With this podcast collaboration guide, you’ll be ready to to make that crossover episode that can boost your audience numbers to the top!
Start creating your dream list
Make a list of all the podcasters you would be interested in working with. Consider everyone. From those that have a similar level to yours in terms of size of the audience and the amount of time you have put in, to the celebrities on your list.
It’s crucial to not limit yourself to podcasts that are just like yours. Think outside the box. Make sure there’s a good chance that whoever listens to that podcast is also interested in yours.
You have to think about how to convince each person on your list to collaborate with you and think about the best way to get in touch with them. It can be via email, social media, contact on their website, LinkedIn profile, or their Patreon page.
Make it a win-win situation. Your contributor must understand that you are introducing yourself to help their podcast. If they feel like they get more from the deal than they give you, they are much more likely to say yes.
Main ways to make a collaboration
If you’re going to your contributor’s podcast as a guest, make sure you’re asking the following questions:
- When will you be launching your podcast?
- When is the anticipated date?
- How will you promote the podcast?
- Do you have any expectation from me to promote my appearance on your podcast? If yes, please share what you expect.
If you’re the one that’s hosting the show, make sure to handle the questions or the script to your guest at least two days before you’re planning to record.
It means that you place one of your episodes on the other person’s podcast feed and vice versa. This is the cornerstone of cross-promotion strategies, which is effective and well known among podcasters.
There should be a match with the existing format, style and tone of the collaborator’s show. You don’t want to make the experience confusing for listeners.
As a host, it’s important to record an introduction talking about why you are sharing the episode and then post it in its entirety.
It can go right in the middle of your collaborator’s episode. If you have access to dynamic insertion technology, via your podcast hosting platform, it could be a self-contained 30 – 45 second promo inserted as a pre-roll, mid-roll or post-roll.
Word of mouth is one of the biggest drivers for podcast discovery, so make sure that you have a script that highlights the qualities of your podcast and, above all, its purpose.
Ready for a professional crossover episode? Make sure you’re adapting these tools to your workflow!
What does it take for a business to create a professional podcast? Visit nodalab.com and let us show you where to start.