How to grow your business with podcasting

Yes, it is possible to grow your business with podcasting. If you are thinking of promoting and growing your brand or online startup, podcasting can be a great tool for business development. This industry is growing so fast that it has become one of the strongest links inside the newest integrated system, called inbound marketing.

 


You can find a podcast related to almost every subject of interest, but why? Easy. You can grow your business with podcasting, boost your passion project or enhance any kind of community. Focus on your target market in order to improve your chances of establishing an audience.

Podcasting popularity is on the rise, and its community is moving forward as fast as light. Here we’ll tell you how to grow your business with podcasting:

Podcasting is booming!

Most podcasts creators in the world start doing it as a hobby, and those who have a lot of success in it, end up being full-time podcasters. Thanks to the commitment and persistence of these people, the podcast industry is going through a booming period.  And people are catching up to this because of a simple detail: you can make a business out of it. It doesn’t matter what are the topics you speak of, as long as you’re passionate about it and have great content delivery strategies in place. You can make a name for yourself talking about almost anything: fashion, society, culture, tech, gaming, education, news, politics, comedy, sports, marketing or business – you name it.

That’s right, you can earn money talking about that topic you love the most whilst connecting with people around the world who share your interest. Podcasts allow you to become an expert in your field,  and lead you to do amazing and quality networking.

Can I actually make money?

Online entrepreneurs and influencers have been exploring new techniques to increase their earnings through podcasting. Whether you monetize with a premium version of your podcast or through the use of advertising and sponsorships, having a podcast that supports your brand’s core values is an amazing online strategy to stand out and boost your reach. You can even appear in other podcasts related to your content, connect with even more people and create a community around you. If you manage to burst into the scene through a podcast, eventually you can turn it into a profitable business.

Online services have emerged in the last few years exclusively dedicated to placing ads inside your show, by the use of dynamic ad insertion. You can even do sponsorships mentioning products or services as the show follows. These organic shoutouts are more likely to translate into actual purchases from your listeners.

Companies are aware of the power of advertising in podcasts. They can benefit from not searching around for potential customers, because they’re already choosing to be there, listening to you. You are already speaking to their target audience. Bear in mind the gains from external advertising will only be substantial if you have a big enough audience, so in many cases choosing to promote your own E-commerce instead is a better decision.

Get your content out in the world!

In order to get increased traffic to your website, you need to get your fresh and clean podcast out there.  Write show notes and create a blog post that comes along with every episode. Plus, it is always a good idea to get social media for your podcast to better engage with your growing audience. Instagram, Twitter, or even Clubhouse have been very helpful for a lot of successful shows. 

Accessibility is key to your growth. If people can’t find you they won’t be hitting the play button. Upload your podcast to as many different platforms as possible, and redirect your listeners back to your website. You can do this by  providing freebies and episode resources. It may sound tricky, but getting your podcast feed into streaming services like iTunes, Spotify, iHeart, TuneIn or Stitcher, is incredibly easy using podcasts hosts like Libsyn or Spreaker. These services act as a middle man between you and your listeners helping directories know when you’ve released a new show. 

Be consistent and you’ll see it bloom

Before you can skyrocket into success and grow your business with your podcast, you have to be consistent and patient. Podfade is a common phenomen in the industry and one you want to avoid. Start with doable goals and build from there. 

Authentic and unique content is a gift to the audience. Podcast listeners will identify with you because you’re taking time and putting effort. Plus, you are probably spreading  the word and creating awareness of certain matters that they can’t find in any other place. They’ll feel closer to you and are more likely to become advocates for your brand. 

Searching for an expert has come to an end. If you are looking to promote your work and others in the most efficient way possible, nodalab can help you launch your own podcast or streamline your podcast series.