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What is Podfading? Three Basic Hacks to Beat It

What is podfading? Three basic hacks to beat it

What is podfading? If your podcast has managed to reach its seventh episode, then congratulations! You can feel proud to say that it has overcome podfading, a concept used to describe why many podcasts fail to be consistent.

Podfading is a word to name the sudden interruption of a podcast series. It is frequently used to describe why many podcasts won’t make it to the seventh episode.

The term was created by Scott Fletcher when he tried to describe this event on his podcast ‘Podcheck Review’. Ironically, that podcast doesn’t exist anymore, but that speaks of all things coming to an end at some point, and you can actually take advantage of that from the start. Outlining an entire creative strategy that contemplates the end of its own cycle is actually quite healthy. The most successful podcasts are those that manage to be aware of the limits within their own narratives, allowing them to work on the structure of the content they want to share with the world and work on the lessons that every new episode brings.

In this post we’ll tell you what exactly is podfading and three basic hacks to beat it. We hope that these tips can go beyond what all the other blogs say about scheduling and content priorities that sometimes don’t make up for all the internal concerns and issues that end up bringing down a project full of hopes and dreams. Take this as a pep talk for confident podcasters. If you already know the purpose of your show, then you’re closer than you think to having a successful podcast. As the Korean saying goes: “starting is halfway”, so don’t fear podfading and consider the following rules.

1. Assemble your team!

The fact that making a podcast is pretty simple doesn’t mean that it’s easy. We encourage you to believe that this game can be played just by one player, but the main benefit of assembling a team is that the eventual decision to stop the project will no longer depend on you only but on a group of people who believe in the same ideal. If you have a team they can help you come up with ingenious solutions to turn around whatever the obstacle is that is forcing you to abandon the podcast.

Dividing tasks among a group of people helps you focus on what you want to achieve the most. Keep in mind that to create a podcast it will be very useful to have a copywriter that helps you with the show notes. A designer who’ll provide a visual identity. An audio manager. A community manager, and above all, a captain. The captain must blend the skills of the whole team to ensure that each task is ready to boost the potential of the podcast.

Other roles will depend on the nature of i. But when it comes to this hack, just remember that five people is all you need to arrange a streamline that makes your podcast production easier.

Here’s a useful guide so you can understand the fundamental roles that you need in your podcast team.

2. Identify your first goals and redefine patience

It is true that results take time to come and at this point, that should no longer be an issue. We invite you to categorize your first objectives differently. It will be very useful for you to think that your product is actually a season and not just a show that you want to transmit constantly. A season can be made up of only three chapters, but keep in mind that all of them will have to share the same themes and formats. 

Examine all the ways your audience can react to your content. All of them. Another of your first objectives can be to generate every one of those reactions, no matter if they are a few. It is also important for you to be mindful that patience is not just about waiting but dictates the period of time in which the most important thing you need to do is learn and observe.

Connect with your first listeners and ask them how they would improve what they’re listening to. Remember, this is not about you, it’s about them. Let them know from the beginning that they are the most important piece to make it all work.

Adapt SMART goals to your podcast strategy following these helpful tips to keep moving forward.

3. Trust the algorithm

All viral podcasts start the same way. It is common to see a podcast go from 10 views to 10,000 overnight thanks to the way streaming platforms work. Directory algorithms are always looking for new content. They just need to see that you are consistent, that you have a website, and that your product is complemented by other elements such as show notes and blog posts. When it comes to podcasts growth is almost always exponential, like a snowball effect. 

To make sure that your podcast has everything that the algorithm requires to position it among the first search results, recommend it, and include it in its new releases section, you can take as a reference some of your favorite shows. Pick those that cover the same topics as yours and use the same keywords to benefit their show. Try to think like the algorithm would and keep in mind that every day it is fed with new information that opens the black holes that will allow your podcast to go viral overnight if you just follow these rules.

Algorithms will have a big influence on how new content is presented to you. Still unsure if the algorithm will love your podcast? Check out this amazing guide and stay confident.

Now that you know what is podfading, keep in mind that the basic truth is that a professional podcast requires commitment. Trust in a team that will commit to making your podcast sound neat and look spectacular on your website. Get in touch with nodalab and take your podcast to the next step!

An Epic Podcast Launch Strategy

Image by: Keagan Henman on Unsplash.

In the last blogpost entry, we told you why everyone in the world with energy to grow your business should be starting a podcast. And now, we want to give you some tools to make the most awesome strategy for launching and promoting your show. It doesn’t matter if it’s your brand, your business project or a collective project. 

Podcasting isn’t going anywhere, on the contrary, podcasting continued booming this last 2019; 2020 may be the biggest podcasting production year in the history of the world, and the reason is simple: It’s a brand new territory to explore just as blogging was years ago. Experts are convinced that podcasting will enter a consolidation time this year. 

Saying this, the first thing you need to do to prepare for your epic podcast launch strategy is: 

Get the attention from the correct audience

Thanks to the internet, things can happen in a very short amount of time, thanks to connectivity and closeness to technological devices, software, and the accurate way to get the attention of the people you are trying to reach, everyone now is a receptor and a transmitter. 

If you are not sure for whom you are making the content you are about to launch in different formats, make a specialized profile of the ideal persona you would like to listen to your podcast. There are tons of optimization tools like Nodalab’s roadmap for a great podcast launch (COMING SOON!) that can help you achieve quicker results when it comes to research and getting your ideas in order.

It would be awful to have long pieces of content well made for your business, split them, post them, and not have the impact you thought it would have. After you pick up the correct audience start focusing on getting the attention you need for your project to have the success: Prepare your audience for launching episodes a few days before, and split your content into images, short videos, short copies, blog posts, inside the social media networks most of your audience spends time in. 

Choose your battles to communicate with others

Something super important when it comes to creating a launch strategy is to choose where you are going to publish and distribute the content you are making: it can be Facebook, Twitter, YouTube, or Instagram. If you don’t know this, then pick a pen and paper and write down: Tik Tok and Linkedin are the new (not so new) platforms in the spotlight. It is elemental for your podcast’s future to get promotion on relevant social media networks because that’s what all of this is about, right? That is why you are picking a podcast above all the other forms of content distribution there are. If you insist on sticking to the traditional, you may end up living in the past, just like your grandparents. 

The best marketing that can be done is yours

50, 60, and 70 years ago, there were only a few people that had in their power the content that was given to us. Thankfully, that era has come to an end. If you have a blog, an Instagram account, a YouTube channel, or you are about to start a podcast, you have a treasure in your hands: you can offer people, all around the world, quality content. People get to choose what they want to hear, how they want to hear it and WHEN they want to hear it, and that is beautiful.

Traditional media may be dead, but we are now podcast creators, communication producers, we have the skills and the distribution channels, and we are here to give people some value on the information they want to receive. Ready to start your epic, custom made launch strategy for 2020? We can help you with that. You can reach us through Linkedin, Facebook, Twitter, Instagram, and read more blogposts to a Great Podcast Launch here. 

Looking for podcast experts? We want to hear what you have to say: hello@nodalab.com