Tag: CONTENT STRATEGY

Every Content Creator Should Have a Podcast by Now

One of the greatest virtues of a podcast series is the number of media sources to which it can be adapted. Plus, podcasts are a rising trend that many youtubers and influencers, and other content creators are jumping into. But why?

A podcast can be your content strategy backbone

You can turn every episode of your show into many short videos that highlight the most relevant parts of the conversation. Or even turn it into a blog post. If you’re serious about starting a podcast, make sure you have a camera ready. Because having your podcast recorded in video not only increases your chances of success. It also helps you to have enough material to promote it on social media in a smart way.

The algorithm is leaning towards video content

With the arrival of TikTok and its meteoric rise of users around the world, other social media platforms were forced to adapt. In order to compete, Youtube launched Shorts. Instagram ceased to be picture-focused. And Facebook Watch got improved. Video content is attractive to these platforms because it stretches the time that users spend on them. Also, every video uploaded is a new opportunity to place an ad. So, the best way to make video content without having to be an expert in optics and editing is by starting a podcast.

It’s the perfect way to team up with other content creators

For every kind of content, the quickest way to boost your likes and followers is to get promoted by a bigger account. And what better way to achieve this than by having them actively appear on your show through a nice conversation. If your podcast has enough quality and is following the basic rules, you have a chance to connect with creators you like and admire. They have nothing to lose. This is a quick guide to get a podcast collaboration right. 


Free from all the production tasks and focus on being the best host of your podcast. Get in touch with nodalab and take the first step into professional podcasting.