Tag: podcast launch

Quick Guide to Podcast Collaboration

With this podcast collaboration guide, you’ll be ready to to make that crossover episode that can boost your audience numbers to the top!

Start creating your dream list

Make a list of all the podcasters you would be interested in working with. Consider everyone. From those that have a similar level to yours in terms of size of the audience and the amount of time you have put in, to the celebrities on your list.

It’s crucial to not limit yourself to podcasts that are just like yours. Think outside the box. Make sure there’s a good chance that whoever listens to that podcast is also interested in yours.

You have to think about how to convince each person on your list to collaborate with you and think about the best way to get in touch with them. It can be via email, social media, contact on their website, LinkedIn profile, or their Patreon page.

Make it a win-win situation. Your contributor must understand that you are introducing yourself to help their podcast. If they feel like they get more from the deal than they give you, they are much more likely to say yes.

Main ways to make a collaboration

Guest starring

If you’re going to your contributor’s podcast as a guest, make sure you’re asking the following questions:

  • When will you be launching your podcast?
  • When is the anticipated date?
  • How will you promote the podcast?
  • Do you have any expectation from me to promote my appearance on your podcast? If yes, please share what you expect.

If you’re the one that’s hosting the show, make sure to handle the questions or the script to your guest at least two days before you’re planning to record.

Podcast takeover

It means that you place one of your episodes on the other person’s podcast feed and vice versa. This is the cornerstone of cross-promotion strategies, which is effective and well known among podcasters.

There should be a match with the existing format, style and tone of the collaborator’s show. You don’t want to make the experience confusing for listeners. 

As a host, it’s important to record an introduction talking about why you are sharing the episode and then post it in its entirety.

Pre-recorded segment

It can go right in the middle of your collaborator’s episode. If you have access to dynamic insertion technology, via your podcast hosting platform, it could be a self-contained 30 – 45 second promo inserted as a pre-roll, mid-roll or post-roll.

Word of mouth is one of the biggest drivers for podcast discovery, so make sure that you have a script that highlights the qualities of your podcast and, above all, its purpose.

Ready for a professional crossover episode? Make sure you’re adapting these tools to your workflow!

What does it take for a business to create a professional podcast? Visit nodalab.com and let us show you where to start.

An Epic Podcast Launch Strategy

Image by: Keagan Henman on Unsplash.

In the last blogpost entry, we told you why everyone in the world with energy to grow your business should be starting a podcast. And now, we want to give you some tools to make the most awesome strategy for launching and promoting your show. It doesn’t matter if it’s your brand, your business project or a collective project. 

Podcasting isn’t going anywhere, on the contrary, podcasting continued booming this last 2019; 2020 may be the biggest podcasting production year in the history of the world, and the reason is simple: It’s a brand new territory to explore just as blogging was years ago. Experts are convinced that podcasting will enter a consolidation time this year. 

Saying this, the first thing you need to do to prepare for your epic podcast launch strategy is: 

Get the attention from the correct audience

Thanks to the internet, things can happen in a very short amount of time, thanks to connectivity and closeness to technological devices, software, and the accurate way to get the attention of the people you are trying to reach, everyone now is a receptor and a transmitter. 

If you are not sure for whom you are making the content you are about to launch in different formats, make a specialized profile of the ideal persona you would like to listen to your podcast. There are tons of optimization tools like Nodalab’s roadmap for a great podcast launch (COMING SOON!) that can help you achieve quicker results when it comes to research and getting your ideas in order.

It would be awful to have long pieces of content well made for your business, split them, post them, and not have the impact you thought it would have. After you pick up the correct audience start focusing on getting the attention you need for your project to have the success: Prepare your audience for launching episodes a few days before, and split your content into images, short videos, short copies, blog posts, inside the social media networks most of your audience spends time in. 

Choose your battles to communicate with others

Something super important when it comes to creating a launch strategy is to choose where you are going to publish and distribute the content you are making: it can be Facebook, Twitter, YouTube, or Instagram. If you don’t know this, then pick a pen and paper and write down: Tik Tok and Linkedin are the new (not so new) platforms in the spotlight. It is elemental for your podcast’s future to get promotion on relevant social media networks because that’s what all of this is about, right? That is why you are picking a podcast above all the other forms of content distribution there are. If you insist on sticking to the traditional, you may end up living in the past, just like your grandparents. 

The best marketing that can be done is yours

50, 60, and 70 years ago, there were only a few people that had in their power the content that was given to us. Thankfully, that era has come to an end. If you have a blog, an Instagram account, a YouTube channel, or you are about to start a podcast, you have a treasure in your hands: you can offer people, all around the world, quality content. People get to choose what they want to hear, how they want to hear it and WHEN they want to hear it, and that is beautiful.

Traditional media may be dead, but we are now podcast creators, communication producers, we have the skills and the distribution channels, and we are here to give people some value on the information they want to receive. Ready to start your epic, custom made launch strategy for 2020? We can help you with that. You can reach us through Linkedin, Facebook, Twitter, Instagram, and read more blogposts to a Great Podcast Launch here. 

Looking for podcast experts? We want to hear what you have to say: hello@nodalab.com