Networking: How to Build a Community Around your Podcast

Connecting and interacting with people related to your same interests may seem like a slow process. However, a podcast is a great tool to take your network further and build a community around you.


Public relations and marketing are key in any business startup. Getting the word out about yopur new project and refining your sales pitch is a must if you want to become a sucessful entreprenuer. In this post we’ll tell you how to build a community around your podcast.

Don’t fear! Recognize the right opportunities when they present themselves, and take a deep dive into the art of networking.

Networking: Build a safe space

As humans, we all need to be part of a group and we like to feel like we belong somewhere. Just as YouTubers create their own communities , bands have fan clubs, podcasts can create tight bonds with their audience aswell. Encourage your listeners to engage with your content and make them feel part of a group where they feel safe sharing their thoughts.  This is essential when it comes to business development. That’s how networking works.

When it comes to build a community around your podcast, it’s definitely a good idea to get in touch with the people behind the podcasting industry. This move is extremely important (and exciting) for your project! It will provide you with a safe environment to ask specific things in a friendly way and have an honest answer to your questions.

There are a lot of Facebook groups and online forums where you can look out for fellow podcasters and learn from their experience. A worthy example is She Podcast, a support group, and community that was created to help female podcasters and that has evolved into a podcast of its own. Building relationships and gaining access to higher profile people will improve your online presence. And most importantly these people will have your back anytime you are searching for answers.

Take the first step: Creating Brand Loyalty

Growing your own tribe means giving birth to your virtual family. If you’re genuine, follow your heart and act aligned with your core values and ideas, then you probably have a tribe already. Your tribe shares the same values you want to convey through your podcast, they take you seriously and share your content on social media. Did you know that 80% of Instagram users voluntarily connect with a brand on Instagram?

We all like to be told a story. The more personal and moving the story is, the more people will identify with it. Strong relationships are built on honesty and two-way communication. Talk about your life experience, your emotions and your thoughts, this will allow people to grow confident in you and become attached to your vision. Remember, people connect with humans who’s experiences are relatable!

Ultimately, they will feel closer to you and they’ll try to communicate back to you through comments, reviews, letters, and emails. If you take the time to listen to what your fanbase has to say and you respond, the bonds between will tighten making you trustworthy. This is what we call brand loyalty.

Insist on Brand Awareness

Another key element in networking is to build brand awareness around your podcast. Brand awareness is the permanence your brand has inside your client’s thoughts. The trick is quite simple. If the first thing that comes to your listener’s mind when talking about a specific theme is your podcast, then you are doing things right. Creating  business credentials (website, logo, social media accounts), having consistency and clarity in your content, and collaborating with brands and influencers will communicate to your potential customers that you are the real deal. Plus, it’ll help you build a community around your podcast.

Building brand partnerships is another strategy for successful networking. By associating yourself with like-minded individuals and companies, you are increasing your potential for growth and exposure. Collaborate with fellow podcasters and be a guest on their show, or invite them to be a guest in yours. Reach out to potential sponsors and become a brand advocate of your favourite products.

Give an EXTRA!

Adding physical events to your schedule will also help you build a community around your podcast and strengthen your bonds with your audience. If your podcast is educational, organize masterclasses or workshops and become acquainted with your local following. If you have audiences located farther away host virtual events. Webinars or ted talks are great ways some good quality networking.

Now that you have a lot more tools to develop your project online, keep in mind that networking is a common practice in the business world. It is a great opportunity to connect with other sectors and increase your following, meet your supporters through physical events and generate potential deals with brands and sponsors.

Nodalab is here for you. Whether you are looking for expert advice or new ways to grow your community, our team of professionals is passionate about excellence and committed to your success. Get in touch and find out how we can help you with your networking journey.

To read the second part of this blogpost, enter: Networking: How to Grow a Podcast Community pt. II