Tag: ORGANIC LEADS

Create a Roadmap for your Podcast Launch

Image by: Chris Barbalis on Unsplash

 


We know launching a podcast can feel like too much for a small team or an individual. However, we believe that establishing clear communication lanes between members of your work team and developing a structured plan on your way to success is essential and will make things easy peasy. To develop a roadmap according to your project’s needs, we recommend you to set quantifiable goals and objectives that you want to reach through your podcast.

Your roadmap will be the place to start thinking about your goals.

Your roadmap goals should be very specific and achievable, as well as measurable within a time frame. Determine which marketing objectives you would like to achieve and create schemes accordingly.  Some of these goals can be related to Key Performance Indicators (KPI’s), such as the size and engagement of your fan base, monthly sales figures, traffic to your website, and others. Your branding will be based around these objectives and will guide you whilst creating your marketing plan.

How can I carry out a roadmap for my podcast?

Now, to make your marketing strategy work, you must define how to reach your market, and positioning inside Search Engines is an elemental key to stand out when it comes to inbound marketing. A Unique Selling Position (USP), is commonly a cause presented by a seller (that would be you) reason, arguing that this seller services are different or better than the competition. You can use the USP to attract the perfect audience when it comes to your website’s podcast if you develop the message the right way.

First things first. To develop a business model, you need to be very clear of how this works: A solid business model is a great tool to understand how your business would work before you start running it, and during its course. Using, for example, a business model canvas to understand your own business model, will strongly help you to discover how to monetize your online business in a faster way, and define your accurate target audience, while identifying the best channels for communication as well as key partnerships.

A couple of questions you must ask yourself during roadmapping stage, are related to marketing and how this huge world works. Building trust by offering value through different services is a great tool to achieve goals. People often call this move an offer ladder. You need to define an offer ladder and proper productization of your services for all of this to work for you and your business.  An offer ladder is also a great way to reach potential customers through freebies while showcasing products that are higher in value.

Roadmaps should help you start, develop, follow and close processes, both in the generation of leads and in the nurturing of them. To change from leads to formal sales, one of your top priorities is that you directly engage with your leads. To complement the sales process we recommend you to use a Customer Relationship Manager (CRM), a very common term used in marketing area and related to the closing and follow up of sales. CRM’s throw relevant situations related to each account or contacts, it helps you manage data through any gadget, and some of them have the possibility of offering reports. With the help of a CRM like Salesforce or Netsuite,  you can do follow up in an easier way, converting leads to legit sales with the correct use of this tool.

Finally, we’ll talk about a very important thing when it comes to roadmap a project: brand strategy, design, and development. When you start planning your brand, you start building it without noticing. Great projects begin with great ideas, and you want to present the right image when it comes to your project, the accurate visuals to complement development, and thanks to this, lead yourself to attract the audience you want to see next to you. Start your brand development process doing a strong investigation to work on the strategy you want to implement and release it to your listeners when it’s ready for the world to see it.

So now you know there is a clear path you need to walk to get into the right roadmapping for a podcast. Create attractive strategies for your potential customers (leads), work the relationship you have with them, to last but not least, close deals and convert those potential leads to your clients.

Here in Nodalab, we can help you produce and launch your podcast series in a successful way to the right audience, it could really improve your income and increase your listeners.

 

Podcasting as an Inbound Marketing Strategy

Image by Kelly Sikkema on Unsplash


Even though the podcast had its first wave in 2004, it has enjoyed a steady rise over the last few years, and it’s becoming increasingly popular as a marketing tool. The online broadcast has become one of the best ways to grow your small business inside the internet. But why is the radio on the internet a crucial instrument for attraction and diffusion to grow your business? Well, two words:

Inbound marketing

This strategy is based on attracting clients with useful, original and creative content, so that at the beginning of your project, complete strangers can become the best promoters of your webpage, without even trying.

Inbound marketing is not a new way of traditional marketing, nor does it have to make a major effort calling its target market for attention, because when you create and design specific content to approach the needs and issues of your ideal leads, you will not only attract them in an organic way, but you will be trust-worthy and extrude confidence as a business – and that is what everyone is looking for in a marketing campaign.

People nowadays are ignoring the regular practices of traditional marketing: we don’t watch TV ads like we used to, and we don’t like to have junk in our emails, so we cancel all subscriptions (even if we still are interested in them).

So how does podcasting mix with inbound marketing?

The important thing about your podcast and your inbound marketing strategy must be that the content you create is fresh and unique. It is a natural thing: like having a cup of tea with a friend and chatting about something that other people are interested in as well. By telling your own story, you are creating original content and attracting organic leads to your webpage. Soon enough, they will become regular visitors and then potential customers, until the final phase: Promoters of your business. This is called lead nurturing. It’s about sharing ideas and collaborating with others, and it doesn’t look like a marketing strategy.

Podcasters that also have a blog, have a major advantage in how the content connects with their SEO strategy, and in how they connect to people. If you offer value content, personal experiences, if you tell your own stories, you become a source of inspiration for others. If your audience starts to expand, it means you have quality content.

Nowadays podcast users are committed to their service. Internet users have a bigger idea of what they want to listen, watch or read. If you have a podcast and people are listening to it, most likely they looked it up; it is not an accident that they end up on your website. If you are creative enough, you can expand your community of listeners and your business network to the astronomical levels.

Podcast fans are loyal, and they often create tight relationships with the shows they love. Before you know it, the sense of belonging will become so big, that you will create a community around you, and they will promote your work for you, in a very natural way.

Starting your own podcast just got easier. From audio post-production to artwork design and publishing services, at Nodalab we provide custom-made services to launch your own podcast or streamline your podcast production workflow.