Tag: nodalab

The Magic Checklist to Create your Own Podcast

The magic checklist to create your own podcast

In past blogs, we’ve talked about the qualities you need to become a natural-born podcaster, we’ve talked about the importance of professionally recording your podcast in a recording studio like nodalab’s, and how podcasting can help your brand to improve your marketing strategy… but today we will return to the basics. In this blog post, we will give you our secret to creating your own podcast: nodalab’s magic checklist to create a podcast that has a meaning, a purpose, and, of course, the best possible quality to stand out from the competition!

At the end of this blog post, you will be able to download our Magic Checklist which we’re sure will help you significantly when you decide to hit the gas and become a natural-born podcaster.

Let’s begin!

Concept of your podcast

To create a good podcast concept, you need to ask yourself, what do you want to talk about in it? What are the topics you’ll address? We recommend, as in all research processes, to go from the general to the particular. If you have already thought about what your general topic is, let’s say food, then the next step is to let your imagination fly and create a list of topics that are related to the central theme of your podcast, for example, fruits, desserts, or tacos. Once you have that list, it will be much easier for you to develop that concept. Think of it as the birth of an idea that forms and develops as you feed it with more ideas or thoughts.

Name your new baby podcast

Once you’ve solved the previous questions, you’ll be ready for a name brainstorming. nodalab’s recommendation is that you have at least 15 options for your podcast. It is also crucial to do a search on Spotify or Apple Podcasts to avoid giving your podcast a name that already exists. Remember that the more passion you put into this project, the more difficult it will be to abandon it and fall into the podfade.

Format

Like TV shows or newscasts, podcasts gain dynamism when they have a specific format. This is the time to choose whether your podcast will be scripted, or you will follow a list of bullet points to guide you on the topics you’ll be talking about; you’ll have to choose if you will have sections and if you will draw a narrative arc to keep your audience more entertained. You can decide as part of the format if you’ll have a co-host, regular guests, or if you will shine on your own as the sole host.

Publishing Frequency

The secret to a hit podcast is habit. Plain and simple. You will need to define a day and the frequency of publication in which you are willing and able to publish (once a week, once a month, every day, that depends on you and your project).

Goals to reach

Every project needs goals and objectives in order to get results. It can be to generate brand awareness, position your company or brand as an opinion leader, increase sales, generate leads or traffic on the website or to reinforce the culture in your organization. That’s up to you. However, we recommend that you do this to find the authentic purpose of creating your podcast and that motivates you to move only forward with your show.

The ideal length

After almost 20 years, the podcast format has an almost infinite variety of combinations for the duration. At nodalab, the ideal duration that we recommend to our clients is a maximum of 30 minutes, because the attention span that we have as humans is less and less due to the consumption of content that we experience every day.

Plan your episode book

When you finish creating your concept, we’ll ask you to save your brainstorming for this second exercise. The second secret for a successful podcast is planning (which is also an essential habit for a winning mindset). Planning your first 15 episodes will give you a much clearer idea of ​​the path your podcast can take and if, for example, you plan to publish on a weekly basis, you’ll have a 3-month runway of content ready to be created and released. Planning a schedule of episodes is a common practice for natural-born podcasters and content creators in general. It requires discipline to create content, are you ready to succeed?

Recording setup

If you are determined to turn a space in your home or workspace into your recording studio, we need to recommend the following: Avoid noisy spaces, be near the windows of your house and a place where you do not hear much echo. We recommend doing sound tests, with good headphones and a microphone to start your podcasting journey. If you need specific options, check out this article on software and equipment recommendations for setting up a home studio for podcasting.

Music

The music of your podcast is the hallmark that will generate brand recall from your audiences. We recommend choosing songs that are royalty-free to avoid having trouble with other creators or ultimately, for your show to never hit the surface because of a very commercial song.

Would you like to know more about this topic? Let us know on our Social Media: LinkedIn, Instagram, Twitter, or Tik Tok.

Congratulations, now that you know everything you need to create your podcast, we want to give you a copy of our perfect checklist.

Working with nodalab: FAQ

Towfiqu Barbhuiya

When we start thinking about the idea of ​​making a podcast, countless questions can come to our minds. Also, there may be countless answers across the internet, but… almost no one has a perfect formula to create a podcast and launch it easily… almost no one, except for nodalab.

Today, we’ll share with you some of the most frequently asked questions we receive from people that seek to create a podcast, but don’t know exactly how to do it.  This blogspot covers each and every one of our services, the way nodalab works, and the most common questions that come up when we are starting our path as natural-born podcasters.

First things first: What services does nodalab offer?

Although the list is quite extensive, our goal is to expand the consumption and creation of podcasts throughout the world. If you are a company looking to create a branded podcast as part of your marketing mix, keep reading! 

Original concepts: We develop concepts from scratch and bring them to paper through a written script. Don’t worry about learning how to write scripts, rundowns, and show notes for your episodes. Let our team of copywriters do it for you.

Content production: You can leave the worry and rush of managing the production of your podcast in the best hands, and focus your energies on what is most important: the well-being and perseverance of your project. We want you to only worry about creating.

Recording podcast studio: Schedule a visit to our studio and discover the magic of doing everything in one place. 2 microphones or 4? Cameras? Switch cam? We have it all.

Post-production of your content: To have an excellent final product, you need excellent processes. The competition in the podcast industry keeps increasing, and a high production quality automatically positions you in another category, far from the DIY Podcaster. Mix, clean, edit your audio, and put some sound design on it to give it a dramatic touch.

What is sound design? Sound design is an art. A set of techniques, operations, and procedures that aim to build a fictional sound universe when you’re listening to a podcast. In other words, is that set of sounds, music, and effects that transport you to another scenario in a blink. If you want to know more about sound design, we invite you to read this blog post, written by Nahielly Chiu, our star sound designer.

Content Publishing: We distribute content in a centralized and coordinated manner across all audio platforms, such as Amazon Music, Spotify, Apple Podcast, etc. On social networks and websites. If you need editorial promotion and guideline services, we got your back too.

Do you know what an RSS Feed is? It is quite complicated to explain, but basically, is the information about your podcast in a link. That’s right. A link. And every time you upload a new episode, this link is updated, and your podcast is updated on all audio streaming platforms. But don’t worry, nodalab has the most complete publishing services, which include publishing in RSS Feed, Websites, and YouTube, among others.

If nodalab publishes my podcast, does nodalab keep it? The answer is no. nodalab has publishing services, however, we always make sure you remain the owner. We just manage and handle it for you to facilitate, but the owner of the podcast is you.

We design the branding of your podcast: Do you want to make a cover for your podcast? Wanna have cool animations for the intro and outro for your reels and Tik Toks? Request a quote and start today. What easier way to create than to do it all in one place?

We grow audiences: We create marketing, audio, and video strategies so that your message reaches the right people. Also, if you already have the following base and an established podcast, we have a marketplace that can help you position your podcast in the rankings. You can ask our team and they will immediately respond to you. 

Now… you are probably wondering, do I have to buy the whole package?

The answer is no. All our quotes are modular, you’re free to can add or remove all the services you want.

Last but not least… do you do video podcasts?

The answer is yes! Video podcasting is becoming more and more popular every day, so our studio is well suited and has the ability to do a podcast recording with 3 different cameras. This way you can have different angles and you can create more dynamism with your podcast.

As you can see, making a podcast can be a super easy, enjoyable, and creative process for you. With nodalab, you have the guarantee of all stages of the podcast journey with the highest quality in the market.

Join the podcasting revolution here.

How To Make a Successful Livestream at nodalab studios

Mario Bretón en nodalab studios

What’s the secret to making a successful Livestream? Is it a coincidence that the most successful live streamers in the world are gamers? Is there a way to succeed like them in this content creator universe?

At nodalab, we have the right infrastructure and the professional recording studio you’re looking for to record and make the perfect Livestream. If you still don’t know what it takes to avoid technical issues in your live broadcasts, we’ll tell you about it in this new blog post and give you the solution you were looking for to shine with your groups or audience.

The Livestream hype

The pandemic pushed us towards a new model of interaction that, until a few years ago, we only imagined in movies or saw in the acclaimed series Black Mirror. But today, that modality is a reality, is the new normal.

Whether you want to host a webinar, give a live masterclass, or create a virtual fundraiser, hosting a Livestream can be your best digital experience if executed correctly.

In the live-streaming world, anything can happen:

We can lose the quality of the audio or the video, we can create interactive group dynamics that give us a counterproductive signal and we can even lose the live transmission. In the best of cases, we can start over, but what better experience of creating a Livestream than having a team that is there to support you at every single moment?

Ok… so how does a Livestream work?

Just like on TV, live broadcasts are a way to host events online with an established audience. For example, during the COVID pandemic, it was the perfect alternative to generating revenue by selling tickets online for many event companies.

Similarly, a live stream can help you bring together many people within an organization and do some live training. Whether it is to announce a new product or implement a new methodology, it is the best option to expand a message and personalize it. The advantages of this strategy are endless since you can turn that same transmission into a recording that trains future collaborators, or create an info-product to get the most out of the effort you’re making. 

In order to achieve this goal, you’ll need to focus your attention on planning this event as if it was a live event, not a virtual one. We recommend you plan at least one week in advance.

What are the crucial elements to running a successful Livestream?

1- Internet connection: Check that your internet connection is strong enough to receive from 10 to 1000 people connected to the same link. We recommend that you get a cable long enough for the internet to reach your computer wired. (You may need to change your internet capacity to a faster one in order to successfully Livestream.)

2- Where will you host your event? Choose the transmission platform that best suits your needs to carry out your transmission: Zoom, Microsoft Teams, Hangouts, or one of the social media platforms that we already know: Twitter Live, Youtube Live, Instagram Live, Facebook Live. Up to you.

3- Video is king for a reason: It is difficult to achieve perfection with video (but surely not impossible), so make sure your video and camera have the correct settings, the frame size you need to have optimal resolution and the correct bit rate for the data to be uploaded correctly (3000 Kbps, ideally).

4- Audio and microphone: It doesn’t matter how pro your camera is if you don’t have good audio and a good microphone. Make sure you have a good microphone (preferably a lavalier, so you can have body movement capability).

5- An extra Laptop hasn’t hurt anyone: Remember to always have a spare and backup laptop to monitor your transmission from another internet signal. Thus, you will be able to see how the transmission is reaching the general public.

6- Adequate lighting: There is no good video if there is not good lighting. There are very wide price ranges for video lighting lights, it all depends on how much money you want to invest in your setup.

7- Time to rehearse and do tests with internal teams: Carry out audio and internet tests internally with your team to prevent the group you are targeting from experiencing technical problems. People’s time is as valuable as yours, don’t waste it.

The more professional your broadcast looks, sounds, and plays, the better impression you will make on your audience or the team you are about to train.

As you can see, making a successful Livestream takes time, effort, and technical dedication that, although you can get it with practice, you can also facilitate your own processes by delegating them to a dream team like nodalab.

By choosing nodalab to make your Livestream, you have the guarantee of production with the highest quality in the market.

Do you want to book our recording studio? Click here and discover the magic.

Transform your Podcast into a Best-selling Book

Transform your podcast into a best-selling book

What makes books drawn from podcasts so special?

Although some people think otherwise, the number of active readers is only increasing. The same happens with podcast listeners. The secret is that the content from books and a podcasts continue to diversify

A book can not only be a container of information. It can also be a collectible or a motivational asset. An interactive experiment or a practical guide to mastering a new skill. An art gallery, perhaps. The limits are beyond the pages.

If you can create a podcast, you can transform it into a best-selling book

We’ve already talked about how useful it is to delimit an outstanding goal that you can share with your audience to highlight what makes it stand out from the rest. 

If this goal translates into the potential creation of a book that follows the show’s content, the ongoing experience of your podcast will become a creative project beyond the audible. In other words, books are super cool (and podcasts are super cool too).

So, if you’ve already ventured into podcasting, why not write a book? Here are some tips and examples of how to overcome the fear of becoming an author and transform your podcast into a best-selling book.

Se Regalan Dudas

Se regalan dudas

Lety Sahagún y Ashley Frangie are the hosts of one of the most popular podcasts in spanish. In this book, they present some simple questions with a minimalistic and beautiful design meant to be aesthetic and instagrammable.

These questions are meant to make you think. So you’ll be able to make more conscious decisions and change limiting beliefs. (Learn more about this book)

Rabbits: A novel

Rabbits: A novel

This is a pseudo-documentary in which Carly Parker is looking for her missing friend Yumiko “Miko” Takata, and she finds herself playing a game. 

Rabbits has been named by The Wall Street Journal as “A Wild ride… impossible to put down”. This book takes place after all the events in the podcast, which makes it even more fun to interact with. (Learn more about this book)

The World of Lore: Monstrous Creatures

The World of Lore

Lore is a podcast about non-fiction horror stories. Each episode examines historical events that show the dark side of human nature. 

It has since spawned a series of books. The first, Monstrous Creatures, is a guide containing the most well-known monsters in popular folklore. (Learn more about this book)

Bored And Brilliant

Bored and Brilliant

A few years ago, Manoush Zomorodi encouraged listeners of his podcast, Note to Self, to unplug and let the resulting boredom drive creativity and, hopefully, change their lives. Bored and Brilliant picks up where that experiment left off, asking us to reconsider our relationship with our devices. (Learn more aabout this book)

Create a podcast with professional help

Our top-performance podcast team can help you grow and take your show to the Featured section. Get in touch with nodalab to create a successful podcast today!

What is Podfading? Three Basic Hacks to Beat It

What is podfading? Three basic hacks to beat it

What is podfading? If your podcast has managed to reach its seventh episode, then congratulations! You can feel proud to say that it has overcome podfading, a concept used to describe why many podcasts fail to be consistent.

Podfading is a word to name the sudden interruption of a podcast series. It is frequently used to describe why many podcasts won’t make it to the seventh episode.

The term was created by Scott Fletcher when he tried to describe this event on his podcast ‘Podcheck Review’. Ironically, that podcast doesn’t exist anymore, but that speaks of all things coming to an end at some point, and you can actually take advantage of that from the start. Outlining an entire creative strategy that contemplates the end of its own cycle is actually quite healthy. The most successful podcasts are those that manage to be aware of the limits within their own narratives, allowing them to work on the structure of the content they want to share with the world and work on the lessons that every new episode brings.

In this post we’ll tell you what exactly is podfading and three basic hacks to beat it. We hope that these tips can go beyond what all the other blogs say about scheduling and content priorities that sometimes don’t make up for all the internal concerns and issues that end up bringing down a project full of hopes and dreams. Take this as a pep talk for confident podcasters. If you already know the purpose of your show, then you’re closer than you think to having a successful podcast. As the Korean saying goes: “starting is halfway”, so don’t fear podfading and consider the following rules.

1. Assemble your team!

The fact that making a podcast is pretty simple doesn’t mean that it’s easy. We encourage you to believe that this game can be played just by one player, but the main benefit of assembling a team is that the eventual decision to stop the project will no longer depend on you only but on a group of people who believe in the same ideal. If you have a team they can help you come up with ingenious solutions to turn around whatever the obstacle is that is forcing you to abandon the podcast.

Dividing tasks among a group of people helps you focus on what you want to achieve the most. Keep in mind that to create a podcast it will be very useful to have a copywriter that helps you with the show notes. A designer who’ll provide a visual identity. An audio manager. A community manager, and above all, a captain. The captain must blend the skills of the whole team to ensure that each task is ready to boost the potential of the podcast.

Other roles will depend on the nature of i. But when it comes to this hack, just remember that five people is all you need to arrange a streamline that makes your podcast production easier.

Here’s a useful guide so you can understand the fundamental roles that you need in your podcast team.

2. Identify your first goals and redefine patience

It is true that results take time to come and at this point, that should no longer be an issue. We invite you to categorize your first objectives differently. It will be very useful for you to think that your product is actually a season and not just a show that you want to transmit constantly. A season can be made up of only three chapters, but keep in mind that all of them will have to share the same themes and formats. 

Examine all the ways your audience can react to your content. All of them. Another of your first objectives can be to generate every one of those reactions, no matter if they are a few. It is also important for you to be mindful that patience is not just about waiting but dictates the period of time in which the most important thing you need to do is learn and observe.

Connect with your first listeners and ask them how they would improve what they’re listening to. Remember, this is not about you, it’s about them. Let them know from the beginning that they are the most important piece to make it all work.

Adapt SMART goals to your podcast strategy following these helpful tips to keep moving forward.

3. Trust the algorithm

All viral podcasts start the same way. It is common to see a podcast go from 10 views to 10,000 overnight thanks to the way streaming platforms work. Directory algorithms are always looking for new content. They just need to see that you are consistent, that you have a website, and that your product is complemented by other elements such as show notes and blog posts. When it comes to podcasts growth is almost always exponential, like a snowball effect. 

To make sure that your podcast has everything that the algorithm requires to position it among the first search results, recommend it, and include it in its new releases section, you can take as a reference some of your favorite shows. Pick those that cover the same topics as yours and use the same keywords to benefit their show. Try to think like the algorithm would and keep in mind that every day it is fed with new information that opens the black holes that will allow your podcast to go viral overnight if you just follow these rules.

Algorithms will have a big influence on how new content is presented to you. Still unsure if the algorithm will love your podcast? Check out this amazing guide and stay confident.

Now that you know what is podfading, keep in mind that the basic truth is that a professional podcast requires commitment. Trust in a team that will commit to making your podcast sound neat and look spectacular on your website. Get in touch with nodalab and take your podcast to the next step!

An Epic Podcast Launch Strategy

Image by: Keagan Henman on Unsplash.

In the last blogpost entry, we told you why everyone in the world with energy to grow your business should be starting a podcast. And now, we want to give you some tools to make the most awesome strategy for launching and promoting your show. It doesn’t matter if it’s your brand, your business project or a collective project. 

Podcasting isn’t going anywhere, on the contrary, podcasting continued booming this last 2019; 2020 may be the biggest podcasting production year in the history of the world, and the reason is simple: It’s a brand new territory to explore just as blogging was years ago. Experts are convinced that podcasting will enter a consolidation time this year. 

Saying this, the first thing you need to do to prepare for your epic podcast launch strategy is: 

Get the attention from the correct audience

Thanks to the internet, things can happen in a very short amount of time, thanks to connectivity and closeness to technological devices, software, and the accurate way to get the attention of the people you are trying to reach, everyone now is a receptor and a transmitter. 

If you are not sure for whom you are making the content you are about to launch in different formats, make a specialized profile of the ideal persona you would like to listen to your podcast. There are tons of optimization tools like Nodalab’s roadmap for a great podcast launch (COMING SOON!) that can help you achieve quicker results when it comes to research and getting your ideas in order.

It would be awful to have long pieces of content well made for your business, split them, post them, and not have the impact you thought it would have. After you pick up the correct audience start focusing on getting the attention you need for your project to have the success: Prepare your audience for launching episodes a few days before, and split your content into images, short videos, short copies, blog posts, inside the social media networks most of your audience spends time in. 

Choose your battles to communicate with others

Something super important when it comes to creating a launch strategy is to choose where you are going to publish and distribute the content you are making: it can be Facebook, Twitter, YouTube, or Instagram. If you don’t know this, then pick a pen and paper and write down: Tik Tok and Linkedin are the new (not so new) platforms in the spotlight. It is elemental for your podcast’s future to get promotion on relevant social media networks because that’s what all of this is about, right? That is why you are picking a podcast above all the other forms of content distribution there are. If you insist on sticking to the traditional, you may end up living in the past, just like your grandparents. 

The best marketing that can be done is yours

50, 60, and 70 years ago, there were only a few people that had in their power the content that was given to us. Thankfully, that era has come to an end. If you have a blog, an Instagram account, a YouTube channel, or you are about to start a podcast, you have a treasure in your hands: you can offer people, all around the world, quality content. People get to choose what they want to hear, how they want to hear it and WHEN they want to hear it, and that is beautiful.

Traditional media may be dead, but we are now podcast creators, communication producers, we have the skills and the distribution channels, and we are here to give people some value on the information they want to receive. Ready to start your epic, custom made launch strategy for 2020? We can help you with that. You can reach us through Linkedin, Facebook, Twitter, Instagram, and read more blogposts to a Great Podcast Launch here. 

Looking for podcast experts? We want to hear what you have to say: hello@nodalab.com