Author: Sofia Isabel

Podcasting as a Business Development Tool

Image by Andrej Lisakov on Unsplash


You can find a podcast related to almost every subject of interest, so it’s wise to focus on your target market in order to improve your chances of establishing an audience. You may be wondering about the cause behind the rising popularity of podcasting, and why their community is moving forward as fast as light. Well, we’ll tell you why:

It can become a profitable business.

Most podcasts creators in the world start doing it as a hobby, and those who have a lot of success in it, end up being full-time podcasters. Thanks to the commitment and persistence of these people, the podcast industry is going through a booming period, and people are catching up to this because of a simple detail: you can make a business out of it. It doesn’t matter what are the topics you speak of, as long as you’re passionate about it and have great content delivery strategies in place. You can make a name for yourself talking about almost anything: fashion, society, culture, tech, gaming, education, news, politics, comedy, sports, marketing or business – you name it.

That’s right, you can earn money talking about that topic you love the most whilst connecting with people around the world who share your interest. Podcasts allow you to become an expert in your field,  and lead you to do amazing and quality networking.

Online entrepreneurs and influencers have been exploring new techniques to increase their earnings through podcasting. Whether you monetize with a premium version of your podcast or through the use of advertising and sponsorships, having a podcast that supports your brand’s core values is an amazing online strategy to stand out and boost your reach. You can even appear in other podcasts related to your content, connect with even more people and create a community around you. If you manage to burst into the scene through a podcast, eventually you can turn it into a profitable business.

But why bother doing a podcast if I already have a successful business running?

Online services have emerged in the last few years exclusively dedicated to placing ads inside your show, by the use of dynamic ad insertion. You can even do sponsorships that you mention as the show follows which are more likely to translate in actual purchases from your listeners. Companies are aware of the power of advertising in podcasts: they can benefit from not searching around for potential customers, because they’re already choosing to be there, listening to you. The gains from external advertising will only be substantial if you have a big enough audience, so in many cases choosing to promote your own E-commerce instead is a better decision.

In order to get increased traffic to your website, you need to get your fresh and clean podcast out there and create a blog post that comes along with every episode. Upload your podcast to as many different platforms as possible, and redirect your listeners back to your website by providing freebies and episode resources. Getting your podcast feed into streaming services like iTunes, Spotify, iHeart, TuneIn or Stitcher, is incredibly easy by using podcasts hosts like Libsyn or Spreaker.

To sum it up

Authentic and unique content to podcast users is a gift. Podcast listeners will identify with you because you’re taking time and putting effort to help spread the word and create awareness of certain matters that they can’t find in any other place. They’ll feel closer to you and are more likely to become advocates for your brand.

Searching for an expert has come to an end. If you are looking to promote your work and others in the most efficient way possible, Nodalab can help you launch your own podcast or streamline your podcast series.

Podcasting as an Inbound Marketing Strategy

Image by Kelly Sikkema on Unsplash


Even though the podcast had its first wave in 2004, it has enjoyed a steady rise over the last few years, and it’s becoming increasingly popular as a marketing tool. The online broadcast has become one of the best ways to grow your small business inside the internet. But why is the radio on the internet a crucial instrument for attraction and diffusion to grow your business? Well, two words:

Inbound marketing

This strategy is based on attracting clients with useful, original and creative content, so that at the beginning of your project, complete strangers can become the best promoters of your webpage, without even trying.

Inbound marketing is not a new way of traditional marketing, nor does it have to make a major effort calling its target market for attention, because when you create and design specific content to approach the needs and issues of your ideal leads, you will not only attract them in an organic way, but you will be trust-worthy and extrude confidence as a business – and that is what everyone is looking for in a marketing campaign.

People nowadays are ignoring the regular practices of traditional marketing: we don’t watch TV ads like we used to, and we don’t like to have junk in our emails, so we cancel all subscriptions (even if we still are interested in them).

So how does podcasting mix with inbound marketing?

The important thing about your podcast and your inbound marketing strategy must be that the content you create is fresh and unique. It is a natural thing: like having a cup of tea with a friend and chatting about something that other people are interested in as well. By telling your own story, you are creating original content and attracting organic leads to your webpage. Soon enough, they will become regular visitors and then potential customers, until the final phase: Promoters of your business. This is called lead nurturing. It’s about sharing ideas and collaborating with others, and it doesn’t look like a marketing strategy.

Podcasters that also have a blog, have a major advantage in how the content connects with their SEO strategy, and in how they connect to people. If you offer value content, personal experiences, if you tell your own stories, you become a source of inspiration for others. If your audience starts to expand, it means you have quality content.

Nowadays podcast users are committed to their service. Internet users have a bigger idea of what they want to listen, watch or read. If you have a podcast and people are listening to it, most likely they looked it up; it is not an accident that they end up on your website. If you are creative enough, you can expand your community of listeners and your business network to the astronomical levels.

Podcast fans are loyal, and they often create tight relationships with the shows they love. Before you know it, the sense of belonging will become so big, that you will create a community around you, and they will promote your work for you, in a very natural way.

Starting your own podcast just got easier. From audio post-production to artwork design and publishing services, at Nodalab we provide custom-made services to launch your own podcast or streamline your podcast production workflow.