Tag: growth hacking

Growth Hacking for Solo Podcasters

Growth Hacking is all about frameworks that deliver shortcuts. New perspectives on how we produce value. If you want to increase your listeners, it’s time to start thinking exponentially.

If you’re embracing this journey on your own, then you’ll be both the host and the producer of your podcast. But that shouldn’t mean you’re all alone. Learn how to create a community that you can engage with and grow it exponentially from the start. Follow these smart Growth Hacking insights.

Thinking exponentially

Even if you’re working solo, your project has to be considered as an organization since you’re trying to build a community around your podcast. One of the best books to understand Growth Hacking is Exponential Organizations. The author Salim Ismail writes about looking at your project as a social movement. To achieve that goal there’s a concept that he outlined called Massive Transformative Purpose (MTP). An MTP should be narrowed down to a single sentence that settles a measurable achievement. 

In fact, Salim’s very own project, Singularity University, has the mission to impact a billion people in a five-year period. Certainly, that may sound a little exaggerated. But the fact that it seems almost impossible is what actually makes it attractive and powerful.

Elements of a strong MTP: 

Who do you want to impact? – It’s better if you focus this part on your podcast’s niche: Foodies, music nerds, single mothers, residents of a certain region or city, etc.

What will be solved? – This is something that demands you to be active on the solution. It could be achieving visibility, positioning, or being the first to

Huge and aspirational – This makes the journey exciting enough for someone to join. To satisfy that constant desire of making history and becoming the hero of the story.

The community experience

While the final goal for every podcaster is to be heard, it’s important to think about your podcast as an ongoing experience that doesn’t stop when the episode is over. Remember that the progress of your podcast holds a narrative that you can use to your own benefit. Every episode should be a milestone, where you spell out how close you are to the accomplishment of your podcast’s MTP.

A practical example

The fact that many shows use Patreon as an effective tool to capitalize on their content is because it also allows them to compound their audience into a community of subscribers. It’s becoming increasingly common for YouTube content creators to credit their community members by putting their names at the end of the credits. It’s actually a tangible way to be part of the show.

Another simple and popular practice is to set a growth target that will unlock the release of a new piece of content or reward for the entire community. Something like a hook. For example: “If we hit X number of subscribers before the end of the month, I’ll upload the second part of this episode”.

Rely on the virtues of the audio-format

You can also make your followers become part of your show if you give them the chance. Since a podcast is a completely audio-only format, you have a great opportunity to literally listen to your followers and invite them to speak. Adding their recorded opinions to a segment of your show and increasing its potential to be shared by them. 

Now you can overcome the main risk of going solo

Quitting is easy when you’re only letting yourself down by doing so. But when there’s a whole community behind, there are more reasons to move forward. The main risk of going solo is called podfading: the sudden interruption of a podcast series. We have a whole piece on why it happens and how to avoid it.

The best thing about outlining your MTP is that you have a mission to accomplish that serves as motivation for you to finish the job. Consistency is the ultimate hack. Here, the winning horse is the one that finishes the race.

Free from all the production tasks and focus on being the best host of your podcast. Get in touch with nodalab and take the first step into professional podcasting.

What is Podfading? Three Basic Hacks to Beat It

What is podfading? Three basic hacks to beat it

What is podfading? If your podcast has managed to reach its seventh episode, then congratulations! You can feel proud to say that it has overcome podfading, a concept used to describe why many podcasts fail to be consistent.

Podfading is a word to name the sudden interruption of a podcast series. It is frequently used to describe why many podcasts won’t make it to the seventh episode.

The term was created by Scott Fletcher when he tried to describe this event on his podcast ‘Podcheck Review’. Ironically, that podcast doesn’t exist anymore, but that speaks of all things coming to an end at some point, and you can actually take advantage of that from the start. Outlining an entire creative strategy that contemplates the end of its own cycle is actually quite healthy. The most successful podcasts are those that manage to be aware of the limits within their own narratives, allowing them to work on the structure of the content they want to share with the world and work on the lessons that every new episode brings.

In this post we’ll tell you what exactly is podfading and three basic hacks to beat it. We hope that these tips can go beyond what all the other blogs say about scheduling and content priorities that sometimes don’t make up for all the internal concerns and issues that end up bringing down a project full of hopes and dreams. Take this as a pep talk for confident podcasters. If you already know the purpose of your show, then you’re closer than you think to having a successful podcast. As the Korean saying goes: “starting is halfway”, so don’t fear podfading and consider the following rules.

1. Assemble your team!

The fact that making a podcast is pretty simple doesn’t mean that it’s easy. We encourage you to believe that this game can be played just by one player, but the main benefit of assembling a team is that the eventual decision to stop the project will no longer depend on you only but on a group of people who believe in the same ideal. If you have a team they can help you come up with ingenious solutions to turn around whatever the obstacle is that is forcing you to abandon the podcast.

Dividing tasks among a group of people helps you focus on what you want to achieve the most. Keep in mind that to create a podcast it will be very useful to have a copywriter that helps you with the show notes. A designer who’ll provide a visual identity. An audio manager. A community manager, and above all, a captain. The captain must blend the skills of the whole team to ensure that each task is ready to boost the potential of the podcast.

Other roles will depend on the nature of i. But when it comes to this hack, just remember that five people is all you need to arrange a streamline that makes your podcast production easier.

Here’s a useful guide so you can understand the fundamental roles that you need in your podcast team.

2. Identify your first goals and redefine patience

It is true that results take time to come and at this point, that should no longer be an issue. We invite you to categorize your first objectives differently. It will be very useful for you to think that your product is actually a season and not just a show that you want to transmit constantly. A season can be made up of only three chapters, but keep in mind that all of them will have to share the same themes and formats. 

Examine all the ways your audience can react to your content. All of them. Another of your first objectives can be to generate every one of those reactions, no matter if they are a few. It is also important for you to be mindful that patience is not just about waiting but dictates the period of time in which the most important thing you need to do is learn and observe.

Connect with your first listeners and ask them how they would improve what they’re listening to. Remember, this is not about you, it’s about them. Let them know from the beginning that they are the most important piece to make it all work.

Adapt SMART goals to your podcast strategy following these helpful tips to keep moving forward.

3. Trust the algorithm

All viral podcasts start the same way. It is common to see a podcast go from 10 views to 10,000 overnight thanks to the way streaming platforms work. Directory algorithms are always looking for new content. They just need to see that you are consistent, that you have a website, and that your product is complemented by other elements such as show notes and blog posts. When it comes to podcasts growth is almost always exponential, like a snowball effect. 

To make sure that your podcast has everything that the algorithm requires to position it among the first search results, recommend it, and include it in its new releases section, you can take as a reference some of your favorite shows. Pick those that cover the same topics as yours and use the same keywords to benefit their show. Try to think like the algorithm would and keep in mind that every day it is fed with new information that opens the black holes that will allow your podcast to go viral overnight if you just follow these rules.

Algorithms will have a big influence on how new content is presented to you. Still unsure if the algorithm will love your podcast? Check out this amazing guide and stay confident.

Now that you know what is podfading, keep in mind that the basic truth is that a professional podcast requires commitment. Trust in a team that will commit to making your podcast sound neat and look spectacular on your website. Get in touch with nodalab and take your podcast to the next step!