Tag: PODCAST

Understanding ASMR and audio porn

Understanding ASMR and Audioporn

People have described the ASMR sensation as having a ‘brain orgasm’. While this isn’t necessarily a sexual reaction, some people can experience sexual arousal in response to the right triggers. In this new blog post, we’ll do our best to understand ASMR and audio porn.

What are the benefits of exploring this interesting format? Here is a guide that will answer this and more questions to understand ASMR and Audio porn.

What is ASMR?

Autonomous Sensory Meridian Response (ASMR) refers to the tingling sensation people experience in their bodies in response to audio and visual stimuli. This feeling starts in the head and moves down toward the spine when a person watches or hears particular triggers. It can lead to goosebumps, brain tingles, feelings of relaxation, a lower heart rate, and mild euphoria. 

This sensory experience has been capitalized within the adult entertainment market. In fact, Caroline Spiegel, sister of Snapchat’s founder, created Quinn, an OnlyFans-type app in which creators can earn money by submitting audible stories that turn people on.

Audioporn has been steadily growing on the Internet for years. Just Google the keywords and you’ll find a rich variety of podcasts, YouTube channels and even Reddit threads offering sexy sounds, sometimes crowdsourced from the community.

ASMR provides physical and mental wellbeing

Reduced heart rate and increased skin conductance levels can promote relaxation and better sleep, ultimately benefit our physical health. But not only that, scientific studies have found an interesting connection between people suffering from moderate to severe depression and ASMR. It actually helps them to relieve stress and link different regions of the brain, damaged by this disorder.

These positive outcomes of using ASMR videos may be due to the similarity between ASMR and mindfulness meditation. That’s why ASMR may have therapeutic usage for improving mood and relieving pain.

Audioporn: A new format for female creators and diverse ears

The porn industry has been heavily challenged by the lack of female creators. For a long time, consuming porn on the Internet was an uncomfortable experience, with no independent alternatives or spaces free of abusive content. Now, audioporn has allowed this sensory experience to flow beyond the morbid.

Modern women expect curated experiences that create a sense of wellness. An opportunity for sexual exploration, while feeling safe and empowered. In fact, research shows that 90% of women use “mental framing” (or scenario creation) to get turned on. Yet, most of the innovation and investment in female pleasure has so far been focused on the body rather than the brain… until now.

A healthier way to plug into your sexual energy

One of the biggest problems with mainstream porn is that it can lead to addiction. Or in most cases, a harmful consumer relationship. Exploring an audio version allows your sex drive to flow more calmly, and that starts with consent (now that’s a hot take). It turns on your ability to discover new things that make you horny.

Audio porn lets you invest in the storyline without needing to hold your phone or computer. It has the ability to foster a deep sense of intimacy for your listener. Putting your earbuds in and lying back makes the story seem so much closer to you.

ASMR and Audio porn can help you articulate your needs and desires into your own sex life. It actually makes asking for consent and setting boundaries feel a lot more achievable as the listener can hear it modeled in a really natural way.

Professional mics and software are a must to create good ASMR & Audioporn. Learn more about professional audio-quality and how to do a podcast with nodalab.

Behind the Scenes: nodalab’s take on Sound Design

When you think about podcasting, the image that pops into your head may be fairly simple. Two people chilling in a studio, having influential conversations on the topics they are most passionate about. Sure, that’s the core of podcasting, the sharing of ideas in a structured, fun and easy-to-absorb format. But, there is this whole universe going on behind the scenes that audiences could appreciate a lot more: sound design.

But wait… do ALL podcasts involve sound design?

The short answer is… no. Even when all podcasts require audio editing, processing, mixing, etc., sound design is more of a craft, used to better illustrate ideas, warp the ways we deliver a specific message, move emotions, and so much more. Storytelling driven podcasts are great examples of the usage of sound design, as narrations often need a little extra something to enhance how we share ideas. Ambiences, voice effects, specific sounds (such as explosions, portals, sci-fi guns, etc.), and the way these sounds are incorporated into the narrative, all of these elements are what can really bring a great story to life through the power of sound design. 

Sounds cool, but how can podcasters incorporate this craft into their own projects?

I believe that everyone can learn new skills if they are curious and passionate enough to put some work into it, so I definitely encourage you to start your Sound Designer / Hero’s Journey if it is something you really want to do. So let me break down what you’ll be needing: 

1. A library

A good Sound Effects (SFX) library is essential for any sound designer, as it is the foundation of our craft. Even though there are sound designers that record and edit their own files (I encourage this practice too), in a library you’ll find thousands of SFX that are ready for you to incorporate into your projects. And before anyone panics, there are plenty of libraries out there, for all budgets. Let me recommend some for you, I got you!

For free sounds, you can always rely on FreeSound.org, a compilation of recordings and files that audio enthusiasts willingly share on this platform. All you need is to set up an account and you’re ready to roll!

To amp things up, I’d recommend Zapsplat, which contains a lot of hidden jewels, free SFX, and you can even access their premium library for a small fee. Personally, I’ve used this library for a couple of years and I can say it is worth paying for their membership.

In case you count with the resources, I’ll go ahead and recommend Soundsnap, that’s the one we use here at nodalab, and it is worth every penny. Soundsnap’s search engine is great and their library is so rich you’ll find pretty much anything here!

2. World Building & Criterion

Sound design is much more than just importing SFX into your project, as you have to really sit down and listen to the message you’ll. Always place sounds in order to support ideas and favor the narrative, think of assembling a really special dish, where every element has a purpose. Ambiences to better illustrate a scenery, a distant explosion, or dramatic transition to emphasize an idea, adding reverb, delays, and different equalization to specific words… The possibilities are endless! When you become a sound designer, you can twist, build, warp and manipulate this sonic universe.

3. Creativity & Love

Setting the technical stuff aside, I believe sound design is an extremely emotional and creative process. As sound designers, our ultimate goal is to really bring a story to life, this involves a lot of creativity and heart, so my advice would be to not hold yourself back and allow yourself and your creativity to flow. Dare to experiment and give your project a unique sonic identity.

Where can I find a good reference?

Allow me to flex a little here, as the original shows we produce at nodalab are great examples for you to dive into the marvelous universe of sound design. No project is identical to another, and each show has different needs when it comes to sound. Some may need some voice SFX and you can call it a wrap, while other projects may need close attention to detail and a bunch of sonic elements. Again, it all comes down to the needs of your show and how you want to tell the story. 

At nodalab, we really believe in the impact of great stories, and we’ve created shows that allow all of the parts involved (that is, from writers, to narrators, all the way to audio engineers) to push their creativity a little further, which has lead our team to raise the bar when it comes to storytelling in the podcasting industry. I’d like to invite you to check out our shows, so you can have a clearer picture of what your podcast could end up sounding like.

One of my recent favorites is La Historia Jamás Contada’s latest episode, which was especially fun for me to work on, as I could get a little more creative due to the nature of the topic… witches! Give it a listen, it is so worth it!

If this sound design talk has gotten you excited, don’t hesitate to contact our team if you have questions, we’ll be more than happy to chat with you! Learn how to do a podcast with nodalab.

Transform your Podcast into a Best-selling Book

Transform your podcast into a best-selling book

What makes books drawn from podcasts so special?

Although some people think otherwise, the number of active readers is only increasing. The same happens with podcast listeners. The secret is that the content from books and a podcasts continue to diversify

A book can not only be a container of information. It can also be a collectible or a motivational asset. An interactive experiment or a practical guide to mastering a new skill. An art gallery, perhaps. The limits are beyond the pages.

If you can create a podcast, you can transform it into a best-selling book

We’ve already talked about how useful it is to delimit an outstanding goal that you can share with your audience to highlight what makes it stand out from the rest. 

If this goal translates into the potential creation of a book that follows the show’s content, the ongoing experience of your podcast will become a creative project beyond the audible. In other words, books are super cool (and podcasts are super cool too).

So, if you’ve already ventured into podcasting, why not write a book? Here are some tips and examples of how to overcome the fear of becoming an author and transform your podcast into a best-selling book.

Se Regalan Dudas

Se regalan dudas

Lety Sahagún y Ashley Frangie are the hosts of one of the most popular podcasts in spanish. In this book, they present some simple questions with a minimalistic and beautiful design meant to be aesthetic and instagrammable.

These questions are meant to make you think. So you’ll be able to make more conscious decisions and change limiting beliefs. (Learn more about this book)

Rabbits: A novel

Rabbits: A novel

This is a pseudo-documentary in which Carly Parker is looking for her missing friend Yumiko “Miko” Takata, and she finds herself playing a game. 

Rabbits has been named by The Wall Street Journal as “A Wild ride… impossible to put down”. This book takes place after all the events in the podcast, which makes it even more fun to interact with. (Learn more about this book)

The World of Lore: Monstrous Creatures

The World of Lore

Lore is a podcast about non-fiction horror stories. Each episode examines historical events that show the dark side of human nature. 

It has since spawned a series of books. The first, Monstrous Creatures, is a guide containing the most well-known monsters in popular folklore. (Learn more about this book)

Bored And Brilliant

Bored and Brilliant

A few years ago, Manoush Zomorodi encouraged listeners of his podcast, Note to Self, to unplug and let the resulting boredom drive creativity and, hopefully, change their lives. Bored and Brilliant picks up where that experiment left off, asking us to reconsider our relationship with our devices. (Learn more aabout this book)

Create a podcast with professional help

Our top-performance podcast team can help you grow and take your show to the Featured section. Get in touch with nodalab to create a successful podcast today!

Podcasts that Made it to Hollywood: What’s their Secret?

A podcast produced today could end up becoming an Emmy-winning TV show. Taking a podcast to the screens is an increasing trend in Hollywood. As The Hollywood Reporter points out, studios are hungrier than ever for intellectual property. 

If you have a good story to tell, this really might be your chance. It all starts with understanding the fundamentals of professional podcasting.

How are these podcasts becoming multi-million deals for streaming platforms? Simple. Many showrunners argue that bringing an audio sample to a pitch meeting can increase the chances of getting a green light.

We’re gonna take a look at some of the latest examples of podcasts that have turned into television series. They all share a few things that are essential for professional podcast production.

Content so good is irresistible to take it to the screens

Good content means shareable content. And shareable content means good sponsorships.

There is a very effective and simple way to know if your idea for an entertainment project is good enough: Sell it in one sentence (it must be less than 15 words).

Ultimately, that’s what people in the audience are going to do if they like your podcast. Let’s take a look at some examples:

Song Exploder (Netflix – Song Exploder)

Song Exploder, el podcast que se hizo video a través de Netflix - Wegow Blog
Headliner artists tell the story behind the most iconic songs ever written.

StarTalk (Nat Geo – Neil deGrasse Tyson)

StarTalk - Nat Geo Docuseries - Where To Watch
The most famous astrophysicist on Earth hosts a talk-show about space.

Modern Love (Amazon- The New York Times)

Modern Love - Netflix Series
Awarded actors read and perform love stories that anyone can submit.

We believe that professional podcasts must know how to find a balance between information and entertainment. We recommend Podcasts & Documentaries: New Spaces For Journalism & Business PR to learn how to find it.

The Nonfiction Pods That Became Live-Action Stories

Still, doubting that podcasts are at the pinnacle of quality content these days? We’ll let Academy Award winners Jared Leto, Anne Hathaway, Amy Seyfreid and Julia Roberts have their say.

The Dropout (Hulu – ABC Audio)

The Dropout' Character Posters Released - Disney Plus Informer

Nonfiction pods seem to be at the center of the current moment, because that’s what writers and producers are listening to in their spare time

WeCrashed (Apple TV+ – Wondery)

Trailer To Apple TV+ Series 'WeCrashed' — BlackFilmandTV.com

Reality often has the most entertaining plots. One of the biggest perks of non-fiction content is that no one wants to be left out of the conversation.

Gaslit / Slow Burn (Starz – State Plus)

Sean Penn, irreconocible en 'Gaslit' junto a Julia Roberts

The core question that these TV series follow is the same: What went wrong? Pure journalistic pursuit.

Podcast + Animation = No impossibles

All podcasts have the ability to carry us into a collective consciousness. Making a podcast is like finding a snorkel that allows you to swim in the waters of the impossible. Animation offers a similar experience. By combining both practices, stories never heard before can be told.

Lore (Amazon – Aaron Mahnke and Grim & Mild)

LORE: Amazon Prime Video rinnova la serie per una seconda stagione | Lega  Nerd

The show combines documentary footage and cinematic scenes to tell horror stories. Horror is a hard genre to master, because it only has one simple goal: to scare. It’s no surprise that horror podcasts are so effective. Our ears are like an antenna that is always exposed to the unexpected.

Midnight Gospel (Netflix – Duncan Trussel)

THE MIDNIGHT GOSPEL: New Animated Series From ADVENTURE TIME Creator Now  Streaming On Netflix

With the help of a legend like Pendleton Ward, an everyday talk-show hosted by a beloved comedian turned into an intergalactic-psychedelic experience. The final episode will certainly bring tears to your eyes. Without a doubt, this show has already made its mark in the history of podcasting.

We’re a podcast company working with emerging and consolidated voices all around the world. Are you interested in working with us? Get in touch today to create a seamless professional podcast.

What do Natural-Born Podcasters Have in Common?

The people who host the top-rated shows of the world share the same skill: they all know how to write. 

Whether you’re making an interview podcast or a themed fiction show, it’s important to work on your writing skills.

Let’s take a look at some of the most popular hosts that are active right now:

Karen Kilgariff (My Favourite Murder):

  • Writer 
  • Comedian 
  • Television Producer

Joe Rogan (The Joe Rogan Experience):

  • Stand-up comedian
  • UFC interviewer and sportscaster
  • TV show host

Catherine Townsend (Hell and Gone)

  • Writer 
  • Journalist
  • Columnist
  • Licensed private investigator

Joe Nocera (The Shrink Next Door): 

  • Published author and business journalist
  • Bloomberg Opinion Columnist 
  • Pulitzer Prize for Best Columnist

Peter Gwin & Amy Briggs (Overheard at National Geographic):

  • Peter: Writer and editor
  • Amy: executive editor of National Geographic History magazine; author.

Some of these shows don’t even follow a script. But good writers are ultimately good listeners. Good listeners attract others like them. And they always know what’s the right thing to say.

So where do other podcasters fail?

The lack of transparency. Simple as that. And as a beginner, it’s normal to follow the misconception that professional podcasters need to be super cautious and fancy. 

Ultimately, a good podcast host needs to make it feel like they’re friends with you. Good friends are not only good at listening, but you find them inspiring.

Take the advice from a master podcaster: 

My Favorite Murder is a podcast born out of a late-night conversation at a Halloween party when two women realized that they shared a similar obsession with lurid true-crime stories. 

The host (and natural born podcaster) Karen Kilgariff, has some words to live by: “There’s nothing better than a personal story. I want to talk about the things that people don’t think you’re allowed to talk about.”

Ultimately, if you’re just repeating what everyone else is saying, why should people be listening to you?

Six memos from a legendary writer and journalist:

In 1985, Ítalo Calvino, one of the most translated Italian writers in history, wrote a wonderful book for aspiring writers called Six Memos For The Next Millennium. It’s based on a series of lectures that he was meant to have at Harvard. 

In it, he establishes six key points that should be central to your written work. They fit perfectly for podcast development too, so we changed the words “writer” and “literature” for “podcaster” and “podcasting”. Yes, we believe podcasting is a type of literature.

  • Lightness: Another way to talk about transparency. He encourages us to avoid the influence of the world’s heaviness, inertia and opacity and lean to the seamless, light and noble power of imagination, accepting what it has to offer. As Paul Valerý said “One should be light like a bird, and not like a feather.”
  • Quickness: Speed does not take away the essence of the act, but rather the opposite: the less thinking it takes, the sharper and more powerful the scene that is formed.
  • Exactitude: There is an image waiting to awaken in the imagination of any of us and the (podcaster’s) job is to find the right key, the precise order, the right combinations and the ideal extension so that language and idea merge into a single thing.
  • Visibility: “If I have included visibility in my list of values to be saved, it’s to warn of the danger of losing a fundamental human faculty: the power to focus visions with eyes closed, to make colors and shapes sprout with the alignment of words.”
  • Multiplicity: “Since science is suspicious of general explanations and solutions that are not specific and specialized, the great challenge of (podcasting) is to be able to weave together the various forms of knowledge and concepts into a plural, networked vision of the world.”

You may notice there’s a missing one, and it’s ‘consistency’, but unfortunately the writer died before finishing this piece. Now that’s a good story, huh? 

If there’s something we can’t stress enough when giving advice on podcasting, it’s that consistency is everything

Be still, and check out our blog post on how to avoid podfading and learn some hacks to play the long-game in this business.

If you want to know more about how to write a good podcast that gets listeners hooked, check out our post on how to make a storytelling podcast

Get in touch with nodalab to produce your own professional podcast today!

How To Make A Trailer For Your New Podcast

Before uploading the pilot episode, there’s a simple hack that is essential for most professional podcasters and showrunners: a good trailer. 

Wondering how to do a podcast trailer that gets people hyped? When you think of a trailer, it is likely that a movie preview will come to mind. But for podcasts, the purpose of a trailer is slightly different. Learn how to make an effective trailer for your podcast and discover useful ways to improve it.

The trailer should be made after the pilot has been recorded?

More than the summary of the show, an effective trailer is a preview. It’s your podcast, but shorter. The more you give people something to talk about, the better your storytelling strategy will be.

We recommend planning ahead and making the trailer for your podcast once the first three episodes are ready. This will help you to know your show very well and to identify the expectations that are aligned with it. If you include snippets from these episodes, you’re doing it right. 

But remember that less is more. For a podcast trailer, the shorter is the better. The ultimate goal is to get interested people hyped and leave them hungry for more.

Also, If you’re making video content out of your trailer, don’t forget about subtitles!

How soon should the trailer be released before the official launch?

Repetition is essential. Approaching repetition with intelligence is what will separate it from spam. And that is what storytelling is for.

A 10 day window is an excellent time to post your trailer and produce content with a call to action to save the date. 

Just like with movies, it’s best if you create more than one trailer. Or just slightly different versions of the first one. Keep in mind that the day before the official launch is crucial, and you might want to save the most exciting piece of preview for that day.

Looking for a nice place to record your podcast trailer? These are the pros of recording in our professional studio. 

Invite close friends (or seek out licensed sources) to listen to the show before anyone else and record their comments. 

A podcast is very similar to a book. Unlike movies, podcasts and books are hardly consumed in a single sitting.

Let’s talk about book marketing. Before launching a book, the most effective marketing resource to promote it is to share the endorsement (or opinion) of an expert who has already read it. 

Doing the same with your podcast will mean that you are not only calling on people to listen to it. You are also inviting them to be part of a community that is already established, even before the official launch.

And lastly, don’t expect too much for a trailer. If you had fun making your own trailer and discovered something new about your podcast in it, you’ve already won.

Looking for a creative group of professional writers, producers, and audio engineers? Get in touch with nodalab and take your podcast to the next step!

Podcast Advertising – 2021 Review

When it comes to advertising, podcasts hold a big business advantage against other types of media: their conversion rates.

Podcasts maintain audiences captive and segmented making it easier for brands to hit their target audience. Plus, the intimate relationship created between the podcast host and their listeners builds credibility for products and services.

Is Podcasting Ad Revenue rising?

Consumer confidence translates into sales, and ultimately statistics, and numbers. According to The Interactive Advertising Bureau (IAB), podcast ad revenue in the U.S. will hit $2 Billion by 2023. Podcast revenue grew 19% in 2020 to hit $842M, despite the pandemic. Up from $708M in 2019 and $479M in 2018.

It’s no wonder why big companies have been placing big bets on the podcasting world. There’s Amazon’s purchase of Wondery or Spotify acquiring the Australia-based platform Whooshkaa. Plus the hosting and ad company Megaphone, and more recently, the podcast discovery platform Podz.

The efforts to facilitate ad insertion into podcasts have been a top priority inside the industry.

Some winner deals were also made last year. Beginning with Joe Rogan’s exclusive, multiyear deal with Spotify, Michelle Obama’s debut podcast, and Meghan and Harry’s mysterious but exciting show deal.

Diversify your ads the right way

According to the Podsights Benchmark Report, there is a sweet spot when it comes to frequency and exposure to ads from podcast listeners.

According to Matt Drengler, Director of Partnerships at Podsights, ads that run on multiple podcasts get better conversion rates than if used in only one show or network. He suggests that the sweet spot for average frequency (the number of times someone listens to an ad) remain 2 to 3.

This same study shows that mid-rolls (advertising in the middle of episodes) continue to have the best performance.

Advertisers who use a combination of mid-rolls and post-roll ads have the highest conversion rates. 

If you want to know more about Growth Hacking visit our blog post: Growth Hacking for Solo Podcasters

Some big league examples

Podcast listeners really come through when it comes to purchasing. In the New York Times’ 2020 Earnings Conference Call, they stated a $36 million revenue in podcast advertising. A huge increase from the $7 million earned in 2019 after they purchased Serial and the rights to sell advertising against This American Life.

The New York Times digital advertising declined 2% in 2021. But podcasting was the only sector that grew.

Listener Behavior

Even during the pandemic, listener behavior has shown that podcasts are still a preferred medium.

Yes, consumer habits have shifted since a good part of the population doesn’t commute to work or school anymore. But people have found other times to listen to their favorite shows. Plus, ear time is still a far less competitive and crowded arena than screen time. One of the best assets of podcasts is their versatility.

Podcast advertising is definitely not as niche as it was back in 2012. Today, advertising is not only easy to do but also extremely profitable when aimed at the right target audience. It’s all about finding the best alliances for your brand and creating a suitable marketing strategy.

If you are looking to advertise with an expert’s eye, contact nodalab’s amazing growth hackers. Visit https://nodalab.com/es/contact/

The Rise Of The Podcast In Mainstream Media

It’s 2022 and the podcasting revolution is far from dying down. These are a couple of reasons why mainstream media has to watch out for the rise of the podcast this year.

Podcasts are on the highest level they’ve ever been in history

Perhaps the moment that marked the beginning of the major commercial interest in podcasts was back in 2019. Spotify bought the two largest podcast platforms at the time: Anchor and Gimlet Media. 

Since then, podcasting has become more and more popular every day. It’s increasingly attracting the attention of huge tech companies, media companies, and of course, listeners all over the world. While a few years back the word ‘podcast’ was almost unknown, today almost everyone knows what a podcast is and has listened to at least one episode or heard of a show.

If you want to start a podcast check out this blog:  Every Content Creator Should Have a Podcast by Now

And if you still don’t believe that podcasts are at an all-time high, ask Amazon or Netflix why they’ve been investing millions of dollars in launching new podcasts for the past year. 

According to Statista 2021 Podcast Listener Reports, the monthly podcast listener in the US is expected to grow from 75 million in 2020 to nearly 100 million listeners by 2024. Plus, the Dial 2021 survey by Edison Research, shows that the average podcast listener rate has doubled in the last 5 years. It went from 21% in 2016, to 41% of the US population in 2021. 

Read the full Rumble article here.

Big Tech Companies are cutting to the chase

Since the podcasting wars started in 2019, Big Tech brands have been running an insane race to adapt and revolutionize their platforms for podcast listening. 

It’s only recent that Spotify announced they will be launching an Apple-like rating system for podcasts. This move puts them face to face with their competitor, Apple. The famous phrase heard at the end of almost every single podcast episode “leave a review on Apple Podcasts” can now change to “Leave a review on Apple and Spotify”.  

Read the full TechCrunch article here

This feature will better the podcast’s discoverability on Spotify and encourage users to interact with the platform although written reviews are not available yet, only the five-star rating system. 

But this is only the most recent feature adapted by big platforms for podcasts especially. Last year we saw dynamic ad insertion be born, numerous SEO optimizations to favor podcasts. And many media companies betting on original podcasting content. 

Screen time is overbooked – More ear time

One in five people surveyed in the U.K. by Magna Global and Spotify said they were listening to more podcasts during the coronavirus pandemic. 45% said they are spending more time listening to streaming music. The results – which mirror similar U.S. surveys – also shed light on what is behind the gains. “People are turning to digital audio as a tool to combat screen fatigue,” the study says.

The data shows 29% cited screen fatigue as the primary reason they are listening to more digital audio. Another 46% said it was part of the decision-making. One in four attributed other reasons for their bumped-up streaming audio consumption.

Since the pandemic hit, life has not been the same. This change has definitely affected our habits and the ways we consume media. Before March 2020, over 50% of the podcast audience said they listened to podcasts in the car in their commute to school or work. But now, with restrictions and home-office becoming the new normal, users have shifted their listening schedules to their quiet leisure time. 

Working and studying from home has increased screen time tremendously for almost everyone. After an 8 hour shift, we grow tired of being stuck to the computer. Most people use their time off work for other necessary activities like cooking, cleaning, and exercising. This is our opportunity! While screen time is overbooked with work, study, and entertainment streaming platforms, there is another less crowded time and place to connect with an audience, ear time. 

People are steering away from news-related content and listening to more fun and entertaining shows in order to de-stress. According to Resonate’s Connected Flash Study, the audience that increased its listening time the most during the pandemic is young women 18-24. 

Read the full resonate article here.

Podcasts fans take action

There is something organic about podcasts that’s still unbeatable: the listener-host connection. Podcasts feel intimate and close and one of the huge advantages of podcast advertising is that podcast listeners take action. 

The word of mouth-type advertising used in podcast episodes is highly effective. Audiences are very likely to buy a service or a product if their favorite podcast host recommends it. They are also likely to click on links, sign up for newsletters, and buy tickets to live events. The sense of community and trust are huge assets when it comes to looking for your audience’s support through Patreon or any other platform. 

Podcasts like Red Scare make as much as USD$53K a month on Patreon, and podcasts like Kara Swisher and Scott Galloway’s Pivot are charging USD$5,500 per person at their upcoming conference in Miami.

Check out our post: What’s The Real Deal With Patreon?

Audio advertising is incredibly versatile

The way podcast advertising works has radically changed in the last few years. Every day there are more features in streaming and hosting platforms to make it easier for you to add advertising to your audio content and find the best target audience. 

Dynamic ad insertion allows you to insert “commercials” into your episodes without actually having to record them inside the episode. Inserted ads, contrary to “baked in” ads can be part of a campaign and change depending on the location of the audience or even further segmentation (gender, age, interests, etc). 

Now you don’t have to be stuck with one ad forever. You can manage and insert different ads and campaigns to any of your episodes either through your hosting or even through your streaming platform. This new technology opens the door to new business possibilities for content creators and even brands. Creating advertisement campaigns for podcasts has truly never been easier. 

Branded podcasts are very popular

One of the many uses of podcasting is to extend brand awareness and make people feel more familiar with your product or service. But more specifically your company values. Many major companies such as McDonald’s, Best Buy, and Mastercard have found success with branded podcasts that dive deeper into their stories and their fields making them feel familiar. It also helps positions them as experts in their subjects. 

Offering information and entertainment in an authentic way is what makes a branded podcast successful. Remember, podcasts are all about community and authenticity. This is an opportunity for brands to address their audiences directly and in a more human way than traditional advertising. And it’s also a medium that allows you more time to actually talk, explain and engage complex subjects, something you definitely can’t do on a 15 second TV ad.

Plus, brand collaborations with podcasts are more and more common every day. Even if not every company has its own podcast yet, it is undeniable that audio advertising and the podcasting world. It’s a great opportunity to get to new audiences in a refreshing way. 

People are producing podcasts like crazy!

Podcasts are popping everywhere. Even in countries like Mexico, where the medium is not as mainstream just yet, trends are catching up incredibly fast. People all over the world are getting in front of the microphone. There are more creators out there than the media platforms can keep up with.  

This revolution is far from dying down. You are still on time to jump into the audio media movement and start creating. The odds this year are in your favor!

Check out Edison Research’s most recent reports on the podcasting industry here.

If you feel like starting your podcast on the right foot, contact our team of audio engineers, writers, and growth hackers today!

Pros of Recording your Podcast at nodalab Studios

podcast studio in mexico city

At nodalab, we have top performance studios so you can record your podcast with the highest quality. Here are only a few pros of recording your podcast at nodalab studios, or in a professional recording studio, and what can you expect of the experience:

  1. A qualified sound engineer will be available to ensure that your podcast has flawless sound quality.

  1. Lights, camera, action! We also master the full range of visual components to make your video podcast look spectacular.

  1. Soundcheck is essential for a high-quality recording. Our experts are ready to assist you in every part of the production process and will check every detail from the control room.

  1. You’ll have more time to focus on the creative elements of the podcast. All you have to do is get your content ready, practice, and show up on time for your recording. 

  1. When you visit the recording studio, you will be in a space designed and fitted with acoustic panels and soundproofing that will prevent external noise, echoes and reverb from leaking in.

  1. You won’t have to worry about setting the recording equipment or learning how to use it.
  2. It allows you to have a balance between work and personal life.

  1. When you’re at the studio you’ll have personalized comfort and attention. It will allow you to focus and give yourself a break from the daily routine.

  1. By recording at nodalab studios, you are guaranteed to produce a podcast to the highest quality standard.

Want to schedule your recording session at nodalab? Just click here.  

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DISCOVER THE MAGIC OF RECORDING YOUR POD
IN A PROFESIONAL WAY:

Understanding Storytelling Podcasts

Storytelling Is Not The Same As Fiction  

In fact, storytelling becomes an easier task when you rely on actual situations and facts. Podcasts are an influential tool that refreshes our information sources. The podcast universe is mostly made up of a community of open-minded people who seek to share their knowledge and experience. Some truth. A podcast is a thought-provoking alternative recreational activity. The perfect platform for storytellers.

But what is storytelling exactly? When it comes to podcasts, storytelling is all about confidence. So planning and knowing in depth the elements that give texture and rhythm to each episode is key. Storytelling is based on a number of resources and understandings that will keep your listener hooked.

Podcasts & Documentaries: New Spaces For Journalism & Business PR

While major news outlets struggle with misinformation and the trouble of articulating certain topics without risking their credibility, oodcasts and documentaries have become the perfect platform to humanize a relevant issue for a certain niche. A documentary always holds the promise of explaining, of making something clear. But it’s ultimately a piece of entertainment; a good story that comes alive. 

When it has a good sense of storytelling, a podcast should also share those virtues. Plus the possibility of addressing a corporate voice, intended for people close to an organization.

Main Ideas Should Be Solid Arguments

With this in mind, it will be easier to generate your own timestamps. Which is an essential element that your podcast should have to retain new listeners that are looking for the information you’re bringing to the table.

Time stamps segment the episodes into their most relevant topics, just by marking the minute and second in which each new topic starts and placing it in the description. This allows you to jump directly to a part of the conversation that’s most relevant, plus you get a preview of all the topics that the episode will cover.

Reality is Almost Always Numerical

According to a study by Pennsylvania University, people are more perceptive towards stories than they are to statistics and facts. So use storytelling and content marketing to make your audience listen to your content and let it stay on top of their mind. 

Cleverly placing important data in your story will not only boost your credibility. It will also allow the listener to engage with your narrative through logical analysis. Numbers don’t lie.

The Message Beyond Words: Role Playing and Sound Effects

This is where the emotional aspect comes into play at its most. A good podcast is like a good song, it needs to rely on the silences and the variety of sounds it includes to attract the listener and keep him interested, always on the edge of suspense.

Adding other characters to your show provides new sources of self-recognition for the listener and it adds versatility to the tones and styles that you can cover.

How Do We Apply This Principle?

La Historia Jamás Contada, a nodalab original show, the sounds help to create atmosphere and connect with the themes of mysticism, ancestral wisdom and nature that it often addresses. But the sounds also function to transition and imprint motion to the narrative, to establish each stage of the episode and thus give its community of listeners the assurance that each episode follows the same format.

Listen to La Historia Jamás Contada here!

Looking for a creative group of professional writers, producers, and audio engineers? Get in touch with nodalab and take your podcast to the next step!