Whether you’re looking to increase brand awareness or trying to promote a product through new channels, the power of a podcast as an effective communication and brand’s culture resource is becoming more and more trending.
The variety of topics that can be found in this format is almost infinite. 2022 is the best time to ride this wave. Podcast advertising sales grew to a 1 billion USD industry in 2021.
However, that number is expected to double by 2023.
Discover the many ways in which a podcast can humanize your brand and improve your marketing strategy, getting close to those users and listeners that are increasingly demanding higher quality content.
A Powerful Networking Tool
A compelling partnership starts with a good conversation. Many entrepreneurs and influential leaders have good stories to share and podcasts have become the ultimate platform for them. Having a series of guests who bring some new knowledge to the table is a win-win game for everyone.
For them, it helps to enhance their identity as authorized voices. For you as a creator, it’s a chance to enter their network in a creative way that, if done right, inspires other speakers to use your show as a medium in which they can promote their business and leave their own mark.
Remember that podcasts not only speak to individuals, but also to organizations.
Podcast Listeners Are Highly Committed
The thing about podcasts is that listeners develop a relationship with podcasters as if they were part of the conversation. Did you know that 75% of podcast listeners take action from commercial messages? This means that they’re more likely to follow affiliate links, click on ads, and acquire your service/product.
Why? Because it’s capitalizing on the full potential of word-of-mouth marketing, one of the most effective ways to sell.
The Perfect Culture Getaway (Specially For Remote Environments)
The versatility of a platform like this allows you to use it as an internal communication tool, or at least one centered around the members of your organization. A good podcast keeps employees out of isolation and provides an opportunity to be listened, having a chance for all the small victories to be shared and celebrated, even when everyone is working at home.
This kind of culture promotion also helps to build trust between you and your customer by allowing you to present your company as an accessible and transparent organization that has a lot to say and is willing to offer customized solutions.
A podcast is always an invitation to self-reflection, but in a fun and exciting way.
What does it take for a business to create a professional podcast? Visit nodalab.com and let us show you where to start.