Before uploading the pilot episode, there’s a simple hack that is essential for most professional podcasters and showrunners: a good trailer.
Wondering how to do a podcast trailer that gets people hyped? When you think of a trailer, it is likely that a movie preview will come to mind. But for podcasts, the purpose of a trailer is slightly different. Learn how to make an effective trailer for your podcast and discover useful ways to improve it.
The trailer should be made after the pilot has been recorded?
More than the summary of the show, an effective trailer is a preview. It’s your podcast, but shorter. The more you give people something to talk about, the better your storytelling strategy will be.
We recommend planning ahead and making the trailer for your podcast once the first three episodes are ready. This will help you to know your show very well and to identify the expectations that are aligned with it. If you include snippets from these episodes, you’re doing it right.
But remember that less is more. For a podcast trailer, the shorter is the better. The ultimate goal is to get interested people hyped and leave them hungry for more.
Also, If you’re making video content out of your trailer, don’t forget about subtitles!
How soon should the trailer be released before the official launch?
Repetition is essential. Approaching repetition with intelligence is what will separate it from spam. And that is what storytelling is for.
A 10 day window is an excellent time to post your trailer and produce content with a call to action to save the date.
Just like with movies, it’s best if you create more than one trailer. Or just slightly different versions of the first one. Keep in mind that the day before the official launch is crucial, and you might want to save the most exciting piece of preview for that day.
Looking for a nice place to record your podcast trailer? These are the pros of recording in our professional studio.
Invite close friends (or seek out licensed sources) to listen to the show before anyone else and record their comments.
A podcast is very similar to a book. Unlike movies, podcasts and books are hardly consumed in a single sitting.
Let’s talk about book marketing. Before launching a book, the most effective marketing resource to promote it is to share the endorsement (or opinion) of an expert who has already read it.
Doing the same with your podcast will mean that you are not only calling on people to listen to it. You are also inviting them to be part of a community that is already established, even before the official launch.
And lastly, don’t expect too much for a trailer. If you had fun making your own trailer and discovered something new about your podcast in it, you’ve already won.
Looking for a creative group of professional writers, producers, and audio engineers? Get in touch with nodalab and take your podcast to the next step!