What’s the secret to making a successful Livestream? Is it a coincidence that the most successful live streamers in the world are gamers? Is there a way to succeed like them in this content creator universe?
At nodalab, we have the right infrastructure and the professional recording studio you’re looking for to record and make the perfect Livestream. If you still don’t know what it takes to avoid technical issues in your live broadcasts, we’ll tell you about it in this new blog post and give you the solution you were looking for to shine with your groups or audience.
The Livestream hype
The pandemic pushed us towards a new model of interaction that, until a few years ago, we only imagined in movies or saw in the acclaimed series Black Mirror. But today, that modality is a reality, is the new normal.
Whether you want to host a webinar, give a live masterclass, or create a virtual fundraiser, hosting a Livestream can be your best digital experience if executed correctly.
In the live-streaming world, anything can happen:
We can lose the quality of the audio or the video, we can create interactive group dynamics that give us a counterproductive signal and we can even lose the live transmission. In the best of cases, we can start over, but what better experience of creating a Livestream than having a team that is there to support you at every single moment?
Ok… so how does a Livestream work?
Just like on TV, live broadcasts are a way to host events online with an established audience. For example, during the COVID pandemic, it was the perfect alternative to generating revenue by selling tickets online for many event companies.
Similarly, a live stream can help you bring together many people within an organization and do some live training. Whether it is to announce a new product or implement a new methodology, it is the best option to expand a message and personalize it. The advantages of this strategy are endless since you can turn that same transmission into a recording that trains future collaborators, or create an info-product to get the most out of the effort you’re making.
In order to achieve this goal, you’ll need to focus your attention on planning this event as if it was a live event, not a virtual one. We recommend you plan at least one week in advance.
What are the crucial elements to running a successful Livestream?
1- Internet connection: Check that your internet connection is strong enough to receive from 10 to 1000 people connected to the same link. We recommend that you get a cable long enough for the internet to reach your computer wired. (You may need to change your internet capacity to a faster one in order to successfully Livestream.)
2- Where will you host your event? Choose the transmission platform that best suits your needs to carry out your transmission: Zoom, Microsoft Teams, Hangouts, or one of the social media platforms that we already know: Twitter Live, Youtube Live, Instagram Live, Facebook Live. Up to you.
3- Video is king for a reason: It is difficult to achieve perfection with video (but surely not impossible), so make sure your video and camera have the correct settings, the frame size you need to have optimal resolution and the correct bit rate for the data to be uploaded correctly (3000 Kbps, ideally).
4- Audio and microphone: It doesn’t matter how pro your camera is if you don’t have good audio and a good microphone. Make sure you have a good microphone (preferably a lavalier, so you can have body movement capability).
5- An extra Laptop hasn’t hurt anyone: Remember to always have a spare and backup laptop to monitor your transmission from another internet signal. Thus, you will be able to see how the transmission is reaching the general public.
6- Adequate lighting: There is no good video if there is not good lighting. There are very wide price ranges for video lighting lights, it all depends on how much money you want to invest in your setup.
7- Time to rehearse and do tests with internal teams: Carry out audio and internet tests internally with your team to prevent the group you are targeting from experiencing technical problems. People’s time is as valuable as yours, don’t waste it.
The more professional your broadcast looks, sounds, and plays, the better impression you will make on your audience or the team you are about to train.
As you can see, making a successful Livestream takes time, effort, and technical dedication that, although you can get it with practice, you can also facilitate your own processes by delegating them to a dream team like nodalab.
By choosing nodalab to make your Livestream, you have the guarantee of production with the highest quality in the market.
Do you want to book our recording studio? Click here and discover the magic.