Tag: BUSINESS GROWTH

Behind the Scenes: nodalab’s take on Sound Design

When you think about podcasting, the image that pops into your head may be fairly simple. Two people chilling in a studio, having influential conversations on the topics they are most passionate about. Sure, that’s the core of podcasting, the sharing of ideas in a structured, fun and easy-to-absorb format. But, there is this whole universe going on behind the scenes that audiences could appreciate a lot more: sound design.

But wait… do ALL podcasts involve sound design?

The short answer is… no. Even when all podcasts require audio editing, processing, mixing, etc., sound design is more of a craft, used to better illustrate ideas, warp the ways we deliver a specific message, move emotions, and so much more. Storytelling driven podcasts are great examples of the usage of sound design, as narrations often need a little extra something to enhance how we share ideas. Ambiences, voice effects, specific sounds (such as explosions, portals, sci-fi guns, etc.), and the way these sounds are incorporated into the narrative, all of these elements are what can really bring a great story to life through the power of sound design. 

Sounds cool, but how can podcasters incorporate this craft into their own projects?

I believe that everyone can learn new skills if they are curious and passionate enough to put some work into it, so I definitely encourage you to start your Sound Designer / Hero’s Journey if it is something you really want to do. So let me break down what you’ll be needing: 

1. A library

A good Sound Effects (SFX) library is essential for any sound designer, as it is the foundation of our craft. Even though there are sound designers that record and edit their own files (I encourage this practice too), in a library you’ll find thousands of SFX that are ready for you to incorporate into your projects. And before anyone panics, there are plenty of libraries out there, for all budgets. Let me recommend some for you, I got you!

For free sounds, you can always rely on FreeSound.org, a compilation of recordings and files that audio enthusiasts willingly share on this platform. All you need is to set up an account and you’re ready to roll!

To amp things up, I’d recommend Zapsplat, which contains a lot of hidden jewels, free SFX, and you can even access their premium library for a small fee. Personally, I’ve used this library for a couple of years and I can say it is worth paying for their membership.

In case you count with the resources, I’ll go ahead and recommend Soundsnap, that’s the one we use here at nodalab, and it is worth every penny. Soundsnap’s search engine is great and their library is so rich you’ll find pretty much anything here!

2. World Building & Criterion

Sound design is much more than just importing SFX into your project, as you have to really sit down and listen to the message you’ll. Always place sounds in order to support ideas and favor the narrative, think of assembling a really special dish, where every element has a purpose. Ambiences to better illustrate a scenery, a distant explosion, or dramatic transition to emphasize an idea, adding reverb, delays, and different equalization to specific words… The possibilities are endless! When you become a sound designer, you can twist, build, warp and manipulate this sonic universe.

3. Creativity & Love

Setting the technical stuff aside, I believe sound design is an extremely emotional and creative process. As sound designers, our ultimate goal is to really bring a story to life, this involves a lot of creativity and heart, so my advice would be to not hold yourself back and allow yourself and your creativity to flow. Dare to experiment and give your project a unique sonic identity.

Where can I find a good reference?

Allow me to flex a little here, as the original shows we produce at nodalab are great examples for you to dive into the marvelous universe of sound design. No project is identical to another, and each show has different needs when it comes to sound. Some may need some voice SFX and you can call it a wrap, while other projects may need close attention to detail and a bunch of sonic elements. Again, it all comes down to the needs of your show and how you want to tell the story. 

At nodalab, we really believe in the impact of great stories, and we’ve created shows that allow all of the parts involved (that is, from writers, to narrators, all the way to audio engineers) to push their creativity a little further, which has lead our team to raise the bar when it comes to storytelling in the podcasting industry. I’d like to invite you to check out our shows, so you can have a clearer picture of what your podcast could end up sounding like.

One of my recent favorites is La Historia Jamás Contada’s latest episode, which was especially fun for me to work on, as I could get a little more creative due to the nature of the topic… witches! Give it a listen, it is so worth it!

If this sound design talk has gotten you excited, don’t hesitate to contact our team if you have questions, we’ll be more than happy to chat with you! Learn how to do a podcast with nodalab.

Podcast Advertising – 2021 Review

When it comes to advertising, podcasts hold a big business advantage against other types of media: their conversion rates.

Podcasts maintain audiences captive and segmented making it easier for brands to hit their target audience. Plus, the intimate relationship created between the podcast host and their listeners builds credibility for products and services.

Is Podcasting Ad Revenue rising?

Consumer confidence translates into sales, and ultimately statistics, and numbers. According to The Interactive Advertising Bureau (IAB), podcast ad revenue in the U.S. will hit $2 Billion by 2023. Podcast revenue grew 19% in 2020 to hit $842M, despite the pandemic. Up from $708M in 2019 and $479M in 2018.

It’s no wonder why big companies have been placing big bets on the podcasting world. There’s Amazon’s purchase of Wondery or Spotify acquiring the Australia-based platform Whooshkaa. Plus the hosting and ad company Megaphone, and more recently, the podcast discovery platform Podz.

The efforts to facilitate ad insertion into podcasts have been a top priority inside the industry.

Some winner deals were also made last year. Beginning with Joe Rogan’s exclusive, multiyear deal with Spotify, Michelle Obama’s debut podcast, and Meghan and Harry’s mysterious but exciting show deal.

Diversify your ads the right way

According to the Podsights Benchmark Report, there is a sweet spot when it comes to frequency and exposure to ads from podcast listeners.

According to Matt Drengler, Director of Partnerships at Podsights, ads that run on multiple podcasts get better conversion rates than if used in only one show or network. He suggests that the sweet spot for average frequency (the number of times someone listens to an ad) remain 2 to 3.

This same study shows that mid-rolls (advertising in the middle of episodes) continue to have the best performance.

Advertisers who use a combination of mid-rolls and post-roll ads have the highest conversion rates. 

If you want to know more about Growth Hacking visit our blog post: Growth Hacking for Solo Podcasters

Some big league examples

Podcast listeners really come through when it comes to purchasing. In the New York Times’ 2020 Earnings Conference Call, they stated a $36 million revenue in podcast advertising. A huge increase from the $7 million earned in 2019 after they purchased Serial and the rights to sell advertising against This American Life.

The New York Times digital advertising declined 2% in 2021. But podcasting was the only sector that grew.

Listener Behavior

Even during the pandemic, listener behavior has shown that podcasts are still a preferred medium.

Yes, consumer habits have shifted since a good part of the population doesn’t commute to work or school anymore. But people have found other times to listen to their favorite shows. Plus, ear time is still a far less competitive and crowded arena than screen time. One of the best assets of podcasts is their versatility.

Podcast advertising is definitely not as niche as it was back in 2012. Today, advertising is not only easy to do but also extremely profitable when aimed at the right target audience. It’s all about finding the best alliances for your brand and creating a suitable marketing strategy.

If you are looking to advertise with an expert’s eye, contact nodalab’s amazing growth hackers. Visit https://nodalab.com/es/contact/

The Rise Of The Podcast In Mainstream Media

It’s 2022 and the podcasting revolution is far from dying down. These are a couple of reasons why mainstream media has to watch out for the rise of the podcast this year.

Podcasts are on the highest level they’ve ever been in history

Perhaps the moment that marked the beginning of the major commercial interest in podcasts was back in 2019. Spotify bought the two largest podcast platforms at the time: Anchor and Gimlet Media. 

Since then, podcasting has become more and more popular every day. It’s increasingly attracting the attention of huge tech companies, media companies, and of course, listeners all over the world. While a few years back the word ‘podcast’ was almost unknown, today almost everyone knows what a podcast is and has listened to at least one episode or heard of a show.

If you want to start a podcast check out this blog:  Every Content Creator Should Have a Podcast by Now

And if you still don’t believe that podcasts are at an all-time high, ask Amazon or Netflix why they’ve been investing millions of dollars in launching new podcasts for the past year. 

According to Statista 2021 Podcast Listener Reports, the monthly podcast listener in the US is expected to grow from 75 million in 2020 to nearly 100 million listeners by 2024. Plus, the Dial 2021 survey by Edison Research, shows that the average podcast listener rate has doubled in the last 5 years. It went from 21% in 2016, to 41% of the US population in 2021. 

Read the full Rumble article here.

Big Tech Companies are cutting to the chase

Since the podcasting wars started in 2019, Big Tech brands have been running an insane race to adapt and revolutionize their platforms for podcast listening. 

It’s only recent that Spotify announced they will be launching an Apple-like rating system for podcasts. This move puts them face to face with their competitor, Apple. The famous phrase heard at the end of almost every single podcast episode “leave a review on Apple Podcasts” can now change to “Leave a review on Apple and Spotify”.  

Read the full TechCrunch article here

This feature will better the podcast’s discoverability on Spotify and encourage users to interact with the platform although written reviews are not available yet, only the five-star rating system. 

But this is only the most recent feature adapted by big platforms for podcasts especially. Last year we saw dynamic ad insertion be born, numerous SEO optimizations to favor podcasts. And many media companies betting on original podcasting content. 

Screen time is overbooked – More ear time

One in five people surveyed in the U.K. by Magna Global and Spotify said they were listening to more podcasts during the coronavirus pandemic. 45% said they are spending more time listening to streaming music. The results – which mirror similar U.S. surveys – also shed light on what is behind the gains. “People are turning to digital audio as a tool to combat screen fatigue,” the study says.

The data shows 29% cited screen fatigue as the primary reason they are listening to more digital audio. Another 46% said it was part of the decision-making. One in four attributed other reasons for their bumped-up streaming audio consumption.

Since the pandemic hit, life has not been the same. This change has definitely affected our habits and the ways we consume media. Before March 2020, over 50% of the podcast audience said they listened to podcasts in the car in their commute to school or work. But now, with restrictions and home-office becoming the new normal, users have shifted their listening schedules to their quiet leisure time. 

Working and studying from home has increased screen time tremendously for almost everyone. After an 8 hour shift, we grow tired of being stuck to the computer. Most people use their time off work for other necessary activities like cooking, cleaning, and exercising. This is our opportunity! While screen time is overbooked with work, study, and entertainment streaming platforms, there is another less crowded time and place to connect with an audience, ear time. 

People are steering away from news-related content and listening to more fun and entertaining shows in order to de-stress. According to Resonate’s Connected Flash Study, the audience that increased its listening time the most during the pandemic is young women 18-24. 

Read the full resonate article here.

Podcasts fans take action

There is something organic about podcasts that’s still unbeatable: the listener-host connection. Podcasts feel intimate and close and one of the huge advantages of podcast advertising is that podcast listeners take action. 

The word of mouth-type advertising used in podcast episodes is highly effective. Audiences are very likely to buy a service or a product if their favorite podcast host recommends it. They are also likely to click on links, sign up for newsletters, and buy tickets to live events. The sense of community and trust are huge assets when it comes to looking for your audience’s support through Patreon or any other platform. 

Podcasts like Red Scare make as much as USD$53K a month on Patreon, and podcasts like Kara Swisher and Scott Galloway’s Pivot are charging USD$5,500 per person at their upcoming conference in Miami.

Check out our post: What’s The Real Deal With Patreon?

Audio advertising is incredibly versatile

The way podcast advertising works has radically changed in the last few years. Every day there are more features in streaming and hosting platforms to make it easier for you to add advertising to your audio content and find the best target audience. 

Dynamic ad insertion allows you to insert “commercials” into your episodes without actually having to record them inside the episode. Inserted ads, contrary to “baked in” ads can be part of a campaign and change depending on the location of the audience or even further segmentation (gender, age, interests, etc). 

Now you don’t have to be stuck with one ad forever. You can manage and insert different ads and campaigns to any of your episodes either through your hosting or even through your streaming platform. This new technology opens the door to new business possibilities for content creators and even brands. Creating advertisement campaigns for podcasts has truly never been easier. 

Branded podcasts are very popular

One of the many uses of podcasting is to extend brand awareness and make people feel more familiar with your product or service. But more specifically your company values. Many major companies such as McDonald’s, Best Buy, and Mastercard have found success with branded podcasts that dive deeper into their stories and their fields making them feel familiar. It also helps positions them as experts in their subjects. 

Offering information and entertainment in an authentic way is what makes a branded podcast successful. Remember, podcasts are all about community and authenticity. This is an opportunity for brands to address their audiences directly and in a more human way than traditional advertising. And it’s also a medium that allows you more time to actually talk, explain and engage complex subjects, something you definitely can’t do on a 15 second TV ad.

Plus, brand collaborations with podcasts are more and more common every day. Even if not every company has its own podcast yet, it is undeniable that audio advertising and the podcasting world. It’s a great opportunity to get to new audiences in a refreshing way. 

People are producing podcasts like crazy!

Podcasts are popping everywhere. Even in countries like Mexico, where the medium is not as mainstream just yet, trends are catching up incredibly fast. People all over the world are getting in front of the microphone. There are more creators out there than the media platforms can keep up with.  

This revolution is far from dying down. You are still on time to jump into the audio media movement and start creating. The odds this year are in your favor!

Check out Edison Research’s most recent reports on the podcasting industry here.

If you feel like starting your podcast on the right foot, contact our team of audio engineers, writers, and growth hackers today!

Pros of Recording your Podcast at nodalab Studios

podcast studio in mexico city

At nodalab, we have top performance studios so you can record your podcast with the highest quality. Here are only a few pros of recording your podcast at nodalab studios, or in a professional recording studio, and what can you expect of the experience:

  1. A qualified sound engineer will be available to ensure that your podcast has flawless sound quality.

  1. Lights, camera, action! We also master the full range of visual components to make your video podcast look spectacular.

  1. Soundcheck is essential for a high-quality recording. Our experts are ready to assist you in every part of the production process and will check every detail from the control room.

  1. You’ll have more time to focus on the creative elements of the podcast. All you have to do is get your content ready, practice, and show up on time for your recording. 

  1. When you visit the recording studio, you will be in a space designed and fitted with acoustic panels and soundproofing that will prevent external noise, echoes and reverb from leaking in.

  1. You won’t have to worry about setting the recording equipment or learning how to use it.
  2. It allows you to have a balance between work and personal life.

  1. When you’re at the studio you’ll have personalized comfort and attention. It will allow you to focus and give yourself a break from the daily routine.

  1. By recording at nodalab studios, you are guaranteed to produce a podcast to the highest quality standard.

Want to schedule your recording session at nodalab? Just click here.  

record your podcast in mexico city

DISCOVER THE MAGIC OF RECORDING YOUR POD
IN A PROFESIONAL WAY:

Understanding Storytelling Podcasts

Storytelling Is Not The Same As Fiction  

In fact, storytelling becomes an easier task when you rely on actual situations and facts. Podcasts are an influential tool that refreshes our information sources. The podcast universe is mostly made up of a community of open-minded people who seek to share their knowledge and experience. Some truth. A podcast is a thought-provoking alternative recreational activity. The perfect platform for storytellers.

But what is storytelling exactly? When it comes to podcasts, storytelling is all about confidence. So planning and knowing in depth the elements that give texture and rhythm to each episode is key. Storytelling is based on a number of resources and understandings that will keep your listener hooked.

Podcasts & Documentaries: New Spaces For Journalism & Business PR

While major news outlets struggle with misinformation and the trouble of articulating certain topics without risking their credibility, oodcasts and documentaries have become the perfect platform to humanize a relevant issue for a certain niche. A documentary always holds the promise of explaining, of making something clear. But it’s ultimately a piece of entertainment; a good story that comes alive. 

When it has a good sense of storytelling, a podcast should also share those virtues. Plus the possibility of addressing a corporate voice, intended for people close to an organization.

Main Ideas Should Be Solid Arguments

With this in mind, it will be easier to generate your own timestamps. Which is an essential element that your podcast should have to retain new listeners that are looking for the information you’re bringing to the table.

Time stamps segment the episodes into their most relevant topics, just by marking the minute and second in which each new topic starts and placing it in the description. This allows you to jump directly to a part of the conversation that’s most relevant, plus you get a preview of all the topics that the episode will cover.

Reality is Almost Always Numerical

According to a study by Pennsylvania University, people are more perceptive towards stories than they are to statistics and facts. So use storytelling and content marketing to make your audience listen to your content and let it stay on top of their mind. 

Cleverly placing important data in your story will not only boost your credibility. It will also allow the listener to engage with your narrative through logical analysis. Numbers don’t lie.

The Message Beyond Words: Role Playing and Sound Effects

This is where the emotional aspect comes into play at its most. A good podcast is like a good song, it needs to rely on the silences and the variety of sounds it includes to attract the listener and keep him interested, always on the edge of suspense.

Adding other characters to your show provides new sources of self-recognition for the listener and it adds versatility to the tones and styles that you can cover.

How Do We Apply This Principle?

La Historia Jamás Contada, a nodalab original show, the sounds help to create atmosphere and connect with the themes of mysticism, ancestral wisdom and nature that it often addresses. But the sounds also function to transition and imprint motion to the narrative, to establish each stage of the episode and thus give its community of listeners the assurance that each episode follows the same format.

Listen to La Historia Jamás Contada here!

Looking for a creative group of professional writers, producers, and audio engineers? Get in touch with nodalab and take your podcast to the next step!

Every Content Creator Should Have a Podcast by Now

One of the greatest virtues of a podcast series is the number of media sources to which it can be adapted. Plus, podcasts are a rising trend that many youtubers and influencers, and other content creators are jumping into. But why?

A podcast can be your content strategy backbone

You can turn every episode of your show into many short videos that highlight the most relevant parts of the conversation. Or even turn it into a blog post. If you’re serious about starting a podcast, make sure you have a camera ready. Because having your podcast recorded in video not only increases your chances of success. It also helps you to have enough material to promote it on social media in a smart way.

The algorithm is leaning towards video content

With the arrival of TikTok and its meteoric rise of users around the world, other social media platforms were forced to adapt. In order to compete, Youtube launched Shorts. Instagram ceased to be picture-focused. And Facebook Watch got improved. Video content is attractive to these platforms because it stretches the time that users spend on them. Also, every video uploaded is a new opportunity to place an ad. So, the best way to make video content without having to be an expert in optics and editing is by starting a podcast.

It’s the perfect way to team up with other content creators

For every kind of content, the quickest way to boost your likes and followers is to get promoted by a bigger account. And what better way to achieve this than by having them actively appear on your show through a nice conversation. If your podcast has enough quality and is following the basic rules, you have a chance to connect with creators you like and admire. They have nothing to lose. This is a quick guide to get a podcast collaboration right. 


Free from all the production tasks and focus on being the best host of your podcast. Get in touch with nodalab and take the first step into professional podcasting.

Here’s How a Podcast Can Help You Improve Your Marketing Strategy in 2022

The variety of topics that can be found in this format is almost infinite. 2022 is the best time to ride this wave. Podcast advertising sales grew to a 1 billion USD industry in 2021

However, that number is expected to double by 2023. 

Discover the many ways in which a podcast can humanize your brand and improve your marketing strategy, getting close to those users and listeners that are increasingly demanding higher quality content.

A Powerful Networking Tool

A compelling partnership starts with a good conversation. Many entrepreneurs and influential leaders have good stories to share and podcasts have become the ultimate platform for them. Having a series of guests who bring some new knowledge to the table is a win-win game for everyone

For them, it helps to enhance their identity as authorized voices. For you as a creator, it’s a chance to enter their network in a creative way that, if done right, inspires other speakers to use your show as a medium in which they can promote their business and leave their own mark.

Remember that podcasts not only speak to individuals, but also to organizations

Podcast Listeners Are Highly Committed

The thing about podcasts is that listeners develop a relationship with podcasters as if they were part of the conversation. Did you know that 75% of podcast listeners take action from commercial messages? This means that they’re more likely to follow affiliate links, click on ads, and acquire your service/product

Why? Because it’s capitalizing on the full potential of word-of-mouth marketing, one of the most effective ways to sell.

The Perfect Culture Getaway (Specially For Remote Environments)

The versatility of a platform like this allows you to use it as an internal communication tool, or at least one centered around the members of your organization. A good podcast keeps employees out of isolation and provides an opportunity to be listened, having a chance for all the small victories to be shared and celebrated, even when everyone is working at home.

This kind of culture promotion also helps to build trust between you and your customer by allowing you to present your company as an accessible and transparent organization that has a lot to say and is willing to offer customized solutions.

A podcast is always an invitation to self-reflection, but in a fun and exciting way.

What does it take for a business to create a professional podcast? Visit nodalab.com and let us show you where to start.

Quick Guide to Podcast Collaboration

With this podcast collaboration guide, you’ll be ready to to make that crossover episode that can boost your audience numbers to the top!

Start creating your dream list

Make a list of all the podcasters you would be interested in working with. Consider everyone. From those that have a similar level to yours in terms of size of the audience and the amount of time you have put in, to the celebrities on your list.

It’s crucial to not limit yourself to podcasts that are just like yours. Think outside the box. Make sure there’s a good chance that whoever listens to that podcast is also interested in yours.

You have to think about how to convince each person on your list to collaborate with you and think about the best way to get in touch with them. It can be via email, social media, contact on their website, LinkedIn profile, or their Patreon page.

Make it a win-win situation. Your contributor must understand that you are introducing yourself to help their podcast. If they feel like they get more from the deal than they give you, they are much more likely to say yes.

Main ways to make a collaboration

Guest starring

If you’re going to your contributor’s podcast as a guest, make sure you’re asking the following questions:

  • When will you be launching your podcast?
  • When is the anticipated date?
  • How will you promote the podcast?
  • Do you have any expectation from me to promote my appearance on your podcast? If yes, please share what you expect.

If you’re the one that’s hosting the show, make sure to handle the questions or the script to your guest at least two days before you’re planning to record.

Podcast takeover

It means that you place one of your episodes on the other person’s podcast feed and vice versa. This is the cornerstone of cross-promotion strategies, which is effective and well known among podcasters.

There should be a match with the existing format, style and tone of the collaborator’s show. You don’t want to make the experience confusing for listeners. 

As a host, it’s important to record an introduction talking about why you are sharing the episode and then post it in its entirety.

Pre-recorded segment

It can go right in the middle of your collaborator’s episode. If you have access to dynamic insertion technology, via your podcast hosting platform, it could be a self-contained 30 – 45 second promo inserted as a pre-roll, mid-roll or post-roll.

Word of mouth is one of the biggest drivers for podcast discovery, so make sure that you have a script that highlights the qualities of your podcast and, above all, its purpose.

Ready for a professional crossover episode? Make sure you’re adapting these tools to your workflow!

What does it take for a business to create a professional podcast? Visit nodalab.com and let us show you where to start.

Are Clicks Killing You? Welcome to the World of Podcast Automation

Image by: Andy Kelly on Unsplash.


Have you ever thought about the number of clicks it takes you to produce and publish a podcast episode in a single workday? When we think about the amount of time and energy that is wasted on every repetitive task and how we can do these more efficiently, a word sprouts to mind:

Automation

We want to share with you the precious idea of working in a smarter way with the help of automation. Long shifts are over, despite what some people tell you.

The word automation may seem new to us, but it is as old as Fordism and World War One. Since the dawn of the First Industrial Revolution, we’ve been building devices and mechanisms to perform processes with minimal human assistance. In our current time and space, the efficiency by which we get our work done has accelerated significantly thanks to the latest technological advancements.

Here is some good news about podcast automation as a couple: there are dozens of tools we can use to optimize workflows and delegate tasks to computers. Thanks to automation, we can run our podcast production like an assembly line and get the job done with minimal effort.

Better planning leads to better results. You can implement multiple strategies to streamline your production workflow and increase your productivity. If you plan carefully, you can reduce the number of clicks it takes you to finish all your tasks.

So why are clicks killing you, or at least making you slower?

Shortcuts

Have you ever seen a programmer work on a computer? Then, you must have noticed the power of keyboard shortcuts in any laborious task. It’s amazing to see how quickly you can move around a computer when you avoid using your mouse. And while practice plays a huge role in the development of these skills, learning one keyboard shortcut a day will eventually lead you to walk the path of least resistance. We recommend you to do some research and find out which shortcuts can minimize your effort on producing your podcast.

Organizing yourself better to keep track of all your files and save not only time but, loads of money. According to CEO Buddy, some companies spend from 2,000 to 6,000 dollars each year on reordering files and folders, and this doesn’t include the frustration and constant mess that is generated as time passes. Our advice is to have at least 2 folders for each podcast episode, one where you keep your raw files and one where you keep your files ready for publishing. Trust us on this one; having to search around for every file while uploading to every outlet is simply inefficient.

Templates

Having templates ready for your media and assets (audio files, images, videos), scripts, episode descriptions, as well as social media and blog posts, is an essential tool in any serious production. This provides you with a sense of order and a strong structure for every episode. It is not necessary to produce every episode from scratch, as this task would be very repetitive and time-consuming. Usually, the podcast structure is similar for every episode, so if you need to change or add details to future episodes, you can always make updates on your current templates.

Finally, the last piece of the puzzle is to use automation for every task that doesn’t require human interaction. Think about every time you move a file or a piece of information from one place to another, only so one member of your team can review and approve it, and then save it on a separate hard drive or cloud storage service of their own. Does this feel like a waste of time, space and energy? Well, unfortunately, it is. Thankfully enough, there is a solution to this problem and it will make your life much easier.

Automation can be achieved through online services that link between your applications and your webpage, such as Zapier, or by a dedicated software to handle operations within your Operating System, such as Automator. You can schedule tasks on your computer, move files and send text messages or emails without blinking an eye. And while setting up every procedure may be time-consuming at first, it doesn’t compare to the relief of knowing that you will save so much energy to focus on the things that truly matter!

Looking for a helping hand? Feel free to reach us at hello@nodalab.com  and receive a FREE consultation to guide you on your path to success. We live and breathe podcasts every day, and would love to provide feedback on your project.

Create a Roadmap for your Podcast Launch

Create a roadmap

We know, launching a podcast can feel like too much for a small team or for a single person. However, establishing clear communication lanes with your team members and developing a structured plan will make things easy peasy. To create a roadmap according to your project’s needs, we recommend you to set quantifiable goals and objectives that you want to reach through your podcast.

Your roadmap will be the place to start thinking about your goals

Your roadmap goals should be very specific and achievable, as well as measurable within a time frame. Determine which marketing objectives you would like to achieve and create schemes accordingly.  Some of these goals can be related to Key Performance Indicators (KPI’s), such as the size and engagement of your fan base, monthly sales figures, traffic to your website, and others. Your branding will be based around these objectives and will guide you whilst creating your marketing plan.

Create a marketing strategy

Now, to make your marketing strategy work, you must define how to reach your market, and positioning inside Search Engines is an elemental key to stand out when it comes to inbound marketing. A Unique Selling Position (USP), is commonly a cause presented by a seller (that would be you) reason, arguing that this seller services are different or better than the competition. You can use the USP to attract the perfect audience when it comes to your website’s podcast if you develop the message the right way.

First things first. To develop a business model, you need to be very clear of how this works: A solid business model is a great tool to understand how your business would work before you start running it, and during its course. Using, for example, a business model canvas to understand your own business model, will strongly help you to discover how to monetize your online business in a faster way, and define your accurate target audience, while identifying the best channels for communication as well as key partnerships.

Offer value

A couple of questions you must ask yourself while you create a roadmap are related to marketing and how this huge world works. Building trust by offering value through different services is a great tool to achieve goals. People often call this move an offer ladder. You need to define an offer ladder and proper productization of your services for all of this to work for you and your business.  An offer ladder is also a great way to reach potential customers through freebies while showcasing products that are higher in value.

Roadmaps should help you start, develop, follow and close processes, both in the generation of leads and in the nurturing of them. To change from leads to formal sales, one of your top priorities is that you directly engage with your leads. To complement the sales process we recommend you to use a Customer Relationship Manager (CRM), a very common term used in marketing area and related to the closing and follow up of sales. CRM’s throw relevant situations related to each account or contacts, it helps you manage data through any gadget, and some of them have the possibility of offering reports. With the help of a CRM like Salesforce or Netsuite,  you can do follow up in an easier way, converting leads to legit sales with the correct use of this tool.

Create a kick-ass image

Finally, we’ll talk about a very important thing when it comes to roadmap a project: brand strategy, design, and development. When you start planning your brand, you start building it without noticing. Great projects begin with great ideas, and you want to present the right image when it comes to your project. The accurate visuals to complement development will attract the audience you want to see next to you. Start your brand development process doing a strong investigation to work on the strategy you want to implement and release it to your listeners when it’s ready for the world to see it.

So now you know there is a clear path you need to walk to create a roadmap for a podcast. Create attractive strategies for your potential customers (leads), work the relationship you have with them, to last but not least, close deals and convert those potential leads to your clients.

Here in Nodalab, we can help you produce and launch your podcast series in a successful way to the right audience, it could really improve your income and increase your listeners.