Author: nodalab

Podcast Advertising – 2021 Review

When it comes to advertising, podcasts hold a big business advantage against other types of media: their conversion rates.

Podcasts maintain audiences captive and segmented making it easier for brands to hit their target audience. Plus, the intimate relationship created between the podcast host and their listeners builds credibility for products and services.

Is Podcasting Ad Revenue rising?

Consumer confidence translates into sales, and ultimately statistics, and numbers. According to The Interactive Advertising Bureau (IAB), podcast ad revenue in the U.S. will hit $2 Billion by 2023. Podcast revenue grew 19% in 2020 to hit $842M, despite the pandemic. Up from $708M in 2019 and $479M in 2018.

It’s no wonder why big companies have been placing big bets on the podcasting world. There’s Amazon’s purchase of Wondery or Spotify acquiring the Australia-based platform Whooshkaa. Plus the hosting and ad company Megaphone, and more recently, the podcast discovery platform Podz.

The efforts to facilitate ad insertion into podcasts have been a top priority inside the industry.

Some winner deals were also made last year. Beginning with Joe Rogan’s exclusive, multiyear deal with Spotify, Michelle Obama’s debut podcast, and Meghan and Harry’s mysterious but exciting show deal.

Diversify your ads the right way

According to the Podsights Benchmark Report, there is a sweet spot when it comes to frequency and exposure to ads from podcast listeners.

According to Matt Drengler, Director of Partnerships at Podsights, ads that run on multiple podcasts get better conversion rates than if used in only one show or network. He suggests that the sweet spot for average frequency (the number of times someone listens to an ad) remain 2 to 3.

This same study shows that mid-rolls (advertising in the middle of episodes) continue to have the best performance.

Advertisers who use a combination of mid-rolls and post-roll ads have the highest conversion rates. 

If you want to know more about Growth Hacking visit our blog post: Growth Hacking for Solo Podcasters

Some big league examples

Podcast listeners really come through when it comes to purchasing. In the New York Times’ 2020 Earnings Conference Call, they stated a $36 million revenue in podcast advertising. A huge increase from the $7 million earned in 2019 after they purchased Serial and the rights to sell advertising against This American Life.

The New York Times digital advertising declined 2% in 2021. But podcasting was the only sector that grew.

Listener Behavior

Even during the pandemic, listener behavior has shown that podcasts are still a preferred medium.

Yes, consumer habits have shifted since a good part of the population doesn’t commute to work or school anymore. But people have found other times to listen to their favorite shows. Plus, ear time is still a far less competitive and crowded arena than screen time. One of the best assets of podcasts is their versatility.

Podcast advertising is definitely not as niche as it was back in 2012. Today, advertising is not only easy to do but also extremely profitable when aimed at the right target audience. It’s all about finding the best alliances for your brand and creating a suitable marketing strategy.

If you are looking to advertise with an expert’s eye, contact nodalab’s amazing growth hackers. Visit https://nodalab.com/es/contact/

The Rise Of The Podcast In Mainstream Media

It’s 2022 and the podcasting revolution is far from dying down. These are a couple of reasons why mainstream media has to watch out for the rise of the podcast this year.

Podcasts are on the highest level they’ve ever been in history

Perhaps the moment that marked the beginning of the major commercial interest in podcasts was back in 2019. Spotify bought the two largest podcast platforms at the time: Anchor and Gimlet Media. 

Since then, podcasting has become more and more popular every day. It’s increasingly attracting the attention of huge tech companies, media companies, and of course, listeners all over the world. While a few years back the word ‘podcast’ was almost unknown, today almost everyone knows what a podcast is and has listened to at least one episode or heard of a show.

If you want to start a podcast check out this blog:  Every Content Creator Should Have a Podcast by Now

And if you still don’t believe that podcasts are at an all-time high, ask Amazon or Netflix why they’ve been investing millions of dollars in launching new podcasts for the past year. 

According to Statista 2021 Podcast Listener Reports, the monthly podcast listener in the US is expected to grow from 75 million in 2020 to nearly 100 million listeners by 2024. Plus, the Dial 2021 survey by Edison Research, shows that the average podcast listener rate has doubled in the last 5 years. I went from 21% in 2016, to 41% of the US population in 2021. 

Read the full Rumble article here.

Big Tech Companies are cutting to the chase

Since the podcasting wars started in 2019, Big Tech brands have been running an insane race to adapt and revolutionize their platforms for podcast listening. 

It’s only recent that Spotify announced they will be launching an Apple-like rating system for podcasts. This move puts them face to face with their competitor, Apple. The famous phrase heard at the end of almost every single podcast episode “leave a review on Apple Podcasts” can now change to “Leave a review on Apple and Spotify”.  

Read the full TechCrunch article here

This feature will better the podcast’s discoverability on Spotify and encourage users to interact with the platform although written reviews are not available yet, only the five-star rating system. 

But this is only the most recent feature adapted by big platforms for podcasts especially. Last year we saw dynamic ad insertion be born, numerous SEO optimizations to favor podcasts. And many media companies betting on original podcasting content. 

Screen time is overbooked – More ear time

One in five people surveyed in the U.K. by Magna Global and Spotify said they were listening to more podcasts during the coronavirus pandemic. 45% said they are spending more time listening to streaming music. The results – which mirror similar U.S. surveys – also shed light on what is behind the gains. “People are turning to digital audio as a tool to combat screen fatigue,” the study says.

The data shows 29% cited screen fatigue as the primary reason they are listening to more digital audio. Another 46% said it was part of the decision-making. One in four attributed other reasons for their bumped-up streaming audio consumption.

Since the pandemic hit, life has not been the same. This change has definitely affected our habits and the ways we consume media. Before March 2020, over 50% of the podcast audience said they listened to podcasts in the car in their commute to school or work. But now, with restrictions and home-office becoming the new normal, users have shifted their listening schedules to their quiet leisure time. 

Working and studying from home has increased screen time tremendously for almost everyone. After an 8 hour shift, we grow tired of being stuck to the computer. Most people use their time off work for other necessary activities like cooking, cleaning, and exercising. This is our opportunity! While screen time is overbooked with work, study, and entertainment streaming platforms, there is another less crowded time and place to connect with an audience, ear time. 

People are steering away from news-related content and listening to more fun and entertaining shows in order to de-stress. According to Resonate’s Connected Flash Study, the audience that increased its listening time the most during the pandemic is young women 18-24. 

Read the full resonate article here.

Podcasts fans take action

There is something organic about podcasts that’s still unbeatable: the listener-host connection. Podcasts feel intimate and close and one of the huge advantages of podcast advertising is that podcast listeners take action. 

The word of mouth-type advertising used in podcast episodes is highly effective. Audiences are very likely to buy a service or a product if their favorite podcast host recommends it. They are also likely to click on links, sign up for newsletters, and buy tickets to live events. The sense of community and trust are huge assets when it comes to looking for your audience’s support through Patreon or any other platform. 

Podcasts like Red Scare make as much as USD$53K a month on Patreon, and podcasts like Kara Swisher and Scott Galloway’s Pivot are charging USD$5,500 per person at their upcoming conference in Miami.

Check out our post: What’s The Real Deal With Patreon?

Audio advertising is incredibly versatile

The way podcast advertising works has radically changed in the last few years. Every day there are more features in streaming and hosting platforms to make it easier for you to add advertising to your audio content and find the best target audience. 

Dynamic ad insertion allows you to insert “commercials” into your episodes without actually having to record them inside the episode. Inserted ads, contrary to “baked in” ads can be part of a campaign and change depending on the location of the audience or even further segmentation (gender, age, interests, etc). 

Now you don’t have to be stuck with one ad forever. You can manage and insert different ads and campaigns to any of your episodes either through your hosting or even through your streaming platform. This new technology opens the door to new business possibilities for content creators and even brands. Creating advertisement campaigns for podcasts has truly never been easier. 

Branded podcasts are very popular

One of the many uses of podcasting is to extend brand awareness and make people feel more familiar with your product or service. But more specifically your company values. Many major companies such as McDonald’s, Best Buy, and Mastercard have found success with branded podcasts that dive deeper into their stories and their fields making them feel familiar. It also helps positions them as experts in their subjects. 

Offering information and entertainment in an authentic way is what makes a branded podcast successful. Remember, podcasts are all about community and authenticity. This is an opportunity for brands to address their audiences directly and in a more human way than traditional advertising. And it’s also a medium that allows you more time to actually talk, explain and engage complex subjects, something you definitely can’t do on a 15 second TV ad.

Plus, brand collaborations with podcasts are more and more common every day. Even if not every company has its own podcast yet, it is undeniable that audio advertising and the podcasting world. It’s a great opportunity to get to new audiences in a refreshing way. 

People are producing podcasts like crazy!

Podcasts are popping everywhere. Even in countries like Mexico, where the medium is not as mainstream just yet, trends are catching up incredibly fast. People all over the world are getting in front of the microphone. There are more creators out there than the media platforms can keep up with.  

This revolution is far from dying down. You are still on time to jump into the audio media movement and start creating. The odds this year are in your favor!

Check out Edison Research’s most recent reports on the podcasting industry here.

If you feel like starting your podcast on the right foot, contact our team of audio engineers, writers, and growth hackers today!

Pros of Recording your Podcast at nodalab Studios

podcast studio in mexico city

At nodalab, we have top performance studios so you can record your podcast with the highest quality. Here are only a few pros of recording your podcast at nodalab studios, or in a professional recording studio, and what can you expect of the experience:

  1. A qualified sound engineer will be available to ensure that your podcast has flawless sound quality.

  1. Lights, camera, action! We also master the full range of visual components to make your video podcast look spectacular.

  1. Soundcheck is essential for a high-quality recording. Our experts are ready to assist you in every part of the production process and will check every detail from the control room.

  1. You’ll have more time to focus on the creative elements of the podcast. All you have to do is get your content ready, practice, and show up on time for your recording. 

  1. When you visit the recording studio, you will be in a space designed and fitted with acoustic panels and soundproofing that will prevent external noise, echoes and reverb from leaking in.

  1. You won’t have to worry about setting the recording equipment or learning how to use it.
  2. It allows you to have a balance between work and personal life.

  1. When you’re at the studio you’ll have personalized comfort and attention. It will allow you to focus and give yourself a break from the daily routine.

  1. By recording at nodalab studios, you are guaranteed to produce a podcast to the highest quality standard.

Want to schedule your recording session at nodalab? Just click here.  

record your podcast in mexico city

DISCOVER THE MAGIC OF RECORDING YOUR POD
IN A PROFESIONAL WAY:

The Best Microphones and Software For Podcasters

A good microphone and an editing software that allows you to craft your podcasts just as you imagine them must be the two most important investments that a podcaster makes. If you’re a complete newbie or you’ve already started a podcast and you want to upgrade its sound quality, consider these tools.

Microphones  

USB options

If you’re always on the run, USB should be best for you, since it just needs to be connected to your computer to start recording. This is perfect for zoom calls with your guests. 
This is a cardioid condenser microphone, which means it’s only sensitive to sound on one side. Capture the best of your voice with this piece from audio-technica.

XLR options

An XLR microphone is designed to transmit sound directly through an electric circuit. Having an XLR mic provides a type of data that is much more dynamic and makes professional work easier. 

This is the right option if you’re having guests locally. Consider you’ll need an interface to make the connection between the mic and the software you’ll be using.

SHURE knows about audio quality. The SM7B is the ultimate tool for voice recording. We actually work with these ones and they are awesome!

Software

Free Options

Garage Band

If you work on an Apple device, don’t miss the chance to explore one of the most impressive apps on iOS. It is very practical for making music, but it also has its podcasting perks. It’s a simple and even fun platform for podcasters.

Take a look at this video guide to learn about Garageband for podcasts.

Audacity

For Windows devices, an open-source digital audio editor like Audacity has all the functions you need to sound neat. Audacity’s UX can make it look complex, but a quick tutorial may be enough to know which are the necessary parts of the software that actually help.

Adobe Audition

The fact that many established content creators rely on Adobe products is due to the UX that every app shares. The whole suite works with similar toolbars and functions. It has long been an essential resource for creative profiles.

Audition is Adobe’s audio editing software. It has an organized library of royalty-free sound effects to add personality or a professional feel to your podcasts. Plus, templates and presets for podcasting.

The company has a short guide on youtube on Audition for podcasts, check it out!

All in One

DaVinci resolve

Many popular podcasts not only are recorded but filmed and that makes them stand out. DaVinci Resolve is a full audiovisual editing software that is free and some say it’s actually better than Adobe Premiere. Resolve’s sound panel is really good. Check this review from a new user to see why it’s so helpful and intuitive.

The best way to create a professional podcast is to be supported by a group of experts. Get in touch with nodalab and find out everything you need to start your professional podcast today.

Tools for Every Step of Professional Podcast Production

A professional podcast is formed by a series of content materials that help to locate each episode on different channels and platforms. Increase your podcast’s exposure and make it more accessible and immersive to new users. This is professional podcast production workflow and tools, step by step.

These suggestions will make it easier to upload a new episode. Prevent potentially catastrophic situations, such as a lost audio file or a publication that was left in the draft without being noticed.

Our podcasting workflow can be broken down into 5 steps:

1 – Pre-Production

Planning an episode series or a season, looking for podcast guests or preparing to record an episode are all examples of activities that fall in this category. A management software is essential to keep track of every new idea and decision that constitutes your pre-production stage. In nodalab we work with Asana. It’s fast, intuitive and enables open and easy collaboration. The interface provides visibility of all your projects plus smart guidance on how to take advantage of the platform’s full capabilities.

Check this complete guide on how to use Asana for podcast management

The higher quality you achieve in this first step, the easier it will be to understand and master the steps that follow.

2 – Production

For this stage, your phone’s default app for voice recording would be enough. But we’re talking professional. Consider that for this stage it’s also necessary to have quality instruments that allow you to capture the sounds (and images) in detail. By all means, the higher the quality of these recordings, the heavier they will get in the device’s storage.

Avoid relying on a hard drive that can easily get lost. Work with cloud storage services such as Dropbox. In addition to the hosting space in the cloud, it allows you to synchronize each document in a smart way. Each member of your team has access to them instantly and safe from any eventuality.

More information about Dropbox as the ultimate tool for podcast production

Remember that professional podcast production is heavy duty! So enjoy the many benefits of the cloud and stop worrying about overloading your computer’s capacity.

3 – Post-Production

This is where you edit your audio content and apply ID3 tags to the audio file. Keep in mind that Show Notes are essential if you want to upgrade a podcast to a professional level. Because then you understand that search engines have to be fed with written data too. But transcription can be hard on podcasts, especially when there are shows that have an-hour-long episodes.

However, technology has made possible some automatic tools like Descript. This tool takes the best out of AI to have a complete transcription in seconds. Descript’s interface allows you to edit both written content and audio tracks through tools that are easy to understand and manipulate.

This video is all you need to know why Descript is a must-have tool in your podcast streamline

4 – Publishing

This is the stage in which you upload your episode and either publish it or schedule its future publishing. Professional podcasts have to consider smart sponsorships. Megaphone is a podcast oriented technology software made for this step. Basically, Megaphone provides hosting and ad-insertion capabilities for publishers and targeted ad sales for brand partners. For us, this is the ultimate professional podcast tool that you must have in your workflow. It’s the perfect place to take total control of your podcast and get professional all the way!

Dig into all the features that Megaphone has to offer reading this article

5 -Promotion

This is where you want to let others know about your podcast, share your content with your community and attract new listeners, potential partners and sponsors. The marketing of your podcast, the repurposing of its content into a different form of content and content marketing altogether are the things you’ll work on in this step. To manage all these tasks in a simple way, we currently work with Hootsuite too, as well as some Megaphone capabilities. Creative social media content can boost your podcast exponentially. Hootsuite has a variety of resources that make the creative work an exciting task and a simpler one.

Now that you’ve discovered more about every step of professional podcast production workflow and the tools that are used in each one of them, make sure that you’re optimizing your streamline so clicks won’t end up killing you.

A professional podcast requires commitment. Trust in a team that will commit to making your podcast sound neat and look spectacular on your website. Get in touch with nodalab and take your podcast to the next step!

Submit Your Podcast to Every Streaming Platform Easily

Okay, you’ve recorded and edited your podcast, now what? How do you get it from your computer to Spotify or Apple Podcasts? There are a few steps to take before anybody in the world can listen to your creation. But don’t worry, in this post we’ll tell you how to submit your podcast to every streaming platform easily.

Directories – The promised land!

Directories are the platforms where you can subscribe your podcast’s RSS feed to. In simpler words, they are the streaming services in which people can find your podcast and hit play.

Spotify, Apple Podcasts, Himalaya, and Google Podcasts are only a few of the podcast directories out there.

Here is a list of directories with links:

iTunes / Apple Podcasts: https://podcastsconnect.apple.com/my-podcasts/new-feed

Spotify: https://podcasters.spotify.com/

Google Podcasts: https://podcastsmanager.google.com/add-feed?hl=en

iHeartRadio: https://www.iheart.com/content/submit-your-podcast/

TuneIn: https://help.tunein.com/contact/add-podcast-S19TR3Sdf

Stitcher: https://partners.stitcher.com/join

Deezer: https://podcasters.deezer.com/submission

Pandora: https://www.ampplaybook.com/podcasts

RadioPublic: https://podcasters.radiopublic.com/signup

PocketCasts: https://www.pocketcasts.com/submit

Amazon: https://podcasters.amazon.com/

Hosting – Your new BFF

Directories update periodically, but they need the help of a host. Each time you publish something from your podcast hosting, it will reflect on Spotify, Apple Podcast, or wherever you listen.

But what is a host?

Well, a host is a platform that works as an intermediary between you and the directory. Hostings allow you to upload your audio file, choose your posting date, write show notes, add sponsors, etc. Plus, some hosting services will even show you analytics on your podcast’s performance!

You’ll need to find the hosting that better suits you and start from there. Add you artwork, your sho description and get started posting episodes!

Once it’s all uploaded to your hosting site, they’ll take care of sending it over to the directories. This is the easiest way to appear on all the streaming platforms. Some of these services are free and some others work with a subscription.

Here is a list of hosting services we recommend are:

Megaphone: https://www.megaphone.fm/

Spreaker: https://www.spreaker.com/

Captivate: https://www.captivate.fm/

Now you know how to submit your podcast to every streaming platform easily. But remember something: It is all about the content (CONTENT IS KING!), be intentional about how you distribute it and adapt it to each platform. 

If you want to learn more about podcasting tips, discover new podcasts and be part of the podcasting community, follow us on our Social Media:

Facebook | Instagram | LinkedIn | Twitter

An Epic Podcast Launch Strategy

Image by: Keagan Henman on Unsplash.

In the last blogpost entry, we told you why everyone in the world with energy to grow your business should be starting a podcast. And now, we want to give you some tools to make the most awesome strategy for launching and promoting your show. It doesn’t matter if it’s your brand, your business project or a collective project. 

Podcasting isn’t going anywhere, on the contrary, podcasting continued booming this last 2019; 2020 may be the biggest podcasting production year in the history of the world, and the reason is simple: It’s a brand new territory to explore just as blogging was years ago. Experts are convinced that podcasting will enter a consolidation time this year. 

Saying this, the first thing you need to do to prepare for your epic podcast launch strategy is: 

Get the attention from the correct audience

Thanks to the internet, things can happen in a very short amount of time, thanks to connectivity and closeness to technological devices, software, and the accurate way to get the attention of the people you are trying to reach, everyone now is a receptor and a transmitter. 

If you are not sure for whom you are making the content you are about to launch in different formats, make a specialized profile of the ideal persona you would like to listen to your podcast. There are tons of optimization tools like Nodalab’s roadmap for a great podcast launch (COMING SOON!) that can help you achieve quicker results when it comes to research and getting your ideas in order.

It would be awful to have long pieces of content well made for your business, split them, post them, and not have the impact you thought it would have. After you pick up the correct audience start focusing on getting the attention you need for your project to have the success: Prepare your audience for launching episodes a few days before, and split your content into images, short videos, short copies, blog posts, inside the social media networks most of your audience spends time in. 

Choose your battles to communicate with others

Something super important when it comes to creating a launch strategy is to choose where you are going to publish and distribute the content you are making: it can be Facebook, Twitter, YouTube, or Instagram. If you don’t know this, then pick a pen and paper and write down: Tik Tok and Linkedin are the new (not so new) platforms in the spotlight. It is elemental for your podcast’s future to get promotion on relevant social media networks because that’s what all of this is about, right? That is why you are picking a podcast above all the other forms of content distribution there are. If you insist on sticking to the traditional, you may end up living in the past, just like your grandparents. 

The best marketing that can be done is yours

50, 60, and 70 years ago, there were only a few people that had in their power the content that was given to us. Thankfully, that era has come to an end. If you have a blog, an Instagram account, a YouTube channel, or you are about to start a podcast, you have a treasure in your hands: you can offer people, all around the world, quality content. People get to choose what they want to hear, how they want to hear it and WHEN they want to hear it, and that is beautiful.

Traditional media may be dead, but we are now podcast creators, communication producers, we have the skills and the distribution channels, and we are here to give people some value on the information they want to receive. Ready to start your epic, custom made launch strategy for 2020? We can help you with that. You can reach us through Linkedin, Facebook, Twitter, Instagram, and read more blogposts to a Great Podcast Launch here. 

Looking for podcast experts? We want to hear what you have to say: hello@nodalab.com

Are Clicks Killing You? Welcome to the World of Podcast Automation

Image by: Andy Kelly on Unsplash.


Have you ever thought about the number of clicks it takes you to produce and publish a podcast episode in a single workday? When we think about the amount of time and energy that is wasted on every repetitive task and how we can do these more efficiently, a word sprouts to mind:

Automation

We want to share with you the precious idea of working in a smarter way with the help of automation. Long shifts are over, despite what some people tell you.

The word automation may seem new to us, but it is as old as Fordism and World War One. Since the dawn of the First Industrial Revolution, we’ve been building devices and mechanisms to perform processes with minimal human assistance. In our current time and space, the efficiency by which we get our work done has accelerated significantly thanks to the latest technological advancements.

Here is some good news about podcast automation as a couple: there are dozens of tools we can use to optimize workflows and delegate tasks to computers. Thanks to automation, we can run our podcast production like an assembly line and get the job done with minimal effort.

Better planning leads to better results. You can implement multiple strategies to streamline your production workflow and increase your productivity. If you plan carefully, you can reduce the number of clicks it takes you to finish all your tasks.

So why are clicks killing you, or at least making you slower?

Shortcuts

Have you ever seen a programmer work on a computer? Then, you must have noticed the power of keyboard shortcuts in any laborious task. It’s amazing to see how quickly you can move around a computer when you avoid using your mouse. And while practice plays a huge role in the development of these skills, learning one keyboard shortcut a day will eventually lead you to walk the path of least resistance. We recommend you to do some research and find out which shortcuts can minimize your effort on producing your podcast.

Organizing yourself better to keep track of all your files and save not only time but, loads of money. According to CEO Buddy, some companies spend from 2,000 to 6,000 dollars each year on reordering files and folders, and this doesn’t include the frustration and constant mess that is generated as time passes. Our advice is to have at least 2 folders for each podcast episode, one where you keep your raw files and one where you keep your files ready for publishing. Trust us on this one; having to search around for every file while uploading to every outlet is simply inefficient.

Templates

Having templates ready for your media and assets (audio files, images, videos), scripts, episode descriptions, as well as social media and blog posts, is an essential tool in any serious production. This provides you with a sense of order and a strong structure for every episode. It is not necessary to produce every episode from scratch, as this task would be very repetitive and time-consuming. Usually, the podcast structure is similar for every episode, so if you need to change or add details to future episodes, you can always make updates on your current templates.

Finally, the last piece of the puzzle is to use automation for every task that doesn’t require human interaction. Think about every time you move a file or a piece of information from one place to another, only so one member of your team can review and approve it, and then save it on a separate hard drive or cloud storage service of their own. Does this feel like a waste of time, space and energy? Well, unfortunately, it is. Thankfully enough, there is a solution to this problem and it will make your life much easier.

Automation can be achieved through online services that link between your applications and your webpage, such as Zapier, or by a dedicated software to handle operations within your Operating System, such as Automator. You can schedule tasks on your computer, move files and send text messages or emails without blinking an eye. And while setting up every procedure may be time-consuming at first, it doesn’t compare to the relief of knowing that you will save so much energy to focus on the things that truly matter!

Looking for a helping hand? Feel free to reach us at hello@nodalab.com  and receive a FREE consultation to guide you on your path to success. We live and breathe podcasts every day, and would love to provide feedback on your project.

Create a Roadmap for your Podcast Launch

Create a roadmap

We know, launching a podcast can feel like too much for a small team or for a single person. However, establishing clear communication lanes with your team members and developing a structured plan will make things easy peasy. To create a roadmap according to your project’s needs, we recommend you to set quantifiable goals and objectives that you want to reach through your podcast.

Your roadmap will be the place to start thinking about your goals

Your roadmap goals should be very specific and achievable, as well as measurable within a time frame. Determine which marketing objectives you would like to achieve and create schemes accordingly.  Some of these goals can be related to Key Performance Indicators (KPI’s), such as the size and engagement of your fan base, monthly sales figures, traffic to your website, and others. Your branding will be based around these objectives and will guide you whilst creating your marketing plan.

Create a marketing strategy

Now, to make your marketing strategy work, you must define how to reach your market, and positioning inside Search Engines is an elemental key to stand out when it comes to inbound marketing. A Unique Selling Position (USP), is commonly a cause presented by a seller (that would be you) reason, arguing that this seller services are different or better than the competition. You can use the USP to attract the perfect audience when it comes to your website’s podcast if you develop the message the right way.

First things first. To develop a business model, you need to be very clear of how this works: A solid business model is a great tool to understand how your business would work before you start running it, and during its course. Using, for example, a business model canvas to understand your own business model, will strongly help you to discover how to monetize your online business in a faster way, and define your accurate target audience, while identifying the best channels for communication as well as key partnerships.

Offer value

A couple of questions you must ask yourself while you create a roadmap are related to marketing and how this huge world works. Building trust by offering value through different services is a great tool to achieve goals. People often call this move an offer ladder. You need to define an offer ladder and proper productization of your services for all of this to work for you and your business.  An offer ladder is also a great way to reach potential customers through freebies while showcasing products that are higher in value.

Roadmaps should help you start, develop, follow and close processes, both in the generation of leads and in the nurturing of them. To change from leads to formal sales, one of your top priorities is that you directly engage with your leads. To complement the sales process we recommend you to use a Customer Relationship Manager (CRM), a very common term used in marketing area and related to the closing and follow up of sales. CRM’s throw relevant situations related to each account or contacts, it helps you manage data through any gadget, and some of them have the possibility of offering reports. With the help of a CRM like Salesforce or Netsuite,  you can do follow up in an easier way, converting leads to legit sales with the correct use of this tool.

Create a kick-ass image

Finally, we’ll talk about a very important thing when it comes to roadmap a project: brand strategy, design, and development. When you start planning your brand, you start building it without noticing. Great projects begin with great ideas, and you want to present the right image when it comes to your project. The accurate visuals to complement development will attract the audience you want to see next to you. Start your brand development process doing a strong investigation to work on the strategy you want to implement and release it to your listeners when it’s ready for the world to see it.

So now you know there is a clear path you need to walk to create a roadmap for a podcast. Create attractive strategies for your potential customers (leads), work the relationship you have with them, to last but not least, close deals and convert those potential leads to your clients.

Here in Nodalab, we can help you produce and launch your podcast series in a successful way to the right audience, it could really improve your income and increase your listeners.