Tag: COMMUNITIES

Networking: How to Grow a Podcast Community pt. II

Image by: Roel Dierckens on Unsplash.

In Nodalab’s past blogposts, we have talked about different ways to build a community around your podcast. We know a podcast is a powerful tool to take your networking skills to the next level and strengthen your community. However, it is always better to choose your battles and keep your tribe close to you. So breath deeply and repeat after us: 

Take Your Time

By living in this accelerated and expeditious world, we have forgotten the elementary pieces of what human relationships are about: they take time, and we need to take care of them. If you have a podcast, and you are doing this only to make money or “living the dream” without caring for building any relationships, we invite you to rethink the purpose of your work. We all need other people in order to survive, and, other people can make a huge difference when it comes to expanding the reach of any professional project.

So what is the best way to connect with others through my podcast?

To create, grow and maintain a community around your podcast, you need to be patient and consistent with the content you are sharing. The universe wasn’t created in a day, and unless you are a famous person or a well known global leader, growing a podcast project will take time and effort from you. The more true connections you create with your audience and your podcast community, the less time it will take you to achieve your goals. 

What strategies can I implement to strengthen the audience around my podcast?

In order for your audience to grow, and stick with you anytime, you must show your listener that you care about them as much as they care about you. Some of the strategies you can put on practice to engage with your audience are:

Create and follow a publishing schedule

Creating a calendar with all the necessary tasks for the production and distribution of your podcast will give a concrete structure to your workflow, and will also guide your audience to be aware of when a new episode is ready for them. If you have a weekly podcast and you have been releasing episodes on Tuesdays for a while, it’s probably for the best to keep it that way. Also, it is important to prepare your audience for release day, so be sure to let them know one day before to stay tuned for every new show.  

Another important move is to respond to comments on your social networks and listen to constructive feedback from other podcasters, such as your audience. This shows you have sensitivity and reflect empathy. Despite what some people tell you, leaving reviews is important for podcasters because it is the clearest way to receive honest feedback from their audience. By adding the task “respond comments and feedback from the audience” to your to-do list and making it a habit, you will be building trust with your audience, and they will know they can count on you at all times.

This is a classic strategy from other podcasters to attract their audience. Whether is at the beginning or at the end of your podcast, don’t forget to invite your listeners to subscribe, and leave a review. You can also engage with your audience by asking questions in your show, request topics for the next episodes, or suggest some others and ask for feedback: this is another KPI for you to consider on your content schedule. After all, you are making a show for them, not for you. 

There are multiple ways to engage with your audience and grow your podcast community. We can help you figure out what is the best move for you. If you want to receive our latest giveaway for nodalab, don’t forget to subscribe to our newsletter below and follow our social media for more podcast tips. 

Looking for podcast experts? We would love to hear from you: hello@nodalab.com

Create a Roadmap for your Podcast Launch

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We know launching a podcast can feel like too much for a small team or an individual. However, we believe that establishing clear communication lanes between members of your work team and developing a structured plan on your way to success is essential and will make things easy peasy. To develop a roadmap according to your project’s needs, we recommend you to set quantifiable goals and objectives that you want to reach through your podcast.

Your roadmap will be the place to start thinking about your goals.

Your roadmap goals should be very specific and achievable, as well as measurable within a time frame. Determine which marketing objectives you would like to achieve and create schemes accordingly.  Some of these goals can be related to Key Performance Indicators (KPI’s), such as the size and engagement of your fan base, monthly sales figures, traffic to your website, and others. Your branding will be based around these objectives and will guide you whilst creating your marketing plan.

How can I carry out a roadmap for my podcast?

Now, to make your marketing strategy work, you must define how to reach your market, and positioning inside Search Engines is an elemental key to stand out when it comes to inbound marketing. A Unique Selling Position (USP), is commonly a cause presented by a seller (that would be you) reason, arguing that this seller services are different or better than the competition. You can use the USP to attract the perfect audience when it comes to your website’s podcast if you develop the message the right way.

First things first. To develop a business model, you need to be very clear of how this works: A solid business model is a great tool to understand how your business would work before you start running it, and during its course. Using, for example, a business model canvas to understand your own business model, will strongly help you to discover how to monetize your online business in a faster way, and define your accurate target audience, while identifying the best channels for communication as well as key partnerships.

A couple of questions you must ask yourself during roadmapping stage, are related to marketing and how this huge world works. Building trust by offering value through different services is a great tool to achieve goals. People often call this move an offer ladder. You need to define an offer ladder and proper productization of your services for all of this to work for you and your business.  An offer ladder is also a great way to reach potential customers through freebies while showcasing products that are higher in value.

Roadmaps should help you start, develop, follow and close processes, both in the generation of leads and in the nurturing of them. To change from leads to formal sales, one of your top priorities is that you directly engage with your leads. To complement the sales process we recommend you to use a Customer Relationship Manager (CRM), a very common term used in marketing area and related to the closing and follow up of sales. CRM’s throw relevant situations related to each account or contacts, it helps you manage data through any gadget, and some of them have the possibility of offering reports. With the help of a CRM like Salesforce or Netsuite,  you can do follow up in an easier way, converting leads to legit sales with the correct use of this tool.

Finally, we’ll talk about a very important thing when it comes to roadmap a project: brand strategy, design, and development. When you start planning your brand, you start building it without noticing. Great projects begin with great ideas, and you want to present the right image when it comes to your project, the accurate visuals to complement development, and thanks to this, lead yourself to attract the audience you want to see next to you. Start your brand development process doing a strong investigation to work on the strategy you want to implement and release it to your listeners when it’s ready for the world to see it.

So now you know there is a clear path you need to walk to get into the right roadmapping for a podcast. Create attractive strategies for your potential customers (leads), work the relationship you have with them, to last but not least, close deals and convert those potential leads to your clients.

Here in Nodalab, we can help you produce and launch your podcast series in a successful way to the right audience, it could really improve your income and increase your listeners.

 

Workflow Optimization for Podcasters

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Giving your tasks a clear path and running the right methodology for each one will have a huge impact on your podcast workflow. The key to a streamlined operation lies behind workflow optimization and it all takes us back to the one simple word: 

Organization 

Almost 200 years ago, we made huge progress in manufacturing processes: we moved from hand production methods to the use of machines and saw the rise of the industrialized system. In our modern times, we’re talking about how to make our own workflow processes more automatic, saving time and minimizing risks to our business.

In the digital era, the amount of information may be sometimes overwhelming, so it is essential to find simplicity out of all the clutter. Some of the simplest tasks you and your team are constantly doing may not seem like much, but these little hacks go a long way when you add them all together. We have assembled a few tools of the trade that may save you a lot of time and energy when first starting out, or even if you are already experienced.

So what are the hacks any serious production team should be doing?

File management is the first element you should really consider when it comes to teamwork and shared workflows. If you are uploading a podcast per week to every hosting service, you probably have a lot of data around you: Word processors come in handy while doing planification and copywriting, and such files might have to be exchanged with your team for review. Recordings and audio session are heavy when it comes to data storage and they might clutter the space in your hard drive. Having your files in a cloud service like Dropbox or Google Drive, allows everyone on your team to perform cloud collaboration, cutting the need for constant downloads and uploads and making revisions much simpler. With tools like cloud storage services, your team can work with you basically anywhere in the world and you can be sure your data is safe. We can finally leave pen drives behind.

Scheduling your tasks and meetings will not only help you improve your productivity, but it will tell you exactly when each member of your team has free space, avoiding time conflicts. You can use tools like Google Calendar to organize your days better and optimize your podcast creation processes. Applications like Assistant.to or Boomerang calendar work well and are free. Remember that the most important thing to do when it comes to workflow optimization is putting all of your attention to one thing: efficiency. You’ll see the productivity increasing once you have everything in its place.

Automation may sound like you’re planning to build a robot, but it’s a lot simpler than that. As time passes by and our podcast is getting bigger, our schedule gets busier. But there is no need to be worried; we are blessed by amazing tech services like Zapier. This platform can do mundane tasks for us and keep track of events in all of our accounts; is a platform that communicates with all your other applications to synchronize the workflows in your business, so you can focus on the most important work. Tech integration on your workflows can be either free or premium and it takes a big load off you.

Another tool in your podcast workflow is social media management platforms. With services like Hootsuite, you can create publications from all your social networks in one place and schedule them ahead of time. It can also help you track the progress of all your social networks so you never skip a beat on mentions or comments. Making a habit to schedule your posts and keep all your social media accounts active, will let you sleep better at night without wondering if you posted your latest episode on Twitter, or Facebook.

In essence, the best way to use tech to your favor is to integrate these pieces into your workflow’s puzzle and committing to them. Organizing your tasks better will require time and effort to bear fruits, but It won’t take long for you to see the results of automation in processes like project management and handling your social media account.

Take your performance to the next level by integrating tech solutions to your production workflow, and save time in the deliverables of your business by integrating these actions into your schedule. Nodalab  can guide you to optimize your workflows in a successful way, so schedule your free interview and find out how we can streamline your podcast series.

 

Networking: How to Build a Community Around your Podcast

Image by: Ikea Urteaga on Unsplash.

Public relations and marketing are key elements in any business startup. Getting the word out and refining your sales pitch is a constant process to pursuit in order for you to become a successful entrepreneur

To understand that in its full terms, it is essential to recognize the right opportunities when they present themselves, and take a deep dive into the art that is:

Networking

As humans, we all need to be part of a group and identify with others in this world; we want to feel like we belong somewhere. Just as YouTubers create their own communities and social circles, and your favorite band has its own fan club, the podcasting community looks to create the same kind of tight bond with their audience. By encouraging your listeners to engage dynamically with your content, you can make them feel part of a group where they feel safe sharing their thoughts, and this is essential when it comes to business development. That’s how networking works.

When it comes to digging out the best strategies and improving your networking skills, I prompt you to get in touch with the people behind the podcasting industry. This move is extremely important (and exciting) for your project; it will provide you with a safe environment to ask specific things in a friendly way and have an honest answer to your questions. There are a lot of Facebook groups and online forums where you can look out for fellow podcasters and learn from their experience. A worthy example is She Podcast, a support group, and community that was created to help female podcasters and that has evolved into a podcast of its own. Building trustworthy, long-term relationships and gaining access to higher profile people will improve your online presence, and most importantly these people will have your back anytime you are searching for answers.

So how can I build a tribe around my podcast?

Growing your own tribe means a new family is being born, your virtual family. If you’re genuine, follow your heart and you act aligned with your core values and ideas, then you probably have a tribe already. Your tribe or community is always there for you: they share the same values you want to convey through your podcast, they take your message seriously, share it through their social networks and discuss it amongst their peers – 80% of Instagram users voluntarily connect with a brand on Instagram.

We all like to be told a story; the more personal and moving the story is, the more people will identify with it. Strong relationships are built on honesty and two-way communication. Touching upon your personal life experience, talking about your emotions and sharing your personal thoughts will allow people to grow confident in you and become attached to your vision. Ultimately, they will feel closer to you and they’ll try to communicate back to you in the form of comments, reviews, letters, and emails. If you take the time to listen to what your fanbase has to say and you respond reciprocally, the bonds between both parties will tighten and it will assure them that anything that comes from you is trustworthy. This is what we call brand loyalty.

Another key element in networking is to build brand awareness around your podcast. Brand awareness or brand recognition consists in the permanence your brand has inside your client’s thoughts. The trick is quite simple: If the first thing that comes to your listener’s mind when talking about a specific theme is your podcast, then you are doing things right. Creating legitimate business credentials (website, logo, social media accounts), having consistency and clarity in your content delivery strategies, and collaborating with brands and influences are amongst the activities that will communicate to your potential customers that you are the real deal.

Building brand partnerships is another strategy for successful networking. By associating yourself with like-minded individuals and companies, you are increasing your potential for growth and exposure. Collaborate with fellow podcasters and be a guest on their show, or alternatively invite them to be a guest in your show. Reach out to potential sponsors and become a brand advocate of your favourite products.

Adding physical events to your schedule will also increase and strengthen your local community. If your podcast is aimed at educational purposes, you can organize masterclasses or workshops and become more acquainted with your local following (whilst also profiting from this activity). If you have audiences located outside of your physical reach, you can perform these events virtually; scheduling webinars or tech talks are great ways some good quality networking.

Now that you have a lot more tools to develop your project online, keep in mind that networking is a common practice in the entrepreneur and business world; It is a great opportunity for you to connect with other business sectors and increase your following, meet your supporters through physical events and generate potential deals with brands and sponsors.

Nodalab is here for you. Whether you are looking for expert advice or new ways to grow your community, our team of dedicated professionals is passionate about excellence and committed to your success. Get in touch and find out how we can help you with your networking journey.

To read the second part of this blogpost, enter: Networking: How to Grow a Podcast Community pt. II