Networking: How to Grow a Podcast Community pt. II

We know a podcast is a powerful tool to take your networking skills to the next level and strengthen your community. To create, grow and maintain a community around your podcast, you need to be patient and consistent with the content you are sharing.

In Nodalab’s past blogposts, we have talked about different ways to build a community around your podcast. We know a podcast is a powerful tool to take your networking skills to the next level and strengthen your community. However, it is always better to choose your battles and keep your tribe close to you. So breath deeply and repeat after us: 

Take Your Time

By living in this accelerated and expeditious world, we have forgotten the elementary pieces of what human relationships are about: they take time, and we need to take care of them. If you have a podcast, and you are doing this only to make money or “living the dream” without caring for building any relationships, we invite you to rethink the purpose of your work. We all need other people in order to survive, and, other people can make a huge difference when it comes to expanding the reach of any professional project.

So what is the best way to connect with others through my podcast?

To create, grow and maintain a community around your podcast, you need to be patient and consistent with the content you are sharing. The universe wasn’t created in a day, and unless you are a famous person or a well known global leader, growing a podcast project will take time and effort from you. The more true connections you create with your audience and your podcast community, the less time it will take you to achieve your goals. 

What strategies can I implement to strengthen the audience around my podcast?

In order for your audience to grow, and stick with you anytime, you must show your listener that you care about them as much as they care about you. Some of the strategies you can put on practice to engage with your audience are:

Create and follow a publishing schedule

Creating a calendar with all the necessary tasks for the production and distribution of your podcast will give a concrete structure to your workflow, and will also guide your audience to be aware of when a new episode is ready for them. If you have a weekly podcast and you have been releasing episodes on Tuesdays for a while, it’s probably for the best to keep it that way. Also, it is important to prepare your audience for release day, so be sure to let them know one day before to stay tuned for every new show.  

Another important move is to respond to comments on your social networks and listen to constructive feedback from other podcasters, such as your audience. This shows you have sensitivity and reflect empathy. Despite what some people tell you, leaving reviews is important for podcasters because it is the clearest way to receive honest feedback from their audience. By adding the task “respond comments and feedback from the audience” to your to-do list and making it a habit, you will be building trust with your audience, and they will know they can count on you at all times.

This is a classic strategy from other podcasters to attract their audience. Whether is at the beginning or at the end of your podcast, don’t forget to invite your listeners to subscribe, and leave a review. You can also engage with your audience by asking questions in your show, request topics for the next episodes, or suggest some others and ask for feedback: this is another KPI for you to consider on your content schedule. After all, you are making a show for them, not for you. 

There are multiple ways to engage with your audience and grow your podcast community. We can help you figure out what is the best move for you. If you want to receive our latest giveaway for nodalab, don’t forget to subscribe to our newsletter below and follow our social media for more podcast tips. 

Looking for podcast experts? We would love to hear from you: hello@nodalab.com