In past blogs, we’ve talked about the qualities you need to become a natural-born podcaster, we’ve talked about the importance of professionally recording your podcast in a recording studio like nodalab’s, and how podcasting can help your brand to improve your marketing strategy… but today we will return to the basics. In this blog post, we will give you our secret to creating your own podcast: nodalab’s magic checklist to create a podcast that has a meaning, a purpose, and, of course, the best possible quality to stand out from the competition!
At the end of this blog post, you will be able to download our Magic Checklist which we’re sure will help you significantly when you decide to hit the gas and become a natural-born podcaster.
Concept of your podcast
To create a good podcast concept, you need to ask yourself, what do you want to talk about in it? What are the topics you’ll address? We recommend, as in all research processes, to go from the general to the particular. If you have already thought about what your general topic is, let’s say food, then the next step is to let your imagination fly and create a list of topics that are related to the central theme of your podcast, for example, fruits, desserts, or tacos. Once you have that list, it will be much easier for you to develop that concept. Think of it as the birth of an idea that forms and develops as you feed it with more ideas or thoughts.
Name your new baby podcast
Once you’ve solved the previous questions, you’ll be ready for a name brainstorming. nodalab’s recommendation is that you have at least 15 options for your podcast. It is also crucial to do a search on Spotify or Apple Podcasts to avoid giving your podcast a name that already exists. Remember that the more passion you put into this project, the more difficult it will be to abandon it and fall into the podfade.
Like TV shows or newscasts, podcasts gain dynamism when they have a specific format. This is the time to choose whether your podcast will be scripted, or you will follow a list of bullet points to guide you on the topics you’ll be talking about; you’ll have to choose if you will have sections and if you will draw a narrative arc to keep your audience more entertained. You can decide as part of the format if you’ll have a co-host, regular guests, or if you will shine on your own as the sole host.
The secret to a hit podcast is habit. Plain and simple. You will need to define a day and the frequency of publication in which you are willing and able to publish (once a week, once a month, every day, that depends on you and your project).
Goals to reach
Every project needs goals and objectives in order to get results. It can be to generate brand awareness, position your company or brand as an opinion leader, increase sales, generate leads or traffic on the website or to reinforce the culture in your organization. That’s up to you. However, we recommend that you do this to find the authentic purpose of creating your podcast and that motivates you to move only forward with your show.
The ideal length
After almost 20 years, the podcast format has an almost infinite variety of combinations for the duration. At nodalab, the ideal duration that we recommend to our clients is a maximum of 30 minutes, because the attention span that we have as humans is less and less due to the consumption of content that we experience every day.
Plan your episode book
When you finish creating your concept, we’ll ask you to save your brainstorming for this second exercise. The second secret for a successful podcast is planning (which is also an essential habit for a winning mindset). Planning your first 15 episodes will give you a much clearer idea of the path your podcast can take and if, for example, you plan to publish on a weekly basis, you’ll have a 3-month runway of content ready to be created and released. Planning a schedule of episodes is a common practice for natural-born podcasters and content creators in general. It requires discipline to create content, are you ready to succeed?
If you are determined to turn a space in your home or workspace into your recording studio, we need to recommend the following: Avoid noisy spaces, be near the windows of your house and a place where you do not hear much echo. We recommend doing sound tests, with good headphones and a microphone to start your podcasting journey. If you need specific options, check out this article on software and equipment recommendations for setting up a home studio for podcasting.
The music of your podcast is the hallmark that will generate brand recall from your audiences. We recommend choosing songs that are royalty-free to avoid having trouble with other creators or ultimately, for your show to never hit the surface because of a very commercial song.
Congratulations, now that you know everything you need to create your podcast, we want to give you a copy of our perfect checklist.