Tag: PODCAST FOR PROFIT

An Epic Podcast Launch Strategy for 2020

Image by: Keagan Henman on Unsplash.

In the last blogpost entry, we told you why everyone in the world with energy to grow your business should be starting a podcast. And now, we want to give you some tools to make the most awesome strategy for launching and promoting your show. It doesn’t matter if it’s your brand, your business project or a collective project. 

Podcasting isn’t going anywhere, on the contrary, podcasting continued booming this last 2019; 2020 may be the biggest podcasting production year in the history of the world, and the reason is simple: It’s a brand new territory to explore just as blogging was years ago. Experts are convinced that podcasting will enter a consolidation time this year. 

Saying this, the first thing you need to do to prepare for your epic podcast launch strategy is: 

Get the attention from the correct audience

Thanks to the internet, things can happen in a very short amount of time, thanks to connectivity and closeness to technological devices, software, and the accurate way to get the attention of the people you are trying to reach, everyone now is a receptor and a transmitter. 

If you are not sure for whom you are making the content you are about to launch in different formats, make a specialized profile of the ideal persona you would like to listen to your podcast. There are tons of optimization tools like Nodalab’s roadmap for a great podcast launch (COMING SOON!) that can help you achieve quicker results when it comes to research and getting your ideas in order.

It would be awful to have long pieces of content well made for your business, split them, post them, and not have the impact you thought it would have. After you pick up the correct audience start focusing on getting the attention you need for your project to have the success: Prepare your audience for launching episodes a few days before, and split your content into images, short videos, short copies, blog posts, inside the social media networks most of your audience spends time in. 

Choose your battles to communicate with others

Something super important when it comes to creating a launch strategy is to choose where you are going to publish and distribute the content you are making: it can be Facebook, Twitter, YouTube, or Instagram. If you don’t know this, then pick a pen and paper and write down: Tik Tok and Linkedin are the new (not so new) platforms in the spotlight. It is elemental for your podcast’s future to get promotion on relevant social media networks because that’s what all of this is about, right? That is why you are picking a podcast above all the other forms of content distribution there are. If you insist on sticking to the traditional, you may end up living in the past, just like your grandparents. 

The best marketing that can be done is yours

50, 60, and 70 years ago, there were only a few people that had in their power the content that was given to us. Thankfully, that era has come to an end. If you have a blog, an Instagram account, a YouTube channel, or you are about to start a podcast, you have a treasure in your hands: you can offer people, all around the world, quality content. People get to choose what they want to hear, how they want to hear it and WHEN they want to hear it, and that is beautiful.

Traditional media may be dead, but we are now podcast creators, communication producers, we have the skills and the distribution channels, and we are here to give people some value on the information they want to receive. Ready to start your epic, custom made launch strategy for 2020? We can help you with that. You can reach us through Linkedin, Facebook, Twitter, Instagram, and read more blogposts to a Great Podcast Launch here. 

Looking for podcast experts? We want to hear what you have to say: hello@nodalab.com

Are Clicks Killing You? Welcome to the World of Podcast Automation

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Have you ever thought about the number of clicks it takes you to produce and publish a single podcast episode in a single workday? When we think about the amount of time and energy that is wasted on every repetitive task and how we can do these more efficiently, a word sprouts to mind:

AUTOMATION

We want to share with you the precious idea of working in a smarter way with the help of automation. Long shifts are over, despite what some people tell you.

The word automation may seem new to us, but it is as old as Fordism and World War One. Since the dawn of the First Industrial Revolution, we’ve been building devices and mechanisms to perform processes with minimal human assistance. In our current time and space, the efficiency by which we get our work done has accelerated significantly thanks to the latest technological advancements.

Here is some good news about podcast automation as a couple: there are dozens of tools we can use to optimize workflows and delegate tasks to computers. Thanks to automation, we can run our podcast production like an assembly line and get the job done with minimal effort.

Better planning leads to better results. You can implement multiple strategies to streamline your production workflow and increase your productivity. If you plan carefully, you can reduce the number of clicks it takes you to finish all your tasks.

So why are clicks killing you, or at least making you slower?

Have you ever seen a programmer work on a computer? Then, you must have noticed the power of keyboard shortcuts in any laborious task. It’s amazing to see how quickly you can move around a computer when you avoid using your mouse. And while practice plays a huge role in the development of these skills, learning one keyboard shortcut a day will eventually lead you to walk the path of least resistance. We recommend you to do some research and find out which shortcuts can minimize your effort on producing your podcast.

Organizing yourself better to keep track of all your files and save not only time but, loads of money. According to CEO Buddy, some companies spend from 2,000 to 6,000 dollars each year on reordering files and folders, and this doesn’t include the frustration and constant mess that is generated as time passes. Our advice is to have at least 2 folders for each podcast episode, one where you keep your raw files and one where you keep your files ready for publishing. Trust us on this one; having to search around for every file while uploading to every outlet is simply inefficient.

Having templates ready for your media and assets (audio files, images, videos), scripts, episode descriptions, as well as social media and blog posts, is an essential tool in any serious production. This provides you with a sense of order and a strong structure for every episode. It is not necessary to produce every episode from scratch, as this task would be very repetitive and time-consuming. Usually, the podcast structure is similar for every episode, so if you need to change or add details to future episodes, you can always make updates on your current templates.

Finally, the last piece of the puzzle is to use automation for every task that doesn’t require human interaction. Think about every time you move a file or a piece of information from one place to another, only so one member of your team can review and approve it, and then save it on a separate hard drive or cloud storage service of their own. Does this feel like a waste of time, space and energy? Well, unfortunately, it is. Thankfully enough, there is a solution to this problem and it will make your life much easier.

Automation can be achieved through online services that link between your applications and your webpage, such as Zapier, or by a dedicated software to handle operations within your Operating System, such as Automator. You can schedule tasks on your computer, move files and send text messages or emails without blinking an eye. And while setting up every procedure may be time-consuming at first, it doesn’t compare to the relief of knowing that you will save so much energy to focus on the things that truly matter!

Looking for a helping hand? Feel free to reach us at hello@nodalab.com  and receive a FREE consultation to guide you on your path to success. We live and breathe podcasts every day, and would love to provide feedback on your project.

Create a Roadmap for your Podcast Launch

Image by: Chris Barbalis on Unsplash

 


We know launching a podcast can feel like too much for a small team or an individual. However, we believe that establishing clear communication lanes between members of your work team and developing a structured plan on your way to success is essential and will make things easy peasy. To develop a roadmap according to your project’s needs, we recommend you to set quantifiable goals and objectives that you want to reach through your podcast.

Your roadmap will be the place to start thinking about your goals.

Your roadmap goals should be very specific and achievable, as well as measurable within a time frame. Determine which marketing objectives you would like to achieve and create schemes accordingly.  Some of these goals can be related to Key Performance Indicators (KPI’s), such as the size and engagement of your fan base, monthly sales figures, traffic to your website, and others. Your branding will be based around these objectives and will guide you whilst creating your marketing plan.

How can I carry out a roadmap for my podcast?

Now, to make your marketing strategy work, you must define how to reach your market, and positioning inside Search Engines is an elemental key to stand out when it comes to inbound marketing. A Unique Selling Position (USP), is commonly a cause presented by a seller (that would be you) reason, arguing that this seller services are different or better than the competition. You can use the USP to attract the perfect audience when it comes to your website’s podcast if you develop the message the right way.

First things first. To develop a business model, you need to be very clear of how this works: A solid business model is a great tool to understand how your business would work before you start running it, and during its course. Using, for example, a business model canvas to understand your own business model, will strongly help you to discover how to monetize your online business in a faster way, and define your accurate target audience, while identifying the best channels for communication as well as key partnerships.

A couple of questions you must ask yourself during roadmapping stage, are related to marketing and how this huge world works. Building trust by offering value through different services is a great tool to achieve goals. People often call this move an offer ladder. You need to define an offer ladder and proper productization of your services for all of this to work for you and your business.  An offer ladder is also a great way to reach potential customers through freebies while showcasing products that are higher in value.

Roadmaps should help you start, develop, follow and close processes, both in the generation of leads and in the nurturing of them. To change from leads to formal sales, one of your top priorities is that you directly engage with your leads. To complement the sales process we recommend you to use a Customer Relationship Manager (CRM), a very common term used in marketing area and related to the closing and follow up of sales. CRM’s throw relevant situations related to each account or contacts, it helps you manage data through any gadget, and some of them have the possibility of offering reports. With the help of a CRM like Salesforce or Netsuite,  you can do follow up in an easier way, converting leads to legit sales with the correct use of this tool.

Finally, we’ll talk about a very important thing when it comes to roadmap a project: brand strategy, design, and development. When you start planning your brand, you start building it without noticing. Great projects begin with great ideas, and you want to present the right image when it comes to your project, the accurate visuals to complement development, and thanks to this, lead yourself to attract the audience you want to see next to you. Start your brand development process doing a strong investigation to work on the strategy you want to implement and release it to your listeners when it’s ready for the world to see it.

So now you know there is a clear path you need to walk to get into the right roadmapping for a podcast. Create attractive strategies for your potential customers (leads), work the relationship you have with them, to last but not least, close deals and convert those potential leads to your clients.

Here in Nodalab, we can help you produce and launch your podcast series in a successful way to the right audience, it could really improve your income and increase your listeners.

 

Workflow Optimization for Podcasters

Image by: Andreas Gucklhorn on Unsplash

Giving your tasks a clear path and running the right methodology for each one will have a huge impact on your podcast workflow. The key to a streamlined operation lies behind workflow optimization and it all takes us back to the one simple word: 

Organization 

Almost 200 years ago, we made huge progress in manufacturing processes: we moved from hand production methods to the use of machines and saw the rise of the industrialized system. In our modern times, we’re talking about how to make our own workflow processes more automatic, saving time and minimizing risks to our business.

In the digital era, the amount of information may be sometimes overwhelming, so it is essential to find simplicity out of all the clutter. Some of the simplest tasks you and your team are constantly doing may not seem like much, but these little hacks go a long way when you add them all together. We have assembled a few tools of the trade that may save you a lot of time and energy when first starting out, or even if you are already experienced.

So what are the hacks any serious production team should be doing?

File management is the first element you should really consider when it comes to teamwork and shared workflows. If you are uploading a podcast per week to every hosting service, you probably have a lot of data around you: Word processors come in handy while doing planification and copywriting, and such files might have to be exchanged with your team for review. Recordings and audio session are heavy when it comes to data storage and they might clutter the space in your hard drive. Having your files in a cloud service like Dropbox or Google Drive, allows everyone on your team to perform cloud collaboration, cutting the need for constant downloads and uploads and making revisions much simpler. With tools like cloud storage services, your team can work with you basically anywhere in the world and you can be sure your data is safe. We can finally leave pen drives behind.

Scheduling your tasks and meetings will not only help you improve your productivity, but it will tell you exactly when each member of your team has free space, avoiding time conflicts. You can use tools like Google Calendar to organize your days better and optimize your podcast creation processes. Applications like Assistant.to or Boomerang calendar work well and are free. Remember that the most important thing to do when it comes to workflow optimization is putting all of your attention to one thing: efficiency. You’ll see the productivity increasing once you have everything in its place.

Automation may sound like you’re planning to build a robot, but it’s a lot simpler than that. As time passes by and our podcast is getting bigger, our schedule gets busier. But there is no need to be worried; we are blessed by amazing tech services like Zapier. This platform can do mundane tasks for us and keep track of events in all of our accounts; is a platform that communicates with all your other applications to synchronize the workflows in your business, so you can focus on the most important work. Tech integration on your workflows can be either free or premium and it takes a big load off you.

Another tool in your podcast workflow is social media management platforms. With services like Hootsuite, you can create publications from all your social networks in one place and schedule them ahead of time. It can also help you track the progress of all your social networks so you never skip a beat on mentions or comments. Making a habit to schedule your posts and keep all your social media accounts active, will let you sleep better at night without wondering if you posted your latest episode on Twitter, or Facebook.

In essence, the best way to use tech to your favor is to integrate these pieces into your workflow’s puzzle and committing to them. Organizing your tasks better will require time and effort to bear fruits, but It won’t take long for you to see the results of automation in processes like project management and handling your social media account.

Take your performance to the next level by integrating tech solutions to your production workflow, and save time in the deliverables of your business by integrating these actions into your schedule. Nodalab  can guide you to optimize your workflows in a successful way, so schedule your free interview and find out how we can streamline your podcast series.

 

Podcasting as a Business Development Tool

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You can find a podcast related to almost every subject of interest, so it’s wise to focus on your target market in order to improve your chances of establishing an audience. You may be wondering about the cause behind the rising popularity of podcasting, and why their community is moving forward as fast as light. Well, we’ll tell you why:

It can become a profitable business.

Most podcasts creators in the world start doing it as a hobby, and those who have a lot of success in it, end up being full-time podcasters. Thanks to the commitment and persistence of these people, the podcast industry is going through a booming period, and people are catching up to this because of a simple detail: you can make a business out of it. It doesn’t matter what are the topics you speak of, as long as you’re passionate about it and have great content delivery strategies in place. You can make a name for yourself talking about almost anything: fashion, society, culture, tech, gaming, education, news, politics, comedy, sports, marketing or business – you name it.

That’s right, you can earn money talking about that topic you love the most whilst connecting with people around the world who share your interest. Podcasts allow you to become an expert in your field,  and lead you to do amazing and quality networking.

Online entrepreneurs and influencers have been exploring new techniques to increase their earnings through podcasting. Whether you monetize with a premium version of your podcast or through the use of advertising and sponsorships, having a podcast that supports your brand’s core values is an amazing online strategy to stand out and boost your reach. You can even appear in other podcasts related to your content, connect with even more people and create a community around you. If you manage to burst into the scene through a podcast, eventually you can turn it into a profitable business.

But why bother doing a podcast if I already have a successful business running?

Online services have emerged in the last few years exclusively dedicated to placing ads inside your show, by the use of dynamic ad insertion. You can even do sponsorships that you mention as the show follows which are more likely to translate in actual purchases from your listeners. Companies are aware of the power of advertising in podcasts: they can benefit from not searching around for potential customers, because they’re already choosing to be there, listening to you. The gains from external advertising will only be substantial if you have a big enough audience, so in many cases choosing to promote your own E-commerce instead is a better decision.

In order to get increased traffic to your website, you need to get your fresh and clean podcast out there and create a blog post that comes along with every episode. Upload your podcast to as many different platforms as possible, and redirect your listeners back to your website by providing freebies and episode resources. Getting your podcast feed into streaming services like iTunes, Spotify, iHeart, TuneIn or Stitcher, is incredibly easy by using podcasts hosts like Libsyn or Spreaker.

To sum it up

Authentic and unique content to podcast users is a gift. Podcast listeners will identify with you because you’re taking time and putting effort to help spread the word and create awareness of certain matters that they can’t find in any other place. They’ll feel closer to you and are more likely to become advocates for your brand.

Searching for an expert has come to an end. If you are looking to promote your work and others in the most efficient way possible, Nodalab can help you launch your own podcast or streamline your podcast series.