Growth Hacking is all about frameworks that deliver shortcuts. New perspectives on how we produce value. If you want to increase your listeners, it’s time to start thinking exponentially.
If you’re embracing this journey on your own, then you’ll be both the host and the producer of your podcast. But that shouldn’t mean you’re all alone. Learn how to create a community that you can engage with and grow it exponentially from the start. Follow these smart Growth Hacking insights.
Even if you’re working solo, your project has to be considered as an organization since you’re trying to build a community around your podcast. One of the best books to understand Growth Hacking is Exponential Organizations. The author Salim Ismail writes about looking at your project as a social movement. To achieve that goal there’s a concept that he outlined called Massive Transformative Purpose (MTP). An MTP should be narrowed down to a single sentence that settles a measurable achievement.
In fact, Salim’s very own project, Singularity University, has the mission to impact a billion people in a five-year period. Certainly, that may sound a little exaggerated. But the fact that it seems almost impossible is what actually makes it attractive and powerful.
Elements of a strong MTP:
Who do you want to impact? – It’s better if you focus this part on your podcast’s niche: Foodies, music nerds, single mothers, residents of a certain region or city, etc.
What will be solved? – This is something that demands you to be active on the solution. It could be achieving visibility, positioning, or being the first to…
Huge and aspirational – This makes the journey exciting enough for someone to join. To satisfy that constant desire of making history and becoming the hero of the story.
The community experience
While the final goal for every podcaster is to be heard, it’s important to think about your podcast as an ongoing experience that doesn’t stop when the episode is over. Remember that the progress of your podcast holds a narrative that you can use to your own benefit. Every episode should be a milestone, where you spell out how close you are to the accomplishment of your podcast’s MTP.
A practical example
The fact that many shows use Patreon as an effective tool to capitalize on their content is because it also allows them to compound their audience into a community of subscribers. It’s becoming increasingly common for YouTube content creators to credit their community members by putting their names at the end of the credits. It’s actually a tangible way to be part of the show.
Another simple and popular practice is to set a growth target that will unlock the release of a new piece of content or reward for the entire community. Something like a hook. For example: “If we hit X number of subscribers before the end of the month, I’ll upload the second part of this episode”.
Rely on the virtues of the audio-format
You can also make your followers become part of your show if you give them the chance. Since a podcast is a completely audio-only format, you have a great opportunity to literally listen to your followers and invite them to speak. Adding their recorded opinions to a segment of your show and increasing its potential to be shared by them.
Now you can overcome the main risk of going solo
Quitting is easy when you’re only letting yourself down by doing so. But when there’s a whole community behind, there are more reasons to move forward. The main risk of going solo is called podfading: the sudden interruption of a podcast series. We have a whole piece on why it happens and how to avoid it.
The best thing about outlining your MTP is that you have a mission to accomplish that serves as motivation for you to finish the job. Consistency is the ultimate hack. Here, the winning horse is the one that finishes the race.
Free from all the production tasks and focus on being the best host of your podcast. Get in touch with nodalab and take the first step into professional podcasting.