Tag: podcast en español

5 Keys To Detach Yourself From Your Podcast Production

5 Key Points To Detach Yourself From Your Podcast Production

Do you have a lot of work and producing seems like a distant task to achieve?

Don’t worry! At nodalab we want to lighten your workload and want you to only focus on what you do best: creating your own amazing content. Leave the rest to us! In this article you will find 5 keys to detach yourself from your podcast production:

Project Manager

  1. When it comes to producing your podcast, this person is your best ally. The main job of a Project Manager is to make sure that all those involved in the production carry out their tasks in an effective way. In this Forbes article, you can find more about the role of a Project Manager.

Task Manager

  1. This is where technology comes in. Tools like Asana, Trello, or monday.com are really useful for organizing, managing, and getting work done.

Audio editing, mixing, and production

  1. A successful podcast sounds clear, has excellent audio editing, and enough auditory resources. At this point having the best audio designers, editors, and mixing engineers is very important.

Copywriter

  1. A podcast cannot live only from audio, that is why having copywriters is a key point. The person in this position is in charge of writing the show notes, blog posts, and social media copy among many other things. Learn more about the importance of show notes here.

Community Manager

  1. You already have your podcast recorded, edited, and ready for the audience to consume, now you have to make yourself known and this is where the community managers come in. They are the people who, as their name suggests, will help you create a community and keep it active with different social media strategies.

There you go. This is the dream team that will help you focus on creating, looking for cross-promotion, and growing your audiences through amazing content.

At nodalab we have all these services and more! Contact us and leave everything in our hands! If you want to know more keys to detach yourself from your podcast production, please let us know in a comment or a private message.

Also, if you seek to know more about the podcasting industry, you can follow us on LinkedIn, Facebook, Twitter, Instagram and Tik Tok. Find the social media that suits to your interests and needs and stay tuned for industry news, collaborations, new launches, and much more.

5 Key Actions to Grow Your Podcast Audience

Podcasting is everywhere. Four years ago, nobody would have thought they’d be listening to podcasts once a week. Six years ago, nobody would’ve thought that podcasting would be an innovative marketing strategy to speak in such an intimate way to consumers. But today, audio is the preferred way to deliver powerful messages and is the preferred channel of many brands seeking to reach consumers through other senses. We’re convinced these 5 Key Actions to grow your podcast audience will help you.

According to the 2021 EncuestaPod, 80% of Spanish-speaking audiences listen to podcasts on their phones or tablets. The main reason for podcast listening is to learn new things to entertain themselves. Most people listen to new podcasts through social media. It’s the perfect match for a high-impact marketing mix.

Advertising agencies have increased the use of podcasts to promote brands and services, and many Marketing Managers have perceived the format as a source of profit to attract new leads and regular visits to their websites. In addition, advertising is the biggest source of podcast monetization, and what we can see in the future is that the combo podcasts + advertising is not going anywhere.

Podcasting is part of the official ad games, but… it takes a lot more than just putting yourself out there to grow your podcast. Nothing impossible, you’ll see.

In this blogpost, we will tell you 5 key actions to grow your podcast that will give value to your audiences to stay motivated and continue listening to your podcast.

Create an exciting show (and a killer trailer): Has it ever happened to you that you’re thinking about creating a podcast, but you don’t dare to take the risk, and suddenly someone else pitches the idea you once had? At nodalab we see it happen more often than you imagine. Let’s remember that in the creator economy an idea is not enough: you need the desire, motivation, and commitment to create a show that moves your audience, a podcast where you can transmit emotions is a successful podcast, and if you manage to synthesize that emotion, along with the general topics in a Trailer of fewer than 3 minutes, we can tell you that you are on the other side. Do you want to know how to make the perfect trailer for your podcast? We tell you the secrets here.

SEO is your best friend, use it: We recommend that the titles of your episodes and the descriptions (or show notes) are written well enough for your audience to find your show and even if they don’t have time to listen to it, they can know the value you are giving, in a couple of paragraphs. This fuels searches and will rank your podcast and website higher. Remember that even if you don’t have a website, streaming apps also have their own search engine and deliver podcast audiences the most listened-to content with the best rankings out there.

Add tags, subscription links, and CTA’s to climb the rankings: A good description is not enough, and good content is not enough if it is not well coordinated. We recommend that you add to the description of your episode tags or keywords related to the category, subscription links, and a couple of CTA’s to help your show get some reviews. This action feeds search engines and will make your podcast more discoverable.

Mix formats and interview interesting people: A good practice to keep your listeners with as much content as possible is to mix formats. Although the interview format is the simplest in terms of preparation and production, there is a lot of competition outside. 

But, what would happen if you mix an interview with interesting personalities or other podcasters and then give your audience a shorter format with valuable content? ? Okay, we’ll tell you:  They will love it.

Choose your battles with social networks: Imagine that social networks are scenarios and the content is the play… there are all kinds of stages and all kinds of plays. Depending on the topic you are playing with your podcast, we recommend you choose well where you will develop the dissemination strategy, we will share a couple of tips with you. If your podcast is about business, economics, or tech, we recommend you promote it on LinkedIn. If your podcast is about comedy, education, music, or crime, we recommend you promote it on Instagram. Finally, if your podcast is focused on news, science, or sports, the social network that we recommend you use is Twitter to promote it.

These are some of the key actions you need to use to grow your podcast. If you need help, if you are looking for specific strategies and specialized consultancy, write to us through any of our social networks, or fill out our form here.

Show Notes are your Podcast Best Friend

Content is king, and so are blogs. No matter what people say about social media, blogs are still in the game, and they’re awesome. When it comes to podcasting, there’s a secret ingredient that will make your podcast shine much more than it is, both on Audio Streaming Platforms and on Google and other research tools: show notes. That’s right, notes for your show. It may sound easy, we’d like to share with you a few steps that we have found very helpful when it comes to writing show notes for multiple shows.

These are nodalab ingredients to make show notes for your podcast best friend: 

1- Say hi to your audience: Like your show intro and making a trailer for your podcast can help you with discoverability, people want to know what your podcast is all about in a few written lines. If you can capture the essence and the voice tone of your show through those lines, we promise you that your show essence will help you get where you want to go.

2- Share some resources: As we become natural-born podcasters, it’s very common on podcasting that as the interview goes by, resources such as books, movies, tv shows or acticles are shared by the host. Did you share a cooking recipe, a product on Amazon, or a promo code to get a discount at some website? Link them all on your show notes. You’ll help your audience find it all in a short period of time! Time is gold.

3- Choose your words carefully: Use popular phrases, keywords to make your content stand out from the competition, and other references that will attract your audience and get hooked with your content.  

4- Add timestamps: We don’t always have time to listen to a whole podcast in one specific moment, that’s why we recommend you to add at least five or six timestamps to help people find the information they’re looking for when they find your show!

Do you have what it takes to write killer show notes for your podcast? 

The audio industry is increasingly competitive, and podcasting must have all the help needed to appear on the first pages of Google Search. Remember that show notes are your podcast best friend.

Follow nodalab to get more tips on how to improve your podcast workflow, or you can also hire us to make all your podcast show notes.