Tag: BUSINESS DEVELOPMENT

Why Should Everyone Start a Podcast in 2020

Image by: Alex Wong on Unsplash.

We know by now that just like a blog, a podcast is a modern-day workhorse for online marketing and content generation. We are now diving into a new era of information as audio streaming is now eclipsing video streaming. Content may be king, but podcasting is the new prince.

Just as Alexa and Google Home are becoming standard devices in our households, and things are becoming more and more automated, podcasting has hit the mainstream and is ready to become the next thing. In this blog post, we’ll tell you why podcasting has gone way beyond a fad and will become a necessity for brands and individuals in the future.

The Podcasting Boom Continues

According to Tech Crunch, as podcasting grows, the listener base is diversifying more than ever, and new podcast listeners will have a profound impact on the future of podcasting. Industry leaders and international markets are now looking at podcasting as an enormous opportunity to grow, more channels are opening so people all around the world get to listen to their favorite show on their mobile devices. Now you know, podcasting isn’t going ANYWHERE! On the contrary, if you weren’t convinced to make a podcast in 2019, this is the year to take action.

A cure for writer’s block

Podcasting may be the pillar in your 2020 content strategy and it can be a very powerful tool to produce a LOT of high-quality content. Why? Because it is easy to produce and easy to digest. Think about it, how many times have you seated in front of a blank page trying to write a blog post and found yourself out of ideas or a correct way to start your speech? A podcast can be a savior for writer’s block in the sense that talking is much easier than writing. For most people, talking takes less effort and flows easier than writing, and it is one of the reasons why voice search will become more prevalent than typed search in the future. Podcasting can be as easy as coming up with a topic and hitting the record button, flowing as the conversation evolves.

Easy to digest

The other reason why podcasting is becoming so ubiquitous it’s because it is easy to digest. We can listen to a podcast while driving, shopping, walking around, and even working. But even more impressive is that podcasting is slowly taking over radio and music streaming. Why? Because podcasts are a form of on-demand content that provides valuable information about any topic that you can think of. Unsurprisingly, the internet of things has led people to become more curious about personal development, networking, improving the world, growing their business, and conscious consumerism. If your personal brand or your business is in any way related to any of these topics, a podcast is a surefire way to get the message out there.

The pillar in your content strategy

You can create 30+ pieces of content out of a single podcast recording, and it can help you establish pillar content in your marketing strategy. Podcasting is usually a long-form piece of content that can be distributed as a short-form piece of micro-content across all of your channels. If you record the video while recording the audio, even better! Because now you can take advantage of all the video platforms like YouTube and Instagram. If you don’t believe us, check out Gary Vee’s content model and see how he works out all of his magic.

How hard is it to produce and launch a podcast?

Easy! There are tons of roadmapping templates, blog posts, guides, and how-to recipes to launch a podcast out there, but the easiest way to start a podcast is to start recording with your phone. Now, I know that this sounds crazy and you may think that the audio quality may be horrible, but even if it is, you can get an idea of how starting a podcast feels like. Just as starting a channel on YouTube or a Vlog may seem like a daunting task, the only thing you need to start recording video is again… your phone! Start recording and the ideas will start flowing!

Once that you get past the initial fear of how your voice sounds (Yikes!), you can now start thinking about how to make your podcast better so that people will actually want to listen to it.  

If you have any questions on how to get your podcast produced, marketed and published, the team at Nodalab is happy to help. Send us an email at hello@nodalab.com today and we’ll gladly help you figure out why you should start a podcast in 2020 (and how to actually get it done).

Networking: How to Grow a Podcast Community pt. II

Image by: Roel Dierckens on Unsplash.

In Nodalab’s past blogposts, we have talked about different ways to build a community around your podcast. We know a podcast is a powerful tool to take your networking skills to the next level and strengthen your community. However, it is always better to choose your battles and keep your tribe close to you. So breath deeply and repeat after us: 

Take Your Time

By living in this accelerated and expeditious world, we have forgotten the elementary pieces of what human relationships are about: they take time, and we need to take care of them. If you have a podcast, and you are doing this only to make money or “living the dream” without caring for building any relationships, we invite you to rethink the purpose of your work. We all need other people in order to survive, and, other people can make a huge difference when it comes to expanding the reach of any professional project.

So what is the best way to connect with others through my podcast?

To create, grow and maintain a community around your podcast, you need to be patient and consistent with the content you are sharing. The universe wasn’t created in a day, and unless you are a famous person or a well known global leader, growing a podcast project will take time and effort from you. The more true connections you create with your audience and your podcast community, the less time it will take you to achieve your goals. 

What strategies can I implement to strengthen the audience around my podcast?

In order for your audience to grow, and stick with you anytime, you must show your listener that you care about them as much as they care about you. Some of the strategies you can put on practice to engage with your audience are:

Create and follow a publishing schedule

Creating a calendar with all the necessary tasks for the production and distribution of your podcast will give a concrete structure to your workflow, and will also guide your audience to be aware of when a new episode is ready for them. If you have a weekly podcast and you have been releasing episodes on Tuesdays for a while, it’s probably for the best to keep it that way. Also, it is important to prepare your audience for release day, so be sure to let them know one day before to stay tuned for every new show.  

Another important move is to respond to comments on your social networks and listen to constructive feedback from other podcasters, such as your audience. This shows you have sensitivity and reflect empathy. Despite what some people tell you, leaving reviews is important for podcasters because it is the clearest way to receive honest feedback from their audience. By adding the task “respond comments and feedback from the audience” to your to-do list and making it a habit, you will be building trust with your audience, and they will know they can count on you at all times.

This is a classic strategy from other podcasters to attract their audience. Whether is at the beginning or at the end of your podcast, don’t forget to invite your listeners to subscribe, and leave a review. You can also engage with your audience by asking questions in your show, request topics for the next episodes, or suggest some others and ask for feedback: this is another KPI for you to consider on your content schedule. After all, you are making a show for them, not for you. 

There are multiple ways to engage with your audience and grow your podcast community. We can help you figure out what is the best move for you. If you want to receive our latest giveaway for nodalab, don’t forget to subscribe to our newsletter below and follow our social media for more podcast tips. 

Looking for podcast experts? We would love to hear from you: hello@nodalab.com

Create a Roadmap for your Podcast Launch

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We know launching a podcast can feel like too much for a small team or an individual. However, we believe that establishing clear communication lanes between members of your work team and developing a structured plan on your way to success is essential and will make things easy peasy. To develop a roadmap according to your project’s needs, we recommend you to set quantifiable goals and objectives that you want to reach through your podcast.

Your roadmap will be the place to start thinking about your goals.

Your roadmap goals should be very specific and achievable, as well as measurable within a time frame. Determine which marketing objectives you would like to achieve and create schemes accordingly.  Some of these goals can be related to Key Performance Indicators (KPI’s), such as the size and engagement of your fan base, monthly sales figures, traffic to your website, and others. Your branding will be based around these objectives and will guide you whilst creating your marketing plan.

How can I carry out a roadmap for my podcast?

Now, to make your marketing strategy work, you must define how to reach your market, and positioning inside Search Engines is an elemental key to stand out when it comes to inbound marketing. A Unique Selling Position (USP), is commonly a cause presented by a seller (that would be you) reason, arguing that this seller services are different or better than the competition. You can use the USP to attract the perfect audience when it comes to your website’s podcast if you develop the message the right way.

First things first. To develop a business model, you need to be very clear of how this works: A solid business model is a great tool to understand how your business would work before you start running it, and during its course. Using, for example, a business model canvas to understand your own business model, will strongly help you to discover how to monetize your online business in a faster way, and define your accurate target audience, while identifying the best channels for communication as well as key partnerships.

A couple of questions you must ask yourself during roadmapping stage, are related to marketing and how this huge world works. Building trust by offering value through different services is a great tool to achieve goals. People often call this move an offer ladder. You need to define an offer ladder and proper productization of your services for all of this to work for you and your business.  An offer ladder is also a great way to reach potential customers through freebies while showcasing products that are higher in value.

Roadmaps should help you start, develop, follow and close processes, both in the generation of leads and in the nurturing of them. To change from leads to formal sales, one of your top priorities is that you directly engage with your leads. To complement the sales process we recommend you to use a Customer Relationship Manager (CRM), a very common term used in marketing area and related to the closing and follow up of sales. CRM’s throw relevant situations related to each account or contacts, it helps you manage data through any gadget, and some of them have the possibility of offering reports. With the help of a CRM like Salesforce or Netsuite,  you can do follow up in an easier way, converting leads to legit sales with the correct use of this tool.

Finally, we’ll talk about a very important thing when it comes to roadmap a project: brand strategy, design, and development. When you start planning your brand, you start building it without noticing. Great projects begin with great ideas, and you want to present the right image when it comes to your project, the accurate visuals to complement development, and thanks to this, lead yourself to attract the audience you want to see next to you. Start your brand development process doing a strong investigation to work on the strategy you want to implement and release it to your listeners when it’s ready for the world to see it.

So now you know there is a clear path you need to walk to get into the right roadmapping for a podcast. Create attractive strategies for your potential customers (leads), work the relationship you have with them, to last but not least, close deals and convert those potential leads to your clients.

Here in Nodalab, we can help you produce and launch your podcast series in a successful way to the right audience, it could really improve your income and increase your listeners.

 

Networking: How to Build a Community Around your Podcast

Image by: Ikea Urteaga on Unsplash.

Public relations and marketing are key elements in any business startup. Getting the word out and refining your sales pitch is a constant process to pursuit in order for you to become a successful entrepreneur

To understand that in its full terms, it is essential to recognize the right opportunities when they present themselves, and take a deep dive into the art that is:

Networking

As humans, we all need to be part of a group and identify with others in this world; we want to feel like we belong somewhere. Just as YouTubers create their own communities and social circles, and your favorite band has its own fan club, the podcasting community looks to create the same kind of tight bond with their audience. By encouraging your listeners to engage dynamically with your content, you can make them feel part of a group where they feel safe sharing their thoughts, and this is essential when it comes to business development. That’s how networking works.

When it comes to digging out the best strategies and improving your networking skills, I prompt you to get in touch with the people behind the podcasting industry. This move is extremely important (and exciting) for your project; it will provide you with a safe environment to ask specific things in a friendly way and have an honest answer to your questions. There are a lot of Facebook groups and online forums where you can look out for fellow podcasters and learn from their experience. A worthy example is She Podcast, a support group, and community that was created to help female podcasters and that has evolved into a podcast of its own. Building trustworthy, long-term relationships and gaining access to higher profile people will improve your online presence, and most importantly these people will have your back anytime you are searching for answers.

So how can I build a tribe around my podcast?

Growing your own tribe means a new family is being born, your virtual family. If you’re genuine, follow your heart and you act aligned with your core values and ideas, then you probably have a tribe already. Your tribe or community is always there for you: they share the same values you want to convey through your podcast, they take your message seriously, share it through their social networks and discuss it amongst their peers – 80% of Instagram users voluntarily connect with a brand on Instagram.

We all like to be told a story; the more personal and moving the story is, the more people will identify with it. Strong relationships are built on honesty and two-way communication. Touching upon your personal life experience, talking about your emotions and sharing your personal thoughts will allow people to grow confident in you and become attached to your vision. Ultimately, they will feel closer to you and they’ll try to communicate back to you in the form of comments, reviews, letters, and emails. If you take the time to listen to what your fanbase has to say and you respond reciprocally, the bonds between both parties will tighten and it will assure them that anything that comes from you is trustworthy. This is what we call brand loyalty.

Another key element in networking is to build brand awareness around your podcast. Brand awareness or brand recognition consists in the permanence your brand has inside your client’s thoughts. The trick is quite simple: If the first thing that comes to your listener’s mind when talking about a specific theme is your podcast, then you are doing things right. Creating legitimate business credentials (website, logo, social media accounts), having consistency and clarity in your content delivery strategies, and collaborating with brands and influences are amongst the activities that will communicate to your potential customers that you are the real deal.

Building brand partnerships is another strategy for successful networking. By associating yourself with like-minded individuals and companies, you are increasing your potential for growth and exposure. Collaborate with fellow podcasters and be a guest on their show, or alternatively invite them to be a guest in your show. Reach out to potential sponsors and become a brand advocate of your favourite products.

Adding physical events to your schedule will also increase and strengthen your local community. If your podcast is aimed at educational purposes, you can organize masterclasses or workshops and become more acquainted with your local following (whilst also profiting from this activity). If you have audiences located outside of your physical reach, you can perform these events virtually; scheduling webinars or tech talks are great ways some good quality networking.

Now that you have a lot more tools to develop your project online, keep in mind that networking is a common practice in the entrepreneur and business world; It is a great opportunity for you to connect with other business sectors and increase your following, meet your supporters through physical events and generate potential deals with brands and sponsors.

Nodalab is here for you. Whether you are looking for expert advice or new ways to grow your community, our team of dedicated professionals is passionate about excellence and committed to your success. Get in touch and find out how we can help you with your networking journey.

To read the second part of this blogpost, enter: Networking: How to Grow a Podcast Community pt. II

 

Podcasting as a Business Development Tool

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You can find a podcast related to almost every subject of interest, so it’s wise to focus on your target market in order to improve your chances of establishing an audience. You may be wondering about the cause behind the rising popularity of podcasting, and why their community is moving forward as fast as light. Well, we’ll tell you why:

It can become a profitable business.

Most podcasts creators in the world start doing it as a hobby, and those who have a lot of success in it, end up being full-time podcasters. Thanks to the commitment and persistence of these people, the podcast industry is going through a booming period, and people are catching up to this because of a simple detail: you can make a business out of it. It doesn’t matter what are the topics you speak of, as long as you’re passionate about it and have great content delivery strategies in place. You can make a name for yourself talking about almost anything: fashion, society, culture, tech, gaming, education, news, politics, comedy, sports, marketing or business – you name it.

That’s right, you can earn money talking about that topic you love the most whilst connecting with people around the world who share your interest. Podcasts allow you to become an expert in your field,  and lead you to do amazing and quality networking.

Online entrepreneurs and influencers have been exploring new techniques to increase their earnings through podcasting. Whether you monetize with a premium version of your podcast or through the use of advertising and sponsorships, having a podcast that supports your brand’s core values is an amazing online strategy to stand out and boost your reach. You can even appear in other podcasts related to your content, connect with even more people and create a community around you. If you manage to burst into the scene through a podcast, eventually you can turn it into a profitable business.

But why bother doing a podcast if I already have a successful business running?

Online services have emerged in the last few years exclusively dedicated to placing ads inside your show, by the use of dynamic ad insertion. You can even do sponsorships that you mention as the show follows which are more likely to translate in actual purchases from your listeners. Companies are aware of the power of advertising in podcasts: they can benefit from not searching around for potential customers, because they’re already choosing to be there, listening to you. The gains from external advertising will only be substantial if you have a big enough audience, so in many cases choosing to promote your own E-commerce instead is a better decision.

In order to get increased traffic to your website, you need to get your fresh and clean podcast out there and create a blog post that comes along with every episode. Upload your podcast to as many different platforms as possible, and redirect your listeners back to your website by providing freebies and episode resources. Getting your podcast feed into streaming services like iTunes, Spotify, iHeart, TuneIn or Stitcher, is incredibly easy by using podcasts hosts like Libsyn or Spreaker.

To sum it up

Authentic and unique content to podcast users is a gift. Podcast listeners will identify with you because you’re taking time and putting effort to help spread the word and create awareness of certain matters that they can’t find in any other place. They’ll feel closer to you and are more likely to become advocates for your brand.

Searching for an expert has come to an end. If you are looking to promote your work and others in the most efficient way possible, Nodalab can help you launch your own podcast or streamline your podcast series.