Tag: LAUNCH YOUR PODCAST

An Epic Podcast Launch Strategy for 2020

Image by: Keagan Henman on Unsplash.

In the last blogpost entry, we told you why everyone in the world with energy to grow your business should be starting a podcast. And now, we want to give you some tools to make the most awesome strategy for launching and promoting your show. It doesn’t matter if it’s your brand, your business project or a collective project. 

Podcasting isn’t going anywhere, on the contrary, podcasting continued booming this last 2019; 2020 may be the biggest podcasting production year in the history of the world, and the reason is simple: It’s a brand new territory to explore just as blogging was years ago. Experts are convinced that podcasting will enter a consolidation time this year. 

Saying this, the first thing you need to do to prepare for your epic podcast launch strategy is: 

Get the attention from the correct audience

Thanks to the internet, things can happen in a very short amount of time, thanks to connectivity and closeness to technological devices, software, and the accurate way to get the attention of the people you are trying to reach, everyone now is a receptor and a transmitter. 

If you are not sure for whom you are making the content you are about to launch in different formats, make a specialized profile of the ideal persona you would like to listen to your podcast. There are tons of optimization tools like Nodalab’s roadmap for a great podcast launch (COMING SOON!) that can help you achieve quicker results when it comes to research and getting your ideas in order.

It would be awful to have long pieces of content well made for your business, split them, post them, and not have the impact you thought it would have. After you pick up the correct audience start focusing on getting the attention you need for your project to have the success: Prepare your audience for launching episodes a few days before, and split your content into images, short videos, short copies, blog posts, inside the social media networks most of your audience spends time in. 

Choose your battles to communicate with others

Something super important when it comes to creating a launch strategy is to choose where you are going to publish and distribute the content you are making: it can be Facebook, Twitter, YouTube, or Instagram. If you don’t know this, then pick a pen and paper and write down: Tik Tok and Linkedin are the new (not so new) platforms in the spotlight. It is elemental for your podcast’s future to get promotion on relevant social media networks because that’s what all of this is about, right? That is why you are picking a podcast above all the other forms of content distribution there are. If you insist on sticking to the traditional, you may end up living in the past, just like your grandparents. 

The best marketing that can be done is yours

50, 60, and 70 years ago, there were only a few people that had in their power the content that was given to us. Thankfully, that era has come to an end. If you have a blog, an Instagram account, a YouTube channel, or you are about to start a podcast, you have a treasure in your hands: you can offer people, all around the world, quality content. People get to choose what they want to hear, how they want to hear it and WHEN they want to hear it, and that is beautiful.

Traditional media may be dead, but we are now podcast creators, communication producers, we have the skills and the distribution channels, and we are here to give people some value on the information they want to receive. Ready to start your epic, custom made launch strategy for 2020? We can help you with that. You can reach us through Linkedin, Facebook, Twitter, Instagram, and read more blogposts to a Great Podcast Launch here. 

Looking for podcast experts? We want to hear what you have to say: hello@nodalab.com

Create a Roadmap for your Podcast Launch

Image by: Chris Barbalis on Unsplash

 


We know launching a podcast can feel like too much for a small team or an individual. However, we believe that establishing clear communication lanes between members of your work team and developing a structured plan on your way to success is essential and will make things easy peasy. To develop a roadmap according to your project’s needs, we recommend you to set quantifiable goals and objectives that you want to reach through your podcast.

Your roadmap will be the place to start thinking about your goals.

Your roadmap goals should be very specific and achievable, as well as measurable within a time frame. Determine which marketing objectives you would like to achieve and create schemes accordingly.  Some of these goals can be related to Key Performance Indicators (KPI’s), such as the size and engagement of your fan base, monthly sales figures, traffic to your website, and others. Your branding will be based around these objectives and will guide you whilst creating your marketing plan.

How can I carry out a roadmap for my podcast?

Now, to make your marketing strategy work, you must define how to reach your market, and positioning inside Search Engines is an elemental key to stand out when it comes to inbound marketing. A Unique Selling Position (USP), is commonly a cause presented by a seller (that would be you) reason, arguing that this seller services are different or better than the competition. You can use the USP to attract the perfect audience when it comes to your website’s podcast if you develop the message the right way.

First things first. To develop a business model, you need to be very clear of how this works: A solid business model is a great tool to understand how your business would work before you start running it, and during its course. Using, for example, a business model canvas to understand your own business model, will strongly help you to discover how to monetize your online business in a faster way, and define your accurate target audience, while identifying the best channels for communication as well as key partnerships.

A couple of questions you must ask yourself during roadmapping stage, are related to marketing and how this huge world works. Building trust by offering value through different services is a great tool to achieve goals. People often call this move an offer ladder. You need to define an offer ladder and proper productization of your services for all of this to work for you and your business.  An offer ladder is also a great way to reach potential customers through freebies while showcasing products that are higher in value.

Roadmaps should help you start, develop, follow and close processes, both in the generation of leads and in the nurturing of them. To change from leads to formal sales, one of your top priorities is that you directly engage with your leads. To complement the sales process we recommend you to use a Customer Relationship Manager (CRM), a very common term used in marketing area and related to the closing and follow up of sales. CRM’s throw relevant situations related to each account or contacts, it helps you manage data through any gadget, and some of them have the possibility of offering reports. With the help of a CRM like Salesforce or Netsuite,  you can do follow up in an easier way, converting leads to legit sales with the correct use of this tool.

Finally, we’ll talk about a very important thing when it comes to roadmap a project: brand strategy, design, and development. When you start planning your brand, you start building it without noticing. Great projects begin with great ideas, and you want to present the right image when it comes to your project, the accurate visuals to complement development, and thanks to this, lead yourself to attract the audience you want to see next to you. Start your brand development process doing a strong investigation to work on the strategy you want to implement and release it to your listeners when it’s ready for the world to see it.

So now you know there is a clear path you need to walk to get into the right roadmapping for a podcast. Create attractive strategies for your potential customers (leads), work the relationship you have with them, to last but not least, close deals and convert those potential leads to your clients.

Here in Nodalab, we can help you produce and launch your podcast series in a successful way to the right audience, it could really improve your income and increase your listeners.

 

How to Launch your Own Podcast Series Successfully

Image by: Felipe Lopez on Unsplash.


Creating a podcast takes a lot of time and effort. If you are completely sure that you want to commit to this project, constantly promote it and treat with love and respect, you will need organization. During the pre-production stage of your podcast, we recommend creating a roadmap.

Roadmapping

Choose the topic you want to talk about on your podcast, the one that you genuinely love. Visualize how your podcast would be like if it already existed, and do not forget to look for references of projects similar to yours. If you ever feel stuck in the creative process, look for inspiration, and make it unique by adding your own personal touch.

There are hundreds of podcast being born every day, so you need to find the niche market that resonates with your concept. Ask yourself if there’s an audience waiting for someone like you to spread your ideas.

Your podcast is and will be like your newborn baby:

It needs an original, unique name (be sure no one else has the same name as your baby does). Choose a title that sounds appealing and illustrates what the show is all about for potential listeners. We recommend you to search for keywords that are related to the topic you’ll be talking about and identify which keywords can help your position in search engines. Make sure you can register a domain with your chosen title, create accounts for social media, etc.

Now let’s move to the shape of your baby, the color of its eyes, the clothes you want it to wear. The possibilities for the structure are endless, so be wise and choose the format that best fits your narrative and your resources. There are several formats to produce a podcast:

There are those that have a single host going through a script. Then there are the interview podcasts, where the host interviews a different person each episode; there are also fiction and non-fiction podcasts, as well as newscasts, which are uploaded every few days or once a week.

So how do I start my podcast? Where do I begin?

Start with a good introduction. Do you remember your favorite radio or TV show? Remember how in between 30 and 60 seconds, it would transport you to another dimension with its music intro, welcoming you to they’re own universe? Well, the same thing has to be done with your podcast. In a very brief time, you can let your audience know what your podcast is about, and get them excited about what’s coming next. Some podcasters use a musical intro, and some don’t. It depends on the topic you are going to talk about, and the mood you want to establish with your audience. Producing a custom jingle, or selecting the right track from a music library will help your audience identify with your show.

Regarding the length of your podcast, some blogs will tell what the average duration of a podcast should be, but it really doesn’t matter as long as the content is engaging throughout and it feels right – it all depends on the nature of the content and the structure of your podcast.

Last but not least, you’ll need to create an ending to your show: closing thoughts, thanking your audience, having a sneak peek of your next episode, and outro music (which can be the same music as the intro) are all common practice. This is your opportunity to promote yourself and persuade your listeners to subscribe to your show, make a donation through Patreon, or leave a review on their favorite podcast app. Including show notes and episode resources are great ways to back up the information you’re sharing and redirecting your listeners back into your website.

What about sound quality and podcast hosting?

Since podcasting is an audio medium, sound quality is crucial to produce and launch a successful product. Yes, you will need to buy and gather the right equipment and recording software or cloud recording service, but editing and mixing your own audio can be a challenging and tedious endeavor. We strongly recommend you to hire a podcast producer, to have the best quality not only in audio but in all of the production process that comes along with podcasting.

Now that your podcast is completed you need to get it out there. Choosing a podcast hosting service really depends on your needs as a podcaster, and most of these servers will make your show available on platforms like Spotify, Apple, and Google podcasts. These services will host your audio files, manage your RSS feed, and even provide insights and listening statistics. You can also host your podcast from within your own WordPress website with plugins like Powerpress, which make publishing your episodes as easy as creating a blog post.

If you’re looking for a podcast expert to help you not only produce but launch successfully your podcast series, Nodalab is the place you’ve been seeking for. We provide world-class audio production, around the clock publishing, and much more!