Category: CREATE

Writing your whole podcast season in a week… is that possible?

Are you REALLY, seriously thinking about writing your whole podcast season in a week? Is that even possible?! The answer is short, yes. But… at what cost?

If you are about to produce a podcast by yourself if you believe you don’t need any help at all, that you have all the tools you need to achieve it, and of course, the compromise that’s required to accomplish a project like a podcast, we want to congratulate you. You’re about to undertake a huge challenge that we’re sure you’re going to achieve. During hard times, creativity is something we want to reward, and nodalab is here to support creativity in the world, and give you the knowledge and tools so that you, as a creator, can keep going down your road. 

We’re not going to lie to you, this road, just as any, isn’t short nor easy. But… What is life about if not overcoming challenges?

We’re sure that you can accomplish all your goals if you get focused and get to know the functionality of a podcast in all its senses. Now, it’s vital that you know that content creation is serious, it shouldn’t be taken lightly. If you already have experience, then you’ll know that creating content requires structure, constancy, and a lot of imagination…and audio content, such as creating a podcast, also requires a lot of effort and determination. 

First things first: If you don’t feel confident enough about writing one or more content pieces of quality, and you’re looking for talented writers to help you through that process, email us now. We have an agile and eloquent team of copywriters ready to boost that creativity and speed on your content creation. 

Make sure you have enough time to develop a concept, make a powerful brainstorm (we recommend doing this activity with a friend or someone that knows you as well as yourself and your ideas or project). We want to share with you our Magic Checklist so you can give that first step. Download it here.

Would you like to know how to write your own podcast season in one week?
Would you like to know how to have a complete season in less than three months?

Contact us! We have all the tools to make your podcast a hit. Grow with nodalab. Make sure you follow us on LinkedIn, Instagram, Facebook, Twitter, and TikTok to discover all about audience growth in the podcasting world. 

Show Notes are your Podcast Best Friend

Content is king, and so are blogs. No matter what people say about social media, blogs are still in the game, and they’re awesome. When it comes to podcasting, there’s a secret ingredient that will make your podcast shine much more than it is, both on Audio Streaming Platforms and on Google and other research tools: show notes. That’s right, notes for your show. It may sound easy, we’d like to share with you a few steps that we have found very helpful when it comes to writing show notes for multiple shows.

These are nodalab ingredients to make show notes for your podcast best friend: 

1- Say hi to your audience: Like your show intro and making a trailer for your podcast can help you with discoverability, people want to know what your podcast is all about in a few written lines. If you can capture the essence and the voice tone of your show through those lines, we promise you that your show essence will help you get where you want to go.

2- Share some resources: As we become natural-born podcasters, it’s very common on podcasting that as the interview goes by, resources such as books, movies, tv shows or acticles are shared by the host. Did you share a cooking recipe, a product on Amazon, or a promo code to get a discount at some website? Link them all on your show notes. You’ll help your audience find it all in a short period of time! Time is gold.

3- Choose your words carefully: Use popular phrases, keywords to make your content stand out from the competition, and other references that will attract your audience and get hooked with your content.  

4- Add timestamps: We don’t always have time to listen to a whole podcast in one specific moment, that’s why we recommend you to add at least five or six timestamps to help people find the information they’re looking for when they find your show!

Do you have what it takes to write killer show notes for your podcast? 

The audio industry is increasingly competitive, and podcasting must have all the help needed to appear on the first pages of Google Search. Remember that show notes are your podcast best friend.

Follow nodalab to get more tips on how to improve your podcast workflow, or you can also hire us to make all your podcast show notes.

The Magic Checklist to Create your Own Podcast

The magic checklist to create your own podcast

In past blogs, we’ve talked about the qualities you need to become a natural-born podcaster, we’ve talked about the importance of professionally recording your podcast in a recording studio like nodalab’s, and how podcasting can help your brand to improve your marketing strategy… but today we will return to the basics. In this blog post, we will give you our secret to creating your own podcast: nodalab’s magic checklist to create a podcast that has a meaning, a purpose, and, of course, the best possible quality to stand out from the competition!

At the end of this blog post, you will be able to download our Magic Checklist which we’re sure will help you significantly when you decide to hit the gas and become a natural-born podcaster.

Let’s begin!

Concept of your podcast

To create a good podcast concept, you need to ask yourself, what do you want to talk about in it? What are the topics you’ll address? We recommend, as in all research processes, to go from the general to the particular. If you have already thought about what your general topic is, let’s say food, then the next step is to let your imagination fly and create a list of topics that are related to the central theme of your podcast, for example, fruits, desserts, or tacos. Once you have that list, it will be much easier for you to develop that concept. Think of it as the birth of an idea that forms and develops as you feed it with more ideas or thoughts.

Name your new baby podcast

Once you’ve solved the previous questions, you’ll be ready for a name brainstorming. nodalab’s recommendation is that you have at least 15 options for your podcast. It is also crucial to do a search on Spotify or Apple Podcasts to avoid giving your podcast a name that already exists. Remember that the more passion you put into this project, the more difficult it will be to abandon it and fall into the podfade.

Format

Like TV shows or newscasts, podcasts gain dynamism when they have a specific format. This is the time to choose whether your podcast will be scripted, or you will follow a list of bullet points to guide you on the topics you’ll be talking about; you’ll have to choose if you will have sections and if you will draw a narrative arc to keep your audience more entertained. You can decide as part of the format if you’ll have a co-host, regular guests, or if you will shine on your own as the sole host.

Publishing Frequency

The secret to a hit podcast is habit. Plain and simple. You will need to define a day and the frequency of publication in which you are willing and able to publish (once a week, once a month, every day, that depends on you and your project).

Goals to reach

Every project needs goals and objectives in order to get results. It can be to generate brand awareness, position your company or brand as an opinion leader, increase sales, generate leads or traffic on the website or to reinforce the culture in your organization. That’s up to you. However, we recommend that you do this to find the authentic purpose of creating your podcast and that motivates you to move only forward with your show.

The ideal length

After almost 20 years, the podcast format has an almost infinite variety of combinations for the duration. At nodalab, the ideal duration that we recommend to our clients is a maximum of 30 minutes, because the attention span that we have as humans is less and less due to the consumption of content that we experience every day.

Plan your episode book

When you finish creating your concept, we’ll ask you to save your brainstorming for this second exercise. The second secret for a successful podcast is planning (which is also an essential habit for a winning mindset). Planning your first 15 episodes will give you a much clearer idea of ​​the path your podcast can take and if, for example, you plan to publish on a weekly basis, you’ll have a 3-month runway of content ready to be created and released. Planning a schedule of episodes is a common practice for natural-born podcasters and content creators in general. It requires discipline to create content, are you ready to succeed?

Recording setup

If you are determined to turn a space in your home or workspace into your recording studio, we need to recommend the following: Avoid noisy spaces, be near the windows of your house and a place where you do not hear much echo. We recommend doing sound tests, with good headphones and a microphone to start your podcasting journey. If you need specific options, check out this article on software and equipment recommendations for setting up a home studio for podcasting.

Music

The music of your podcast is the hallmark that will generate brand recall from your audiences. We recommend choosing songs that are royalty-free to avoid having trouble with other creators or ultimately, for your show to never hit the surface because of a very commercial song.

Would you like to know more about this topic? Let us know on our Social Media: LinkedIn, Instagram, Twitter, or Tik Tok.

Congratulations, now that you know everything you need to create your podcast, we want to give you a copy of our perfect checklist.

How To Make a Successful Livestream at nodalab studios

Mario Bretón en nodalab studios

What’s the secret to making a successful Livestream? Is it a coincidence that the most successful live streamers in the world are gamers? Is there a way to succeed like them in this content creator universe?

At nodalab, we have the right infrastructure and the professional recording studio you’re looking for to record and make the perfect Livestream. If you still don’t know what it takes to avoid technical issues in your live broadcasts, we’ll tell you about it in this new blog post and give you the solution you were looking for to shine with your groups or audience.

The Livestream hype

The pandemic pushed us towards a new model of interaction that, until a few years ago, we only imagined in movies or saw in the acclaimed series Black Mirror. But today, that modality is a reality, is the new normal.

Whether you want to host a webinar, give a live masterclass, or create a virtual fundraiser, hosting a Livestream can be your best digital experience if executed correctly.

In the live-streaming world, anything can happen:

We can lose the quality of the audio or the video, we can create interactive group dynamics that give us a counterproductive signal and we can even lose the live transmission. In the best of cases, we can start over, but what better experience of creating a Livestream than having a team that is there to support you at every single moment?

Ok… so how does a Livestream work?

Just like on TV, live broadcasts are a way to host events online with an established audience. For example, during the COVID pandemic, it was the perfect alternative to generating revenue by selling tickets online for many event companies.

Similarly, a live stream can help you bring together many people within an organization and do some live training. Whether it is to announce a new product or implement a new methodology, it is the best option to expand a message and personalize it. The advantages of this strategy are endless since you can turn that same transmission into a recording that trains future collaborators, or create an info-product to get the most out of the effort you’re making. 

In order to achieve this goal, you’ll need to focus your attention on planning this event as if it was a live event, not a virtual one. We recommend you plan at least one week in advance.

What are the crucial elements to running a successful Livestream?

1- Internet connection: Check that your internet connection is strong enough to receive from 10 to 1000 people connected to the same link. We recommend that you get a cable long enough for the internet to reach your computer wired. (You may need to change your internet capacity to a faster one in order to successfully Livestream.)

2- Where will you host your event? Choose the transmission platform that best suits your needs to carry out your transmission: Zoom, Microsoft Teams, Hangouts, or one of the social media platforms that we already know: Twitter Live, Youtube Live, Instagram Live, Facebook Live. Up to you.

3- Video is king for a reason: It is difficult to achieve perfection with video (but surely not impossible), so make sure your video and camera have the correct settings, the frame size you need to have optimal resolution and the correct bit rate for the data to be uploaded correctly (3000 Kbps, ideally).

4- Audio and microphone: It doesn’t matter how pro your camera is if you don’t have good audio and a good microphone. Make sure you have a good microphone (preferably a lavalier, so you can have body movement capability).

5- An extra Laptop hasn’t hurt anyone: Remember to always have a spare and backup laptop to monitor your transmission from another internet signal. Thus, you will be able to see how the transmission is reaching the general public.

6- Adequate lighting: There is no good video if there is not good lighting. There are very wide price ranges for video lighting lights, it all depends on how much money you want to invest in your setup.

7- Time to rehearse and do tests with internal teams: Carry out audio and internet tests internally with your team to prevent the group you are targeting from experiencing technical problems. People’s time is as valuable as yours, don’t waste it.

The more professional your broadcast looks, sounds, and plays, the better impression you will make on your audience or the team you are about to train.

As you can see, making a successful Livestream takes time, effort, and technical dedication that, although you can get it with practice, you can also facilitate your own processes by delegating them to a dream team like nodalab.

By choosing nodalab to make your Livestream, you have the guarantee of production with the highest quality in the market.

Do you want to book our recording studio? Click here and discover the magic.

How to use Descript for your podcast

When we record a podcast, we try to adapt everything in the recording to save editing time. However, podcasts are usually made up of long conversations that run for a long time and there may be technical errors, diction errors and unfinished ideas or others that don’t make it to the final cut.

Edit from the text and make your life easier

Learning to use audio and video editing programs is a complicated task. This is due to the amount of tools and presets you have to know. What would happen if there was a tool that would allow me to edit from a transcription and with simple tools? Let’s talk about Descript and why it’s a tool that will make it easier for you to create your podcast.

Download for Free | Descript

How to start using Descript

Descript is a software that you can download to your computer. For now it does not have a mobile version. What it does have is a web version, which means that you can use it from your browser. Although we recommend having it installed for greater efficiency and accessibility.

You can download Descript iOS and Windows using this link.

What else can I use Descript for?

Descript works very well for podcasts, but it can also be used for any other type of similar content. You can use Descript for tutorials, vlogs, webinars and master classes.

How Descript gives engineers more time to build for customer impact

Descript’s benefits

One of the things we love most about Descript is that it is a collaborative tool. This means that a whole team of people can edit the document. You can get the best out of it for sound design, audio and video editing, copywriting and more.

With Descript we can add effects, transitions, non-destructive editing, multiple tracks, titling, keyframe-based animation, or audio mixing. It’s even possible to export the project to other formats to continue working with it in other video editing apps such as Premiere or Final Cut Pro.

AI for correcting things that seemed impossible before

One of the most surprising and useful features of Descript is that you can modify what you say in your podcast just by typing something new. The software modifies the audio track to alter your words based on your voice recording. So, if for example you got the name wrong or want to use a word that fits better in your argument, just change the word as if it was a Word document.

Are all of Descript’s features free?

With Descript we access a freemium service. You pay according to the options of the application that you want to use. This means you can access to other functions that are similar to those of a conventional video editor.

The free version limits the number of minutes that can be transcribed. But it can be easily extended by checking out. So, consider this a hack.

Descript, para pasar de audio a texto en 22 idiomas diferentes

Descipt is great, but it’s not perfect

Although Descript offers the function of being used in different languages, for now the tool only fulfills everything it promises in its original English version. Descript is updated every day, seeking to optimize its functions to avoid interpretation errors. However, it is very common to have to deal with translation errors, and certain pronunciation types are affected.

Why you should consider Descript

In conclusion, Descript is a super intuitive and useful tool for new creators. It offers more and more features and a few tutorials are enough to understand it and get the most out of it. we use it in our workflow, but there are a few things we would like to see improved, such as the way it sets punctuation rules and separation of ideas.

Do we recommend it? Yes, but for the price, we’re confident that there will be tools in the future that can integrate the best of Descript and offer more features specifically designed for emerging podcast creators.

Thank you for reading. Check out other amazing tools for every step of professional podcast promotion. If you already have a podcast, contact nodalab and get ready to see those numbers go up!

Transform your Podcast into a Best-selling Book

Transform your podcast into a best-selling book

What makes books drawn from podcasts so special?

Although some people think otherwise, the number of active readers is only increasing. The same happens with podcast listeners. The secret is that the content from books and a podcasts continue to diversify

A book can not only be a container of information. It can also be a collectible or a motivational asset. An interactive experiment or a practical guide to mastering a new skill. An art gallery, perhaps. The limits are beyond the pages.

If you can create a podcast, you can transform it into a best-selling book

We’ve already talked about how useful it is to delimit an outstanding goal that you can share with your audience to highlight what makes it stand out from the rest. 

If this goal translates into the potential creation of a book that follows the show’s content, the ongoing experience of your podcast will become a creative project beyond the audible. In other words, books are super cool (and podcasts are super cool too).

So, if you’ve already ventured into podcasting, why not write a book? Here are some tips and examples of how to overcome the fear of becoming an author and transform your podcast into a best-selling book.

Se Regalan Dudas

Se regalan dudas

Lety Sahagún y Ashley Frangie are the hosts of one of the most popular podcasts in spanish. In this book, they present some simple questions with a minimalistic and beautiful design meant to be aesthetic and instagrammable.

These questions are meant to make you think. So you’ll be able to make more conscious decisions and change limiting beliefs. (Learn more about this book)

Rabbits: A novel

Rabbits: A novel

This is a pseudo-documentary in which Carly Parker is looking for her missing friend Yumiko “Miko” Takata, and she finds herself playing a game. 

Rabbits has been named by The Wall Street Journal as “A Wild ride… impossible to put down”. This book takes place after all the events in the podcast, which makes it even more fun to interact with. (Learn more about this book)

The World of Lore: Monstrous Creatures

The World of Lore

Lore is a podcast about non-fiction horror stories. Each episode examines historical events that show the dark side of human nature. 

It has since spawned a series of books. The first, Monstrous Creatures, is a guide containing the most well-known monsters in popular folklore. (Learn more about this book)

Bored And Brilliant

Bored and Brilliant

A few years ago, Manoush Zomorodi encouraged listeners of his podcast, Note to Self, to unplug and let the resulting boredom drive creativity and, hopefully, change their lives. Bored and Brilliant picks up where that experiment left off, asking us to reconsider our relationship with our devices. (Learn more aabout this book)

Create a podcast with professional help

Our top-performance podcast team can help you grow and take your show to the Featured section. Get in touch with nodalab to create a successful podcast today!

Three Remarkable Books for Curious Podcasters

A podcast is much more than a space where people talk. A podcast can become pulitzer-worthy material, or a masterfully orchestrated experience to challenge the conventions of art. As you enter the world of podcasting, you will find that there are many resources from which you can absorb the knowledge to become a professional. 

Call us old-school, but when it comes to learning and feeling guided, there is no better place than a book. (Well, maybe a good podcast)

Books to learn how to do a podcast

There are an impressive number of podcasts that have spawned books. But there are also books that can teach us about the power of podcasting in clever ways

We have already mentioned that the most recognized podcasters in the world share something in common. They all know how to write. 

We also talked about a legendary book with guidelines that we adapted to podcasting, but this time, we will review three mind-blowing books that will help you understand better the magic of podcasting, and might also help you unlock your inner natural-born podcaster.

Lessons from the most popular shows

Out on the Wire by Jessica Abel

Jessica Abel is a creative professional with more than 30 years in the business. She’s a cartoonist, teacher, coach and a prominent author. She has a podcast that explores the virtues of journalism in audio format, it’s called Out on the Wire.

But Out on the Wire is also a fantastic book that looks deep into the process behind radio, filled with excellent tips for anyone who might be interested in delving into the field themselves. 

It includes interviews with hosts of podcasts like This American Life, Radiolab, Snap Judgment, Planet Money, the Moth Radio Hour, Radio Diaries, and 99% Invisible. 

The biggest reason why the book is worth owning (besides listening to the podcast) is because it’s graphic nonfiction. Which means you get to actually see these producers grapple with the big issues of podcasting, and work them through, step by step.

A Book For Non-Fiction Podcasts

Storycraft by Jack Hart

Narrative nonfiction is creative writing based on truth that tells a story. “Great narrative,” Hart writes, “rests on the three legs of character, action, and scene, and character comes first because it drives the other two.”

Jack Hart is a professional journalist who shares the skills to write an effective non-fiction story for a newspaper or magazine. In the book’s second edition, he included a new chapter exclusively focused on podcasting.

From short articles to full books, he uses several works to take a deep dive into concepts. By the time you finish reading it, you will have a much more technical and sharp approach to storytelling.

A Book For Storytelling Podcasts

Bombs Always Beep by KC Wayland

With this book you learn to master all the sound features that turn your podcast into an immersive experience, almost like a VR game. It’s a really useful guide for producing an audio drama. 

This is the book to learn how to create compelling modern audio theater and distribute it online as a successful podcast. If you want to add foleys and SFX to your podcast and make it epic, here you’ll learn how (and why) to do it.

Looking forward to becoming a professional podcaster?

There are also books to help you leverage your podcast and find new and different forms of funding. We recommend Profit from your Podcast by Dave Jackson to learn the most important fundamentals of Pricing, Sponsors and Crowdfunding in full detail.


At nodalab, we create professional podcasts with the potential to generate revenue. Get in touch with our team of experts and find out how to do a podcast like a pro!

Podcasts that Made it to Hollywood: What’s their Secret?

A podcast produced today could end up becoming an Emmy-winning TV show. Taking a podcast to the screens is an increasing trend in Hollywood. As The Hollywood Reporter points out, studios are hungrier than ever for intellectual property. 

If you have a good story to tell, this really might be your chance. It all starts with understanding the fundamentals of professional podcasting.

How are these podcasts becoming multi-million deals for streaming platforms? Simple. Many showrunners argue that bringing an audio sample to a pitch meeting can increase the chances of getting a green light.

We’re gonna take a look at some of the latest examples of podcasts that have turned into television series. They all share a few things that are essential for professional podcast production.

Content so good is irresistible to take it to the screens

Good content means shareable content. And shareable content means good sponsorships.

There is a very effective and simple way to know if your idea for an entertainment project is good enough: Sell it in one sentence (it must be less than 15 words).

Ultimately, that’s what people in the audience are going to do if they like your podcast. Let’s take a look at some examples:

Song Exploder (Netflix – Song Exploder)

Song Exploder, el podcast que se hizo video a través de Netflix - Wegow Blog
Headliner artists tell the story behind the most iconic songs ever written.

StarTalk (Nat Geo – Neil deGrasse Tyson)

StarTalk - Nat Geo Docuseries - Where To Watch
The most famous astrophysicist on Earth hosts a talk-show about space.

Modern Love (Amazon- The New York Times)

Modern Love - Netflix Series
Awarded actors read and perform love stories that anyone can submit.

We believe that professional podcasts must know how to find a balance between information and entertainment. We recommend Podcasts & Documentaries: New Spaces For Journalism & Business PR to learn how to find it.

The Nonfiction Pods That Became Live-Action Stories

Still, doubting that podcasts are at the pinnacle of quality content these days? We’ll let Academy Award winners Jared Leto, Anne Hathaway, Amy Seyfreid and Julia Roberts have their say.

The Dropout (Hulu – ABC Audio)

The Dropout' Character Posters Released - Disney Plus Informer

Nonfiction pods seem to be at the center of the current moment, because that’s what writers and producers are listening to in their spare time

WeCrashed (Apple TV+ – Wondery)

Trailer To Apple TV+ Series 'WeCrashed' — BlackFilmandTV.com

Reality often has the most entertaining plots. One of the biggest perks of non-fiction content is that no one wants to be left out of the conversation.

Gaslit / Slow Burn (Starz – State Plus)

Sean Penn, irreconocible en 'Gaslit' junto a Julia Roberts

The core question that these TV series follow is the same: What went wrong? Pure journalistic pursuit.

Podcast + Animation = No impossibles

All podcasts have the ability to carry us into a collective consciousness. Making a podcast is like finding a snorkel that allows you to swim in the waters of the impossible. Animation offers a similar experience. By combining both practices, stories never heard before can be told.

Lore (Amazon – Aaron Mahnke and Grim & Mild)

LORE: Amazon Prime Video rinnova la serie per una seconda stagione | Lega  Nerd

The show combines documentary footage and cinematic scenes to tell horror stories. Horror is a hard genre to master, because it only has one simple goal: to scare. It’s no surprise that horror podcasts are so effective. Our ears are like an antenna that is always exposed to the unexpected.

Midnight Gospel (Netflix – Duncan Trussel)

THE MIDNIGHT GOSPEL: New Animated Series From ADVENTURE TIME Creator Now  Streaming On Netflix

With the help of a legend like Pendleton Ward, an everyday talk-show hosted by a beloved comedian turned into an intergalactic-psychedelic experience. The final episode will certainly bring tears to your eyes. Without a doubt, this show has already made its mark in the history of podcasting.

We’re a podcast company working with emerging and consolidated voices all around the world. Are you interested in working with us? Get in touch today to create a seamless professional podcast.

What do Natural-Born Podcasters Have in Common?

The people who host the top-rated shows of the world share the same skill: they all know how to write. 

Whether you’re making an interview podcast or a themed fiction show, it’s important to work on your writing skills.

Let’s take a look at some of the most popular hosts that are active right now:

Karen Kilgariff (My Favourite Murder):

  • Writer 
  • Comedian 
  • Television Producer

Joe Rogan (The Joe Rogan Experience):

  • Stand-up comedian
  • UFC interviewer and sportscaster
  • TV show host

Catherine Townsend (Hell and Gone)

  • Writer 
  • Journalist
  • Columnist
  • Licensed private investigator

Joe Nocera (The Shrink Next Door): 

  • Published author and business journalist
  • Bloomberg Opinion Columnist 
  • Pulitzer Prize for Best Columnist

Peter Gwin & Amy Briggs (Overheard at National Geographic):

  • Peter: Writer and editor
  • Amy: executive editor of National Geographic History magazine; author.

Some of these shows don’t even follow a script. But good writers are ultimately good listeners. Good listeners attract others like them. And they always know what’s the right thing to say.

So where do other podcasters fail?

The lack of transparency. Simple as that. And as a beginner, it’s normal to follow the misconception that professional podcasters need to be super cautious and fancy. 

Ultimately, a good podcast host needs to make it feel like they’re friends with you. Good friends are not only good at listening, but you find them inspiring.

Take the advice from a master podcaster: 

My Favorite Murder is a podcast born out of a late-night conversation at a Halloween party when two women realized that they shared a similar obsession with lurid true-crime stories. 

The host (and natural born podcaster) Karen Kilgariff, has some words to live by: “There’s nothing better than a personal story. I want to talk about the things that people don’t think you’re allowed to talk about.”

Ultimately, if you’re just repeating what everyone else is saying, why should people be listening to you?

Six memos from a legendary writer and journalist:

In 1985, Ítalo Calvino, one of the most translated Italian writers in history, wrote a wonderful book for aspiring writers called Six Memos For The Next Millennium. It’s based on a series of lectures that he was meant to have at Harvard. 

In it, he establishes six key points that should be central to your written work. They fit perfectly for podcast development too, so we changed the words “writer” and “literature” for “podcaster” and “podcasting”. Yes, we believe podcasting is a type of literature.

  • Lightness: Another way to talk about transparency. He encourages us to avoid the influence of the world’s heaviness, inertia and opacity and lean to the seamless, light and noble power of imagination, accepting what it has to offer. As Paul Valerý said “One should be light like a bird, and not like a feather.”
  • Quickness: Speed does not take away the essence of the act, but rather the opposite: the less thinking it takes, the sharper and more powerful the scene that is formed.
  • Exactitude: There is an image waiting to awaken in the imagination of any of us and the (podcaster’s) job is to find the right key, the precise order, the right combinations and the ideal extension so that language and idea merge into a single thing.
  • Visibility: “If I have included visibility in my list of values to be saved, it’s to warn of the danger of losing a fundamental human faculty: the power to focus visions with eyes closed, to make colors and shapes sprout with the alignment of words.”
  • Multiplicity: “Since science is suspicious of general explanations and solutions that are not specific and specialized, the great challenge of (podcasting) is to be able to weave together the various forms of knowledge and concepts into a plural, networked vision of the world.”

You may notice there’s a missing one, and it’s ‘consistency’, but unfortunately the writer died before finishing this piece. Now that’s a good story, huh? 

If there’s something we can’t stress enough when giving advice on podcasting, it’s that consistency is everything

Be still, and check out our blog post on how to avoid podfading and learn some hacks to play the long-game in this business.

If you want to know more about how to write a good podcast that gets listeners hooked, check out our post on how to make a storytelling podcast

Get in touch with nodalab to produce your own professional podcast today!

The Search For Natural-Born Podcasters

Streaming platforms are avid for new natural-born podcasters. But the format is a bit more complex than it seems. If you’re wondering how to do a podcast that can become the next big hit, here are some insights you must know first.

Dawn Ostroff, Spotify’s Chief Content Officer, is upset by the fact that the company is not producing enough new popular podcasts. Even when podcasting is a rising trend, it’s hard to find shows that get popular without being sustained by other types of media. 

The number of new podcasts has grown faster than the podcast audience. So the number of listeners per program is declining. In fact, the average podcast in the top 10 is more than seven years old. 

The arrival of podcasting to mass media is a recent topic

Although podcasts have been around for more than two decades now, it has only been a few years since they entered the most popular streaming platform. In October 2018, Spotify opened podcasting for all their users and by the end of the year, podcast listening grew on Spotify by 175%.

Right now, podcasts are a great complement to massive media

When we look at the profile of the hosts featured in the most popular shows, we notice that the vast majority of them already have an established track record in other media. There are few celebrities out there considered podcast stars before any other title or recognition.

This is actually a good thing. Right now, podcasting is going through a phase of mass discovery, in which the emerging audience is only just starting to get the full picture of what this listening experience is capable of. We believe that there will be more natural-born podcasters in the future. But maybe their content will be radically different from what we know now.

Podcasts are similar to books…

They are easy to sell (but not so easy to be consumed). This is also helping the podcast industry to raise more money through advertisement and sponsorships.

The main difference is that with podcasts anyone can upload their content and it will get into the same outlet as any other podcast inside a platform. Spotify is like a big library. But let’s remember that books are not the only type of literary consumption. Magazines have their own industry and it’s worth billions of dollars. More recently, there’s people out there getting their fan-fictions read by thousands of people and eventually signing book contracts. That’s how 50 Shades of Grey emerged and it sold more than 150 million copies. 

The reading experience has found many other outlets and that doesn’t mean that books are dying. It’s actually quite the opposite. This makes it easier to label the content and sell it to the right niches.

Podcasting is an industry so big it needs actual librarians to organize it

A librarian for podcasts performs almost the same tasks that a librarian for books would do. Add new titles to a collection, organize them so people can find what they’re looking for, which, as the audio landscape gets more crowded, offers a systematic way to find shows. This helps overwhelmed listeners. And it also helps podcasters, for whom making money requires a show to be discoverable (both by audiences and potential advertisers). 

If you’re consistent enough, your podcast audience will grow and that’s a fact backed not only by the algorithm, but by the people in charge of labeling the content within a platform. 

Listener experiences are diversifying

Natural-born podcasters need to create natural-born communities. Tools like Discord not only offer audio channels, but also innovative interactions and immersive possibilities. The company has an amazing blog post with the Best Practices to start a community using this tool.

Right now, podcasters can turn their show into an exciting live experience. Twitch used to be a platform known for hosting gaming streams. But now their number of users has grown so much in the last couple of years that it now has a Talk Shows and Podcasts section. And there are mad creative pieces of content in there. But also supportive communities enhanced by the app’s UX.

If you want to know more about how to do a podcast on Twitch, check this awesome piece by Podigee

A natural born-podcaster needs to embrace this mutation phase within the format. Explore new types of interaction that can nurture a show beyond pieces of content.

The upcoming natural-born podcasters must follow these guidelines and change the way in which podcasts are conceived. A natural-born podcaster has the mission to create a new language to share with its audience. Find new ways to really talk to them. The tools to make that happen are already here, and that’s exciting.