Tag: PODCAST

Show Notes are your Podcast Best Friend

Content is king, and so are blogs. No matter what people say about social media, blogs are still in the game, and they’re awesome. When it comes to podcasting, there’s a secret ingredient that will make your podcast shine much more than it is, both on Audio Streaming Platforms and on Google and other research tools: show notes. That’s right, notes for your show. It may sound easy, we’d like to share with you a few steps that we have found very helpful when it comes to writing show notes for multiple shows.

These are nodalab ingredients to make show notes for your podcast best friend: 

1- Say hi to your audience: Like your show intro and making a trailer for your podcast can help you with discoverability, people want to know what your podcast is all about in a few written lines. If you can capture the essence and the voice tone of your show through those lines, we promise you that your show essence will help you get where you want to go.

2- Share some resources: As we become natural-born podcasters, it’s very common on podcasting that as the interview goes by, resources such as books, movies, tv shows or acticles are shared by the host. Did you share a cooking recipe, a product on Amazon, or a promo code to get a discount at some website? Link them all on your show notes. You’ll help your audience find it all in a short period of time! Time is gold.

3- Choose your words carefully: Use popular phrases, keywords to make your content stand out from the competition, and other references that will attract your audience and get hooked with your content.  

4- Add timestamps: We don’t always have time to listen to a whole podcast in one specific moment, that’s why we recommend you to add at least five or six timestamps to help people find the information they’re looking for when they find your show!

Do you have what it takes to write killer show notes for your podcast? 

The audio industry is increasingly competitive, and podcasting must have all the help needed to appear on the first pages of Google Search. Remember that show notes are your podcast best friend.

Follow nodalab to get more tips on how to improve your podcast workflow, or you can also hire us to make all your podcast show notes.

The Magic Checklist to Create your Own Podcast

The magic checklist to create your own podcast

In past blogs, we’ve talked about the qualities you need to become a natural-born podcaster, we’ve talked about the importance of professionally recording your podcast in a recording studio like nodalab’s, and how podcasting can help your brand to improve your marketing strategy… but today we will return to the basics. In this blog post, we will give you our secret to creating your own podcast: nodalab’s magic checklist to create a podcast that has a meaning, a purpose, and, of course, the best possible quality to stand out from the competition!

At the end of this blog post, you will be able to download our Magic Checklist which we’re sure will help you significantly when you decide to hit the gas and become a natural-born podcaster.

Let’s begin!

Concept of your podcast

To create a good podcast concept, you need to ask yourself, what do you want to talk about in it? What are the topics you’ll address? We recommend, as in all research processes, to go from the general to the particular. If you have already thought about what your general topic is, let’s say food, then the next step is to let your imagination fly and create a list of topics that are related to the central theme of your podcast, for example, fruits, desserts, or tacos. Once you have that list, it will be much easier for you to develop that concept. Think of it as the birth of an idea that forms and develops as you feed it with more ideas or thoughts.

Name your new baby podcast

Once you’ve solved the previous questions, you’ll be ready for a name brainstorming. nodalab’s recommendation is that you have at least 15 options for your podcast. It is also crucial to do a search on Spotify or Apple Podcasts to avoid giving your podcast a name that already exists. Remember that the more passion you put into this project, the more difficult it will be to abandon it and fall into the podfade.

Format

Like TV shows or newscasts, podcasts gain dynamism when they have a specific format. This is the time to choose whether your podcast will be scripted, or you will follow a list of bullet points to guide you on the topics you’ll be talking about; you’ll have to choose if you will have sections and if you will draw a narrative arc to keep your audience more entertained. You can decide as part of the format if you’ll have a co-host, regular guests, or if you will shine on your own as the sole host.

Publishing Frequency

The secret to a hit podcast is habit. Plain and simple. You will need to define a day and the frequency of publication in which you are willing and able to publish (once a week, once a month, every day, that depends on you and your project).

Goals to reach

Every project needs goals and objectives in order to get results. It can be to generate brand awareness, position your company or brand as an opinion leader, increase sales, generate leads or traffic on the website or to reinforce the culture in your organization. That’s up to you. However, we recommend that you do this to find the authentic purpose of creating your podcast and that motivates you to move only forward with your show.

The ideal length

After almost 20 years, the podcast format has an almost infinite variety of combinations for the duration. At nodalab, the ideal duration that we recommend to our clients is a maximum of 30 minutes, because the attention span that we have as humans is less and less due to the consumption of content that we experience every day.

Plan your episode book

When you finish creating your concept, we’ll ask you to save your brainstorming for this second exercise. The second secret for a successful podcast is planning (which is also an essential habit for a winning mindset). Planning your first 15 episodes will give you a much clearer idea of ​​the path your podcast can take and if, for example, you plan to publish on a weekly basis, you’ll have a 3-month runway of content ready to be created and released. Planning a schedule of episodes is a common practice for natural-born podcasters and content creators in general. It requires discipline to create content, are you ready to succeed?

Recording setup

If you are determined to turn a space in your home or workspace into your recording studio, we need to recommend the following: Avoid noisy spaces, be near the windows of your house and a place where you do not hear much echo. We recommend doing sound tests, with good headphones and a microphone to start your podcasting journey. If you need specific options, check out this article on software and equipment recommendations for setting up a home studio for podcasting.

Music

The music of your podcast is the hallmark that will generate brand recall from your audiences. We recommend choosing songs that are royalty-free to avoid having trouble with other creators or ultimately, for your show to never hit the surface because of a very commercial song.

Would you like to know more about this topic? Let us know on our Social Media: LinkedIn, Instagram, Twitter, or Tik Tok.

Congratulations, now that you know everything you need to create your podcast, we want to give you a copy of our perfect checklist.

Partner with nodalab with our Affiliate Program

Mike Meyers

Help us find potential podcasters

you to partner with nodalab with our affiliate program. nodalab is a collaborative podcast-as-a-service platform for podcast production, management, marketing and monetization.

What are we looking for?

We want you to be able to do everything in one place: nodalab.

Our affiliate program is incredibly simple!

We’ll tell you all about it in 4 steps:

1- Register in this link and get a code for your referrals.

2- Who could be the correct referred person? Refer people or companies interested in doing a podcast and ask them to request a quote.

3- Earn money: Get profits of up to 4% for each customer who pays and registers with your code.

4- How will you receive your money? At the end of each month, your earnings will be calculated and made available to you via Stripe.

You can refer whoever you want, but we recommend that you pay special attention to:

-That friend who has always wanted a podcast, but has not dared to take the first step

-That marketing specialist friend who works for some company

-An entrepreneur with passion and desire to grow

-An influencer who wants to expand their horizons in the audio industry

Join our community of podcasters and refer that person you know needs a podcast:

How To Make a Successful Livestream at nodalab studios

Mario Bretón en nodalab studios

What’s the secret to making a successful Livestream? Is it a coincidence that the most successful live streamers in the world are gamers? Is there a way to succeed like them in this content creator universe?

At nodalab, we have the right infrastructure and the professional recording studio you’re looking for to record and make the perfect Livestream. If you still don’t know what it takes to avoid technical issues in your live broadcasts, we’ll tell you about it in this new blog post and give you the solution you were looking for to shine with your groups or audience.

The Livestream hype

The pandemic pushed us towards a new model of interaction that, until a few years ago, we only imagined in movies or saw in the acclaimed series Black Mirror. But today, that modality is a reality, is the new normal.

Whether you want to host a webinar, give a live masterclass, or create a virtual fundraiser, hosting a Livestream can be your best digital experience if executed correctly.

In the live-streaming world, anything can happen:

We can lose the quality of the audio or the video, we can create interactive group dynamics that give us a counterproductive signal and we can even lose the live transmission. In the best of cases, we can start over, but what better experience of creating a Livestream than having a team that is there to support you at every single moment?

Ok… so how does a Livestream work?

Just like on TV, live broadcasts are a way to host events online with an established audience. For example, during the COVID pandemic, it was the perfect alternative to generating revenue by selling tickets online for many event companies.

Similarly, a live stream can help you bring together many people within an organization and do some live training. Whether it is to announce a new product or implement a new methodology, it is the best option to expand a message and personalize it. The advantages of this strategy are endless since you can turn that same transmission into a recording that trains future collaborators, or create an info-product to get the most out of the effort you’re making. 

In order to achieve this goal, you’ll need to focus your attention on planning this event as if it was a live event, not a virtual one. We recommend you plan at least one week in advance.

What are the crucial elements to running a successful Livestream?

1- Internet connection: Check that your internet connection is strong enough to receive from 10 to 1000 people connected to the same link. We recommend that you get a cable long enough for the internet to reach your computer wired. (You may need to change your internet capacity to a faster one in order to successfully Livestream.)

2- Where will you host your event? Choose the transmission platform that best suits your needs to carry out your transmission: Zoom, Microsoft Teams, Hangouts, or one of the social media platforms that we already know: Twitter Live, Youtube Live, Instagram Live, Facebook Live. Up to you.

3- Video is king for a reason: It is difficult to achieve perfection with video (but surely not impossible), so make sure your video and camera have the correct settings, the frame size you need to have optimal resolution and the correct bit rate for the data to be uploaded correctly (3000 Kbps, ideally).

4- Audio and microphone: It doesn’t matter how pro your camera is if you don’t have good audio and a good microphone. Make sure you have a good microphone (preferably a lavalier, so you can have body movement capability).

5- An extra Laptop hasn’t hurt anyone: Remember to always have a spare and backup laptop to monitor your transmission from another internet signal. Thus, you will be able to see how the transmission is reaching the general public.

6- Adequate lighting: There is no good video if there is not good lighting. There are very wide price ranges for video lighting lights, it all depends on how much money you want to invest in your setup.

7- Time to rehearse and do tests with internal teams: Carry out audio and internet tests internally with your team to prevent the group you are targeting from experiencing technical problems. People’s time is as valuable as yours, don’t waste it.

The more professional your broadcast looks, sounds, and plays, the better impression you will make on your audience or the team you are about to train.

As you can see, making a successful Livestream takes time, effort, and technical dedication that, although you can get it with practice, you can also facilitate your own processes by delegating them to a dream team like nodalab.

By choosing nodalab to make your Livestream, you have the guarantee of production with the highest quality in the market.

Do you want to book our recording studio? Click here and discover the magic.

Understanding ASMR and audio porn

Understanding ASMR and Audioporn

People have described the ASMR sensation as having a ‘brain orgasm’. While this isn’t necessarily a sexual reaction, some people can experience sexual arousal in response to the right triggers. In this new blog post, we’ll do our best to understand ASMR and audio porn.

What are the benefits of exploring this interesting format? Here is a guide that will answer this and more questions to understand ASMR and Audio porn.

What is ASMR?

Autonomous Sensory Meridian Response (ASMR) refers to the tingling sensation people experience in their bodies in response to audio and visual stimuli. This feeling starts in the head and moves down toward the spine when a person watches or hears particular triggers. It can lead to goosebumps, brain tingles, feelings of relaxation, a lower heart rate, and mild euphoria. 

This sensory experience has been capitalized within the adult entertainment market. In fact, Caroline Spiegel, sister of Snapchat’s founder, created Quinn, an OnlyFans-type app in which creators can earn money by submitting audible stories that turn people on.

Audioporn has been steadily growing on the Internet for years. Just Google the keywords and you’ll find a rich variety of podcasts, YouTube channels and even Reddit threads offering sexy sounds, sometimes crowdsourced from the community.

ASMR provides physical and mental wellbeing

Reduced heart rate and increased skin conductance levels can promote relaxation and better sleep, ultimately benefit our physical health. But not only that, scientific studies have found an interesting connection between people suffering from moderate to severe depression and ASMR. It actually helps them to relieve stress and link different regions of the brain, damaged by this disorder.

These positive outcomes of using ASMR videos may be due to the similarity between ASMR and mindfulness meditation. That’s why ASMR may have therapeutic usage for improving mood and relieving pain.

Audioporn: A new format for female creators and diverse ears

The porn industry has been heavily challenged by the lack of female creators. For a long time, consuming porn on the Internet was an uncomfortable experience, with no independent alternatives or spaces free of abusive content. Now, audioporn has allowed this sensory experience to flow beyond the morbid.

Modern women expect curated experiences that create a sense of wellness. An opportunity for sexual exploration, while feeling safe and empowered. In fact, research shows that 90% of women use “mental framing” (or scenario creation) to get turned on. Yet, most of the innovation and investment in female pleasure has so far been focused on the body rather than the brain… until now.

A healthier way to plug into your sexual energy

One of the biggest problems with mainstream porn is that it can lead to addiction. Or in most cases, a harmful consumer relationship. Exploring an audio version allows your sex drive to flow more calmly, and that starts with consent (now that’s a hot take). It turns on your ability to discover new things that make you horny.

Audio porn lets you invest in the storyline without needing to hold your phone or computer. It has the ability to foster a deep sense of intimacy for your listener. Putting your earbuds in and lying back makes the story seem so much closer to you.

ASMR and Audio porn can help you articulate your needs and desires into your own sex life. It actually makes asking for consent and setting boundaries feel a lot more achievable as the listener can hear it modeled in a really natural way.

Professional mics and software are a must to create good ASMR & Audioporn. Learn more about professional audio-quality and how to do a podcast with nodalab.

Behind the Scenes: nodalab’s take on Sound Design

When you think about podcasting, the image that pops into your head may be fairly simple. Two people chilling in a studio, having influential conversations on the topics they are most passionate about. Sure, that’s the core of podcasting, the sharing of ideas in a structured, fun and easy-to-absorb format. But, there is this whole universe going on behind the scenes that audiences could appreciate a lot more: sound design.

But wait… do ALL podcasts involve sound design?

The short answer is… no. Even when all podcasts require audio editing, processing, mixing, etc., sound design is more of a craft, used to better illustrate ideas, warp the ways we deliver a specific message, move emotions, and so much more. Storytelling driven podcasts are great examples of the usage of sound design, as narrations often need a little extra something to enhance how we share ideas. Ambiences, voice effects, specific sounds (such as explosions, portals, sci-fi guns, etc.), and the way these sounds are incorporated into the narrative, all of these elements are what can really bring a great story to life through the power of sound design. 

Sounds cool, but how can podcasters incorporate this craft into their own projects?

I believe that everyone can learn new skills if they are curious and passionate enough to put some work into it, so I definitely encourage you to start your Sound Designer / Hero’s Journey if it is something you really want to do. So let me break down what you’ll be needing: 

1. A library

A good Sound Effects (SFX) library is essential for any sound designer, as it is the foundation of our craft. Even though there are sound designers that record and edit their own files (I encourage this practice too), in a library you’ll find thousands of SFX that are ready for you to incorporate into your projects. And before anyone panics, there are plenty of libraries out there, for all budgets. Let me recommend some for you, I got you!

For free sounds, you can always rely on FreeSound.org, a compilation of recordings and files that audio enthusiasts willingly share on this platform. All you need is to set up an account and you’re ready to roll!

To amp things up, I’d recommend Zapsplat, which contains a lot of hidden jewels, free SFX, and you can even access their premium library for a small fee. Personally, I’ve used this library for a couple of years and I can say it is worth paying for their membership.

In case you count with the resources, I’ll go ahead and recommend Soundsnap, that’s the one we use here at nodalab, and it is worth every penny. Soundsnap’s search engine is great and their library is so rich you’ll find pretty much anything here!

2. World Building & Criterion

Sound design is much more than just importing SFX into your project, as you have to really sit down and listen to the message you’ll. Always place sounds in order to support ideas and favor the narrative, think of assembling a really special dish, where every element has a purpose. Ambiences to better illustrate a scenery, a distant explosion, or dramatic transition to emphasize an idea, adding reverb, delays, and different equalization to specific words… The possibilities are endless! When you become a sound designer, you can twist, build, warp and manipulate this sonic universe.

3. Creativity & Love

Setting the technical stuff aside, I believe sound design is an extremely emotional and creative process. As sound designers, our ultimate goal is to really bring a story to life, this involves a lot of creativity and heart, so my advice would be to not hold yourself back and allow yourself and your creativity to flow. Dare to experiment and give your project a unique sonic identity.

Where can I find a good reference?

Allow me to flex a little here, as the original shows we produce at nodalab are great examples for you to dive into the marvelous universe of sound design. No project is identical to another, and each show has different needs when it comes to sound. Some may need some voice SFX and you can call it a wrap, while other projects may need close attention to detail and a bunch of sonic elements. Again, it all comes down to the needs of your show and how you want to tell the story. 

At nodalab, we really believe in the impact of great stories, and we’ve created shows that allow all of the parts involved (that is, from writers, to narrators, all the way to audio engineers) to push their creativity a little further, which has lead our team to raise the bar when it comes to storytelling in the podcasting industry. I’d like to invite you to check out our shows, so you can have a clearer picture of what your podcast could end up sounding like.

One of my recent favorites is La Historia Jamás Contada’s latest episode, which was especially fun for me to work on, as I could get a little more creative due to the nature of the topic… witches! Give it a listen, it is so worth it!

If this sound design talk has gotten you excited, don’t hesitate to contact our team if you have questions, we’ll be more than happy to chat with you! Learn how to do a podcast with nodalab.

Transform your Podcast into a Best-selling Book

Transform your podcast into a best-selling book

What makes books drawn from podcasts so special?

Although some people think otherwise, the number of active readers is only increasing. The same happens with podcast listeners. The secret is that the content from books and a podcasts continue to diversify

A book can not only be a container of information. It can also be a collectible or a motivational asset. An interactive experiment or a practical guide to mastering a new skill. An art gallery, perhaps. The limits are beyond the pages.

If you can create a podcast, you can transform it into a best-selling book

We’ve already talked about how useful it is to delimit an outstanding goal that you can share with your audience to highlight what makes it stand out from the rest. 

If this goal translates into the potential creation of a book that follows the show’s content, the ongoing experience of your podcast will become a creative project beyond the audible. In other words, books are super cool (and podcasts are super cool too).

So, if you’ve already ventured into podcasting, why not write a book? Here are some tips and examples of how to overcome the fear of becoming an author and transform your podcast into a best-selling book.

Se Regalan Dudas

Se regalan dudas

Lety Sahagún y Ashley Frangie are the hosts of one of the most popular podcasts in spanish. In this book, they present some simple questions with a minimalistic and beautiful design meant to be aesthetic and instagrammable.

These questions are meant to make you think. So you’ll be able to make more conscious decisions and change limiting beliefs. (Learn more about this book)

Rabbits: A novel

Rabbits: A novel

This is a pseudo-documentary in which Carly Parker is looking for her missing friend Yumiko “Miko” Takata, and she finds herself playing a game. 

Rabbits has been named by The Wall Street Journal as “A Wild ride… impossible to put down”. This book takes place after all the events in the podcast, which makes it even more fun to interact with. (Learn more about this book)

The World of Lore: Monstrous Creatures

The World of Lore

Lore is a podcast about non-fiction horror stories. Each episode examines historical events that show the dark side of human nature. 

It has since spawned a series of books. The first, Monstrous Creatures, is a guide containing the most well-known monsters in popular folklore. (Learn more about this book)

Bored And Brilliant

Bored and Brilliant

A few years ago, Manoush Zomorodi encouraged listeners of his podcast, Note to Self, to unplug and let the resulting boredom drive creativity and, hopefully, change their lives. Bored and Brilliant picks up where that experiment left off, asking us to reconsider our relationship with our devices. (Learn more aabout this book)

Create a podcast with professional help

Our top-performance podcast team can help you grow and take your show to the Featured section. Get in touch with nodalab to create a successful podcast today!

Podcasts that Made it to Hollywood: What’s their Secret?

A podcast produced today could end up becoming an Emmy-winning TV show. Taking a podcast to the screens is an increasing trend in Hollywood. As The Hollywood Reporter points out, studios are hungrier than ever for intellectual property. 

If you have a good story to tell, this really might be your chance. It all starts with understanding the fundamentals of professional podcasting.

How are these podcasts becoming multi-million deals for streaming platforms? Simple. Many showrunners argue that bringing an audio sample to a pitch meeting can increase the chances of getting a green light.

We’re gonna take a look at some of the latest examples of podcasts that have turned into television series. They all share a few things that are essential for professional podcast production.

Content so good is irresistible to take it to the screens

Good content means shareable content. And shareable content means good sponsorships.

There is a very effective and simple way to know if your idea for an entertainment project is good enough: Sell it in one sentence (it must be less than 15 words).

Ultimately, that’s what people in the audience are going to do if they like your podcast. Let’s take a look at some examples:

Song Exploder (Netflix – Song Exploder)

Song Exploder, el podcast que se hizo video a través de Netflix - Wegow Blog
Headliner artists tell the story behind the most iconic songs ever written.

StarTalk (Nat Geo – Neil deGrasse Tyson)

StarTalk - Nat Geo Docuseries - Where To Watch
The most famous astrophysicist on Earth hosts a talk-show about space.

Modern Love (Amazon- The New York Times)

Modern Love - Netflix Series
Awarded actors read and perform love stories that anyone can submit.

We believe that professional podcasts must know how to find a balance between information and entertainment. We recommend Podcasts & Documentaries: New Spaces For Journalism & Business PR to learn how to find it.

The Nonfiction Pods That Became Live-Action Stories

Still, doubting that podcasts are at the pinnacle of quality content these days? We’ll let Academy Award winners Jared Leto, Anne Hathaway, Amy Seyfreid and Julia Roberts have their say.

The Dropout (Hulu – ABC Audio)

The Dropout' Character Posters Released - Disney Plus Informer

Nonfiction pods seem to be at the center of the current moment, because that’s what writers and producers are listening to in their spare time

WeCrashed (Apple TV+ – Wondery)

Trailer To Apple TV+ Series 'WeCrashed' — BlackFilmandTV.com

Reality often has the most entertaining plots. One of the biggest perks of non-fiction content is that no one wants to be left out of the conversation.

Gaslit / Slow Burn (Starz – State Plus)

Sean Penn, irreconocible en 'Gaslit' junto a Julia Roberts

The core question that these TV series follow is the same: What went wrong? Pure journalistic pursuit.

Podcast + Animation = No impossibles

All podcasts have the ability to carry us into a collective consciousness. Making a podcast is like finding a snorkel that allows you to swim in the waters of the impossible. Animation offers a similar experience. By combining both practices, stories never heard before can be told.

Lore (Amazon – Aaron Mahnke and Grim & Mild)

LORE: Amazon Prime Video rinnova la serie per una seconda stagione | Lega  Nerd

The show combines documentary footage and cinematic scenes to tell horror stories. Horror is a hard genre to master, because it only has one simple goal: to scare. It’s no surprise that horror podcasts are so effective. Our ears are like an antenna that is always exposed to the unexpected.

Midnight Gospel (Netflix – Duncan Trussel)

THE MIDNIGHT GOSPEL: New Animated Series From ADVENTURE TIME Creator Now  Streaming On Netflix

With the help of a legend like Pendleton Ward, an everyday talk-show hosted by a beloved comedian turned into an intergalactic-psychedelic experience. The final episode will certainly bring tears to your eyes. Without a doubt, this show has already made its mark in the history of podcasting.

We’re a podcast company working with emerging and consolidated voices all around the world. Are you interested in working with us? Get in touch today to create a seamless professional podcast.

What do Natural-Born Podcasters Have in Common?

The people who host the top-rated shows of the world share the same skill: they all know how to write. 

Whether you’re making an interview podcast or a themed fiction show, it’s important to work on your writing skills.

Let’s take a look at some of the most popular hosts that are active right now:

Karen Kilgariff (My Favourite Murder):

  • Writer 
  • Comedian 
  • Television Producer

Joe Rogan (The Joe Rogan Experience):

  • Stand-up comedian
  • UFC interviewer and sportscaster
  • TV show host

Catherine Townsend (Hell and Gone)

  • Writer 
  • Journalist
  • Columnist
  • Licensed private investigator

Joe Nocera (The Shrink Next Door): 

  • Published author and business journalist
  • Bloomberg Opinion Columnist 
  • Pulitzer Prize for Best Columnist

Peter Gwin & Amy Briggs (Overheard at National Geographic):

  • Peter: Writer and editor
  • Amy: executive editor of National Geographic History magazine; author.

Some of these shows don’t even follow a script. But good writers are ultimately good listeners. Good listeners attract others like them. And they always know what’s the right thing to say.

So where do other podcasters fail?

The lack of transparency. Simple as that. And as a beginner, it’s normal to follow the misconception that professional podcasters need to be super cautious and fancy. 

Ultimately, a good podcast host needs to make it feel like they’re friends with you. Good friends are not only good at listening, but you find them inspiring.

Take the advice from a master podcaster: 

My Favorite Murder is a podcast born out of a late-night conversation at a Halloween party when two women realized that they shared a similar obsession with lurid true-crime stories. 

The host (and natural born podcaster) Karen Kilgariff, has some words to live by: “There’s nothing better than a personal story. I want to talk about the things that people don’t think you’re allowed to talk about.”

Ultimately, if you’re just repeating what everyone else is saying, why should people be listening to you?

Six memos from a legendary writer and journalist:

In 1985, Ítalo Calvino, one of the most translated Italian writers in history, wrote a wonderful book for aspiring writers called Six Memos For The Next Millennium. It’s based on a series of lectures that he was meant to have at Harvard. 

In it, he establishes six key points that should be central to your written work. They fit perfectly for podcast development too, so we changed the words “writer” and “literature” for “podcaster” and “podcasting”. Yes, we believe podcasting is a type of literature.

  • Lightness: Another way to talk about transparency. He encourages us to avoid the influence of the world’s heaviness, inertia and opacity and lean to the seamless, light and noble power of imagination, accepting what it has to offer. As Paul Valerý said “One should be light like a bird, and not like a feather.”
  • Quickness: Speed does not take away the essence of the act, but rather the opposite: the less thinking it takes, the sharper and more powerful the scene that is formed.
  • Exactitude: There is an image waiting to awaken in the imagination of any of us and the (podcaster’s) job is to find the right key, the precise order, the right combinations and the ideal extension so that language and idea merge into a single thing.
  • Visibility: “If I have included visibility in my list of values to be saved, it’s to warn of the danger of losing a fundamental human faculty: the power to focus visions with eyes closed, to make colors and shapes sprout with the alignment of words.”
  • Multiplicity: “Since science is suspicious of general explanations and solutions that are not specific and specialized, the great challenge of (podcasting) is to be able to weave together the various forms of knowledge and concepts into a plural, networked vision of the world.”

You may notice there’s a missing one, and it’s ‘consistency’, but unfortunately the writer died before finishing this piece. Now that’s a good story, huh? 

If there’s something we can’t stress enough when giving advice on podcasting, it’s that consistency is everything

Be still, and check out our blog post on how to avoid podfading and learn some hacks to play the long-game in this business.

If you want to know more about how to write a good podcast that gets listeners hooked, check out our post on how to make a storytelling podcast

Get in touch with nodalab to produce your own professional podcast today!

How To Make A Trailer For Your New Podcast

Before uploading the pilot episode, there’s a simple hack that is essential for most professional podcasters and showrunners: a good trailer. 

Wondering how to do a podcast trailer that gets people hyped? When you think of a trailer, it is likely that a movie preview will come to mind. But for podcasts, the purpose of a trailer is slightly different. Learn how to make an effective trailer for your podcast and discover useful ways to improve it.

The trailer should be made after the pilot has been recorded?

More than the summary of the show, an effective trailer is a preview. It’s your podcast, but shorter. The more you give people something to talk about, the better your storytelling strategy will be.

We recommend planning ahead and making the trailer for your podcast once the first three episodes are ready. This will help you to know your show very well and to identify the expectations that are aligned with it. If you include snippets from these episodes, you’re doing it right. 

But remember that less is more. For a podcast trailer, the shorter is the better. The ultimate goal is to get interested people hyped and leave them hungry for more.

Also, If you’re making video content out of your trailer, don’t forget about subtitles!

How soon should the trailer be released before the official launch?

Repetition is essential. Approaching repetition with intelligence is what will separate it from spam. And that is what storytelling is for.

A 10 day window is an excellent time to post your trailer and produce content with a call to action to save the date. 

Just like with movies, it’s best if you create more than one trailer. Or just slightly different versions of the first one. Keep in mind that the day before the official launch is crucial, and you might want to save the most exciting piece of preview for that day.

Looking for a nice place to record your podcast trailer? These are the pros of recording in our professional studio. 

Invite close friends (or seek out licensed sources) to listen to the show before anyone else and record their comments. 

A podcast is very similar to a book. Unlike movies, podcasts and books are hardly consumed in a single sitting.

Let’s talk about book marketing. Before launching a book, the most effective marketing resource to promote it is to share the endorsement (or opinion) of an expert who has already read it. 

Doing the same with your podcast will mean that you are not only calling on people to listen to it. You are also inviting them to be part of a community that is already established, even before the official launch.

And lastly, don’t expect too much for a trailer. If you had fun making your own trailer and discovered something new about your podcast in it, you’ve already won.

Looking for a creative group of professional writers, producers, and audio engineers? Get in touch with nodalab and take your podcast to the next step!