Author: Fernando Rubin

How to use Descript for your podcast

When we record a podcast, we try to adapt everything in the recording to save editing time. However, podcasts are usually made up of long conversations that run for a long time and there may be technical errors, diction errors and unfinished ideas or others that don’t make it to the final cut.

Edit from the text and make your life easier

Learning to use audio and video editing programs is a complicated task. This is due to the amount of tools and presets you have to know. What would happen if there was a tool that would allow me to edit from a transcription and with simple tools? Let’s talk about Descript and why it’s a tool that will make it easier for you to create your podcast.

Download for Free | Descript

How to start using Descript

Descript is a software that you can download to your computer. For now it does not have a mobile version. What it does have is a web version, which means that you can use it from your browser. Although we recommend having it installed for greater efficiency and accessibility.

You can download Descript iOS and Windows using this link.

What else can I use Descript for?

Descript works very well for podcasts, but it can also be used for any other type of similar content. You can use Descript for tutorials, vlogs, webinars and master classes.

How Descript gives engineers more time to build for customer impact

Descript’s benefits

One of the things we love most about Descript is that it is a collaborative tool. This means that a whole team of people can edit the document. You can get the best out of it for sound design, audio and video editing, copywriting and more.

With Descript we can add effects, transitions, non-destructive editing, multiple tracks, titling, keyframe-based animation, or audio mixing. It’s even possible to export the project to other formats to continue working with it in other video editing apps such as Premiere or Final Cut Pro.

AI for correcting things that seemed impossible before

One of the most surprising and useful features of Descript is that you can modify what you say in your podcast just by typing something new. The software modifies the audio track to alter your words based on your voice recording. So, if for example you got the name wrong or want to use a word that fits better in your argument, just change the word as if it was a Word document.

Are all of Descript’s features free?

With Descript we access a freemium service. You pay according to the options of the application that you want to use. This means you can access to other functions that are similar to those of a conventional video editor.

The free version limits the number of minutes that can be transcribed. But it can be easily extended by checking out. So, consider this a hack.

Descript, para pasar de audio a texto en 22 idiomas diferentes

Descipt is great, but it’s not perfect

Although Descript offers the function of being used in different languages, for now the tool only fulfills everything it promises in its original English version. Descript is updated every day, seeking to optimize its functions to avoid interpretation errors. However, it is very common to have to deal with translation errors, and certain pronunciation types are affected.

Why you should consider Descript

In conclusion, Descript is a super intuitive and useful tool for new creators. It offers more and more features and a few tutorials are enough to understand it and get the most out of it. we use it in our workflow, but there are a few things we would like to see improved, such as the way it sets punctuation rules and separation of ideas.

Do we recommend it? Yes, but for the price, we’re confident that there will be tools in the future that can integrate the best of Descript and offer more features specifically designed for emerging podcast creators.

Thank you for reading. Check out other amazing tools for every step of professional podcast promotion. If you already have a podcast, contact nodalab and get ready to see those numbers go up!

Understanding ASMR and audio porn

Understanding ASMR and Audioporn

People have described the ASMR sensation as having a ‘brain orgasm’. While this isn’t necessarily a sexual reaction, some people can experience sexual arousal in response to the right triggers. In this new blog post, we’ll do our best to understand ASMR and audio porn.

What are the benefits of exploring this interesting format? Here is a guide that will answer this and more questions to understand ASMR and Audio porn.

What is ASMR?

Autonomous Sensory Meridian Response (ASMR) refers to the tingling sensation people experience in their bodies in response to audio and visual stimuli. This feeling starts in the head and moves down toward the spine when a person watches or hears particular triggers. It can lead to goosebumps, brain tingles, feelings of relaxation, a lower heart rate, and mild euphoria. 

This sensory experience has been capitalized within the adult entertainment market. In fact, Caroline Spiegel, sister of Snapchat’s founder, created Quinn, an OnlyFans-type app in which creators can earn money by submitting audible stories that turn people on.

Audioporn has been steadily growing on the Internet for years. Just Google the keywords and you’ll find a rich variety of podcasts, YouTube channels and even Reddit threads offering sexy sounds, sometimes crowdsourced from the community.

ASMR provides physical and mental wellbeing

Reduced heart rate and increased skin conductance levels can promote relaxation and better sleep, ultimately benefit our physical health. But not only that, scientific studies have found an interesting connection between people suffering from moderate to severe depression and ASMR. It actually helps them to relieve stress and link different regions of the brain, damaged by this disorder.

These positive outcomes of using ASMR videos may be due to the similarity between ASMR and mindfulness meditation. That’s why ASMR may have therapeutic usage for improving mood and relieving pain.

Audioporn: A new format for female creators and diverse ears

The porn industry has been heavily challenged by the lack of female creators. For a long time, consuming porn on the Internet was an uncomfortable experience, with no independent alternatives or spaces free of abusive content. Now, audioporn has allowed this sensory experience to flow beyond the morbid.

Modern women expect curated experiences that create a sense of wellness. An opportunity for sexual exploration, while feeling safe and empowered. In fact, research shows that 90% of women use “mental framing” (or scenario creation) to get turned on. Yet, most of the innovation and investment in female pleasure has so far been focused on the body rather than the brain… until now.

A healthier way to plug into your sexual energy

One of the biggest problems with mainstream porn is that it can lead to addiction. Or in most cases, a harmful consumer relationship. Exploring an audio version allows your sex drive to flow more calmly, and that starts with consent (now that’s a hot take). It turns on your ability to discover new things that make you horny.

Audio porn lets you invest in the storyline without needing to hold your phone or computer. It has the ability to foster a deep sense of intimacy for your listener. Putting your earbuds in and lying back makes the story seem so much closer to you.

ASMR and Audio porn can help you articulate your needs and desires into your own sex life. It actually makes asking for consent and setting boundaries feel a lot more achievable as the listener can hear it modeled in a really natural way.

Professional mics and software are a must to create good ASMR & Audioporn. Learn more about professional audio-quality and how to do a podcast with nodalab.

Three Remarkable Books for Curious Podcasters

A podcast is much more than a space where people talk. A podcast can become pulitzer-worthy material, or a masterfully orchestrated experience to challenge the conventions of art. As you enter the world of podcasting, you will find that there are many resources from which you can absorb the knowledge to become a professional. 

Call us old-school, but when it comes to learning and feeling guided, there is no better place than a book. (Well, maybe a good podcast)

Books to learn how to do a podcast

There are an impressive number of podcasts that have spawned books. But there are also books that can teach us about the power of podcasting in clever ways

We have already mentioned that the most recognized podcasters in the world share something in common. They all know how to write. 

We also talked about a legendary book with guidelines that we adapted to podcasting, but this time, we will review three mind-blowing books that will help you understand better the magic of podcasting, and might also help you unlock your inner natural-born podcaster.

Lessons from the most popular shows

Out on the Wire by Jessica Abel

Jessica Abel is a creative professional with more than 30 years in the business. She’s a cartoonist, teacher, coach and a prominent author. She has a podcast that explores the virtues of journalism in audio format, it’s called Out on the Wire.

But Out on the Wire is also a fantastic book that looks deep into the process behind radio, filled with excellent tips for anyone who might be interested in delving into the field themselves. 

It includes interviews with hosts of podcasts like This American Life, Radiolab, Snap Judgment, Planet Money, the Moth Radio Hour, Radio Diaries, and 99% Invisible. 

The biggest reason why the book is worth owning (besides listening to the podcast) is because it’s graphic nonfiction. Which means you get to actually see these producers grapple with the big issues of podcasting, and work them through, step by step.

A Book For Non-Fiction Podcasts

Storycraft by Jack Hart

Narrative nonfiction is creative writing based on truth that tells a story. “Great narrative,” Hart writes, “rests on the three legs of character, action, and scene, and character comes first because it drives the other two.”

Jack Hart is a professional journalist who shares the skills to write an effective non-fiction story for a newspaper or magazine. In the book’s second edition, he included a new chapter exclusively focused on podcasting.

From short articles to full books, he uses several works to take a deep dive into concepts. By the time you finish reading it, you will have a much more technical and sharp approach to storytelling.

A Book For Storytelling Podcasts

Bombs Always Beep by KC Wayland

With this book you learn to master all the sound features that turn your podcast into an immersive experience, almost like a VR game. It’s a really useful guide for producing an audio drama. 

This is the book to learn how to create compelling modern audio theater and distribute it online as a successful podcast. If you want to add foleys and SFX to your podcast and make it epic, here you’ll learn how (and why) to do it.

Looking forward to becoming a professional podcaster?

There are also books to help you leverage your podcast and find new and different forms of funding. We recommend Profit from your Podcast by Dave Jackson to learn the most important fundamentals of Pricing, Sponsors and Crowdfunding in full detail.


At nodalab, we create professional podcasts with the potential to generate revenue. Get in touch with our team of experts and find out how to do a podcast like a pro!

Podcasts that Made it to Hollywood: What’s their Secret?

A podcast produced today could end up becoming an Emmy-winning TV show. Taking a podcast to the screens is an increasing trend in Hollywood. As The Hollywood Reporter points out, studios are hungrier than ever for intellectual property. 

If you have a good story to tell, this really might be your chance. It all starts with understanding the fundamentals of professional podcasting.

How are these podcasts becoming multi-million deals for streaming platforms? Simple. Many showrunners argue that bringing an audio sample to a pitch meeting can increase the chances of getting a green light.

We’re gonna take a look at some of the latest examples of podcasts that have turned into television series. They all share a few things that are essential for professional podcast production.

Content so good is irresistible to take it to the screens

Good content means shareable content. And shareable content means good sponsorships.

There is a very effective and simple way to know if your idea for an entertainment project is good enough: Sell it in one sentence (it must be less than 15 words).

Ultimately, that’s what people in the audience are going to do if they like your podcast. Let’s take a look at some examples:

Song Exploder (Netflix – Song Exploder)

Song Exploder, el podcast que se hizo video a través de Netflix - Wegow Blog
Headliner artists tell the story behind the most iconic songs ever written.

StarTalk (Nat Geo – Neil deGrasse Tyson)

StarTalk - Nat Geo Docuseries - Where To Watch
The most famous astrophysicist on Earth hosts a talk-show about space.

Modern Love (Amazon- The New York Times)

Modern Love - Netflix Series
Awarded actors read and perform love stories that anyone can submit.

We believe that professional podcasts must know how to find a balance between information and entertainment. We recommend Podcasts & Documentaries: New Spaces For Journalism & Business PR to learn how to find it.

The Nonfiction Pods That Became Live-Action Stories

Still, doubting that podcasts are at the pinnacle of quality content these days? We’ll let Academy Award winners Jared Leto, Anne Hathaway, Amy Seyfreid and Julia Roberts have their say.

The Dropout (Hulu – ABC Audio)

The Dropout' Character Posters Released - Disney Plus Informer

Nonfiction pods seem to be at the center of the current moment, because that’s what writers and producers are listening to in their spare time

WeCrashed (Apple TV+ – Wondery)

Trailer To Apple TV+ Series 'WeCrashed' — BlackFilmandTV.com

Reality often has the most entertaining plots. One of the biggest perks of non-fiction content is that no one wants to be left out of the conversation.

Gaslit / Slow Burn (Starz – State Plus)

Sean Penn, irreconocible en 'Gaslit' junto a Julia Roberts

The core question that these TV series follow is the same: What went wrong? Pure journalistic pursuit.

Podcast + Animation = No impossibles

All podcasts have the ability to carry us into a collective consciousness. Making a podcast is like finding a snorkel that allows you to swim in the waters of the impossible. Animation offers a similar experience. By combining both practices, stories never heard before can be told.

Lore (Amazon – Aaron Mahnke and Grim & Mild)

LORE: Amazon Prime Video rinnova la serie per una seconda stagione | Lega  Nerd

The show combines documentary footage and cinematic scenes to tell horror stories. Horror is a hard genre to master, because it only has one simple goal: to scare. It’s no surprise that horror podcasts are so effective. Our ears are like an antenna that is always exposed to the unexpected.

Midnight Gospel (Netflix – Duncan Trussel)

THE MIDNIGHT GOSPEL: New Animated Series From ADVENTURE TIME Creator Now  Streaming On Netflix

With the help of a legend like Pendleton Ward, an everyday talk-show hosted by a beloved comedian turned into an intergalactic-psychedelic experience. The final episode will certainly bring tears to your eyes. Without a doubt, this show has already made its mark in the history of podcasting.

We’re a podcast company working with emerging and consolidated voices all around the world. Are you interested in working with us? Get in touch today to create a seamless professional podcast.

What do Natural-Born Podcasters Have in Common?

The people who host the top-rated shows of the world share the same skill: they all know how to write. 

Whether you’re making an interview podcast or a themed fiction show, it’s important to work on your writing skills.

Let’s take a look at some of the most popular hosts that are active right now:

Karen Kilgariff (My Favourite Murder):

  • Writer 
  • Comedian 
  • Television Producer

Joe Rogan (The Joe Rogan Experience):

  • Stand-up comedian
  • UFC interviewer and sportscaster
  • TV show host

Catherine Townsend (Hell and Gone)

  • Writer 
  • Journalist
  • Columnist
  • Licensed private investigator

Joe Nocera (The Shrink Next Door): 

  • Published author and business journalist
  • Bloomberg Opinion Columnist 
  • Pulitzer Prize for Best Columnist

Peter Gwin & Amy Briggs (Overheard at National Geographic):

  • Peter: Writer and editor
  • Amy: executive editor of National Geographic History magazine; author.

Some of these shows don’t even follow a script. But good writers are ultimately good listeners. Good listeners attract others like them. And they always know what’s the right thing to say.

So where do other podcasters fail?

The lack of transparency. Simple as that. And as a beginner, it’s normal to follow the misconception that professional podcasters need to be super cautious and fancy. 

Ultimately, a good podcast host needs to make it feel like they’re friends with you. Good friends are not only good at listening, but you find them inspiring.

Take the advice from a master podcaster: 

My Favorite Murder is a podcast born out of a late-night conversation at a Halloween party when two women realized that they shared a similar obsession with lurid true-crime stories. 

The host (and natural born podcaster) Karen Kilgariff, has some words to live by: “There’s nothing better than a personal story. I want to talk about the things that people don’t think you’re allowed to talk about.”

Ultimately, if you’re just repeating what everyone else is saying, why should people be listening to you?

Six memos from a legendary writer and journalist:

In 1985, Ítalo Calvino, one of the most translated Italian writers in history, wrote a wonderful book for aspiring writers called Six Memos For The Next Millennium. It’s based on a series of lectures that he was meant to have at Harvard. 

In it, he establishes six key points that should be central to your written work. They fit perfectly for podcast development too, so we changed the words “writer” and “literature” for “podcaster” and “podcasting”. Yes, we believe podcasting is a type of literature.

  • Lightness: Another way to talk about transparency. He encourages us to avoid the influence of the world’s heaviness, inertia and opacity and lean to the seamless, light and noble power of imagination, accepting what it has to offer. As Paul Valerý said “One should be light like a bird, and not like a feather.”
  • Quickness: Speed does not take away the essence of the act, but rather the opposite: the less thinking it takes, the sharper and more powerful the scene that is formed.
  • Exactitude: There is an image waiting to awaken in the imagination of any of us and the (podcaster’s) job is to find the right key, the precise order, the right combinations and the ideal extension so that language and idea merge into a single thing.
  • Visibility: “If I have included visibility in my list of values to be saved, it’s to warn of the danger of losing a fundamental human faculty: the power to focus visions with eyes closed, to make colors and shapes sprout with the alignment of words.”
  • Multiplicity: “Since science is suspicious of general explanations and solutions that are not specific and specialized, the great challenge of (podcasting) is to be able to weave together the various forms of knowledge and concepts into a plural, networked vision of the world.”

You may notice there’s a missing one, and it’s ‘consistency’, but unfortunately the writer died before finishing this piece. Now that’s a good story, huh? 

If there’s something we can’t stress enough when giving advice on podcasting, it’s that consistency is everything

Be still, and check out our blog post on how to avoid podfading and learn some hacks to play the long-game in this business.

If you want to know more about how to write a good podcast that gets listeners hooked, check out our post on how to make a storytelling podcast

Get in touch with nodalab to produce your own professional podcast today!

The Search For Natural-Born Podcasters

Streaming platforms are avid for new natural-born podcasters. But the format is a bit more complex than it seems. If you’re wondering how to do a podcast that can become the next big hit, here are some insights you must know first.

Dawn Ostroff, Spotify’s Chief Content Officer, is upset by the fact that the company is not producing enough new popular podcasts. Even when podcasting is a rising trend, it’s hard to find shows that get popular without being sustained by other types of media. 

The number of new podcasts has grown faster than the podcast audience. So the number of listeners per program is declining. In fact, the average podcast in the top 10 is more than seven years old. 

The arrival of podcasting to mass media is a recent topic

Although podcasts have been around for more than two decades now, it has only been a few years since they entered the most popular streaming platform. In October 2018, Spotify opened podcasting for all their users and by the end of the year, podcast listening grew on Spotify by 175%.

Right now, podcasts are a great complement to massive media

When we look at the profile of the hosts featured in the most popular shows, we notice that the vast majority of them already have an established track record in other media. There are few celebrities out there considered podcast stars before any other title or recognition.

This is actually a good thing. Right now, podcasting is going through a phase of mass discovery, in which the emerging audience is only just starting to get the full picture of what this listening experience is capable of. We believe that there will be more natural-born podcasters in the future. But maybe their content will be radically different from what we know now.

Podcasts are similar to books…

They are easy to sell (but not so easy to be consumed). This is also helping the podcast industry to raise more money through advertisement and sponsorships.

The main difference is that with podcasts anyone can upload their content and it will get into the same outlet as any other podcast inside a platform. Spotify is like a big library. But let’s remember that books are not the only type of literary consumption. Magazines have their own industry and it’s worth billions of dollars. More recently, there’s people out there getting their fan-fictions read by thousands of people and eventually signing book contracts. That’s how 50 Shades of Grey emerged and it sold more than 150 million copies. 

The reading experience has found many other outlets and that doesn’t mean that books are dying. It’s actually quite the opposite. This makes it easier to label the content and sell it to the right niches.

Podcasting is an industry so big it needs actual librarians to organize it

A librarian for podcasts performs almost the same tasks that a librarian for books would do. Add new titles to a collection, organize them so people can find what they’re looking for, which, as the audio landscape gets more crowded, offers a systematic way to find shows. This helps overwhelmed listeners. And it also helps podcasters, for whom making money requires a show to be discoverable (both by audiences and potential advertisers). 

If you’re consistent enough, your podcast audience will grow and that’s a fact backed not only by the algorithm, but by the people in charge of labeling the content within a platform. 

Listener experiences are diversifying

Natural-born podcasters need to create natural-born communities. Tools like Discord not only offer audio channels, but also innovative interactions and immersive possibilities. The company has an amazing blog post with the Best Practices to start a community using this tool.

Right now, podcasters can turn their show into an exciting live experience. Twitch used to be a platform known for hosting gaming streams. But now their number of users has grown so much in the last couple of years that it now has a Talk Shows and Podcasts section. And there are mad creative pieces of content in there. But also supportive communities enhanced by the app’s UX.

If you want to know more about how to do a podcast on Twitch, check this awesome piece by Podigee

A natural born-podcaster needs to embrace this mutation phase within the format. Explore new types of interaction that can nurture a show beyond pieces of content.

The upcoming natural-born podcasters must follow these guidelines and change the way in which podcasts are conceived. A natural-born podcaster has the mission to create a new language to share with its audience. Find new ways to really talk to them. The tools to make that happen are already here, and that’s exciting.

How To Make A Trailer For Your New Podcast

Before uploading the pilot episode, there’s a simple hack that is essential for most professional podcasters and showrunners: a good trailer. 

Wondering how to do a podcast trailer that gets people hyped? When you think of a trailer, it is likely that a movie preview will come to mind. But for podcasts, the purpose of a trailer is slightly different. Learn how to make an effective trailer for your podcast and discover useful ways to improve it.

The trailer should be made after the pilot has been recorded?

More than the summary of the show, an effective trailer is a preview. It’s your podcast, but shorter. The more you give people something to talk about, the better your storytelling strategy will be.

We recommend planning ahead and making the trailer for your podcast once the first three episodes are ready. This will help you to know your show very well and to identify the expectations that are aligned with it. If you include snippets from these episodes, you’re doing it right. 

But remember that less is more. For a podcast trailer, the shorter is the better. The ultimate goal is to get interested people hyped and leave them hungry for more.

Also, If you’re making video content out of your trailer, don’t forget about subtitles!

How soon should the trailer be released before the official launch?

Repetition is essential. Approaching repetition with intelligence is what will separate it from spam. And that is what storytelling is for.

A 10 day window is an excellent time to post your trailer and produce content with a call to action to save the date. 

Just like with movies, it’s best if you create more than one trailer. Or just slightly different versions of the first one. Keep in mind that the day before the official launch is crucial, and you might want to save the most exciting piece of preview for that day.

Looking for a nice place to record your podcast trailer? These are the pros of recording in our professional studio. 

Invite close friends (or seek out licensed sources) to listen to the show before anyone else and record their comments. 

A podcast is very similar to a book. Unlike movies, podcasts and books are hardly consumed in a single sitting.

Let’s talk about book marketing. Before launching a book, the most effective marketing resource to promote it is to share the endorsement (or opinion) of an expert who has already read it. 

Doing the same with your podcast will mean that you are not only calling on people to listen to it. You are also inviting them to be part of a community that is already established, even before the official launch.

And lastly, don’t expect too much for a trailer. If you had fun making your own trailer and discovered something new about your podcast in it, you’ve already won.

Looking for a creative group of professional writers, producers, and audio engineers? Get in touch with nodalab and take your podcast to the next step!

Understanding Storytelling Podcasts

Storytelling Is Not The Same As Fiction  

In fact, storytelling becomes an easier task when you rely on actual situations and facts. Podcasts are an influential tool that refreshes our information sources. The podcast universe is mostly made up of a community of open-minded people who seek to share their knowledge and experience. Some truth. A podcast is a thought-provoking alternative recreational activity. The perfect platform for storytellers.

But what is storytelling exactly? When it comes to podcasts, storytelling is all about confidence. So planning and knowing in depth the elements that give texture and rhythm to each episode is key. Storytelling is based on a number of resources and understandings that will keep your listener hooked.

Podcasts & Documentaries: New Spaces For Journalism & Business PR

While major news outlets struggle with misinformation and the trouble of articulating certain topics without risking their credibility, oodcasts and documentaries have become the perfect platform to humanize a relevant issue for a certain niche. A documentary always holds the promise of explaining, of making something clear. But it’s ultimately a piece of entertainment; a good story that comes alive. 

When it has a good sense of storytelling, a podcast should also share those virtues. Plus the possibility of addressing a corporate voice, intended for people close to an organization.

Main Ideas Should Be Solid Arguments

With this in mind, it will be easier to generate your own timestamps. Which is an essential element that your podcast should have to retain new listeners that are looking for the information you’re bringing to the table.

Time stamps segment the episodes into their most relevant topics, just by marking the minute and second in which each new topic starts and placing it in the description. This allows you to jump directly to a part of the conversation that’s most relevant, plus you get a preview of all the topics that the episode will cover.

Reality is Almost Always Numerical

According to a study by Pennsylvania University, people are more perceptive towards stories than they are to statistics and facts. So use storytelling and content marketing to make your audience listen to your content and let it stay on top of their mind. 

Cleverly placing important data in your story will not only boost your credibility. It will also allow the listener to engage with your narrative through logical analysis. Numbers don’t lie.

The Message Beyond Words: Role Playing and Sound Effects

This is where the emotional aspect comes into play at its most. A good podcast is like a good song, it needs to rely on the silences and the variety of sounds it includes to attract the listener and keep him interested, always on the edge of suspense.

Adding other characters to your show provides new sources of self-recognition for the listener and it adds versatility to the tones and styles that you can cover.

How Do We Apply This Principle?

La Historia Jamás Contada, a nodalab original show, the sounds help to create atmosphere and connect with the themes of mysticism, ancestral wisdom and nature that it often addresses. But the sounds also function to transition and imprint motion to the narrative, to establish each stage of the episode and thus give its community of listeners the assurance that each episode follows the same format.

Listen to La Historia Jamás Contada here!

Looking for a creative group of professional writers, producers, and audio engineers? Get in touch with nodalab and take your podcast to the next step!

Growth Hacking for Solo Podcasters

Growth Hacking is all about frameworks that deliver shortcuts. New perspectives on how we produce value. If you want to increase your listeners, it’s time to start thinking exponentially.

If you’re embracing this journey on your own, then you’ll be both the host and the producer of your podcast. But that shouldn’t mean you’re all alone. Learn how to create a community that you can engage with and grow it exponentially from the start. Follow these smart Growth Hacking insights.

Thinking exponentially

Even if you’re working solo, your project has to be considered as an organization since you’re trying to build a community around your podcast. One of the best books to understand Growth Hacking is Exponential Organizations. The author Salim Ismail writes about looking at your project as a social movement. To achieve that goal there’s a concept that he outlined called Massive Transformative Purpose (MTP). An MTP should be narrowed down to a single sentence that settles a measurable achievement. 

In fact, Salim’s very own project, Singularity University, has the mission to impact a billion people in a five-year period. Certainly, that may sound a little exaggerated. But the fact that it seems almost impossible is what actually makes it attractive and powerful.

Elements of a strong MTP: 

Who do you want to impact? – It’s better if you focus this part on your podcast’s niche: Foodies, music nerds, single mothers, residents of a certain region or city, etc.

What will be solved? – This is something that demands you to be active on the solution. It could be achieving visibility, positioning, or being the first to

Huge and aspirational – This makes the journey exciting enough for someone to join. To satisfy that constant desire of making history and becoming the hero of the story.

The community experience

While the final goal for every podcaster is to be heard, it’s important to think about your podcast as an ongoing experience that doesn’t stop when the episode is over. Remember that the progress of your podcast holds a narrative that you can use to your own benefit. Every episode should be a milestone, where you spell out how close you are to the accomplishment of your podcast’s MTP.

A practical example

The fact that many shows use Patreon as an effective tool to capitalize on their content is because it also allows them to compound their audience into a community of subscribers. It’s becoming increasingly common for YouTube content creators to credit their community members by putting their names at the end of the credits. It’s actually a tangible way to be part of the show.

Another simple and popular practice is to set a growth target that will unlock the release of a new piece of content or reward for the entire community. Something like a hook. For example: “If we hit X number of subscribers before the end of the month, I’ll upload the second part of this episode”.

Rely on the virtues of the audio-format

You can also make your followers become part of your show if you give them the chance. Since a podcast is a completely audio-only format, you have a great opportunity to literally listen to your followers and invite them to speak. Adding their recorded opinions to a segment of your show and increasing its potential to be shared by them. 

Now you can overcome the main risk of going solo

Quitting is easy when you’re only letting yourself down by doing so. But when there’s a whole community behind, there are more reasons to move forward. The main risk of going solo is called podfading: the sudden interruption of a podcast series. We have a whole piece on why it happens and how to avoid it.

The best thing about outlining your MTP is that you have a mission to accomplish that serves as motivation for you to finish the job. Consistency is the ultimate hack. Here, the winning horse is the one that finishes the race.

Free from all the production tasks and focus on being the best host of your podcast. Get in touch with nodalab and take the first step into professional podcasting.

Every Content Creator Should Have a Podcast by Now

One of the greatest virtues of a podcast series is the number of media sources to which it can be adapted. Plus, podcasts are a rising trend that many youtubers and influencers, and other content creators are jumping into. But why?

A podcast can be your content strategy backbone

You can turn every episode of your show into many short videos that highlight the most relevant parts of the conversation. Or even turn it into a blog post. If you’re serious about starting a podcast, make sure you have a camera ready. Because having your podcast recorded in video not only increases your chances of success. It also helps you to have enough material to promote it on social media in a smart way.

The algorithm is leaning towards video content

With the arrival of TikTok and its meteoric rise of users around the world, other social media platforms were forced to adapt. In order to compete, Youtube launched Shorts. Instagram ceased to be picture-focused. And Facebook Watch got improved. Video content is attractive to these platforms because it stretches the time that users spend on them. Also, every video uploaded is a new opportunity to place an ad. So, the best way to make video content without having to be an expert in optics and editing is by starting a podcast.

It’s the perfect way to team up with other content creators

For every kind of content, the quickest way to boost your likes and followers is to get promoted by a bigger account. And what better way to achieve this than by having them actively appear on your show through a nice conversation. If your podcast has enough quality and is following the basic rules, you have a chance to connect with creators you like and admire. They have nothing to lose. This is a quick guide to get a podcast collaboration right. 


Free from all the production tasks and focus on being the best host of your podcast. Get in touch with nodalab and take the first step into professional podcasting.