Podcasting as an Inbound Marketing Strategy

Podcasting is one of the key elements, of an all-encompassing inbound marketing strategy for any online entrepreneur that is looking to promote their brand or their business. Unless you have been living under a rock, you probably know that writing a blog is the workhorse behind your SEO strategy, just as recording a podcast can be the perfect weapon to boost your reach.


Even though the podcast had its first wave in 2004, it has enjoyed a steady rise over the last few years, and it’s becoming increasingly popular as a marketing tool. The online broadcast has become one of the best ways to grow your small business inside the internet. But why is the radio on the internet a crucial instrument for attraction and diffusion to grow your business? Well, two words:

Inbound marketing

This strategy is based on attracting clients with useful, original and creative content, so that at the beginning of your project, complete strangers can become the best promoters of your webpage, without even trying.

Inbound marketing is not a new way of traditional marketing, nor does it have to make a major effort calling its target market for attention, because when you create and design specific content to approach the needs and issues of your ideal leads, you will not only attract them in an organic way, but you will be trust-worthy and extrude confidence as a business – and that is what everyone is looking for in a marketing campaign.

People nowadays are ignoring the regular practices of traditional marketing: we don’t watch TV ads like we used to, and we don’t like to have junk in our emails, so we cancel all subscriptions (even if we still are interested in them).

So how does podcasting mix with inbound marketing?

The important thing about your podcast and your inbound marketing strategy must be that the content you create is fresh and unique. It is a natural thing: like having a cup of tea with a friend and chatting about something that other people are interested in as well. By telling your own story, you are creating original content and attracting organic leads to your webpage. Soon enough, they will become regular visitors and then potential customers, until the final phase: Promoters of your business. This is called lead nurturing. It’s about sharing ideas and collaborating with others, and it doesn’t look like a marketing strategy.

Podcasters that also have a blog, have a major advantage in how the content connects with their SEO strategy, and in how they connect to people. If you offer value content, personal experiences, if you tell your own stories, you become a source of inspiration for others. If your audience starts to expand, it means you have quality content.

Nowadays podcast users are committed to their service. Internet users have a bigger idea of what they want to listen, watch or read. If you have a podcast and people are listening to it, most likely they looked it up; it is not an accident that they end up on your website. If you are creative enough, you can expand your community of listeners and your business network to the astronomical levels.

Podcast fans are loyal, and they often create tight relationships with the shows they love. Before you know it, the sense of belonging will become so big, that you will create a community around you, and they will promote your work for you, in a very natural way.

Starting your own podcast just got easier. From audio post-production to artwork design and publishing services, at Nodalab we provide custom-made services to launch your own podcast or streamline your podcast production workflow.