Tag: PODCAST AUTOMATION

How can I submit my show to streaming platforms?

Directories are the platforms where you can subscribe your podcast’s RSS feed to. They update periodically, each time you publish something from your podcast hosting. 

Spotify, Apple Podcasts, Himalaya, and Google Podcasts are only a few of the podcast directories out there. To submit your podcast to these directories, you only need to subscribe to your feed.

We made a special blog post for you to keep handy all the correct links for this task: 

iTunes / Apple Podcasts: https://podcastsconnect.apple.com/my-podcasts/new-feed

Spotify: https://podcasters.spotify.com/

Google Podcasts: https://podcastsmanager.google.com/add-feed?hl=en

iHeartRadio: https://www.iheart.com/content/submit-your-podcast/

TuneIn: https://help.tunein.com/contact/add-podcast-S19TR3Sdf

Stitcher: https://partners.stitcher.com/join

Deezer: https://podcasters.deezer.com/submission

Pandora: https://www.ampplaybook.com/podcasts

RadioPublic: https://podcasters.radiopublic.com/signup

PocketCasts: https://www.pocketcasts.com/submit

Remember something: It is all about the content (CONTENT IS KING!), how you distribute it, and adapt it to each platform. 
If you want to learn more about podcasting tips, discover new podcasts and be part of the podcasting community, follow us on our Social Media:

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Why Should Everyone Start a Podcast in 2020

Image by: Alex Wong on Unsplash.

We know by now that just like a blog, a podcast is a modern-day workhorse for online marketing and content generation. We are now diving into a new era of information as audio streaming is now eclipsing video streaming. Content may be king, but podcasting is the new prince.

Just as Alexa and Google Home are becoming standard devices in our households, and things are becoming more and more automated, podcasting has hit the mainstream and is ready to become the next thing. In this blog post, we’ll tell you why podcasting has gone way beyond a fad and will become a necessity for brands and individuals in the future.

The Podcasting Boom Continues

According to Tech Crunch, as podcasting grows, the listener base is diversifying more than ever, and new podcast listeners will have a profound impact on the future of podcasting. Industry leaders and international markets are now looking at podcasting as an enormous opportunity to grow, more channels are opening so people all around the world get to listen to their favorite show on their mobile devices. Now you know, podcasting isn’t going ANYWHERE! On the contrary, if you weren’t convinced to make a podcast in 2019, this is the year to take action.

A cure for writer’s block

Podcasting may be the pillar in your 2020 content strategy and it can be a very powerful tool to produce a LOT of high-quality content. Why? Because it is easy to produce and easy to digest. Think about it, how many times have you seated in front of a blank page trying to write a blog post and found yourself out of ideas or a correct way to start your speech? A podcast can be a savior for writer’s block in the sense that talking is much easier than writing. For most people, talking takes less effort and flows easier than writing, and it is one of the reasons why voice search will become more prevalent than typed search in the future. Podcasting can be as easy as coming up with a topic and hitting the record button, flowing as the conversation evolves.

Easy to digest

The other reason why podcasting is becoming so ubiquitous it’s because it is easy to digest. We can listen to a podcast while driving, shopping, walking around, and even working. But even more impressive is that podcasting is slowly taking over radio and music streaming. Why? Because podcasts are a form of on-demand content that provides valuable information about any topic that you can think of. Unsurprisingly, the internet of things has led people to become more curious about personal development, networking, improving the world, growing their business, and conscious consumerism. If your personal brand or your business is in any way related to any of these topics, a podcast is a surefire way to get the message out there.

The pillar in your content strategy

You can create 30+ pieces of content out of a single podcast recording, and it can help you establish pillar content in your marketing strategy. Podcasting is usually a long-form piece of content that can be distributed as a short-form piece of micro-content across all of your channels. If you record the video while recording the audio, even better! Because now you can take advantage of all the video platforms like YouTube and Instagram. If you don’t believe us, check out Gary Vee’s content model and see how he works out all of his magic.

How hard is it to produce and launch a podcast?

Easy! There are tons of roadmapping templates, blog posts, guides, and how-to recipes to launch a podcast out there, but the easiest way to start a podcast is to start recording with your phone. Now, I know that this sounds crazy and you may think that the audio quality may be horrible, but even if it is, you can get an idea of how starting a podcast feels like. Just as starting a channel on YouTube or a Vlog may seem like a daunting task, the only thing you need to start recording video is again… your phone! Start recording and the ideas will start flowing!

Once that you get past the initial fear of how your voice sounds (Yikes!), you can now start thinking about how to make your podcast better so that people will actually want to listen to it.  

If you have any questions on how to get your podcast produced, marketed and published, the team at Nodalab is happy to help. Send us an email at hello@nodalab.com today and we’ll gladly help you figure out why you should start a podcast in 2020 (and how to actually get it done).

Are Clicks Killing You? Welcome to the World of Podcast Automation

Image by: Andy Kelly on Unsplash.


Have you ever thought about the number of clicks it takes you to produce and publish a single podcast episode in a single workday? When we think about the amount of time and energy that is wasted on every repetitive task and how we can do these more efficiently, a word sprouts to mind:

AUTOMATION

We want to share with you the precious idea of working in a smarter way with the help of automation. Long shifts are over, despite what some people tell you.

The word automation may seem new to us, but it is as old as Fordism and World War One. Since the dawn of the First Industrial Revolution, we’ve been building devices and mechanisms to perform processes with minimal human assistance. In our current time and space, the efficiency by which we get our work done has accelerated significantly thanks to the latest technological advancements.

Here is some good news about podcast automation as a couple: there are dozens of tools we can use to optimize workflows and delegate tasks to computers. Thanks to automation, we can run our podcast production like an assembly line and get the job done with minimal effort.

Better planning leads to better results. You can implement multiple strategies to streamline your production workflow and increase your productivity. If you plan carefully, you can reduce the number of clicks it takes you to finish all your tasks.

So why are clicks killing you, or at least making you slower?

Have you ever seen a programmer work on a computer? Then, you must have noticed the power of keyboard shortcuts in any laborious task. It’s amazing to see how quickly you can move around a computer when you avoid using your mouse. And while practice plays a huge role in the development of these skills, learning one keyboard shortcut a day will eventually lead you to walk the path of least resistance. We recommend you to do some research and find out which shortcuts can minimize your effort on producing your podcast.

Organizing yourself better to keep track of all your files and save not only time but, loads of money. According to CEO Buddy, some companies spend from 2,000 to 6,000 dollars each year on reordering files and folders, and this doesn’t include the frustration and constant mess that is generated as time passes. Our advice is to have at least 2 folders for each podcast episode, one where you keep your raw files and one where you keep your files ready for publishing. Trust us on this one; having to search around for every file while uploading to every outlet is simply inefficient.

Having templates ready for your media and assets (audio files, images, videos), scripts, episode descriptions, as well as social media and blog posts, is an essential tool in any serious production. This provides you with a sense of order and a strong structure for every episode. It is not necessary to produce every episode from scratch, as this task would be very repetitive and time-consuming. Usually, the podcast structure is similar for every episode, so if you need to change or add details to future episodes, you can always make updates on your current templates.

Finally, the last piece of the puzzle is to use automation for every task that doesn’t require human interaction. Think about every time you move a file or a piece of information from one place to another, only so one member of your team can review and approve it, and then save it on a separate hard drive or cloud storage service of their own. Does this feel like a waste of time, space and energy? Well, unfortunately, it is. Thankfully enough, there is a solution to this problem and it will make your life much easier.

Automation can be achieved through online services that link between your applications and your webpage, such as Zapier, or by a dedicated software to handle operations within your Operating System, such as Automator. You can schedule tasks on your computer, move files and send text messages or emails without blinking an eye. And while setting up every procedure may be time-consuming at first, it doesn’t compare to the relief of knowing that you will save so much energy to focus on the things that truly matter!

Looking for a helping hand? Feel free to reach us at hello@nodalab.com  and receive a FREE consultation to guide you on your path to success. We live and breathe podcasts every day, and would love to provide feedback on your project.