup if anything goes wrong. 

Avoid glitches, jumps, and other sounds

There are many reasons why you might get a glitchy recording of your voice, follow these tips to sound the best you can:

Slow internet connection can really ruin any remote recording. There is nothing worse than the robot voice followed by a complete disconnection. Make sure you pick the best spot to have a strong internet connection. If your podcast interview will only use audio, turn your video off for a smoother call. 

Another reason for jumpy audio involves your physical separation from your microphone. If you speak too closely the audio will get distorted, we’ll hear your mouth and breathing noises and your p’s and t’s will pop too loud. To avoid these annoying sounds keep a good fist-length from your microphone.

Also, be sure to position yourself in a way that you won’t knock your microphone over or hit it with your hands or your headphones cord!

Handling files and sending them

Lastly, after your interview is done, you’ll probably want to send the recording to either the host of the podcast or your audio engineer. We recommend you send the file in a .WAV format to make editing easier. If the file is too heavy to email you can use Google Drive, Dropbox, or even some free tools like WeTransfer

We also recommend not getting rid of the file until after the podcast has been released… just in case!

Now you are ready to upgrade your remote interview recordings in an easy way by following these tips to sound the best you can. But if this is still too complex for you, or you just don’t have the time, consider booking a session in a pro studio. 

Visit nodalab.com to know more about our Mexico City-based studio and check out all of our original podcasts. Follow us on Instagram for more content on podcasting!

Here’s How a Podcast Can Help You Improve Your Marketing Strategy in 2022

The variety of topics that can be found in this format is almost infinite. 2022 is the best time to ride this wave. Podcast advertising sales grew to a 1 billion USD industry in 2021

However, that number is expected to double by 2023. 

Discover the many ways in which a podcast can humanize your brand and improve your marketing strategy, getting close to those users and listeners that are increasingly demanding higher quality content.

A Powerful Networking Tool

A compelling partnership starts with a good conversation. Many entrepreneurs and influential leaders have good stories to share and podcasts have become the ultimate platform for them. Having a series of guests who bring some new knowledge to the table is a win-win game for everyone

For them, it helps to enhance their identity as authorized voices. For you as a creator, it’s a chance to enter their network in a creative way that, if done right, inspires other speakers to use your show as a medium in which they can promote their business and leave their own mark.

Remember that podcasts not only speak to individuals, but also to organizations

Podcast Listeners Are Highly Committed

The thing about podcasts is that listeners develop a relationship with podcasters as if they were part of the conversation. Did you know that 75% of podcast listeners take action from commercial messages? This means that they’re more likely to follow affiliate links, click on ads, and acquire your service/product

Why? Because it’s capitalizing on the full potential of word-of-mouth marketing, one of the most effective ways to sell.

The Perfect Culture Getaway (Specially For Remote Environments)

The versatility of a platform like this allows you to use it as an internal communication tool, or at least one centered around the members of your organization. A good podcast keeps employees out of isolation and provides an opportunity to be listened, having a chance for all the small victories to be shared and celebrated, even when everyone is working at home.

This kind of culture promotion also helps to build trust between you and your customer by allowing you to present your company as an accessible and transparent organization that has a lot to say and is willing to offer customized solutions.

A podcast is always an invitation to self-reflection, but in a fun and exciting way.

What does it take for a business to create a professional podcast? Visit nodalab.com and let us show you where to start.