Tag: COPYWRITERS

How to Launch your Own Podcast Series Successfully

Image by: Felipe Lopez on Unsplash.


Creating a podcast takes a lot of time and effort. If you are completely sure that you want to commit to this project, constantly promote it and treat with love and respect, you will need organization. During the pre-production stage of your podcast, we recommend creating a roadmap.

Roadmapping

Choose the topic you want to talk about on your podcast, the one that you genuinely love. Visualize how your podcast would be like if it already existed, and do not forget to look for references of projects similar to yours. If you ever feel stuck in the creative process, look for inspiration, and make it unique by adding your own personal touch.

There are hundreds of podcast being born every day, so you need to find the niche market that resonates with your concept. Ask yourself if there’s an audience waiting for someone like you to spread your ideas.

Your podcast is and will be like your newborn baby:

It needs an original, unique name (be sure no one else has the same name as your baby does). Choose a title that sounds appealing and illustrates what the show is all about for potential listeners. We recommend you to search for keywords that are related to the topic you’ll be talking about and identify which keywords can help your position in search engines. Make sure you can register a domain with your chosen title, create accounts for social media, etc.

Now let’s move to the shape of your baby, the color of its eyes, the clothes you want it to wear. The possibilities for the structure are endless, so be wise and choose the format that best fits your narrative and your resources. There are several formats to produce a podcast:

There are those that have a single host going through a script. Then there are the interview podcasts, where the host interviews a different person each episode; there are also fiction and non-fiction podcasts, as well as newscasts, which are uploaded every few days or once a week.

So how do I start my podcast? Where do I begin?

Start with a good introduction. Do you remember your favorite radio or TV show? Remember how in between 30 and 60 seconds, it would transport you to another dimension with its music intro, welcoming you to they’re own universe? Well, the same thing has to be done with your podcast. In a very brief time, you can let your audience know what your podcast is about, and get them excited about what’s coming next. Some podcasters use a musical intro, and some don’t. It depends on the topic you are going to talk about, and the mood you want to establish with your audience. Producing a custom jingle, or selecting the right track from a music library will help your audience identify with your show.

Regarding the length of your podcast, some blogs will tell what the average duration of a podcast should be, but it really doesn’t matter as long as the content is engaging throughout and it feels right – it all depends on the nature of the content and the structure of your podcast.

Last but not least, you’ll need to create an ending to your show: closing thoughts, thanking your audience, having a sneak peek of your next episode, and outro music (which can be the same music as the intro) are all common practice. This is your opportunity to promote yourself and persuade your listeners to subscribe to your show, make a donation through Patreon, or leave a review on their favorite podcast app. Including show notes and episode resources are great ways to back up the information you’re sharing and redirecting your listeners back into your website.

What about sound quality and podcast hosting?

Since podcasting is an audio medium, sound quality is crucial to produce and launch a successful product. Yes, you will need to buy and gather the right equipment and recording software or cloud recording service, but editing and mixing your own audio can be a challenging and tedious endeavor. We strongly recommend you to hire a podcast producer, to have the best quality not only in audio but in all of the production process that comes along with podcasting.

Now that your podcast is completed you need to get it out there. Choosing a podcast hosting service really depends on your needs as a podcaster, and most of these servers will make your show available on platforms like Spotify, Apple, and Google podcasts. These services will host your audio files, manage your RSS feed, and even provide insights and listening statistics. You can also host your podcast from within your own WordPress website with plugins like Powerpress, which make publishing your episodes as easy as creating a blog post.

If you’re looking for a podcast expert to help you not only produce but launch successfully your podcast series, Nodalab is the place you’ve been seeking for. We provide world-class audio production, around the clock publishing, and much more!

 

Streamline your Podcast Series

Image by Gaelle Marcel on Unsplash


Publishing your own podcast series can be exciting: you’re sharing your ideas with people not only locally, but also globally. It takes time and a lot of organization to reach your listeners’ ears effectively. There are many ways to boost the productivity of your project and is not as hard as it looks. The key to crafting a powerful podcast is reduced to one word:

Streamline

If you are serious about your show, and you are aware of its potential benefits as an inbound marketing strategy and a business development tool, treat it like any other business venture you approach. If you don’t have a creative team to help you manage your production workflow, it will be a daunting task to do on your own. We use hundreds of processes every time we execute a project in our business, and in the podcasting world, there is not much of a difference.

Start first by optimizing your workflow and gathering a team around you, to assist in the production and promotion of your podcast series. Workflow optimization can make your life a lot easier and it will allow you to achieve better results with your podcast. This is achieved through a streamlined system that integrates every aspect of your production schedule while remaining affordable and easy-to-comprehend for all of your team members.

So how do you produce a podcast like a pro?

Project management platforms are a great way to segment the work that has to be done each time you produce a podcast. Through Monday or Teamwork, you can create recurring assignments, improve communication and track your team’s progress, all in one place. This is a great way to organize your team, and make sure that every task is completed on schedule.

When it comes to storage, a podcast can take a lot of data and resources from your computer or hard drive, but now you can store safely everything you do to produce your podcast in the cloud.

Cloud servers can manage your audio files, store your documents and make all your data accessible through any device. File hosting services like Dropbox and Google Drive are not only huge data servers, but they allow you to collaborate seamlessly with people around the world. That’s right, you can have a global friendly team with a graphic designer in one country, your copywriter in other continent and still have a shared and safe workplace inside the cloud.

Blogspot: Streamline your podcast series

Image by Sanwal Deen on Unsplash

Speaking of copywriters, now that you have entered the world of the podcast industry, you probably found out how much it can help to work with someone who can manage words, narrative, and semantics better. Such a person will help you write and share the original content you want to express through your podcast. Whether your podcast is a co-show, conversational, educational, a solo-cast or an interview, the best way to streamline your program’s content is to have it written down. This will definitely put a strong structure on your project and will guide you to define your style, your niche, and hook the audience you want to have in your life.

Design is another essential element keep in mind in your project’s content. Now, we know we’re talking about an audio program, but when we see things happening is when we fall in love. You will want your podcast content to make sense and to complement it with solid web design and graphic design. Publishing a podcast with an artwork and a website that play with the show’s aesthetics is a beautiful way to improve your brand’s credibility.

The other topic related to podcast production is a complex one: audio. Yes, there are multiple cloud recording services like Zencastr or Zoom out there, but audio production takes more than just recording.  Recording audio at home can be messy, noises everywhere (even your computer’s fan can sneak into your podcast and you won’t like it). If you add expertise in editing and mixing to your team, to provide clean and razor-sharp audio, we assure you more people will want to listen to you.

If you’re looking to streamline your podcast series and improve on your content delivery strategies, Nodalab can give it all to you: audio post-production, artwork design, publishing services, show notes, and much more. Schedule your free interview with us and discover what quality in podcasting is all about.