While there are many ways of making money from your podcast, advertizers, campaigns and sponsors are not for everyone. Sometimes you may need to tweak a thing or two about your content to fit advertisers’ requirements and your creative freedom may feel threatened. But don’t worry! There is a whole different framework you can use to monetize your original content while staying true to yourself: Setting up a Patreon page for your podcast.
Patreon is one of podcaster’s favorite platforms and best allies worldwide when it comes to money. This platform allows your audience to become your patrons and make a monthly payment to your project. It can be as little as $3 dollars to even $50 or $100. In return, you can offer your patrons a variety of exclusive access to content, events, chatrooms, etc. When it comes to setting up a Patreon page for your podcast the options are really endless and up to your imagination.
How do Patreon subscriptions work?
Patreon’s subscriptions work a little differently from most services. Here instead of paying money upfront, you’re charged with a percentage of your recurring fan support depending on the plan you choose: Lite, Pro, or Premium. Plus an additional fee for processing your payments.
Each plan will allow certain things for you and your patrons. From a basic creator page to stats, app integrations, merch, partner managers, etc. There is even an option to create an RSS feed inside your Patreon page exclusively for your supporters. They also provide the management of benefits for each membership and tools to message and engage with your members. Check out Patreon pricing here.
But watch out! While setting up a Patreon page for your podcast is completely free to get started, you will need to upgrade your plan once your supporters and your needs grow.
How can I use Patreon for my podcast?
Podcaster’s creative nature has really shined through when coming up with “rewards” for their supporters.
Here is a list of things we’ve seen different shows offer from the most basic thank you to crazy-creative rewards:
- Mention/shoutout in the podcast
- Early access to episodes
- Access to chatrooms and Facebook groups
- Early access to the episode’s topic
- HQ or free download of the episode
- Access to the video recording of the episodes
- Access to scripts
- Add-free episodes
- Weekly AMA (ask me anything) after each episode
- Bonus exclusive podcasts
- Pre-sale access to live shows
- Show your name on the screen during live sessions or video podcasts
- Promotion of your website/ socials/ business/ event on the podcast
- Exclusive mech of the show
- Exclusive voting power regarding topics, guests, etc.
- Access to live shows/events
- Access to Meet & Greets
- Exclusive monthly surprises
There are SO many podcasters out there using Patreon to collect support from their audiences, that the platform has even developed a Starter Kit for “Commentary and Comedy”. This kit centers on your potential to become tighter with your trusted community by sharing more about your creative process with your fans. Check out the starting kit here.
Perks and benefits
While the benefits of making money out of what you love are almost unimaginable. There are a few other tangible reasons you should definitely set a Patreon page for your podcast:
- Be independent of advertizers: Patreon allows you to monetize your original content without having to rely on ads or paid sponsorship. Do your thing the way you want!
- Challenge your creativity: Seek opportunities to make your audience feel appreciated and create new products and spaces to bond with them.
- Get to know your community: Build your own relationship with your die-hard fans in a fun environment.
- Have fun while making money!: Be creative on your rewards and choose the most fun and suitable ones for you. It doesn’t have to be perfect, just authentic.
- Let your listeners thank you: I’m sure many of your listeners would like to support you, let them make a contribution to your amazing content!
There is little to no downside to having a Patreon page for your show. Even if your think your audiences are still small, you can start with a basic Patreon page and build up from there. As stated before, giving people an easy and fun way of supporting you is ALWAYS a good idea.
Looking for a creative group of professional writers, producers, and audio engineers? Get in touch with nodalab and take your podcast to the next step!