Tag: NETWORKING

Every Content Creator Should Have a Podcast by Now

One of the greatest virtues of a podcast series is the number of media sources to which it can be adapted. Plus, podcasts are a rising trend that many youtubers and influencers, and other content creators are jumping into. But why?

A podcast can be your content strategy backbone

You can turn every episode of your show into many short videos that highlight the most relevant parts of the conversation. Or even turn it into a blog post. If you’re serious about starting a podcast, make sure you have a camera ready. Because having your podcast recorded in video not only increases your chances of success. It also helps you to have enough material to promote it on social media in a smart way.

The algorithm is leaning towards video content

With the arrival of TikTok and its meteoric rise of users around the world, other social media platforms were forced to adapt. In order to compete, Youtube launched Shorts. Instagram ceased to be picture-focused. And Facebook Watch got improved. Video content is attractive to these platforms because it stretches the time that users spend on them. Also, every video uploaded is a new opportunity to place an ad. So, the best way to make video content without having to be an expert in optics and editing is by starting a podcast.

It’s the perfect way to team up with other content creators

For every kind of content, the quickest way to boost your likes and followers is to get promoted by a bigger account. And what better way to achieve this than by having them actively appear on your show through a nice conversation. If your podcast has enough quality and is following the basic rules, you have a chance to connect with creators you like and admire. They have nothing to lose. This is a quick guide to get a podcast collaboration right. 


Free from all the production tasks and focus on being the best host of your podcast. Get in touch with nodalab and take the first step into professional podcasting.

Here’s How a Podcast Can Help You Improve Your Marketing Strategy in 2022

The variety of topics that can be found in this format is almost infinite. 2022 is the best time to ride this wave. Podcast advertising sales grew to a 1 billion USD industry in 2021

However, that number is expected to double by 2023. 

Discover the many ways in which a podcast can humanize your brand and improve your marketing strategy, getting close to those users and listeners that are increasingly demanding higher quality content.

A Powerful Networking Tool

A compelling partnership starts with a good conversation. Many entrepreneurs and influential leaders have good stories to share and podcasts have become the ultimate platform for them. Having a series of guests who bring some new knowledge to the table is a win-win game for everyone

For them, it helps to enhance their identity as authorized voices. For you as a creator, it’s a chance to enter their network in a creative way that, if done right, inspires other speakers to use your show as a medium in which they can promote their business and leave their own mark.

Remember that podcasts not only speak to individuals, but also to organizations

Podcast Listeners Are Highly Committed

The thing about podcasts is that listeners develop a relationship with podcasters as if they were part of the conversation. Did you know that 75% of podcast listeners take action from commercial messages? This means that they’re more likely to follow affiliate links, click on ads, and acquire your service/product

Why? Because it’s capitalizing on the full potential of word-of-mouth marketing, one of the most effective ways to sell.

The Perfect Culture Getaway (Specially For Remote Environments)

The versatility of a platform like this allows you to use it as an internal communication tool, or at least one centered around the members of your organization. A good podcast keeps employees out of isolation and provides an opportunity to be listened, having a chance for all the small victories to be shared and celebrated, even when everyone is working at home.

This kind of culture promotion also helps to build trust between you and your customer by allowing you to present your company as an accessible and transparent organization that has a lot to say and is willing to offer customized solutions.

A podcast is always an invitation to self-reflection, but in a fun and exciting way.

What does it take for a business to create a professional podcast? Visit nodalab.com and let us show you where to start.